PRICING STRATEGY
DRESSES & SETS
$250-$90 TOPS
$250-$40 BOTTOMS
$140-$60 ACTIVEWEAR
$140-$50 SWIM
$170-$50 ACCESSORIES
$130-$18
Yellow The Label pricing strategy reflects the high quality and sustainable initiatives embedded within its products.
As a slow-fashion brand, prices may be higher compared to conventional mass-market alternatives, but they serve as a testament to the value and durability Yellow The Label products offer.
Positioning Haute Couture RTW Diffusion Mass-Market PREMIUM High Quality Fabrics
Fashion Pyramid
