Introducing
ABOUT ME
Since 2015, I have gained extensive experience in social media, digital marketing, marketing communications, and internal communications. My career spans various industries, including mass media, travel, telecommunications, ecommerce, and corporate environments. This diverse background has equipped me with a comprehensive skill set and a deep understanding of market dynamics.
WORK EXPERIENCES
SHOPEE
– Jakarta, Indonesia
Content & Branding Team Leader (May 2022 –Present)
Under the Operations Division, lead and assist the Content & Branding Team to create Shopeecare’s social media content
ASIA PULP & PAPER SINAR MAS - JAKARTA, INDONESIA
INTERNAL COMMUNICATIONS (June 2023Present)
Developing and implementing strategies and plans, creating and managing channels and platforms, producing and editing content, measuring the effectiveness of initiatives, providing advice on best practices, engaging with employees and stakeholders, and coordinating events.
SINAR
MAS – Jakarta, Indonesia
Social Media Specialist (May 2019 – May 2022)
Content Planning, social media ads, and reporting for Sinar Mas (@sinar_masid) and Eka Tjipta Foundation (@ekatjiptafoundation)
WORK EXPERIENCES
SAMPOERNA TELEKOMUNIKASI – Jakarta, Indonesia
Digital Marketing Specialist (June 2017- May 2019)
Under Marketing & Communication team, create content for Net1 Indonesia social media account, handling e-mail blast and website, also handling offline event (Marcomm & HR related event)
OOMEO MEDIA – Jakarta, Indonesia
Freelance Social Media (March – June 2017)
Content planning for Superadventure (Djarum Group), Frozz (Candy), Bela Indonesiaku (Under Ministry of Law and Human Rights), Ultra Milk Low Fat High Calcium (Milk), and Bakmi Mewah (Food)
EZYTRAVEL.CO.ID – Jakarta, Indonesia
Social Media Officer (August 2016 – March 2017)
Content planning for Ezytravel.co.id social media account
Manage KOL (Key Opinion Leader)
KOMPAS GRAMEDIA GROUP OF MAGAZINE –Jakarta, Indonesia
Freelance Social Media (August 2015 – July 2016)
Social media content planning for Intisari Magazine
Create social media ads (Facebook and Instagram ads)
TEMPO.CO – Jakarta, Indonesia
Intern Reporter (June – August 2014)
Doing research, covering news, conducting interviews, and writing news for Tempo.co (National Desk, Specialty: Corruption and National Election in 2014)
MY PORTFOLIO AT ASIA PULP & PAPER SINAR MAS (APP GROUP)
As an Internal Communications Specialist at APP Group, I am responsible for crafting and executing communication strategies to ensure clear, consistent, and engaging messaging across the organization. I create and manage internal content, including newsletters, announcements, and campaigns, to keep employees informed, motivated, and aligned with company goals.
MY PORTFOLIO AT SHOPEE
As the Content & Branding Team Leader at Shopee, I am responsible for strategizing, creating, and overseeing engaging content for ShopeeCare across various platforms to enhance engagement, increase followers, and strengthen brand awareness.
MY PORTFOLIO AT SINAR MAS
As a Social Media Specialist, my daily job is to create Content Plans for each of Sinar Mas and Eka Tjipta Foundation's social media platforms. I also participate in brainstorming ideas, execution. In addition, I also have experience in creating ads for Instagram, Facebook, and YouTube.
MY PORTFOLIO AT SAMPOERNA TELEKOMUNIKASI
While at Net1 Indonesia, I worked as a Digital Marketin the Marketing and Communication division. My work includes social media management, from content creation to ad placement. I am also responsible for managing the Net1 Indonesia website and working closely with digital agencies.
I am also responsible for managing e-mail blast and SMS blast for Net1 Indonesia
MY PORTFOLIO AT SAMPOERNA TELEKOMUNIKASI
I have experience creating events, managing local communities, and working with event vendors. The events that I have handled are Distributor Gathering (by presenting distributors from various regions in Indonesia and the Net1 community), National Town Hall and Dealer Gathering. Not only that, but I also held roadshows to cities such as Medan, and Tomohon to introduce Net1 Indonesia and recently was involved in organizing Sampoerna's Anniversary event.
During the event, I work closely with the event vendor and I supervise starting from the budget to the evaluation of the events that have been carried out.
MY PORTFOLIO AT OOMEO MEDIA
Oomeo Media is a digital agency based in Jakarta. Since March - June 2017, I handled 4 brands which are: Frozz, Superadventure, Ultra Milk Low Fat High Calcium, and Bela Indonesiaku
As a Freelance social media at digital agency, I must create various creative content in order to increase their engagement. Since I joined, I also developing infographic content which was never did in that brand
MY PORTFOLIO AT EZYTRAVEL.CO.ID
While working at Ezytravel.co.id, I made content planning and also a social media campaign whose function was to increase awareness and followers. In the campaign "Traveling Ala Gue, Photo Competition 2", I also made roadshows to several campuses by presenting speakers who were competent in the field of photography. In the campaign I made a budget, KOL briefs, briefs for community bloggers and the media, carried out events and made reports for activities.
Several KOLs that I collaborated with such as Arbain Rambey, Her Journey and Mega Iskanti to promote about Ezytravel.
MY PORTFOLIO AT KOMPAS GRAMEDIA
GROUP OF MAGAZINE
I have experience writing online articles for Intisari Online. I write on various themes ranging from psychology, to career and science. More about my writing on Intisari Online can be seen here: https://intisari.grid.id/penulis/275/anjani-harum-utami
MY PORTFOLIO AT TEMPO.CO (ONLINE MASS MEDIA)
In addition, I once did a Field Work Practice (PKL) at Tempo.co in order to complete my D3 studies at IPB. I was placed on the national desk at the Corruption Court during the 2014 Presidential Election and the 2014 Presidential Election Dispute.
08119217114
anjaniutami17@gmail.com
anjaniutami_ mama.canum
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