RESALE.
RESALE. ARIANTO LISA CHRISTINE ANJINI DUGAL RHEE HWAKYEONG
 WANG CONG
Master of Contemporary Buying Istituto Marangoni 2017
INDEX
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Abstract Introduction of the research, and in-depth analysis of the second hand clothing industry
Resale Economy Related with Sustainability Average woman doesn't wear 60% of her closet. consumers are still buying less and are now shifting to retail practices that are Sustainable for both the Planet and Wallet.
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RESELL, is it okay?
Resellers line up in front of the store or on the website and buy as much as they can to sell afterwards.
Second Hand Clothing. On the surface, the recycling of used clothes, often charitably donated, means old garments don't go to waste, while new owners get a bargain. It seems like a "winwin" situation that couldn't be more ethically sound. And
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CONCLUSION a judgement or decision reached by reasoning
ABSTRACT This project aims to choose a particular topic related with current fashion panorama. After in-depth research and analyse the current fashion market, the selected topic will be titled “Resale�. Resale is an act of selling again usually to a new party; a secondhand sale; an additional sale to the same or different buyer. Currently, the resale industry has consistently demonstrated strong growth, especially in clothing segment. With a growing concern for reducing waste and carbon footprints, today’s generation appreciates the opportunity to opt for gently used items, eliminating what would otherwise end up in a landfill. When it comes to clothing in particular, not only does second-hand shopping help reduce waste, it also allows for greater style individuality with vintage market opportunity for example. This report will consists of resale economic related with sustainability, the problem with resale industry, reselling goods at higher price, followed by vintage market opportunity and ended with conclusion.
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01.
Could The Resale Economy Make Fashion More
SUSTAINABLE? While our overstocked cupboards are on the verge of exploding, "I have nothing to wear" unites women across the globe. Something that is not surprising as studies suggest that an average woman doesn't wear 60% of her closet However, consumers are still buying less and are now shifting to retail practices that are Sustainable for both the Planet and Wallet. Thus, resulting in a booming popularity of second-hand clothing.
Could The Resale Economy Make Fashion More
SUSTAINABLE? Consumers started seek out affordable fashion that reduces their carbon footprint resulting in the boom of the resale market.
The resale market helps promote a culture of sustainability by extending the life cycle of goods with customers more likely to buy winter clothes in colder months and summer clothes in warmer months, rather than buying ahead for the next season.
The Resale economy further feeds this hunger by providing them with new collections.
Today's thrift shoppers are mainly conscientious customers who know that being thrift is smart
02. RESELL, Is it okay? Resell market with exceptional high prices is very common in fashion industry. Resell means selling something that you previously bought but nowadays it means selling limited edition product with scarcity in higher price. And the people who buy products only to resell are called ‘re-seller’. But how does it work?
RESELL, Is it okay? HOW DOES IT WORK?
Resellers line up at the store or on the website and buy as much as they can to sell afterwards. Since the products are limited, some end user couldn’t buy, so they look for resellers. But the price is much higher.
The scarcity was always important in fashion especially for street brands, so the supply was strictly controlled by brands.
?
First of all, end users are suffering. The people who really in need can’t buy, or have to pay much more than its original price.
For the government, when there is an income there should be income tax. But there are not many resellers who pay this. In the end ‘reselling’ itself is not illegal. “it should be controlled by brands and governments. Since it is so damaging to both customers and government as mentioned above. This phenomenon will continue to grow with the evolution of social media. While the brand is using this as marketing strategy, it will continue. Now it is time to find a solution to it”
RESELL, Is it okay?
What’s the problem with second hand clothing? “Donating your used garments might be wellintentioned but the situation on the ground means they may be doing more harm than good,”he global trade for Second Hand Clothing Industry is worth more than $1 billion each year.”
It’s a secondary marketplace governed by free market principles. Benefactor of the SHC industry point out that the trade creates employment in the receiving countries (transporting, cleaning, repairing, restyling, etc.). It also one way to provide low-cost clothing for people living in poverty. Affordability is the main reason why people would buy these goods. Another reason is related with consumer preferences that seem to be shifting away from traditional, localstyle to more ‘Western’-style clothing.
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What’s The Problem With
SHC Industry? SHC industry had affected and lessen the performance of local textile and garment industries, and even livelihoods in some developing countries. Especially in countries with low purchasing power, weak economic performance, and poorer consumers.
Used clothing comes under two categories: wearable and mutilated.
Used clothing in good condition, which entered the supply chain as a donation, undercut new clothes produced locally, sold in lowest price possible. Hence, they created a market that had expected particularly lowest price level.
What’s the problem with SHC industry ? But, ultimately, recycling tackles the symptom not the cause — and gives consumers a false sense of security that the rate at which they are consuming and disposing of clothing is at all sustainable. SHC Industry does take their part to help minimise garment waste, and lengthen the product lifecycle. However, if this industry grow larger than it should be, and worst, become the main reason behind why people would shop vast amount of clothes, it should be taken seriously. SHC would be most beneficial if it’s target the right market, such as available to consumers in rural areas where they currently do not benefit from the trade.
CONCLUSION Resale, thri,ing, vintage, second-hand shopping, are chances to extending the life cycle of the product while breaking the vicious cycle of mass produc=on and consump=on. Like two sides of a coin, the resale economy has both posi=ve and nega=ve impacts on the socio-economic and environment. While some may see it as a leading light towards sustainability others may argue that it only tackles the symptom not the cause — and gives consumers a false sense of security. To conclude, in the end, all of the ac=vi=es men=oned above are what consumers do to take control of their future shopping behaviour, and by making smart life choices and ďŹ nancial decisions. This fundamental ac=ng as an agent of change, transi=oning the industry from retail to resale their personal shopping behaviour is making an impact on a global scale.