/ Angles

/ ANGLES

PORTFOLIO OF ANH “OFF” PHAM

/ ANGLES

PORTFOLIO OF ANH “OFF” PHAM

INTRODUCTION

A NOUN, A VERB, A PERSPECTIVE, AN APPROACH, A POINT WHERE TWO LINES MEET... “ANGLE” IS A WORD EMBEDDED IN OUR CREATIVE WORLD OF DESIGN.

EVERY PROBLEM OR CHALLENGE CAN BE APPROACHED FROM A NUMBER OF DIFFERENT ANGLES. WITH A CLIENT OR TEAM, COLLABORATION IS REQUIRED.

THE POINT WHERE THE COLLECTIVE IDEAS MEET FORM A CREATIVE SOLUTION. THERE ISN’T ANY ONE PERFECT ANGLE TO A PROBLEM, AS ANGLES CAN BE ANY NUMBER OF VARYING DEGREES.

THIS IS A COLLECTION OF ANGLES TO CHALLENGES I’VE HAD SO FAR.

- ANH PHAM

01 02 03 04

05

06

LOGO COLLECTION

THANK YOU

COLOPHON

BIRD IN

OBJECTIVE

BIRD IN THE HAND IS ADVOCATING THE USE OF RECYCLING SHIPPING CONTAINERS BY REPURPOSING THESE STRUCTURES AS COMMERCIAL AND RESIDENTIAL UNITS.

THE 1950’S & 1960’S ERA, WAS CHOSEN AS THE COUNTRY & WORLD WAS IN A VERY OPTIMISTIC STATE AFTER THE WORLD WARS. THE ADVERTISING ESPECIALLY WAS WHIMSICAL. WITH THIS SORT OF OPTIMISM, IT MAKES THE UNORTHODOX NOTION OF LIVING IN CONTAINERS FEASIBLE AND FUN.

THE PUZZLE WITHIN THE MAILER CREATES

A SENSE OF DISCOVERY AS RECIPIENTS PLAY WITH THE CONTENTS. CARDBOARD MATERIALS ARE RECYCLED AND ACTUALLY LOOK LIKE THE CORRUGATE ON THE SIDE OF SHIPPING CONTAINERS.

PHAM

BIRD IN THE HAND

ANGLE

ANH PHAM

BIRD IN THE HAND

ANGLE

ANH PHAM

BIRD IN THE HAND

ANGLE

EVERY REAL MAN, A CHILD IS HIDDEN THAT WANTS TO PLAY.

NIETZSCHE

ZARA

HEDGPETH

IN THE HIGHLY COMPETITIVE FASHION INDUSTRY, IT TAKES A UNIQUE EDGE TO BE ABLE TO BE ESTABLISHED AND WELL RESPECTED. ZARA NEEDED A MAKE OVER TO STAND OUT FROM THE CROWD.

THE NEW ZARA LOGO IS A BOLD, SOPHISTICATED CONCEPT, DESIGNED TO CONVEY ZARA’S STRONG HISTORY IN THE FASHION WORLD AND ITS EMPHASIS ON ARCHITECTURALLY STUNNING STORES. THE MARK ALSO HAS A REFERENCE TO THE LETTER “Z” AND A STRONG STRUCTURE WHICH MAKES FOR A UNIQUE EMBLEM.

AFTER:

/ ANH PHAM

/ ZARA / ANGLE

FASHION IS ARCHITECTURE,

IT IS A MATTER OF PROPORTIONS. - COCO CHANEL

ANH

C-DESIGN, a developer of innovative design software for the fashion and textile industries, today announced that ZARA, the internationally renowned fashion retailer, has selected C-DESIGN Fashion® as its company-standard solution for its design, graphics and production departments.

Based on the power of CorelDRAW® Graphics Suite, C-DESIGN Fashion is a computer assisted design (CAD) and technical pack tool that allows ZARA to create and merchandise its collections quickly and efficiently. With C-DESIGN Fashion, designers are able to automate and modernize the entire creation and production process for its collections.

C-DESIGN Fashion is a complete and efficient software package that is designed specifically to meet the needs of the ready-to-wear industry. Leveraging the superior graphics capabilities and ease of use that CorelDRAW is known for, C-DESIGN Fashion is the most powerful software for fashion design and technical pack creation on the market. Now customers can choose a single software solution that supports the full creative lifecycle including design, textile drawing, technical packages, collection plans, line sheets and visual merchandising.

ZARA designers use C-DESIGN Fashion to create shapes, apply colors and fabrics, prints, embroideries, and apply special effects such as vintage and stone-wash. With the new and advanced features in C-DESIGN Fashion, designers are able to simplify the design process and improve the communication between designers, graphic designers, pattern makers and product management.

In addition, the unique C-DESIGN Fashion solution also enables pattern makers and product managers to easily generate high-quality technical packs for all the designs in the collection. Technical packs include product presentation, measurements boards, size specifications, hangtags, color variations, technical information, assembly, comments, packaging and more.

“From designing the latest styles to in-store merchandising, we are pleased that we have been able to help ZARA deliver its beautiful collections and compete in this highly competitive market. This new customer win is a testament to the capability and benefits of our complete creative solution,” said Patrick Abbou, CEO of C-DESIGN.

“Corel congratulates its partner C-DESIGN on this tremendous win,” said Gérard Métrailler, Corel’s Senior Product Manager, Graphics. “The C-DESIGN solution demonstrates the tremendous power and flexibility that the CorelDRAW platform offers software developers creating highly customized design applications.”

Manel

Manel Barcelo 15142 - Arteixo

A Coruña - SPAIN

ANH

M. LIBERTY

OBJECTIVE

PACKAGING

M. LIBERTY WINES: A VENGEFUL NONCHALANT WINE THAT DOESN’T CARE TO BE LIKE OTHER WINES. THE LABEL LOOKS EFFORTLESSLY UNIQUE, EXCITING, AND INVITING. OTHER WINES CAN TRY TO LOOK STUCK UP AND STIFF, BUT M. LIBERTY JUST STAYS BAD AND COOL.

THE LOWER-TIER BOTTLE DESIGNS FEATURES A NOSTALGIC LOOK AT THE OLD CAFE RACER MOTORCYCLE ERA TAKEN FROM ADVERTISTING AND PHOTOGRAPHY.

THE BOTTLE’S PAPER LABEL FEATURES TEAR-OFF TAB THAT OTHERS CAN KEEP AS A REMINDER TO PURCHASE LATER. ON THE HIGHER-END BOTTLE DESIGN, WE HAVE A RUSTIC “BEEN THROUGH HELL” EMBLEM WITH CLEAN BOLD MODERN DESIGN STATING EXACTLY WHAT WINE IT IS THE WAY ONLY M. LIBERTY CAN SAY IT.

TOM McNULTYv

M. LIBERTY WINE CLASS INSTRUCTOR

PROJECT

EMBLEM SPECIFICATION

75mm

BIGELOW

PAUL KAGAWA

OBJECTIVE

CREATE NEW BIGELOW PACKAGING UNIQUE FROM OTHER BRANDS OF TEAS AND CONVENIENT FOR NEW AND OLD TEA DRINKERS. IN THE NEW REDESIGN, THE STEAM RISING FROM THE CUP IS THE ESSENCE AND FEEL ONE GETS FROM DRINKING BIGELOW TEA LIKE WHEN ONE GETS FROM A CLAUDE MONET IMPRESSIONIST PAINTING.

THE PACKAGING NODS AT THE TIMELESS VALUE AND HISTORY THE BIGELOW BRAND HAS BUILT FOR OVER FIFTY YEARS. THIS APPEALS TO ALL AGES WITHOUT ALIENATING THE OLDER CORE “BABY BOOMER” AUDIENCE AND THE DARKER TONES EFFECTIVELY PROVIDE A STRONG SHELF PRESENCE FOR ALL THE SKU’S.

ZERO WASTE

WE WERE ASKED TO THINK OF THE CITY OF SAN FRANCISCO AS OUR CLIENT; TO IDENTIFY ONE OF ITS TOUGHEST PROBLEMS AND THEN DESIGN A SOLUTION FOR IT. WE DECIDED TO TACKLE “WASTE MANAGEMENT” IN SAN FRANCISCO. WITH “ZERO WASTE,” WE WANTED TO HELP THE CITY ACHIEVE IT’S WASTE GOALS BY UPDATING THE CURRENT PUBLIC WASTE BINS AND INTRODUCING “GAMIFICATION” TO THE PUBLIC. A CAMPAIGN WAS ALSO NEEDED TO IMPLEMENT THE NEW IDEAS AND INTRODUCE THE NEW TRASHCANS.

IN ADDITION TO OUR INDIVIDUAL TO THIS CHALLENGE, WE WERE THEN BE REQUIRED TO DESIGN, PLAN AND PRODUCE—IN CONJUNCTION WITH GOOD MAGAZINE—A FIVE-MINUTE PRESENTATION FOR A PUBLIC EVENT HELD IN SAN FRANCISCO.

EAMES SKINCARE

EAMES OFFICE HAS DECIDED TO COME OUT WITH A SKINCARE LINE THAT CREATES A WHIMSICAL, THOUGHTFUL, MODERN, SOLUTION THAT WILL FIT IN WITH THE REST OF EAMES DESIGN PHILOSOPHY.

THE BLOCKS ARE REMINISCENT OF THE EAMES CHILDREN PLAYBLOCKS AND ARE INTERCHANGEABLE YET STILL CONNECTING AS THE DESIGN CAN GOES ACROSS THE FACE OF THE BOTTLES.

THE STAND IS ALSO A EAMES INSPIRED PLYWOOD ELEPHANT WHICH IS ALSO MEANT TO BE FOR CHILDREN. THIS IS A CUSTOM BUILT ELEPHANT THAT IS ONE PIECE AND MEANT TO BE FOLDED AS SUCH TO CUT DOWN ON COST. AT THE END OF THE DAY, EAMES MAKES SKINCARE FUN!

ANGLE

ASTRO!

OBJECTIVE

“ASTRO!” IS AN ORGANIZATION WHICH WAS INTRODUCED BY NASA TO PROMOTE INTEREST IN SPACE EXPLORATION TO THE YOUNGER GENERATION OF AMERICANS. A WEB-BASED VIDEO CONTEST, AS WELL AS, COLLATERAL PIECES WERE CAREFULLY DESIGNED TO SET THE PERFECT WHIMSICAL TONE FOR THE CAMPAIGN.

WITH A CHILD’S WONDROUS IMAGINATION IN MIND, THIS PROJECTS TAPS INTO THAT AND ENCOURAGES INTERACTIVITY WITH YOUTH, AGES 10-17. NOT ONLY WILL IT HELP PROMOTE THE PROGRAM, BUT ALSO TEAMWORK AMONGST THEMSELVES. TO DO SO, AN OLD TIME CARDBOARD BOX / SOAPBOX RACER ERA FEEL WAS USED.

VEHICLE: ORION!

EVER DREAM OF FLOATING IN SPACE? DOES DIFFERENT PLANETS, STARS, AND QUASARS? ASTRONAUTS AND NASA ARE LIVING THE DREAM OF THE FUTURE TODAY!

Orion development began as part of the constellation program, where Orion would Fulfill the Function of a Crew Exploration Vehicle.

Each Orion spacecraft is projected to carry a crew of four to six astronauts. The spacecraft is designed to be launched by the Ares I, a launch vehicle which is also part of the Constellation program. Constellation plans to send human explorers back to the Moon by 2020, and then onward to Mars and other destinations in the Solar System.

FOLLOW MISSION ORION’S BLOG HERE!

MEDIA GALLERY

IN PLAY, A CHILD ALWAYS BEHAVES BEYOND HIS AVERAGE AGE, ABOVE HIS DAILY BEHAVIOR. IN PLAY, IT IS AS THOUGH HE WERE A HEAD TALLER THAN HIMSELF.

AERO

OBJECTIVE

NEARLY 50 YEARS AFTER BEING FOUNDED, TARGET IS DEBUTING A NEW HIGHER-TIER STORE AND BRAND CALLED: “AERO.” AERO IS A FULL-SERVICE RETAILER OFFERING CUSTOMERS HIGHER-END PRODUCTS WHICH CATER TO THE NEEDS OF THE MORE SOPHISTICATED CONSUMER.

OUR OBJECTIVE IS TO TAKE THE TARGET ESSENCE OF DEDICATING THEMSELVES TO GOOD DESIGN AND PRODUCTS AND APPLYING IT TO A HIGHER PRICE POINT TO COMPETE WITH COMPANIES SUCH AS “WILLIAM & SONOMA” AND “CRATE & BARRELL.” WITH AERO, TARGET HOPES TO ENTER, AND SUCCEED, WHILE, MAKING ITS COMPETITORS PLAY CATCH UP.

STORE BRAND

AERO ENDORSED BRAND

BATHROOM CLEANING

PRIVATE BRAND PRIVATE BRAND

DRIED CONDIMENTS

FRESH

BOTTLED

FINE

KITCHEN TOOLS

DINNER

PRIVATE BRAND

DESSERT MIXES

EXOTIC

DESSERT

DESSERT

FRESH BAKED

aero aero

aero. aero

NAME

TABLESPOON LINE TYPE

PRIVATE BRAND

ADJECTIVES

DESCRIPTION

ART / AVANT GARD É / MODERN

TABLESPOON QUALITY KITCHEN LINES

INFUSES COOKING AND DINNERWARE WITH MODERN DESIGN. OUR PRODUCTS AND THE ACTUAL PACKAGING ARE THOUGHTFULLY SCUPLTED, COMFORTABLY INTERGRATING YOUR DAILY LIFE WITH MODERN ART.

K

corporation synnextenderloin neighborhood development

HELLO & THANK YOU!

I HOPE YOU ENJOYED AND LEARNED MORE ABOUT ME AND MY PROJECTS. I’VE HAD MANY HIGHS AND LOWS AND WOULD LIKE TO TAKE TIME TO THANK THE PEOPLE WHO HAVE BEEN THERE FOR ME.

MY FAMILY / DIANA TRAN / HOANG PHAM / TRUNG NHU / DALENA NHU / MIKE TRAN MY INSTRUCTORS: / SCOTT RANKIN / TOM M c NULTY / ARIEL GREY / PAUL KAGIWADA / TODD HEDGEPETH

MY FRIENDS

/ CAROLINE SARI DEWI

/ ELIJAH WALLECHINSKY / GABRIELLE LAI / SA NGUYEN / GINA CHANG / PORA RITH / LILY WANG / FELIX KN Ö LL

THERE’S NO ORDER TO THE LIST AND SORRY I COULDN’T LIST EVERYONE. YOU KNOW WHO YOU ARE AND ALL Y’ALL ARE SPECIAL TO ME. YOU HAVE PUSHED, LAUGHED, OR LOVED ME TO SHAPE WHO I AM TODAY. I TREASURE ALL THE MEMORIES AND LOOK FORWARD TO ALL THE FUTURE ADVENTURES AND EXPERIENCES WE’LL HAVE.

BINDING