GRAPHIC DESIGN

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EDUCATION RESEARCH AND DESIGN INTEREST

Brand Identity Design

UI / UX Design

Interdisciplinary Design and Research

Environmental Graphic Design

MA. Research in Media, Desidn and Art

Merz Akademie

Sep 2024 - present Stuttgart, Germany

Multi-cultural Colaboration Sep 2015 - Feb 2020 Tehran, Iran

B.Sc. Visual Communication

Art University of Tehran

SKILLS

Software . Language . Others

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe InDesign

Adobe XD

Figma

Persian

English

Turkish

Germany

ACHIVEMENTS

Reddot Short List In Product Design Section

UI Design of Smart Product

Conquest of Damavand Peak

Mount Damavand, located in the north of Iran, is the most prominent peak in Iran and the Middle East and the highest volcano in Asia. 5609m

Graduate with the Highest Distinction

B.Sc. Visual Communication, Art University of Tehran

Photography

Pottery

Mirror Art

Print Making

Sketching

Dressmaking

Selected as The Best Final Project

Exhibited at Art University of Tehran, Tehran, Iran

Fullmark: 20 / 20

Fullscholarship of Art University Of Tehran

Tehran, Iran

Bachelor of Visual Communication

WORK EXPERIENCES

Graphic Designer / Holistica Design

Logo design

Graphic Designer / Oneo2 Studio

Brand Identity . Logo Design . Packaging

oneo2studio

Art Director / Namad studio

Graphic Design . Product Design . UI/UX . Environmental

Graphic Design (Asia and Africa) . Social Media Visual Content

namad.studio

Graphic Designer / Diba group

Colaborration with Diba’s Startups: Babylon, Pouya, Pai, and Namad Studio.

Environmental Graphic Design (EGD): Diba Group.

dibats.com

UI/UX designer / Smart Mobili Italy Headquarter

(The branch of Smart Mobili in Iran)

Website Design . Catalog Design . Product Photography

smartmobili.net

Junior Graphic Designer / Hamava (Azadi Innovation Factory)

Agile Managment . Usability Test Moderation . Holding Multidisciplinary Events

hamava.ir

Graphic Designer & Photographer / Ranco studio

Graphic Designer & Photographer / Ranco studio

Social Media Visual Content

ranco_group

FREELANCE WORK

T-shirt Design for Kapadokia Marathon/ Ultra Adventure Runner Team

Logo, Business Card, Flyer / RGH Studio

Poster Design / Ansoo Academy

Vending Machine Design / Hamshahri News

Poster Design / Iranian National Commission for UNESCO

Signage & Way Finding/ Diplomat Building Group

Aug 2022 - Present LA - USA (Remote)

Sep 2021 - Present

Milan - Italy (Remote)

CREATIVE WORK & COMMUNITY ENGAGEMENT

- sep 2024 Tehran - Iran (Part time)

- Iran (Full time) March

Pottery Course / Workshop by Camon Studio camonstudio

/ HaftoHasht Studio

Introduction to Graphic Design

Tehran - Iran (Full time)

Public Relations Manager 2nd Dal Annual

Student Graphic Festival

Mirror Art Course / Workshop by Ghazal Rostami dalannual ghazal.mirrorart

Logo & Menu Design / The Yard Restaurant

Brand Identity . Logo Design . Social Media Visual Content / Ress Mode Online Shop

Logo Design / Kastr Company in Venice, CA

Environmental Design / Diba Exebihtion / Village Market in Nairobi, Kenya

Brand Identity, Logo, Catalogs, Flyers, and Stationery Design/ Bloosh Design Studio

Packaging & Interior Design / Honey Restaurant in Muscat, Oman

Dibam is a new start-up created by the Diba group, that operates in the field of roof gardens. In the design, it was tried to combine the letter D and the green roof.

2022
DIBA GROUP'S STURTUP

Babylon is a new start-up created by the Diba group that designs and manufactures modern pots and plants.

babylon.plant

(Persian)
2021
2021
DIBA GROUP'S STURTUP

RGH Design Studio is an independent industrial design studio, designing and producing minimal types of furniture in particular lighting. 2021 rgh.studio

My inspirations for designing his logo were the followings:

- His exclusive preciseness in working and design.

- The minimalistic approach in his products.

- The prominence of geometric forms in his products

I also designed a poster for one of his products that won the Red Dot Award in 2022.

Booze from wood: Alcoholic drinks preserve the taste of wood. "Mysterious Old Man" is the name of an alcoholic drink produced from a special process of a magical tree.

the story behind the logo is about an old man who discovers a mysterious way to booze from wood. the disk of a tree is a symbol of age and one of the ingredients of the product. the combination of the disk and the face of the old man creates this logo.

"Ava

Ye Janan" is the Persian name of a podcast that is about Persian ancient Music.

Babylon is a new start-up created by the Diba group that designs and manufactures modern pots and plants.

UNIVE RSITY EXPER IENCE

CONTACT

No matter how much you shout, no one can hear you.

The illustration made by etching print

ARE YOU AFRAID OF THE DARK GOD OF WAR

The poor pinky girl did not know what kind of pearl she was carrying inside.

Story of four close friends who face the dark parts of each other's characters.

WOMAN LIFE FREEDOM

Under Iran's Islamic Penal Code, Iranian women's rights are severely restricted, a form of gender apartheid. Women must comply with the Islamic Republic’s mandatory hijab laws, and there are political, social, economic, and religious inequalities between women and men. In the Fall of 2022, to suppress this feministic revolution hundreds of protesters, including dozens of children, have been killed by Iranian authorities. These nationwide protests were triggered by the tragic death of 22 -year-old Mahsa Jina Amini who died in police custody after being arrested by Iran’s “morality police” for failing to properly cover her hair.

As a female Iranian graphic designer, it was my duty to produce content to support the right of the women in my country.

I used the combination of the symbol of freedom in Iran, the woman's face, and the kite, which was the symbol of the children killed in the recent protests, to demonstrate the powerful face of the Iranian woman.

A famous monument in the capital of Iran, which is a symbol of freedom. AZADI TOWER

LOGO CATALOGE

Pouya is a new startup created by The Diba Group that operates in the field of new industrial machinery. They wanted their logo and catalog to be sharp, bold, and industrially-like.

2021
DIBA GROUP'S STURTUP

In Design, both engineered data and graphics were combined and created an innovative and attractive flow.

2020 UNIVE RSITY EXPER IENCE

WHEN I COLOURED THE WORLD is the name of a poem book. The original illustration of this book is drawn by Ecoline and pen.

When this project was asked to be done, it was up to me to choose how to execute it. This was a technique that I had not done before, and I saw it as a new challenging experience. Ecoline painting was the most suitable for this content, and it best depicts the author's poetry.

UNIVE

RSITY EXPER IENCE

A platform for people who want to have a running partner.

I designed an app to promote public fitness, similar to dating apps but focused on finding running partners.

Users can choose someone to race against or encourage each other in achieving fitness goals.

The app also offers personalized endurance training plans and monitors health metrics like heart rate and calories burned, helping users stay on track and improve their overall well-being.

BACHELOR FINAL PROJECT

CAPNAT

(capture nature)

A platform for people who want to discover Iran.

LOGO BRAND ID

PRODUCT DESIGN

UI APPLICATION

C A P T U R E N A T U R E

Iran is a four-season country with a very diverse nature. In design, I also tried to use the four areas of Iran’s landscape including deserts, seas, forests, and mountains to illustrate the natural features of this land.

In the illustration, we used different colors and shapes of the natural phenomenon in Iran, for example, the desert shape was inspired by Shahdads Kaloutes. Furthermore, in designing the logo, the issue of what percentage of Iran is constituted of each of these areas has been taken into consideration.

Shahdad kalouts

BOOK MARK

There are various products on this platform, one of them is bookmarks, as can be seen in the picture, this product is inspired by the logo of the project, and all four bookmarks create the complete shape of a logo.

TOURISTS SHOP

One of the main goals of this platform is to introduce people to the adventurous places of Iran. For this purpose, an environmentaly-friendly pack has been designed, also each city has its own pack and all the sightseeing places are listed

This application is designed exclusively for journies in Iran. Any adventurer who plans to travel to Iran can join this program.

Among hundreds of sightseeing, you can select your destinations, if you have visited some places you can mark them. You can also follow other tourists, and determine your next destination.

Giving and receiving feedbacks from different distnations and chatting about them are also available. There is also a chance to find a travel companion by specifying your next destination. Each destination has a profile where you can find the site photos, the weather conditions, accommodation, transfer, and restaurants.

Scan the QR code to see the prototype of the application!

Namad Studio is a company focused on solutions. the company aims to Serenity” and improve mental, and psychological the body. currently, I'm working of visual design and so far:

.Brand Identity design

.Stationary design

.Cataloge design

.Web design

.Product design

.Social media

.Installation

.Gift design namad.studio namad.studio

design - Brand Book namad.studio namad.studio

new Startup on felt and acoustic to provide “Sound improve the physical, psychological health of working here as a head and I have done this

This “Sound-Absorbing Smart Desk” can supply the needs of users based on their occupations during working hours. This Table which is designed for general users encompasses various functions such as a working place, lighting, decibel meter, felt mouse pad, lockers, flowerbox, speaker, cell phone wireless charging pad, LED table for drawing, pencils organizer, and a cup coaster.

Working Environment

Today’s world challenge is how to manage and cope with covid-19 and find a proper solution for this outbreak. This problem has caused severe issues in every working environment mostly for "Open-Plan offices". Many of them were abandoned and people turned to smart-working or remote working styles.

In this regard, the Concept of “Home-office” is created which deals with “uncomfortable working place” and "undesirable sounds or Noises" which are reported as the main source of stress, distraction, and discomfort by people and employees. Accordingly, the aim is to design a product as a “working place” to supply today’s society's needs.

Why? (Noise Pollution & Health of the Body)

Statistics have shown that "Noise Pollution" as an external source of stress, influences the physical, psychological, and mental health of the body.

How? (Environmental Psychology)

Environmental Psychology suggests various stress-reducing factors that can be applied to the physical environment to decrease stress and promote well-being.

What? (Perspectives & Purposes)

The aim is to provide a “smart and serene working place” considering "Acoustic Solutions" to decrease noises and improves "Space Quality" (based on Positive Stimuli derived from Environmental Psychology which is centered on stress), to enhance the physical, psychological, and mental health of the body.

NOW YOU HAVE A SMART DESK AND THIS IS YOUR MANAGEMENT PANEL!

Psychological Health: Light is one of the crucial factors influencing people’s moods. In this regard, the “Color Temperature and Intensity” of the light can be adjusted base on the user’s mood. Alongside this, a lighting program is defined in the desk’s app to give users the ability to adjust and define the lighting composition based on their moods.

On the other hand, this desk embraces a tiny speaker to provide “white noises” or any kind of relaxing sounds (like rain, see wave, etc.) which help release the stress and enhance concentration.

People mostly suffer from mental distractions. To organize all necessary tasks like meeting hours, water drinking time, etc., a program can be set on its application to alert and remind users at a specific or defined time.

Any new possibility that is designed and fits your desk will be shown in this section.

Not only does a plant provide a visual attraction and decrease the stress level, but it purifies the indoor air and boosts the space quality as well. Based on the selected plant type, the desk app will remind users to water it or give it an appropriate light.

LOGO BRAND ID

ILLUSTRATION

PRODUCT DESIGN

In the past centuries, plants have had a great effect on human health. And the ancient Iranians also used these botanical approaches with the plants that grew in their land for many medicinal purposes, including skin and hair.

In fact, Iran is a rich resource of medicinal plants and the following products are derived from the magical extract of these plants.

BE YOU, the brand name was chosen to remind the inner beauty of every person. The main chosen color is blue because it evokes the calmness and health that exists in plants, the rest of the palette are also inspired by medicinal Asian plants.

Sensitive skins
Night cream
Photo taken by Antoin Sevruguin From the 19th Century.

BE YOU bring you the pure beauty of the skin and hair of ancient Iranian people. In the design of these products, I tried to mix tradition and modernity. The visualization of the models was inspired by the images of ancient Iranian women. The design of the packaging is minimal and simple, just like the material inside, which is pure and without additives.

Sun protection Hair protection

House of Innovation & Tech

is a project in Nairobi, Kenya

LOGO BRAND ID ENVIRONMENT DESIGN PART OF INTERIOR DESIGN

The renovation of the project was done by “Diba Group & Namad Studio”. IHIT Center located in Africa, was an old embassy that is converted into an innovation hub in Kenya.

ihit.co.ke

KENYA

This complex provides co-working spaces, private offices, meeting and conference rooms, a large showroom, and a cafeteria.

Graphic design and environmental signages, wall coverings and interior design are supplied and executed by Namad Studio.

GRAPHIC DESIGN AND BRAND ID

ZenCats is about learning in a fun & innonvative way:

1. Learning the art of mindful living through Interactive daily content with your personal digital identity.

2. Completing journeys and quests to get rewards and digital assets.

zencatsnft

It can be was one projects sharp colors to induce not my

be said that Zen Cat NFT one of my most challenging projects because I had to use colors and chunky shapes induce excitement, which was personal taste in design.

THANK YOU!

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