Page 1

ANGUS bulletin Spring 2017

Quadrant Australia proudly working together with Angus Australia to provide rewarding travel experiences in agriculture Travel the world generating agricultural knowledge, creating great memories and making lifetime friends

For all your travel needs Quadrant Australia Pty Ltd PO Box 536, Coffs Harbour NSW 2450 ABN: 95 003 857 449

1300 301 128

1300 301 128

02 6651 1722 (fax)

out and about

Christine and David Dance, Dance Angus Glen Innes NSW with John King, Willow Glen Angus, Glen Innes NSW enjoy the Angus judging at the EKKA. (Credit: Fairfax Media)

Killara Feedlot trading manager Andrew Talbot, Quirindi Feedlot Service's Tony Batterham and David Frith, Betrola's Trevor Nash (middle) and Killara's operations manager Tony Fitzgerald. Betrola Investments collected the Animal Health Award at the 2017 Elders Killara Feedlot supplier of the year awards. (Credit: Fairfax Media)

The proceeds from Lot 1 at the Valorbrook Angus sale were donated to LifeFlight. Pictured are Cyril Close, Ashley and Brett Haager, Tony Pearce & Michael Smith with the $8,500 cheque. (Credit: Fairfax Media)

Angus Australia's Kelso Looker and Robyn Brazier, Flank Erica & Maggie Halliday during The Land Northern Beef Week

The Burenda Angus team at their open day, Jonathan and Kerry Schmidt, Ian Lowey, Sally Butz, Brad Fetherstone and Mary and Alec Peden (Credit: Fairfax Media)

New South Wales producer Tricia Arden, Lucan Park, Blayney, with Fiona Conroy, Knewleave, Bellarine Peninsula at the Te Mania Angus Future Farming Workshop. (Credit: Fairfax Media)

Angus Bulletin — spring 2017

PAge 1

18 Contents Spring 2017 | volume 29



Publisher: Angus Australia Locked Bag 11 Armidale NSW 2350 P: 02 6773 4600 | F: 02 6772 3095 E: W:

1 Out and About

25 2017 Sponsorship Opportunities

2 Contents

26 Inspiring the next generation

4 From the President 5 From the CEO

27 SMARTBEEF to help management practices

6 Official opening for Angus Australia extension

28 Liz Wales and Naomi Leahy heading to LIVEXchange

7 Around the saleyards

29 Lessons From The Angus Sire Benchmarking Program

8 Member Service Stats 9 2017 Angus Regional Forums 11 Is it what they say it is? 12 From Consumption to Conception 14 World Angus Forum Out and About

Editor: Diana Wood Layout: Ebonie Sadler-Small Printer: APN Print, Warwick QLD Disclaimer: Opinions expressed in this publication are not necessarily those of the Editor or of the Board of Angus Australia. Neither the Editor nor Angus Australia takes any responsibility for the accuracy of the information contained within this publication, nor for the outcome (including consequential loss) of any action taken by readers or others based on information contained therein. The publishers reserve the right to refuse or cancel without notice any advertisement in a publication issued by them.

PAge 2

Angus Bulletin — spring 2017


16 World Angus farm visits 18 Provenance and Angus brand protection 21 World Angus forum Youth team 22 Angus youth take on the world 23 Angus stud breeder Brad Cavanagh wins $15,000 ARCBA scholarship 24 Thomas Foods International Supports Angus Youth

30 Variation in Angus Carcase Value 31 Northern Development Consultative Committee 32 New Administration Manager & Accountant for Angus Australia 33 Performance focus drives Tumorrama 35 Breed Development Matters 35 Changes to Angus Australia’s DNA Services 36 Improvements to Angus BREEDPLAN 37 Looking Over the Fence: Latest Developments in North America 39 Development of Selection Tool for Commercial Angus Heifers



49 40 The Angus Breed Set to Harness Greater Benefit from Genomics

62 InstaAngus

42 From the Angus BREEDPLAN Desk

64 Practical Marketing for the Angus Producer

44 Who’s your daddy? 47 Angus Select Tools gaining traction

63 Everything easy with Angus

66 Angus Australia Staff Directory

49 Practical tips for managing AI or ET programs on farm 51 Around the Shows 53 Killara’s innovative feedback and benchmarking 54 Consumers Growing Appetite for Angus Beef 55 Save the date: ASBP Field day & Cohort 6 steer viewing 57 Around the beef weeks 59 Market match at Naracoorte 60 They’ve done it again, Angus takes glory at 2017 RAS Beef Challenge 61 Angus premium & benchmarking critical to success

Using QR codes

Open the QR Code reading app on your phone (or type QR Code reader into your app store search to download). Do your best to steady your hand while the QR code is centered on the screen. Once it is done scanning, whatever information linked to the QR code should appear.

62 advertising index Angus Studs

43 5 BC 32

Alloura Angus Kingsclere Angus Stud Millah Murrah Angus Pentire Angus

59 Sarum Angus Cattle Co

Commercial Advertising 27 Anipro 65 Anipro 25 Beef Choice Australia 56 Bindaree Beef 52 Coopers 42 Eastern Spreaders Pty Ltd 50 Faresin Industries 34 GeneSeek Australasia 20 Genetics Australia 10 HCH Genetics & Nutrition 58 HCH Genetics & Nutrition 66 Nowlan Stock & Station Agent 32 Prolix IFC Quadrant Australia 4 Queensland Machinery Agency IBC Safety Zone Calf Catchers 48 The Davey Group 51 Vetoquinol 38 Zoetis 46 Zoetis

Angus Bulletin — spring 2017

PAge 3

from the president Libby Creek, Angus Australia President

In June, we were fortunate to attend the World Angus Forum in Scotland; a wonderful event gathering like-minded Angus breeders from around the world. The pre- and post-forum tours visited many Angus properties in England and Scotland, along with numerous sites of interest. We were spoilt with visits to the properties where the Aberdeen Angus breed was founded. The history was incredible and really made us all appreciate how far our breed has come. A benefit of attending the World Angus Forum in Scotland was to gain insight into some of the opportunities for our own World Angus Forum in 2021. While we are in the very early stages of planning, we have come back with some great ideas to help make this a fantastic event showcasing Australian Angus. We look forward to delivering a spectacular forum in Sydney along with pre and post tours, and urge you all to plan to attend in late April 2021. The Board recently held their meeting in Armidale which coincided with the opening of the new wing of the Angus Australia office. This extension is a credit to the planning and building, as it seamlessly flows into the established office and now allows our expanding team to have the space they require. As we continue to manage more of the Information Technology and technical services in house allowing more timely and tailored changes, along with the many research projects, this expansion became inevitable. We were also very fortunate to gather the State Committee Chairs in Armidale to have a frank and beneficial discussion about the future role of State Committees. This covered a range of issues which varied

from state to state in many instances. However, the absolute consensus was the ongoing value of State Committees in liaising with members and supporting Angus Australia in promoting our breed. We discussed how this can be better achieved, and I believe we have direction to realise this. Another area of focus was reinforcing that State Committees are bound by the Constitution of Angus Australia. In many cases it would appear Committee members are unaware of their responsibility to Angus Australia, and it is important that all State Committees are more focused with this area of governance. There is no doubt State Committees play a vital role for Angus Australia members by running events such as cattle assessment schools and educational days, supporting members showing cattle and organising various social gatherings which bring members together in their State. I think we all left this meeting believing we can do much to improve the communication and support between Armidale and all State Committees, and we can look forward to seeing these Committees remain a valuable part of our Angus Community. Our annual Angus Regional Forums will once again be taken around the country through October by Andrew Byrne, Peter Parnell and Ashleigh Horne. The theme of the 2017 regional forums will be “Angus Technology Now” and will focus on updating our members on the latest developments and services offered by Angus Australia, showing how they can be applied to both the seedstock and the commercial sectors. The regional forums will also give members an opportunity to provide feedback on what products and services will be of most benefit


STEELE RUDD CORNER, NOBBY QLD 4360 Ph: (07) 4696 3350 | Fax: (07) 4696 3370 Email: | QMA.NET.AU PAge 4

Angus Bulletin — spring 2017


(New and Used)

to their Angus enterprise in the future. I urge you all to attend a Regional Forum near you – the dates are listed on the Angus Australia website, and on page 9 of this Bulletin. It is a great opportunity to share knowledge and keep updated with the latest information coming out of the excellent research and extension at Angus Australia. It remains a fantastic time to be in the beef industry and particularly Angus cattle. Congratulations to all the recent bull sales – the results have been quite incredible and a real credit to all your hard work. I do hope this continues and the year ends with a buoyant extended Spring season.

Libby creek, president

peter parnell, Ceo

from the ceo

Dr Peter Parnell, Chief Executive Officer Report from Angus Australia Board meeting conducted on 3-4th August 2017 The Angus Australia Board met in Armidale on 3-4th August 2017. On the 3rd August, the Board met with Chairs from the State Committees of NSW, Qld, WA, SA and Tasmania to review the function of State Committees and develop recommendations on amendments to the Terms of Reference for subsequent consideration of the Board. Following the joint meeting, the Board and State Committee Chairs witnessed the official opening of

extensions to the Angus Australia office by the President, Mrs Libby Creek. On the 4th August, the Board reviewed progress across various programs being conducted by Angus Australia and Certified Angus Group Pty Ltd. The Board welcomed the new Administration Manager/Accountant, David Cameron; and, expressed its gratitude to the work done previously by Ron Bower in this role. Ron will remain with Angus Australia in a part-time role as Human Resources Manager. The Board approved the formation of a Commercial Supply Consultative Committee, and a Northern Development Consultative. These Committees will assist the Board and Angus Australia staff in the development of strategies and initiatives associated with these new programs to ensure that they meet the needs of the membership and industry. Membership of the Committees will be established over the next couple of months. The Board met with Steven Skinner, Manager of the International Beef Recording Scheme, ABRI, to discuss progress towards the implementation of new “singlestep” methodology to enhance the utilisation of genomics data in Angus BREEDPLAN. It was noted that there are now over 29,000 genomic profiles loaded on the Angus Australia database and these are available for testing the commercial implementation of the “singlestep” methodology when available. The timing for the application of this enhancement to Angus BREEDPLAN will be determined over the next few weeks, and will depend on the progress with the establishment of a commercial implementation pipeline through ABRI and the success of the subsequent testing of the methodology. The Board reviewed the recording of Base APR females, and agreed that no changes to the associated Regulations should to be made at this time. The next Board meeting will be conducted by teleconference on the 27th September, 2017.

Angus Bulletin — spring 2017

PAge 5

Angus Australia CEO, Peter Parnell, Angus Australia President, Libby Creek & past Angus Australia President, Hugh Munro

Official opening for Angus Australia extension The new north wing of Angus Australia was officially opened by Angus Australia President, Libby Creek on Thursday the 3rd of August. Mrs Creek was joined by the Angus Australia Board, State Committee Chairpersons, Angus Australia staff, builder Steve Frost and his team and past President Hugh Munro and his wife Juliette for the opening. (Right middle) NSW State Committee Chairman, James Laurie and Angus Australia director Dean Fredericksen (Right bottom) Tasmanian State Committee Chairman Jock Hughes, Angus Australia Member Services Manager, Lee-Anne Turner & Angus Australia Director Brett Piraner

PAge 6

Angus Bulletin — spring 2017

around the saleyards

$1,250 for 31 Angus steers and Best Presented Pen for Rowdy Purcell, ‘Bon Accord’, Mansfield at Wangaratta VIC, 25/08/17

Chris Hogendyk, Orange, sold 307kg Angus steers for $1,190 at Carcoar NSW, 9/06/17

Julie and Jeremy Shaw with sons Leo and Henry sold 325 Angus heifers, 283kg for 401c/kg or $1,135, top 426c/kg and 476 Angus steers, 316kg for 381c/kg or $1,208,top 390c/kg at Roma QLD 11/07/17

Peter Jervois, Bungowannah, with Stephen Paull, Paull and Scollard, Wodonga, sold 20 Angus cows rising three years and PTIC for $2300 at Wodonga VIC 20/06/17

Holly, Steven and Lily McLeod, Wallacedale VIC sold 154 EU Angus steers, 2765-327kg, to $1,300, averaging $1,171 at Mt Gambier SA 16/06/17

The Vagg Family, ‘Furlong’, Hillston sold 20 Angus steers for $1,140 at Hay NSW 24/08/17. Pictured are Allan Vagg, sister Bonnie and her partner Andrew Bryant and Jonathon Vagg

Images: Fairfax Media

Angus Bulletin — spring 2017

PAge 7

Member Service Stats Figures are based on 1st January 2017 to 31st August 2017

Sale CatalogueS

The Member Services Team registered

43,053 animals

21,825 Female


185 sale catalogues 9,922 total lots


HBR Registrations:

APR Registrations:

ACR Registrations:

RAR Registrations:

MBR Registrations:

base Registrations:







Total DNA requests submitted




total transfers

Please see below for a brief break-up

Total Members 2017: 3,687

DNA Genetic testing AM: 1,266 Pestivirus: 904 CA: 1,383 Mannossidosis: 67 DD: 5,045 Coat: 312 NH: 1,418

Genomic Test i50K: GGPLD:

Full: 54 | Commercial: 90 Junior: 20 | Life: 0

DNA Parentage testing PAge 8


Angus Bulletin — spring 2017

New Members 2017 Joined from 1st January 2017 to 31st August 2017

2,930 1,552


As at the 31st August 2017

Full: 1,107 | Commercial: 2,140 Junior: 414 | Life: 25

Microsatellites: 298

2017 Angus Regional Forums Liz Roan, Education Officer, Angus Australia

If you’re interested in finding out about the latest developments in the Angus breed, then you’re not alone. Last year, nearly 200 people joined Angus Australia staff for a half day of talks, discussions and feedback sessions. Run over a three-week period in July 2016, Angus Australia staff embarked on a challenging schedule, travelling over 15,000 km to 13 towns across Australia to meet face to face with Angus breeders.

Who is keeping up to date?

Do you suffer from FOMO (fear of missing out)? Then don’t let this chance pass you by. The theme of the 2017 regional forums will be “Angus Technology Now” and will focus on updating Angus breeders on the latest developments and services offered by Angus Australia, showing how they can be applied to both the seedstock and the commercial sectors, with topics including: • Angus Research & Development: Improving the bottom line of Angus breeding enterprises with technology • Lessons from the Angus Sire Benchmarking Program • Demonstration of the new Angus Database Search facility • Taking Advantage of Genomics: New genomic technologies available to Angus breeders • Maximising Genetic Improvement: Using the Angus SELECT suite of web-based genetic selection tools • Angus HeiferSELECT: The advanced genomic tool to inform the selection of commercial Angus heifers • Single Step Analytical Software: Using genomics to improve the accuracy of Angus BREEDPLAN EBVs. Attendees from last year’s regional forums represented a breeding herd of around 75,000 females and 9,000 bulls sold per year. Interestingly, seedstock producers made up only a little more than half of all those present. Other people joining the regional forums came from a variety of backgrounds, including cow/calf operations, backgrounding operations, processing, semen and service provider industries.

Opinion without Input Most importantly, the regional forums provide our members with an opportunity to provide feedback, in person, direct to either Peter Parnell, Angus Australia’s CEO, Andrew Byrne, Breed Development and Extension Manager, or Ashleigh Horne, Project Officer (Angus

BREEDPLAN). So, if you would like to pass on your opinion about what what products and services will be of most benefit to your Angus enterprise in the future, please engage and give us your input.

Producer feedback

It is increasingly important to constantly engage and educate ourselves about everything that directly affects our businesses. This applies, not only to engaging with Angus Australia, but also with fellow producers. Following last year’s regional forums, 47% of surveyed respondents indicated that as a direct result of what they had learned, they would now consider utilising new technologies in their herd. 98% of respondents rated the regional forums as either being useful or very useful. Feedback from last year’s attendees was also helpful in determining the content for this year’s program, with members indicating that they were keen to be updated on research outcomes and new developments in genetic evaluation.


Dates are shown in the table below. We encourage RSVPs to help us to better plan the day.

Date Fri Mon Tue Wed Mon Wed Thu Fri Tue Thu

06-10-17 09-10-17 10-10-17 11-10-17 6-10-17 18-10-17 19-10-17 20-10-17 24-10-17 26-10-17



12.30pm – 4.45pm 8.45am – 1.00pm 8.45am – 1.00pm 8.45am – 1.00pm 8.45am – 1.00pm 8.45am – 1.00pm 8.45am – 1.00pm 8.45am – 1.00pm 8.45am – 12.45pm 8.45am – 1.00pm

Albany, WA Keith, SA Hamilton, VIC Melbourne, VIC Armidale, NSW Orange, NSW Goulburn, NSW Albury, NSW Toowoomba, QLD Launceston, TAS

So get in contact, have your say and be involved.

Angus Bulletin — spring 2017

PAge 9

Unzip the potential of your elite females


Genetics and Nutrition

HCH Genetics Embryo Centre Qualified Nutritionist on staff Australia’s newest Cattle Flushing Centre, built to the highest standards Jacqui 0429 795 468 Dale 0427 806 672

PAge 10

Angus Bulletin — spring 2017

Is it what they say it is? Liz Pearson, Commercial Supply Chain Manager

Verification of claims made about breeds of cattle and beef products is a continuing challenge for the Australia beef industry. Every day the desire by consumers to know more about the products they are buying and feeding to their families becomes stronger. Wanting proof of something is human nature, and as beef production bends more to the wants and needs of the consumer, and works to differentiate and transform the products they offer, the value of being able to ‘prove it’ is continually on the rise. There are clear indicators that industry and consumers want proof of breed claims; whether it being a commercial beef producer paying a premium for replacement Angus heifers or someone in Malaysia sitting down to a special occasion dinner in a high-end restaurant. Since the concept of a verification program that gives assurance of Angus breed content of commercial cattle was floated at this year’s Angus National Conference in Ballarat the feedback across the supply chain has been consistently positive and forthcoming. This verification program will provide assurance and integrity for progeny with a parentage of registered Angus sires over Angus or Angus cross females. As a producer, the added value of verification will result in a marketing advantage and a mechanism to build strong alliances within the market place based on integrity, transparency and trust. It will also give Angus producers confidence that the ‘Angus’ brand, their brand, is being protected from imitators. As a purchaser, you will be able to buy cattle without doubt that they are genuine Angus and will meet your market specification along with the value of an integrity system underpinned by Angus Australia’s sire ownership database that delivers weight and validity to these claims. And for the consumer, there is power in the knowledge that you are getting what you pay for and expect in a premium beef product labelled as Angus. This program is still in development stage and we look forward to launching this to industry soon.

Verification within the meat business is also just as important in delivering on consumer expectations in domestic and global meat markets. Accordingly, the independent third-party verification for Angus brands, previously conducted by Certified Angus Group Pty Ltd, has been integrated into Angus Australia’s Commercial Supply Chain program as a firm fit working closely and collaboratively with the beef supply chain. This verification will continue to be expanded by Angus Australia. This independent third-party verification is currently undertaken by many Angus brands in Australia. These include NH Foods (Oakey) Angus Reserve, Bindaree Beef Cape Byron Angus, Rangers Valley’s Black Onyx, Black Market & Highland Black Angus, Jack’s Creek Black Angus, Manildra Natural Australian Grass Fed Angus and probably the mostly widely recognised Angus brand of all, McDonalds McAngus burger range. The verification program is an audited, ISO 9001 accredited system that requires constant management and a close working relationship with the companies and brands that are being verified. This program identifies 2 levels of Angus breed content. ‘Verified Angus Beef’ representing beef from the progeny of an Angus sire over an Angus or Angus cross female. ‘Verified Black Angus Beef’ represents beef from the progeny of a Black Angus sire over a Black Angus female. Those Angus brands that utilise this verification program have a strong advantage in a competitive meat market that allows them to stand behind their product, its quality and their Angus claims with the confidence of independent third-party verification. Angus Australia aims to grow this program and verify more Angus brands to promote brand integrity and further protect the ‘Angus’ brands now and well into the future. We are working hard with these verified brands to promote the Angus premium and implement initiatives that will bring value to Angus Australia members, these verified brands and the whole Angus supply chain. Angus Bulletin — spring 2017

PAge 11

world angus forum

From Consumption to Conception Diana Wood, Marketing & Communications Manager

Returning to the home of Angus, delegates converged on Edinburgh, Scotland during June for the 2017 World Angus Forum, where breeders were challenged to turn the process on its head and work backwards from the consumer.

highest eating quality, environmentally friendly, natural protein source there is.

The objective of the forum was to show how Angus breeders can help safeguard the breeds future by using the information and technology available, to be more efficient, get closer to the market and still produce the

Angus Australia President, Libby Creek said that, ‘The World Angus Forum was a wonderful gathering of Angus enthusiasts from around the world, sharing experience and knowledge, and building lasting friendships.'

Angus beef is recognised as the global brand leader and Angus producers world wide have a place to play in protecting this brand.

What they said: 'Consumers are looking for more natural less processed foods, which works well for beef industry. Beef is a healthier option and with people having protein led diets, the beef industry can capitalise on this'

- Amanda Brown, Kantar World Panel

'Beef producers can improve production through integrated farming systems including breeding for production, food quality and disease resistance, using genomic selection and traceability, utilising precision farming such as reduced use of anti-microbial drugs and designing Agri-Bio-Tech solutions for diverse and sustainable environments'.

- Professor Julie Fitzpatrick, Moredun Research Institute

'Customers have high expectations for beef, they want quality, consistency, health benefits and sustainable production, therefore Aberdeen Angus remains critical to Marks and Spencer, supported by our sustainability activity and Select Farm Assurance to demonstrate value to consumers.'

- Tom Slay, Marks & Spencer

'Twice as many people are concerned with food product safety and quality versus 5 years ago, traceability in the supply chain will help allay these fears. DNA technology can provide traceability for full farm to fork or birth to steak traceability and DNA is the solution to guaranteeing consumers they are getting what they pay for'

- Johan de Meulemeester, Allflex

'Producers should be using monitoring technology in beef production to improve farm management such as fertility, health and disease and feeding, to assess and validate welfare claims such as lameness and environment and housing and to measure phenotype for breed improvement.'

- Professor Robert Smith, University of Liverpool

'Feed is the single largest variable cost of beef production and so increases in the efficiency of conversion of feed into beef muscle have a large effect on the profitability and environmental footprint of beef systems.'

- Professor Richard Dewhurst, Scotlands Rural College

PAge 12

Angus Bulletin — winter 2017

world angus forum

'The challenges for the Angus beef brand are the public perception of beef production; should producers be grazing or intensify production; should you be feeding grass, forage or grains; traceability – proving the beef is Angus; quality – matching consumer expectation and providing the consistency of quality and supply.'

- Dr Rob Drysdale, Wespoint Farm Vets

'Angus brands in the marketplace don't happen by accident, retailers know Angus beef is synonymous with quality. The Angus premium drives the demand of Angus type cattle, however we need to protect the integrity of the brand. Robust traceability is essential to delivering on a consistently great eating quality.'

- Ronan Loftus, IdentiGEN

'Producers need to adapt their cattle to suit the environment and the marketplace. We're seeing the quality of the beef herd improve as more commercial breeders use Angus.'

- Gavin Hill, Scotlands Rural College

'Data, ancestry and 'omics' are all important to precision Angus breeding. Genomics needs to become a herd management tool and the Angus community should band together and apply genomics to preserve the future of the Angus breed.'

- Dr Michael Bishop, Illumina Inc.

'Genetic decisions are economic decisions in Angus breeding. The collection and analysis of data is crucial to breeding. Fertility, structure and carcase are all key profit drivers which when measured, assessed and used as selection tools, have an enormous effect on the bottom line.'

- Tom Gubbins, Te Mania Angus

'Aberdeen Angus are the two words that are key to beef sales. Consumers housld be eating grass fed Angus beef for a healthy diet.'

- Michael Shannon, Damn Delicious Ltd

'The Angus brand is expanding rapidly in the United Kingdom, but it is not without its challenges. A broad range of retailers are now selling Aberdeen Angus, which increases risk – more potential for it to be de-valued with beef provenance across industry was called into question. Marks and Spencer use DNA verification to ensure breed verification, traceability at supplier level (farm and abbatoir), retail pack level and store level, as well as for Beef authenticity – maturation times, chilling regimes, grade, etc.'

- Steve Mclean, Marks & Spencer

'Consumers want to eat quality not quantity when it comes to beef and the Angus breed has a key role to play. As a premium branded product, the opportunities are endless.'

- Dr Alexandra Johnstone, University of Aberdeen.'

'Angus breeders should get on the genomics bus, time is money, you need to harness technology and take advantage of it.'

- Dr Stewart Bauck, Neogen Agrogenomics

Angus Bulletin — Winter 2017

PAge 13

World Angus

Out and

Top Row from left: Edinburgh Castle, Mark Gubbins, Lucy Gubbins, Joanne Milne, Anna Gubbins & Willie Milne at Fordel Farms, Peter Grieve, Sharyn Lewis and John Poole., Angus Australia's CEO, Peter Parnell and President, Libby Creek, present World Angus Forum Chairman, Alex Sanger with a painting by Chris Harkness, Bill Cornell & James Playfair-Hannay, Angus Australia and Business Events Sydney stand. Middle Row from Left: Lucinda Corrigan & Alec Peden, Alec & Mary Peden at the Welcome Function, Jasmin Ramage, Diana Wood & Aimee Bolton, Mike Gadd & Bruce Creek at Fordel Farms, Gala Dinner at the National Museum of Scotland.

PAge 14

Angus Bulletin — spring 2017

s forum 2017

d Abo ut

Angus Bulletin — spring 2017

PAge 15

Bottom row from left: Brad Gilmour & Libby Creek at the Royal Highland Show, Carol & Des Grylls enjoy the Gala Dinner, Bagpiper welcome at Murrayfield stadium, Paulo Costa & Joao Diogo Ferreira from Portugal, with Willie Milne & Des Grylls at the Royal Highland Show, Kirsty & Same White, with Jasmin Ramage at the Gala Dinner, Royal Highland Show, Angus judging athe Royal Highland Show.

world angus forum

World Angus Farm visits

Diana Wood, Marketing & Communications Manager A series of pre and post World Angus Forum tours covering England, Scotland and Ireland were on offer for delegates. This gave everyone a chance to tour the countryside and get behind the scenes of agricultural production in the United Kingdom. Here we look at two of the farms that opened their gates up for the World Angus Forum.

Fordel Angus Located at Glenfarg, Perthshire in Scotland, Fodel Farm, a 607-hectare (1,500-acre) hill farm is run by David Ismail and his family. World Angus forum delegates were given a brief history of the Angus herd before being granted a tour of the farm. Established in 1983, originally on a J. Erica from Classlochie, and Esmercia of the Moss, a descendant of Eyra of Derculich, Fordel Farms focus on producing easy calving moderate sized cattle. Since 1996 David has changed his management practices and introduced new genetics in order to rank cows by their maternal performance, thereby improving weaning weight percentages and milking ability. Bloodlines used by the Ismail family originally were QAS

Traveler 23-4, Scotch Cap, Bronco of the Moss, GDAR Rainmaker 340, followed by Ankonian Elixir 100 and his sons including Fordel Elixir A238 and Fordel Edison F061. Current sires include Fordel Loch Rannoch, Fordel Loch Torridon and Fordel Loch Earn, three full ET brothers by Sitz Upward 307R out of Champion Hill Lucy 6863, and Fordel Beartooth and Fordel Lumberjack, two TC Stockman 365 sons. The herd currently numbers 400 pedigree cows with over 75% descending from just 5 cow families.


It is not every day that you can be walking through a paddock of Angus cattle and look up to see a castle. But at Ballindalloch, situated at the heart of Speyside in the northeast of Scotland, this is the reality for the Macpherson-Grant family with the Ballindalloch Castle and Gardens sitting at the heart of a multi-faceted Highland estate. Recognised as the oldest continuing pedigree AberdeenAngus herd in the UK and quite possibly the world, the Ballindalloch herd is said to date from 1860 when Erica was purchased from the Earl of Southesk’s Kinnaird herd. Prior to this William McCombie recorded that the Ballindalloch Estate had perhaps the oldest herd of polled cattle in the north of Scotland, stating: ‘It has been

A 'typical' Scottish summers day greeted World Angus Forum delegates PAge 16 at Ballindalloch Angus Bulletin — winter 2017 Above: Mike Gadd & David Ismail

- Libby Creek, President, Angus Australia

world angus forum


We really appreciated the generous hospitality of the many breeders who hosted the delegates and made us all feel so welcome. It was a very special experience; to trace the history of our world leading breed from its beginning, visit so many Angus farms across the United Kingdom, and to spend time with our global Angus family was truly memorable


David Ismail breeds females which display ease of calving, are economical to keep and produce small calves with high growth rates

the talk of the country since my earliest recollection and was then superior to all other stock.’ From 1860 onwards Sir George Macpherson-Grant, together with his brother Campbell, built the herd and in the process created the world famous families of Erica, Jilt, Pride, Georgina, Lady Fanny and Rose. Today the Erica and Pride lines are still prominent within the herd, with the herd now under the stewardship of Guy Macpherson-Grant and his mother Clare Russell, assisted by farm manager David Johnstone. Ballindalloch aims to breed cattle which are true to breed character with easy fleshing and long wide tops. Structural correctness is paramount within the selection process for the herd, with the aim being for medium bodied cows.

Ballindalloch Castle

Today many bulls are sold from home, with top quality bulls offered for sale publicly at Stirling as appropriate and semen from stock bulls also sold to meet demand. Away from the cattle the Ballindalloch Estate is also home to an extensive farming operation, with the aim for the next five years being to build on recent success and expand the herd conservatively and develop the sale of semen from the stock bulls. Forum delegates were treated to outstanding hospitality and 'typical' Scottish weather when they arrived at Ballindalloch. However this did not put a 'dampener' on proceedings with everyone enjoying a walk through the cattle paddocks, a tour through the castle and the gardens and a walk through the estate.

Angus Bulletin — Winter 2017

PAge 17

Is your Angus Beef really Angus beef?

Provenance and Angus brand protection Are we doing enough to protect brand Angus? Diana Wood Marketing & Communications Manager We have all sat down at any number of pubs, clubs or restaurants, looked at the menu and have been excited to see 'Angus beef' as an option. But have you ever wondered where that beef comes from and can the venue really prove to you that it is Angus? The era of the sociably responsible consumer has meant consumers are becoming more and more aware of the products they are purchasing and are asking the questions, where does my beef come from? Consumers want to know the story behind the beef they are eating, is it grassfed on the Gippsland or grain fed in the New England and you are telling me it is Angus beef, but can you prove it? This is an issue facing not only Angus producers in Australia, but around the world. At the recent World Angus Forum in Edinburgh, Scotland, this issue was front of mind across the forum sessions, and the answer on how to combat it, came down to DNA, traceability and telling the story. As Steve McLean, the head of Agriculture and Fisheries Sourcing for Marks and Spencer (M&S), one of the United Kingdoms leading retailers put it, 'Quality requires integrity'. 'Consumer trust is built on years of hard work and commitment and this integrity comes from sourcing standards, audits, food safety, provenance, traceability, sustainability and animal welfare,' he said. M&S are answering the questions on provenance and Angus brand protection by developing partnerships with the Aberdeen Angus Breed Society, Scotbeef, IdentiGEN and the M&S Select Farmers to exploit DNA profiling. 'We are working together to develop a unique offer through the combination of customer insight, retail PAge 18

Angus Bulletin — spring 2017

knowledge, breed knowledge, farmer skills and production approach, processing knowledge and DNA verifications technology,' said Steve. IdentiGEN has developed a series of DNA traceability and authenticity programs designed to underscore brand integrity and traceability back to the farm gate. 'Given the growing popularity of Angus beef and the premium position it enjoys in many markets, protecting the integrity of the Angus brand is critical to ensuring its future growth and success,' said Ronan Loftus, co founder and Director of IdentiGEN. This message was also loud and clear during Allflex's Veterinarian, Global Business Development, Dr Johan de Meulemeester's, presentation. 'Traceability for consumers is, the whole history of their beef; origin, type of farming, type of feeding, type of medicines etc, provenance plays a huge role, with consumers wanting to know what they are buying,' he said. 'DNA and verification is the solution to guaranteeing consumers are getting what they pay for,' he said. So how do Angus beef producers in Australia make sure they meet consumer criteria? The answer is simple, ensure the beef that is being sold is Angus beef and sell the story to the consumer. Angus Australia provides independent third-party verification for Angus brands previously conducted by Certified Angus Group Pty Ltd. Utilising this verification program can give brands a strong advantage in a competitive meat market allowing them to stand behind their product, its quality and their Angus claims with the confidence. information on this program can be found on page 11.

And when it comes to selling the story, consumers are now armed with an 'encyclopedia' in their pockets, and are increasingly heading on line for information. Technology is affecting the ease with which they can shop and access information. There are 2 million Google searches every second and the average user checks their smartphone 85 times during the day, therefore online information such as websites and social media are extremely important when it comes to the story telling.

Around Scotland it became abundantly clear that the ‘Angus’ brand is a popular product, but what guarantees are in place to protect the brand?

The consumer wants to know the full 'farm to fork' story, where the cattle were raised, what the cattle were fed, what breed of cattle does the beef come from, where was the beef processed? Beef producers have the ability to engage directly with the consumer if they are willing to adapt to the changing nature of the consumer and provide them with the information they want. So the next time you sit down to some Angus beef when you are out and about, will you ask 'Where did it come from'?

Credit: Ben Coope

Credit: Destination NSW

Credit: Destination NSW

Credit: Destination NSW Angus Bulletin — spring 2017

PAge 19


Kodak K522



Rennylea Edmund E11 x Te Mania Berkley B1



GAR Progress x ALC Big Eye D09N

Incredible H803


Ayrvale Bartel E7 x Lawsons Dinky Di Z191


CRA Bextor 872 x SS Objective T510



















+5.4 64%

+3.7 56%

-6.7 86%

+1.8 77%

+46 74%

+85 76%

+113 79%

+112 76%

+14 67%

+3.8 79%

-9.0 52%

+71 69%

+4.2 66%

+1.7 69%

+0.6 68%

-0.9 62%

+4.8 63%



















+1.1 79%

+0.2 58%

-3.7 98%

+2.6 97%

+51 96%

+91 95%

+108 94%

+74 84%

+27 78%

+0.4 92%

-2.4 47%

+72 81%

+16.3 81%

-1.3 84%

-3.5 79%

+1.5 75%

+4.3 79%



















+4.6 83%

+4.2 69%

-6.7 99%

+3.1 98%

+53 97%

+87 97%

+124 96%

+95 86%

+22 74%

+2.5 96%

-7.3 55%

+81 80%

+8.2 84%

-0.4 84%

-0.4 83%

-0.2 78%

+4.0 82%








-1.2 92%

-0.6 86%

-0.7 99%

+3.4 99%

+65 98%

+110 +133 98% 98%





Angus Heavy Domestic Breeding Grain Index Index Index

Heavy Grass Index



Heavy Grass Index



Angus Heavy Domestic Breeding Grain Index Index Index

Heavy Grass Index






Angus Heavy Domestic Breeding Grain Index Index Index

Heavy Grass Index










+93 97%

+27 94%

+0.7 98%

-6.9 59%

+72 94%

+6.4 90%

-0.1 90%

+1.3 91%

-1.1 +4.0 +$149 +$132 +$169 +$138 August 2017 Angus Australia BREEDPLAN 85% 91%

Freecall: 039 047 PAge 20 1800 Angus Bulletin — 2017 Nigel Semmens: 0439 417 941


Angus Heavy Domestic Breeding Grain Index Index Index

Mid-September 2017 Angus Australia BREEDPLAN

World Angus forum 2017

Youth team

Top row from Left: Chloe Gould in AgriSkills, Angus & Kaiti McGregor at Ballindalloch Castle, Angus McGregor in the AgriSkills Challenge, Jasmin Ramage, Angus McGregor, Kaiti McGregor & Chloe Gould at the top of Arthurs Seat. Middle Row: The World Angus Fourm Youth teams. Bottom row from left: Jasmin Ramage during the AgriSkills classes, Kaiti McGregor, Jasmin Ramage, Chloe Gould & Angus McGregor, Kaiti McGregor in the heifer classes.

Angus Bulletin — spring 2017

PAge 21

Kaiti McGregor, Jasmin Ramage, Chloe Gould & Angus McGregor

Angus youth take on the world

Diana Wood, Marketing & Communications Manager

Four talented young Angus enthusiasts have had the trip of a lifetime when they recently participated in the World Angus Forum Youth Competition held in Scotland from June 21st to July 2nd 2017.

countries perspective was an eye-opening experience I am grateful to have had,’ she said.

The team made up of Jasmin Ramage, Guyra NSW, Chloe Gould, Southside QLD, and Angus and Kati McGregor, Bell Qld, were put through their paces in a range of mentally and physically challenging events as part of the overall competition and were pitted against teams from Canada, New Zealand, the United Kingdom and Argentina.

‘We had the opportunity to learn the UK grading system and assess the cattle on how we thought the cattle would grade at slaughter,’ she said.

The competition ranged from public speaking and team presentations to team building on obstacles at the Royal Marines Army base, agri Olympics, livestock judging including Clydesdale horses, sheep and beef and dairy cattle, cattle preparation and parading, live cattle assessment and meat judging and butchery. Each team also had plenty of time to interact with delegates from all over the world who were in Scotland for the World Angus Forum and attend some of the tour options, technical sessions, social occasions and the Royal Highland Show. Attending the Royal Highland Show gave the team the opportunity to see how agricultural events are run in the United Kingdom. ‘I had a fantastic time at the show looking at all the different breeds of stock they have and how they prepare their stock for judging,’ said Kaiti McGregor. The technical sessions during the forum provided the team with a great learning opportunity as they were opened up to how the agricultural industry and cattle breeding is done around the world. ‘It was amazing to sit and absorb differences between countries and think about what we already do in Australia, that makes us a step ahead of some of the other countries’, said Jasmin Ramage. Another highlight for Jasmin was the tour of the ScotBeef meat processing facility. ‘I thoroughly enjoyed touring through ScotBeef, to view the processing as well as the meat judging and quality assessing. To view meat assessment from a different PAge 22

Angus Bulletin — spring 2017

For Chloe Gould, the live cattle assessment was one of her personal favourite challenges.

‘A few days later these animals were processed at ScotBeef, where we had the opportunity to assess the same animals as a carcase under the UK grading system. The beef carcase classification scheme is vastly different in comparison to Australia, with carcases being graded on confirmation (visual assessment with 6 confirmation classifications: S-E-U-R-O-P) and fat coverage (visual 1-5 score). It was therefore intriguing to see the direction that Angus breed has taken in the UK to suit markets,’ said Chloe. For the whole team the final day of the competition, which coincided with the final day of the Scotland tour was a great moment with all of the World Angus Forum delegates joining the youth teams at Netherton Farms to watch the cattle activities and cheer on their country representatives. ‘The final day of the tour was awesome, all the world delegates and everyone participating in the Scotland tour arrived at Netherton Angus to observe what all the youth teams had done with their pair of heifers, it was very interesting to see the different ways each team presented their heifers,‘ said Kaiti McGregor. For her brother Angus, seeing how the United Kingdom prepares and parades their cattle was an interesting experience. While the team did not finish in the top placings overall a number of team and individual efforts throughout the competition should be recognised: • 1st Team – primal identification (carcase judging classes) • 2nd Team – grading (carcase judging classes) • 4th Team – Joint boning & rolling (carcase judging classes) • 1st overall Team – Carcase Judging

The recipients of the scholarships represented Angus Australia proudly and were given the prospect to broaden their horizons and expand their knowledge about the world beef industry. Each participant thoroughly enjoyed their time in Scotland and are extremely grateful for the opportunities they were given. For Jasmin, the World Angus Forum in Scotland was one of the most amazing opportunities she has been granted within the Angus beef industry. ‘I made valued networks with international delegates and representatives as well as broadening my knowledge on current issues faced worldwide, said Jasmin. ‘This was a once in a lifetime opportunity that words cannot describe for me. I made so many valuable net-

works and friends in the Angus breed, world-wide who are all passionate about producing Angus cattle,’ she said. Chloe backed up these comments by stating that the World Angus Forum gave her the opportunity to not only to meet and network with like-minded youth, but also with influential Angus breeders from all around the world. ‘The knowledge and connections I have gained from this networking experience is invaluable. It was a true honor to represent Angus Australia and the Australian Beef Industry,’ she said. ‘To be part of the world Angus forum in Scotland this year was an absolute privilege and I would l like to thank Angus Australia for making it possible,’ said Angus McGregor. This statement was backed up by his sister Kaiti who said, ‘Scotland was simply amazing, I had the time of my life! because Angus Australia gave me the opportunity to participate in this awesome tour.’

Thankyou to those sponsors that made it possible for the Angus Youth team to attend the World Angus Forum in Scotland: Angus Australia | Bald Blair Angus | Bowenfels Angus | Landmark Guyra QLD State Committee | Ramage Engineering | Ray White Livestock Guyra

Angus stud breeder Brad Cavanagh wins $15,000 ARCBA scholarship Lucy Kinbacher, Queensland Country life

He may be a first generation stud beef breeder but Brad Cavanagh, Harden, New South Wales, isn’t letting that stop him from making his mark in the cattle industry. The 33-year-old was just 16 when he bought his first three Angus cows with the help of his parents, who operate a building company, and established the Hardhat Angus stud. Now Mr Cavanagh, who has worked as a stock and station agent, expects to calve down to 180 this year and sells stud bulls from his 404 hectare property at Dubbo and agistment on his wife Jess’ family property at Harden. Adding to the success, Mr Cavanagh was named the winner of the inaugural Australian Registered Cattle Breeders Association (ARCBA) Youth Scholarship valued at up to $15,000, which will see him travel to America and attend the Beef Improvement Federation Conference in May next year. The three and a half day conference includes a Young Breeders Symposium, receiving papers on the latest research developments and a field tour. Genomics and genetics is something Mr Cavanagh is passionate about and with the use of embryo transfer he expects to have doubled his calving numbers to 300 by 2020. “We don’t have the land to run the (embryo transplant) cow on so we do a wean calf contract and we buy the weaners back,” he said. “They come into the herd at about eight months old.” Mr Cavanagh said he was most looking forward to being

Brad Cavanagh, Harden, NSW was the winner of the ARCBA scholarship

exposed to leading research data during the conference and learn more about their genetics and expected progency differences (EPD) data. “An EPD gives you a genetic value for a cows ability to stay in the herd and breed a calf year in year out and meet all the production benchmarks,” he said. “If we can develop some genetic analysis for that (it would be valuable).”

Long Association with Angus Youth

With his determination to be involved with Angus cattle, Brad began a long relationship with the Angus Youth Program, competing at a number or Roundups and enjoying time as an Angus Youth Ambassador and becoming part of the management team. Angus Bulletin — Winter 2017

PAge 23


• 2nd Jasmin Ramage – Paraders • 5th Chloe Gould – Clipping & Fitting


Thomas Foods International Supports Angus Youth The progressive and innovative meat processing company, Thomas Foods International has partnered with Angus Youth Australia to be the naming rights sponsor of the 2018 Angus Youth National Roundup.

Established in 1988, Thomas Foods International is now one of Australia’s largest family owned food processing companies – exporting to over 80 countries around the world, around the clock.

iconic company in the beef industry re-enforces the fact that the Roundup and the Angus Youth program as a whole is extremely important in the development of young people in the beef industry’, Kate said.

Darren Thomas, Thomas Foods International CEO has highlighted the need to support the emerging leaders of the beef industry as a crucial reason for their involvement and in particular, to encourage the education, development and networking opportunities for the youth of the beef industry.

Angus Australia's, Marketing and Communications manager, Diana Wood confirms Kates statement by adding that it is great to see the recognition given to the Angus Youth program by such a progressive company as Thomas Foods International.

‘And we certainly want to promote Thomas Foods International among the youth of the industry. As a company, we place a lot of importance on innovation and expansion, however are well aware that this is not possible without fostering the development of the young leaders in the industry. This will ensure the longevity of not only our work force, but that of the industry as a whole,’ he said. The Thomas Foods International Angus Youth National Roundup will take place in Wodonga, Victoria, from the 11th – 14th of January 2018. Coordinators Murk and Kate Schoen are very excited to have Thomas Foods International on board. ‘The Thomas Foods International Angus Youth National Roundup is the largest single breed event of its kind in Australia. To receive this kind of support from such an PAge 24

Angus Bulletin — winter 2017

‘Thomas Foods International’s involvement highlights the importance of all sectors of the beef industry supporting the development of youth in agriculture’, said Diana. The 2018 Thomas Foods International Angus Youth National Roundup in Wodonga will be the 37th year that the event has been held. In 2017 over 120 participants were involved in the educational opportunities and competitions on offer when the Roundup was held, for the first time in Mount Gambier, South Australia. For more information on the Thomas Foods International Angus Youth Roundup, please contact the Roundup Coordinator Murk Schoen on 0427 558 023 or Murk. Alternatively you can email


2017 Sponsorship Opportunities There are still several promotional opportunities linked with supporting the 2018 Thomas Foods International Angus Youth Roundup with your support having mutual benefits for the event and your business. In addition, there is the option for in-kind donations of potential prizes and items for our auction at the Special Dinner and Dance with proceeds going to Angus Youth. Sponsorship for the 2018 Thomas Foods International Angus Youth Roundup will be managed by Agri Alliance, a small firm based in Wagga Wagga, New South Wales

that specialises in sponsorship, events and project management specific to the Agricultural Industry. For more information, please contact: Sally Cudmore: 0477 002 680 Joanna Palmer: 0456 127 216 Email:

2018 Thomas Foods International Angus Youth Roundup

for more information visit

“We have launched into the industry”


Semen available from leading studs including Musgrave Angus - WMR Angus - Matauri Angus & more....

Take a look at our website or contact us to get a copy of our NEW catalogue available Beef Choice Australia 0417 748 231

Angus Bulletin — Winter 2017

PAge 25

Kate and Murk Schoen, Corowa, NSW and Laura Grubb, Biloela, all representing Angus

Inspiring the next generation Diana Wood, Marketing & Communications Manager

Angus Australia were invited to send six individuals to attend the inaugural Australian Registered Cattle Breeders (ARCBA), Young Breed Leaders Workshop held in Brisbane early July. Ashleigh Horne, Angus Australia’s’ BREEDPLAN Project Officer, Murk and Kate Schoen, commercial cattle producers from Corowa, NSW, James Knight, commercial cattle producer and Angus Youth Consultative Committee member, Mortlake, Victoria, Laura Grubb, Teys Livestock Strategic Operations and Angus Youth Consultative Committee member, Biloela, Queensland and Haylee Herriot, Angus Australia’s Angus Youth Development & Education Officer, were all lucky enough to attend. This workshop was unique in that it was aimed at the next generation of cattle breeders, aged between 20 and 35, focusing on “The Role of Genetics in a Modern Australian Beef Industry”. Topics of discussion ranged from breed development, genetic innovation and adoption, youth and board development and succession planning, as well as supply chain collaboration. The intention of the workshop was to inspire and prepare participants for senior management roles within the beef breeding industry. The workshop was structured in a way that simulated a boardroom situation where, in small groups, the topics were discussed. Participants had the opportunity to hear from industry leaders prior to discussion of that particular topic, with this format allowing for robust and insightful conversation. “This created a great platform for not only (topic) discussion, but enabled participants to learn techniques on addressing an issue, communicating and dealing with different personalities that were encountered,” said Kate Schoen. Laura Grubb was pleased to note during these discussions that Angus Australia are at the forefront of the industry when it comes to the implementation of genetic innovation, extension programs and governance. ‘The clearly defined governance structure of Angus Australia was a breath of fresh air, when discussing how decisions and directions are made within a breed society,’ she said. PAge 26

Angus Bulletin — spring 2017

‘Angus Australia’s Youth program was often presented by other societies as an example of how to foster the development of the next generation. The service portfolio of Angus Australia far outweighs others and while there are always improvements that can be made, it was wonderful to see how Angus Australia is leading the way in so many areas,’ said Laura. A highlight for the group came from, Ben Noller, Santa Gerturdis General Manager at the time presenting on, “How to create generational change in the seedstock industry to create more management opportunities for young breeders,” with participants suggesting that these challenges could be overcome by the implementation of mentor programs, that would pair young people with someone further down the supply chain, to consider succession planning within breed societies and the addition of young board members. Laura Grubb echoed this sentiment, saying that, “The path moving forward is to invest in the next generation to ensure the future of not only our breed society, but the beef industry as a whole.” Finding the balance between 30-50 year’s worth of subjective livestock knowledge and new ideologies is key to moving into the future for James Knight, with education of commercial producers on the values of seedstockers investing in such technologies as genomics a solution. ‘For commercial cattlemen to embrace advancing technology, they need to see the benefits of its implementation at the seedstock level,’ he said. The very apparent take home messages from this workshop were that it was a great networking opportunity provided to participants. ‘Not only were participants able to catch up with those within their breed, but the workshop allowed them to connect with people from other breeds and learn about what opportunities and threats they are experiencing, that otherwise it may have been harder to network with,’ said Haylee Herriot.


SMARTBEEF to help management practices Connor Ryan has been awarded the 2017 ALFA SMARTBEEF conference Scholarship and will travel to Armidale in November to attend the conference. The Angus Australia Foundation was pleased to offer members of Angus Youth the opportunity to participate in the ALFA Conference. The scholarship was open to all 18-30 year olds, with a strong interest in the feedlot industry and the Australian beef industry. Mr Ryan is currently the stud manager at Yamba Angus, Orange and Narrandera. His prior work experience included working with Tim Lord at KO Angus and managing his family hay and silage property.

about expanding their knowledge and applying it to their professions. ‘This event is a great opportunity to gain an insight into the feedlot industry, covering topics such as carcase feedback, value discovery techniques, value chain relationships and the latest feedlot technologies,’ said Diana.

'At Yamba Angus we aim to breed females and sires with good carcase quality traits for consistent commercial production. The ALFA SMARTBEEF conference is a great way of meeting and taking in the changes that livestock producers and terminal operations are trying to incorporate across the board and as bull producers we will take on the differences into our programs and management practices,' he said. Angus Australia’s Marketing and Communications Manager, Diana Wood said that providing young beef industry enthusiasts the opportunity to learn from events such as the ALFA SMARTBEEF conference are

Connor Ryan

Anipro and WeatherPro... cost effective nutrition for your cattle. For profitable livestock production, timing is important. Efficient supplementation means getting the right nutrient to your animal at the right time. TimeWise Nutrition programs combine two products, Anipro® and Weatherpro®, providing all the requirements of practical, efficient and flexible supplementation solutions to optimise your herd’s production.

1300 ANIPRO | Angus Bulletin — Winter 2017

PAge 27


Liz Wales and Naomi Leahy heading to LIVEXchange Liz Wales and Naomi Leahy have been awarded the 2017 Angus Australia Foundation LIVEXchange Scholarships and will travel to Perth in November to attend LIVEXchange 2017. The Angus Australia Foundation was pleased to offer members of Angus Youth the opportunity to participate in the LIVEXchange 2017. The scholarship was open to all 18-30 year olds, with a strong interest in the export industry and the Australian beef industry. Growing up on her family’s farm at Meandarra in Queensland breeding both commercial and Angus and Angus cross cattle has inspired Miss Wales to follow a career path in agriculture, with a focus on the beef industry. Miss Wales is currently studying a Bachelor of Agribusiness at the University of New England. Upon completion of this degree in October Miss Wales hopes to gain employment in the beef industry, in particular in herd management or live export. “I’m looking forward to gaining extra knowledge about Australia’s current international trade relationships, any opportunities Australia could take advantage of and potential threats that could arise and how Australia plans to mitigate these,” she says. Hailing from Bedfordale in Western Australia, Miss Leahy is currently studying honours in Animal Science at Murdoch University, with plans to complete her PhD in beef production in the coming years.

Miss Leahy has recently completed a project investigating the effects of magnesium on weight gain and dark cutting in cattle on Tasmania’s King Island. Her experience with Angus cattle comes from the time spent from working at the Kylagh Feedlot, where upwards of 50% of the 6,000 head on feed are Angus. Miss Leahy is hoping to expand her knowledge of the export industry by attending LIVEXchange 2017, giving her a better understanding of where Australia is currently sitting in the live export market and to better understand the challenges faced by the industry. “The live export industry is one that involves many interesting aspects from animal management to politics to managing consumer demands,’ Miss Leahy said. ‘I find these topics highly interesting and hope to learn a lot more about them the LIVEXchange 2017,’ she said. Angus Australia Marketing and Communications Manager Diana Wood said that providing young Angus and beef industry enthusiasts the opportunity to attend events such as LIVEXchange 2017 are about expanding their knowledge of the industry and being able to take what they learn from these events back into their professions. ‘These events are all about sharing information and insight into the livestock export trade, breaking down knowledge barriers, being open about industry challenges and demonstrating industry’s commitment and ongoing effort to improve animal welfare in supply chains,’ said Mrs Wood. ‘At Angus Australia we are committed to supporting youth in agriculture and in particular youth with an interest in Angus cattle. To be in position for the Angus Foundation to offer scholarships to industry events such as LIVEXchange 2017 means Angus Australia is encouraging and assisting the involvement of young people in the Australian beef industry and providing professional development opportunities for young beef breeders’, she said.

Naomi Leahy

Naomi and Liz are heading to LIVEXchange 2017 at The Crown Towers Convention Centre in Perth PAgeWA 28 in November Angus Bulletin — winter 2017

Liz Wales

A project jointly funded by Angus Australia and the MLA Donor Company (MDC) has analysed the information collected in the Angus Sire Benchmarking Program to explore questions such as "How much genetic variation is there between Angus bulls?" and "Do Angus BREEDPLAN EBVs accurately predict the performance of a bull's progeny?". This project has clearly demonstrated the value of performance recording, genetic evaluation and selection using Angus BREEDPLAN Estimated Breeding Values and Selection Indexes. The results from this project can be found in the Sire Benchmarking section of the Angus Australia website. Alternatively, you can use the QR codes below, or contact Angus BREEDPLAN Project Officer, Ashleigh Horne on 02 6773 4603 or for a hard copy.

Capitalising on the Genetic Variation Between Angus Animals The project has illustrated the considerable genetic variation that can be found between Angus animals and the opportunity that consequently exists to improve the productivity and profitability of Angus beef breeding enterprises by utilising superior genetics.

Starting Vs Finishing EBVs - Did they change? The project has shown that despite the initial EBVs being of relatively low accuracy, there was, on average, very little change in the EBVs of the sires and that EBVs can be used with confidence when selecting young animals for use within a breeding program

EBVs Are No Bull

Individual Sire EBV Changes

The project has demonstrated that BREEDPLAN EBVs provided a reliable prediction of how the progeny from sires in the ASBP subsequently performed, and should be used with confidence when selecting animals for use within a beef breeding program.

The project has demonstrated that the EBVs for some individual sires did change. However, the number of sires for which the EBVs did change considerably, and the magnitude of the change, was within expected ranges.

Angus Bulletin — Winter 2017

PAge 29

sire benchmarking

Lessons From The Angus Sire Benchmarking Program

sire benchmarking

Variation in Angus Carcase Value Christian Duff, Strategic Projects Manager

$619 per carcase - This was the difference revealed in a recent analysis of carcase data collected in the Angus Sire Benchmarking Program (ASBP) when comparing carcase values, on a progeny average basis, between the highest and lowest ranked sires. On an individual carcase basis, the difference between the highest and lowest valued carcase was $2,076. The progeny average carcase values were derived by applying current day industry based parameters to each steer carcase (n=283) from Cohort 4 of the ASBP. The parameters are based on a general long-fed production system (200+ days) with the aim of producing and selling high quality Angus beef products. The specific parameters applied were:

Additionally, progeny average values, including Carcase Value ($), are calculated using a least squares means (LSM) model which takes into herd and other contemporary group effects. As expected, the sires with the highest carcase value progeny averages had progeny with higher carcase weights, coupled with higher marbling scores and rump fat in the optimum range. For example, the sire ranked 1st with a carcase value progeny average of $3,511 had a carcase weight, MSA Marbling Score and Rump Fat progeny averages of 423 kg, 581 score and 15.4 mm respectively.

• $8/kg carcase weight for a Ausmeat marbling score 3 carcase • Add $0.40/kg carcase weight per Ausmeat marbling score above 3. • subtract $0.80/kg carcase weight per Ausmeat marbling score below 3 • Subtract 10c/kg carcase weight if >25 mm but less than 30 mm p8 (i.e rump) fat • Subtract 15c/kg carcase weight if 30 mm of p8 (i.e rump) fat or greater


# ASBP Carcase Progeny

Carcase Weight (kg)

MSA Marbling (Score)

Rump Fat (mm)

Carcase Value ($)






$ 3,511






$ 3,437






$ 3,398






$ 3,397






$ 3,391






$ 3,365






$ 3,293






$ 3,288






$ 3,278






$ 3,274






$ 3,247






$ 3,239






$ 3,235






$ 3,232






$ 3,225






$ 3,219






$ 3,191






$ 3,106






$ 3,044






$ 3,013






$ 2,892

Table 1 – Progeny Average Values for the Cohort 4 ASBP Sires Sorted in descending order by Carcase Value ($)

PAge 30

Angus Bulletin — winter 2017

Figure 1 - Cohort 4 ASBP Sires Carcase Value Progeny Averages ($)

The outcomes show that there is ample scope to select Angus sires and genetics for the component traits that impact on the overall value of Angus carcases such as carcase weight and marbling score. Importantly, the corresponding EBVs available for selection decisions, being the Carcase Weight EBV and Intramuscular Fat (IMF)

Expressions of Interest Sought Angus Australia has initiated the formation of a Northern Development consultative committee and is now seeking expressions of interest from members who may wish to be involved.

The purpose of the Northern Development Consultative Committee is to: • Provide guidance in developing policies, strategies and plans relating to Angus Australia’s Northern Development Program.

Figure 2 – Relationship between carcase weight progeny averages and EBVs for the ASBP Cohort 4 Sires

• Monitor activity, progress and results of the Northern Development Program. • Communicate and represent the views and requirements of northern Australia beef breeders in relation to Angus genetics and Angus influ enced cattle. Angus Australia’s Northern Development Program has the objective to “Increase the infusion of Angus genetics in the northern Australia beef herd to benefit Angus Australia members and the whole beef supply chain through increased use of registered Angus bulls and genetics.”

Expression of interest are being initially sought for three positions on the committee being: • A northern based bull breeding (HBR or APR) Angus Australia member Figure 3 – Relationship between MSA Marbling Score progeny averages and IMF EBVs for the ASBP Cohort 4 Sires

• A southern based bull breeding (HBR or APR) Angus Australia member that supplies bulls into northern Australia. • An Angus Australia member that breeds MBR recorded bulls for use in northern Australia. The three positions above will be complimented by two further positions representing the northern commercial breeding sector using Angus genetics. Expressions of interest must be returned to Angus Australia by October 20th, 2017 by completing an online application form. This application form, and a full terms of reference for the committee, is available from the Angus Australia website (www. All expressions of interest will be considered by the Strategic Projects Committee and Angus Australia Board of Directors in November, with the composition of each Consultative Committee expected to be announced in December 2017. For further information please go to the Angus Australia website or contact Christian Duff, Strategic Projects Manager. Angus Bulletin — Winter 2017

PAge 31

sire benchmarking

EBV, have a strong, positive relationship with the progeny average values as shown in figure 2 for carcase weight and figure 3 for IMF EBV to MSA Marbling score. Angus breeders with a goal of genetically improving carcase value should therefore have confidence in utilising related EBVs in their selection decisions.

Northern Development Consultative Committee

New Administration Manager & Accountant for Angus Australia After over eighteen years of service managing the accounts area at Angus Australia, Ron Bower, Angus Australia's Administration Manager/Accountant, has handed over the role to David Cameron.

Ron will move to a part time position as Human Resources Manager from the 11th of September. David joins Angus Australia as an experienced accountant who has worked previously at CFO/ Financial Controller level in some of Australia’s larger companies in Sydney. David has a Bachelor of Business (Accounting) degree from Charles Sturt University and is a Chartered Professional Accountant (CPA) (Associate). In 2014 David decided to have a lifestyle change and accepted a job at LBK Solicitors Tamworth as CFO/ Office Manager. In June 2017 David applied for the Administration Manager/Accountant position at Angus Australia and is looking forward to a long and rewarding career.

Looking for Growth? BUNDABERG MOLASSES RANGE INCLUDES: • Supplements for Backgrounding Cattle • Feedlot Starter Supplements • Feedlot Suspension Supplements BUNDABERG MOLASSES GIVES THE SAFETY OF: • Feedsafe Accreditation • ISO 9001 – 2008 Accreditation • Quality Assured Product • Consistent Supply of Product

For more information contact: Bundaberg Molasses | (07) 4691 3000 or Freecall 1800 777 097 PAge 32

Angus Bulletin — spring 2017

Sascha Mason with her mother-in-law, Elaine, with a draft of their spring 2016-drop weaners. They have settled into a regime of yard weaning their calves and growing them out to feedlot entry weights of 470 kilograms

Performance focus drives Tumorrama Stephen Burns, The Land

At 900 metres, the Angus enterprise run by Elaine Mason and her daughter-in-law, Sascha, at “Julong”, Tumorrama, between Tumut and Wee Jasper, must be one of the highest breeding herds in Australia.

“Julong” Tumorrama property size: 1,014 ha

On the 1014 hectare property, 870 Angus cattle graze on highly improved pastures, wrought from the surrounding bush by Elaine’s late husband, Tony, from when he purchased the property in 1966.

livestock: 870 Angus cattle

“It was originally summer lease country held by the Luff family at Coolac, and Tony had a great vision that he thought would take him no time at all,” Elaine recalls. “But we are still doing it.”

enterprise: Growing weaned calves to a feedlot entry weight of 470 kilograms

The cattle depression of 1974 to 1979 held the Masons back, just as they were getting going again after the 1968 drought. “It was very bad here, and there was no agistment almost anywhere and it was very severe,” Ms Mason recalled. “So we stopped selling our weaners and kept them to yearlings so they had more weight and size.” In 1980 they were leasing the neighboring property, and decided to buy sheep and started breeding their own lambs. “At one stage we ran 10,000 sheep, and it was too much work for me because Tony had gone contracting,” she said. “We sold our sheep in 1989 reducing our numbers to 5000 at the time of the Tiananmen Square protests, because we thought that was the end of the wool market.” However, they decided “Julong” really was cattle country and the current herd was established. “We had always run about 100 cows bred from Bongongo bloodlines,” Elaine said. “The Angus are great doers, they are very tough and suit the area, and we believe in poll

cattle for their ease of handling and less damage to other cattle.” Ms Mason said the breed had great statistics within a modern group of breeders doing a lot of tests which were not just hearsay. “They are focusing on modern trends, and when they started with the measurements we thought it was a very progressive society,” she said. Sascha said they have focused upon particular genetic traits which they thought important to lift productivity. “We were one of the first people to buy sires by American bulls in this area which was a bit radical,” Elaine said. “Figures are important because you can measure what you are doing and feedlots were just emerging so it was very important to have marbling and eye muscle area, along with balanced animals.” Elaine and Sascha Mason have settled into a stock management regime of yard weaning their calves and growing them out to feedlot entry weight of 470 kilograms. Angus Bulletin — spring 2017

PAge 33

Together, let’s rock the world of cattle DNA testing Our new GeneSeek Genomic Profiler™ (GGP) DNA test portfolios deliver amazing power to select, manage and market seedstock and commercial cattle. ®

Seedstock producers: • Use GGP to select herd bulls and replacement heifers with more confidence and increase your rate of genetic progress. • Use GGP to profile your sale bulls to provide your bull customers with the most reliable EBVs.

Commercial producers:

• Buy GGP tested bulls from your seedstock supplier. • Manage the future of your cow herd with more confident selection.

GeneSeek® Australasia PO Box 1388, UQ Gatton Campus, QLD 4343 • 07 5460 1960 •

PAge 34

Angus Bulletin — spring 2017

Andrew Byrne, Breed Development & Extension Manager

As a member-based, not-for-profit, innovation company servicing seedstock and commercial producers of Angus and Angus-influenced cattle, Angus Australia remains focussed on ensuring Angus Australia members, and their commercial customers, have access to world leading genetic evaluation technologies, and associated tools for genetic improvement. Following is a brief update regarding several developments within Angus Australia’s Breed Development & Extension program, including: • Changes to Angus Australia’s DNA Services • Improvements to Angus BREEDPLAN

• Development of Angus HeiferSELECT • Looking Over the Fence: Latest Developments in North America To further discuss any of these initiatives, or other initiatives within Angus Australia’s Breed Development program, please contact Andrew Byrne, Breed Development & Extension Manager, on (02) 6773 4618 or

Changes to Angus Australia’s DNA Services Angus Australia partners with several genomics laboratories in delivering modern, affordable DNA testing services to Angus Australia members. September 2017 saw several changes to the DNA testing services that are available.

Introducing GeneSeek AustralAsia Angus Australia was pleased to announce a partnership with a new genomic laboratory, GeneSeek AustralAsia. GeneSeek AustralAsia (GAA) is a wholly owned Neogen Corporation Company and has acquired 100% of the assets and business of the Animal Genetics Laboratory at the University of Queensland. Headquartered in Lincoln, Nebraska, Neogen is a global leader in animal genomic testing and services, with the laboratory at Gatton joining GeneSeek’s other genomics service centres in the United States, Scotland, and Brazil. From a practical perspective, the main change that Angus Australia members will notice in the short term is to the name of the laboratory on any correspondence and documentation received from Angus Australia.

New Pricing for Zoetis i50K

The services that were previously available to Angus Australia members from the UQ laboratory, remain available unchanged from the GAA laboratory.

The price to conduct Zoetis i50K tests is now $57.00 (incl. GST), compared to the previous price of $69.00 (incl. GST).

• The DNA services that were previously available to Angus Australia members via UQ are still available from GAA and at the same price. • The process by which Angus Australia members send DNA samples/test requests and receive test results via Angus Australia is the same. • The same UQ sample collectors should be used by members when requesting DNA services from GAA. • The staff at the UQ laboratory have been retained by GAA. Longer term, it is anticipated there will be some considerable improvements to the DNA services that are available to Angus Australia members from GAA, particularly regarding the GGP-LD and GGP-HD products.

Angus Australia was pleased to notify members of some changes to the pricing for the Zoetis i50K genomic product.

In addition, the ability to conduct genetic condition testing as an add-on to the Zoetis i50K test is now available irrespective of the number of i50K tests requested, at a price of $14.85 (incl. GST) per genetic condition. Previously, genetic condition testing was only available at an add-on if 50 or more i50K tests were requested. The revised prices apply to all Zoetis i50K tests requested from September 1st onwards. For further information regarding the changes to Angus Australia’s DNA services, please contact staff at Angus Australia. Additional information regarding the Zoetis i50K product is available from the Zoetis i50K fact sheet on the Angus Australia website, or by contacting staff at Zoetis on 1300 768 400. Angus Bulletin — Winter 2017

PAge 35

Breed Development

Breed Development Matters

Breed Development

Improvements to Angus BREEDPLAN Angus BREEDPLAN continues to be the central component of Angus Australia’s Breed Development program. With approximately 630 Angus Australia members enrolled in Angus BREEDPLAN, and more than 300,000 performance records recorded on over 75,000 calves annually, Angus BREEDPLAN remains the largest and most comprehensive genetic evaluation of beef cattle in Australia. Angus BREEDPLAN is constantly evolving and several research initiatives are underway to ensure the EBVs being calculated within Angus BREEDPLAN provide the best possible prediction of an animal’s genetic merit.

Calculation of EBVs for North American Animals Angus BREEDPLAN incorporates EPDs for American Black and Red Angus, Canadian Black and Red Angus, and American Brangus animals in order to improve the calculation of EBVs for North American genetics that have been imported into Australia. Research is underway at the Animal Genetics & Breeding Unit (AGBU) in Armidale to update the parameters that are utilised when incorporating the North American EPDs to ensure that the parameters appropriately accommodate the analytical changes that have occurred within the overseas genetic evaluations in recent years. In addition, AGBU is reviewing the methodology that is used when incorporating EPD information, with new software being developed that more appropriately utilises EPD information when calculating EBVs, especially in situations when an animal has genomic information recorded in both Angus BREDPLAN and the overseas genetic evaluation. Concurrent to this research at AGBU, Angus Australia has been in discussions with the American Angus Association and is close to finalising an agreement that will facilitate the exchange of EPD information more regularly, and on a greater range of animals. Once completed, these three initiatives will improve the calculation of EBVs for North American animals, and their relatives, within the Angus BREEDPLAN genetic evaluation.

Development of Single Step Analytical Software

Genomic information, when combined with pedigree and performance information, provides valuable additional accuracy to the calculation of EBVs, particularly in situations when the animal’s existing EBV is of low accuracy. Angus Australia is working collaboratively with staff at the Animal Genetics & Breeding Unit (AGBU), the Agricultural Business Research Institute (ABRI), and the New Zealand Angus Association, to implement a new approach for incorporating genomic information into the calculation of EBVs within Angus BREEDPLAN. Known as “single step”, the new analytical model simultaneously utilises genomic, pedigree and performance information, placing appropriate emphasis on all available PAge 36

Angus Bulletin — winter 2017

sources of information, to generate the best possible prediction of an animal’s breeding value. Once available, the new analytical model will greatly improve the utilisation of genomic information within Angus BREEDPLAN, resulting in the calculation of improved EBVs for Angus animals.

Re-estimation of Genetic Parameters One of the key ingredients of the Angus BREEDPLAN genetic evaluation are the genetic parameters that are utilised when calculating EBVs, with the genetic parameters customised to appropriately reflect the performance information that has been collected on Angus animals in Australia and New Zealand. The genetic parameters include such things as the heritability of traits, the correlations between different traits, and the adjustment factors that are used to adjust performance measurements for non-genetic differences such as age or age of dam. Research has now commenced to utilise the comprehensive performance information that has been collected in the Angus Sire Benchmarking Program to re-estimate the genetic parameters that are utilised within Angus BREEDPLAN. This research is particularly focussed on the hard to measure traits, such as feed efficiency, carcase yield and quality, where a considerable amount of additional performance information has been collected on modern Angus animals. Once completed, this research will be used to “fine tune” the Angus BREEDPLAN analysis, resulting in improvements to the EBVs that are routinely calculated for Angus animals.

Calculation of EBVs for Additional Traits Angus BREEDPLAN currently calculates EBVs for 25 traits, with EBVs relating to calving ease, fertility, growth, carcase yield and quality, docility, structural soundness and feed efficiency. While the current EBVs describe the genetic merit of Angus animals for many traits of economic importance within the beef supply chain, Angus Australia is proactively working with several research organisations to improve the scope of the EBVs that are calculated in Angus BREEDPLAN, and in turn, to provide a genetic description of Angus and Angus-influenced seedstock for a wider number of traits. Current research is focussed on improving the genetic description of traits such as: • Eating quality (e.g. marble score, ossification) • Meat quality (e.g. marbling fineness, fatty acid composition, mineral content) • Adaptability to northern Australian production systems (e.g. coat score, adaptation) • Animal resilience (e.g. immune competence)

Breed Development

continued improvements to angus breedplan • Cow maintenance efficiency (e.g. mature condition score, mature height) • Female reproduction (e.g. age of puberty) To further discuss any of the research that is underway to improve the calculation of EBVs within Angus BREEDPLAN, please contact staff at Angus Australia. Further details regarding each respective item will be circulated as the research is completed, and subsequently, when the implementation of the research outcome into the Angus BREEDPLAN genetic evaluation has been scheduled.

Looking Over the Fence: Latest Developments in North America There have been some developments in North America recently that may be of interest to Angus Australia members, particularly those who utilise North American genetics within their breeding program.

Changes to American Angus Association Genetic Evaluation A number of significant analytical changes were implemented into the genetic evaluation that is conducted by the American Angus Association during July, resulting in considerable changes to the EPDs that are calculated for North American Angus animals. The analytical changes included: •

the introduction of single-step analytical software, incorporating all genotype, pedigree, performance and progeny data simultaneously in one step when calculating EPDs.

the introduction of new analytical models, such as the inclusion of weaning weight (to offset selection bias) and yearling fat (an indicator of maturity) into the carcass model, and the inclusion of correlations between birth weight and growth traits

• the introduction of re-estimated heritabilities and genetic correlations, reflecting the current per formance information being collected on American Angus animals

Development of an Angus Specific Genomic Test

The American Angus Association will be introducing a new genomic test, AngusGS™ in November. AngusGS is a high density 50K genomic test designed by the team of geneticists at Angus Genetics, Inc. (AGI) with testing conducted by Neogen. The new genomic test is built specifically for Angus cattle which over time will mean improved accuracy and better results. The AGI team has worked to saturate the new genomic test with markers targeting specific genomic regions of influence in Angus cattle. This means future improved test accuracy once a subset of animals has been tested with AngusGS. Additional markers for traits like fertility, feed efficiency and tenderness, including Calpain and Calpastatin, have been included to advance research for future trait selection. Staff at Angus Australia have been liaising with the American Angus Association over recent months regarding the new genomic test, and are hopeful of being able to make the test available to Angus breeders in Australia in early 2018. Further details will be circulated as they become available.

• updating of the economic assumptions that are utilised for the calculation of the $value selection indexes • inclusion of an increased volume of genomic information, with ~30% of animals registered with the American Angus Association now being genotyped The American Angus Association reported the implementation of the analytical changes were a result of years of dedicated research and development to equip Angus breeders with the industry’s most sophisticated, accurate and reliable performance data and genetic selection tools. Further information regarding the changes are available from the American Angus Association website (www. Angus Bulletin — Winter 2017

PAge 37

PAge 38

Angus Bulletin — spring 2017

Developed in collaboration with Zoetis Animal Genetics, Angus Australia is pleased to announce the availability of a new genomic product, Angus HeiferSELECT, from October 1st. Available to commercial members of Angus Australia who are using registered Angus bulls, Angus HeiferSELECT is a genomic selection tool to help inform the selection of Angus replacement females (87.5% Angus content or greater) in a commercial beef breeding operation. Angus HeiferSELECT complements other sources of information that may be used in commercial replacement heifer selection, such as phenotypic evaluation, age, weight and pedigree information, and provides valuable insight into the genetic potential of heifers, particularly for traits that are otherwise difficult, time consuming or expensive to measure using traditional methods.

a reference population that is representative of current commercial Angus animals. Angus HeiferSELECT genetic predictions are only provided for females that are DNA verified as being sired by a registered Angus bull, further adding to the value of utilising registered Angus bulls in commercial Angus breeding programs. A combination of the heifer’s genomic information, plus the Angus BREEDPLAN EBVs for their registered sire, is utilised in the calculation of Angus HeiferSELECT genetic predictions, harnessing the value of the comprehensive pedigree and performance information that is collected in the Angus seedstock industry across Australia and New Zealand. Angus HeiferSELECT can be exclusively ordered from Angus Australia, for a price of $49.50 (incl GST) per animal.

Features of Angus HeiferSELECT include: • Sire assignment • Genetic prediction for 8 individual traits (Calving Ease Direct, 200 Day Growth, Milk, Mature Cow Weight, Carcase Weight, Eye Muscle Area, Rib Fat, Intra muscular Fat) • Genetic prediction and star rating for overall breeding value Angus HeiferSELECT genetic predictions are reported on a normally distributed 1 to 100 scale for easy ranking, interpretation and use in selection. Higher values represent “more” of a particular trait, with a genetic prediction of 50 reflecting the average genetic merit of Figures 1 & 2: Example Angus HeiferSELECT Results for an Individual Heifer

Heifer ID

Sire ID



Angus Bulletin — Winter 2017

PAge 39

Breed Development

Development of Selection Tool for Commercial Angus Heifers

Breed Development

The Angus Breed Set to Harness Greater Benefit from Genomics Andrew Byrne, Breed Development & Extension Manager

Genomics, the term given to describe a range of DNA based technologies concerned with the structure, function, evolution, and mapping of genomes, is a science receiving much interest around the world among breeders of all livestock species. In April 2011, the first set of Estimated Breeding Values (EBVs) were calculated within the Angus BREEDPLAN genetic evaluation that included genomic information. Since this time, genomics has been increasingly adopted by Angus breeders in Australia, with genomic predictions now analysed in the routine Angus BREEDPLAN genetic evaluation for over 25,000 animals, from five different genomic products, and for up to 14 different traits. Although the inclusion of genomic information in Angus BREEDPLAN has become mainstream, it is an evolving science. Angus Australia has been working collaboratively with staff at the Animal Genetics & Breeding Unit (AGBU), the Agricultural Business Research Institute (ABRI), and the New Zealand Angus Association, to implement a new approach for incorporating genomic information into the calculation of EBVs within Angus BREEDPLAN.

Current Procedure for Incorporation of Genomic Information The current procedure for the incorporation of genomic information into Angus BREEDPLAN uses a twostep process. Step 1 involves using the genomic data for an animal to generate a genomic prediction of the animal’s breeding value. This is often referred to as a Molecular Breeding Value (MBV) or Molecular Value Prediction (MVP). Step 2 combines the animal’s genomic prediction with its traditional EBV, calculated from pedigree and performance information, to generate an EBV with additional accuracy. This process of combining the genomic prediction and traditional EBV is referred to as “blending”.

different methodologies that use genomics in a more effective and appropriate manner have since been developed.

New Single Step Analytical Model Known as “single step”, the new analytical model simultaneously utilises genomic, pedigree and performance information, placing appropriate emphasis on all available sources of information, to generate the best possible prediction of an animal’s breeding value.

Benefits of Single Step Analytical Model The main benefit of the new analytical approach is how genetic relationships between animals are determined. With a traditional pedigree based approach, the relationships between animals within Angus BREEDPLAN are determined by pedigree alone. For example, pedigree would predict that the genetic relationship between full siblings (i.e. animals with the same sire and dam) is 0.5, meaning full siblings are predicted to have 50% of genes in common when calculating traditional pedigree-based breeding values. Understanding the way that DNA is inherited, it is known that there will in fact be variation between these relationships, and the true genetic relationship between full siblings is likely to range between 0.4 – 0.6. Similarly, pedigree may predict that two animals are unrelated, but in reality, the animals may share common genes, and have a genetic relationship greater than 0. The new single step approach improves the precision in which EBVs are calculated by better quantifying genetic relationships, using both genomic (where available) and pedigree information to determine the genetic relationships between animals.

Other Benefits

While the two-step analytical model represented the most sophisticated approach available at the time, PAge 40

Angus Bulletin — winter 2017

In addition to better determining the genetic relationship between animals, the single step analytical approach has a number of additional benefits, including: • Any errors in the pedigree of animals will be overcome (providing both the animal and its parent/s have genomic information available).

When will the Single Step Analytical Model be Implemented?

The development of the single step analytical software has now been completed, and ABRI have commenced running the new software alongside the routine Angus BREEDPLAN genetic evaluation. Considerable work is now being undertaken by AGBU, ABRI, Angus Australia and Angus New Zealand to evaluate the results being produced from the new software, and to test the robustness of the software in a real world environment where Angus BREEDPLAN analyses are conducted on a fortnightly basis. No timeframe has been set for the implementation of the single step software, however it is hoped it will be available for implementation in association with the next annual introduction of enhancements to Angus BREEDPLAN, being the December 2017 Angus BREEDPLAN analysis.

The manner in which DNA samples are collected, submitted to Angus Australia, and handled at the DNA laboratory will be the same, and the cost of DNA tests will remain unchanged. The implementation of single step analysis will mean that genomic predictions are no longer produced, and so it is envisaged that Molecular Value Predictions (MVPs) will no longer be provided when conducting genomic testing using the Zoetis i50K or HD50K products.

The Importance of Performance Information While the new single step analytical software will more optimally utilise genomic information in the calculation of Angus BREEDPLAN EBVs, the collection of performance information will remain as important as ever. The development of genomic technologies has emphasised the need for accurate performance information, and the ability of Angus breeders to harness the benefits of genomics, both individually and collectively, is dependent on the collection of comprehensive performance information for as many animals and traits of importance as possible.

Take Home Messages The development of a new single step approach for utilising genomic information within Angus BREEDPLAN will more optimally utilise genomic information in the calculation of EBVs for Angus animals in Australia and New Zealand. While the new software will result in improvements to the calculation of EBVs, in the interim, the current two-step analytical software continues to provide reliable breeding values on Angus animals and Angus Australia members should not have any hesitation in utilising genomics as a component of their seedstock breeding program.

How Much Will EBVs Change?

It is anticipated that the EBVs for some animals will change with the implementation of the single step software, particularly for animals that have genomic information available. Likewise, it is also expected that the accuracy values published with EBVs for animals will change. Importantly, the EBVs that are calculated by the new analytical software will provide a better prediction of an animal’s breeding value, and will improve the genetic evaluation that is available to Angus breeders in Australia and New Zealand.

Other Changes

Other than changes to EBVs and EBV accuracy values for some animals, there will be little noticeable change with the implementation of single step software. Angus Bulletin — Winter 2017

PAge 41

Breed Development

• Genomic information will contribute to not only the EBVs of the animal that has been genotyped, but will also contribute to the EBVs for the animal’s relatives (e.g. parents, progeny). • Genomic information will contribute to all EBVs that are calculated within the main multi-trait analysis within Angus BREEDPLAN, rather than being limited to use in the calculation of only 14 traits. This will include all EBVs except Calving Ease Direct, Calving Ease Daughters, Docility, and the five Structural Soundness EBVs. Further work is required to utilise the single-step approach for these non-linear traits. • The need to regularly re-calibrate the prediction equations that are used to calculate genomic predictions is removed, with genomic effects being updated each time an Angus BREEDPLAN analysis is conducted. • Genomic information will be given different (and more appropriate) emphasis when calculating the EBVs for each animal, based on each individual animal’s genetic relationship to the reference population (being animals with both genomic and performance information). The net result is that the new analytical approach will more optimally utilise genomic information, and will provide Angus breeders in Australia and New Zealand with EBVs that are the best possible estimate of an animal’s breeding value.

Breed Development

From the Angus BREEDPLAN Desk Ashleigh Horne, Project Officer, Angus BREEDPLAN

In the midst of the eastern bull sale season, Angus BREEDPLAN has been extremely busy with our fortnightly BREEDPLAN analyses, just as one analysis finishes, the next analysis kicks off. The never-ending hamster wheel that is Angus BREEDPLAN just keeps on turning.

Recording Small Herds in Angus BREEDPLAN

During recent times, Angus Australia has fielded several phone calls from both new and existing members who are excited about the possibilities that EBVs and selection indexes provide. However, their herds are small, and they are questioning whether BREEDPLAN can work for them. The simple answer is yes, breeders with small herds can certainly be involved in Angus BREEDPLAN, and can have EBVs that are both informative and effective at estimating an animal’s genetic merit. The important point to remember is that breeders must be sure to manage their animals in a way that will include as many animals in each contemporary group as possible. Calves will be analysed in the same contemporary group if: • They were bred in the same herd • Are of the same sex • Are of the same birth number (i.e. Twins are not compared with single calves) • Are of the same birth status (e.g. ET calves are not compared with AI/natural calves) • Were born in the same calving year • Were born within 45 days of each other (for birth and 200 day weight) • Were born within 60 days of each other (for 400 and 600 day weight) • Have performance measured on the same day (and have the same measurement history) • Have been run under the same conditions This seems like a large list, but if small herds ensure that there are at least two animals that meet the above criteria, their performance records can be analysed effectively by Angus BREEDPLAN.


How many animals need to be in each contemporary group? As shown below, the effectiveness of an individual’s performance record increases as more animals are represented within each contemporary group. A single animal contemporary group is not effective, however a contemporary group with two animals will immediately jump to a 50% record effectiveness, while a contemporary group with 5 animals will have an 80% record effectiveness. After 5 to 10 animals are represented within each group, the increase in effectiveness for each additional animal decreases rapidly with increasing group size.

Contemporary Group Size

Record Effectiveness

1 2 3 4 5 6 7 8 9 10

0% 50 % 67 % 75 % 80 % 83 % 86 % 88 % 89 % 90 %

This graph clearly shows that a breeder doesn’t need huge contemporary groups to have effective data in Angus BREEDPLAN and even small herds can generate effective EBVs and Selection Indexes.


The NDE will cut hay bales of any shape and size right in the mixer. The efficient serrated knives give precise cutting to desired length. Then blend in your grains and concentrates quickly and thoroughly for a totally mixed ration. The curved 25” knives have patented carbide inserts for optimum performance, greater cutting action and extended life. 10 to 32 cubic metre models. Single & Twin Augers.

EASTERN SPREADERS PTY LTD KERANG, Vic. 3579 Ph: 03 5450 3077 Fax: 03 5452 2633

Australian Distributor: 9508 Murray Valley Highway, PAge 42

Angus Bulletin — winter 2017

For more information on recording small herds with Angus BREEDPLAN, a comprehensive fact sheet can be found on the Angus Australia website or by contacting Angus BREEDPLAN Project Officer Ashleigh Horne on 02 6773 4603 or by emailing breedplan@angusaustralia.

BREEDPLAN Submission Deadlines

Please be aware of the upcoming Angus BREEDPLAN Analysis Deadlines. If you are relying on updated EBVs from a particular analysis, please make sure that all of your registration details, DNA and performance data is submitted well ahead of the submission deadline to guarantee that updated EBVs are available when they are needed. For more information regarding the upcoming analyses, please see the 2017 Angus BREEDPLAN Analysis Schedule on the Angus Australia website.

Performance Data Processing Statistics

The table below provides a snapshot of some of the performance information that has been added to the Angus Australia database from the 01/01/2017 to the 31/08/2017.



Calving Difficulty Score 32068 Birth Weight 33731 200 Day Weight 45086 400 Day Weight 20798 600 Day Weight 17478 Mature Cow Weight 12077 Ultrasound Scan Data* 17924 Scrotal Circumference 7612 Docility Scores 15896 Structural Scores 5570 Net Feed Intake - Feedlot 585 *Ultrasound scan data includes records for eye muscle area, rib fat, rump fat and intra-muscular fat. Net Feed Intake - Pasture 71 *Ultrasound scan data includes records for eye muscle area, rib fat, rump fat and intra-muscular fat.

Contact Information

To further discuss the requirements of performance recording with Angus BREEDPLAN, please email Comprehensive educational material is also available from the BREEDPLAN section of the Angus Australia website.

2017 Angus BREEDPLAN Analysis Schedule (October – January) Submission Analysis Results Available (Indicative) Deadline

October Mid October November Mid November December Mid December January

September 15 October 1 October 15 November 1 November 13 November 24 December 8

September 30 October 16 October 31 November 17 November 30 December 11 December 22

Note: The dates for the availability of results are indicative only. They are provided to assist with planning but should not be considered as guaranteed dates.

Ashleigh Horne, Project Officer, Angus BREEDPLAN

Get Cracking

With Your Herd Improvement Program!

DGJ G10 Available through: Angus Bulletin — Winter 2017

PAge 43

Breed Development

What about Genomic Information? While the effectiveness of performance information is dependant on contemporary group size, the effectiveness of genomic information is not. As a result, testing animals with genomic products offers small herds an invaluable opportunity to increase the accuracy of the EBVs that are calculated for their animals, particularly in situations where it is not possible to collect effective performance information.


Registering Calves from Multiple Sire Joinings Ashleigh Horne, Project Officer, Angus Breedplan

There has been an increasing number of Angus Australia members utilising multiple sire joining, where several bulls are joined to a mob of females at the same time, followed by the utilisation of DNA technology to assign the individual sire of calves.

GeneProb Calculations An example is provided below as to what can happen within the GeneProb analysis when the wrong sire is listed in a calf’s pedigree.

While this has a number of management advantages, there are a few key considerations that members must be aware of when registering calves arising from a multiple sire joining.

The calf, ABCN1, has been tested and has been identified as a carrier of DD (i.e. DDC). The calf’s dam, ABCF2, has not been tested for DD, but is expected to be free (i.e. DDFU) based on the tests that have been undertaken on animal’s in her pedigree.

In particular, some members have elected to assign an individual sire from the multiple sire group when registering calves, and then amend the sire later following a DNA parentage verification test. In the long run, this might work, but short term, registering calves with a potentially incorrect sire, causes serious complications.

In scenario 1, the calf has been registered with an incorrect sire, ABCG12, who has previously been identified as being free of DD (i.e. DDF). As the sire has been tested free, and the calf is a carrier, GeneProb assumes that the calf’s dam (who is untested) must actually be a carrier of DD.

Implications of guessing and fixing it later. Angus Australia runs specific analyses that provide our members and the broader public with valuable information about each registered animal. These include the Angus BREEDPLAN analysis which produces estimates of the genetic merit of each animal, and GeneProb which calculates the percentage chance that each animal carries specific genetic abnormalities such as AM, NH, CA and DD.

GeneProb consequently assigns the dam with a 99% chance of being a DD carrier, and assigns each of her relatives (both pedigree and progeny) a probability of being a DD carrier based on their relationship to her.

Both Angus BREEDPLAN and GeneProb rely on pedigree integrity to calculate their respective estimations and probabilities. Obviously, no matter how many checks and balances are put in place, there is always the possibility that an animal may have an incorrect assignment somewhere in the pedigree. However, the more animals that have pedigree integrity issues, the harder it is for both BREEDPLAN and GeneProb to calculate accurate results. Figure 1: Incorrect Sire Assignment

PAge 44

Angus Bulletin — spring 2017

This simple example demonstrates the potential issues that can be caused when incorrect sire details are provided when registering calves, even if the intention is to amend the sire details as soon as the DNA sire verification is conducted.

For example, the calf will more than likely have had birth weight, calving difficulty and gestation length information submitted in association with its registration. BREEDPLAN will attribute this information to the sire that is recorded, and if the incorrect sire has been assigned, will incorrectly attribute the information to the wrong animal. As a result, the sire’s EBV may be misleading this may have a flow on affect to animals in his pedigree and his progeny, similar to GeneProb.

Best Practice: Registering calves arising out of multiple sire joining To make sure these problems are avoided, and the GeneProb and BREEDPLAN information is as accurate as possible, the following process should be undertaken when registering calves arising from multiple sire joining: Step 1: Provide Angus Australia with details of the multiple sire groups. This involves provision of a multi-sire group ID. (e.g “MULTABCM1” or “MULTABCM2”) and the Angus Australia ident of the sires joined.

Figure 2: Correct Sire Assignment

BREEDPLAN EBV Calculations

Likewise, assigning the incorrect sire when registering calves from multiple sire joining can have significant impacts on the Estimated Breeding Values (EBVs) calculated in Angus BREEDPLAN. The EBVs that are initially generated for ABCN1 may potentially be quite different, subject to how different the EBVs are for the different sires in scenario 1 and scenario 2, and in the case of scenario 1 where the calf was registered with the incorrect sire, the EBVs may be quite misleading. While some members may argue that this is not a problem, as they are aware that the animal is likely registered with the incorrect parentage and won’t take note of the EBVs until the DNA sire verification has been conducted, what is often overlooked is the impact that the calf’s performance can have on its relatives EBVs.

The multi-sire group ID should be allocated with: • The letters e.g. “MULT” • The Angus Australia Member Id e.g. “ABC” • The joining year e.g. “M” • A number, beginning at 1, that corresponds to the multi-sire group e.g. “1” Step 2: Submit your calf registration details as per usual, but with the multi-sire group ID specified as being the sire of the animal. The calves will be recorded with Angus Australia with a registration status of “pending”. Step 3: Obtain hair samples for the calves arising from the multi sire joining and send them to Angus Australia for DNA parent verification. When completing the DNA test request form, only the multiple sire group ID needs to be specified, rather than all sires within the joining group. Step 4: Once the results of the DNA parent verification test are available, Angus Australia staff will update the sire details with the correct sire, and register the calf in the appropriate register.

Obtaining Advice Should you require any assistance, or have any questions regarding how to register calves from multiple sire joinings, please contact staff at Angus Australia.

Angus Bulletin — Winter 2017

PAge 45

Breed Development

In scenario 2, the correct sire ABCG17 has been assigned. By contrast to the incorrect sire in scenario 1, ABCG17 has previously been identified as being a carrier of DD. As the sire is a confirmed carrier, GeneProb has no reason to doubt the DDFU status of the calf’s dam, and the GeneProb probability for her and all her relatives remains unchanged.

THE SCIENCE OF SELECTION The advanced genomic selection tool available for Australian Angus breeders

i50K for Angus is a DNA test that predicts genetic potential for a range of economically important traits. The genomic predictions have been developed using BREEDPLAN EBVs provided by Angus Australia. An i50K for Angus test enables: • Evaluation of 22 key performance traits important to the future productivity of your business; • Identification of elite, unproven bulls and young bulls with a unique combination of traits; • Selection of superior heifers to become herd replacements and elite females for submission to AI or ET programs; • Highly accurate pedigree records through DNA trace-back technology that matches calves with sires in a multiple-sire system. To take your breeding decisions to the next level call:

1300 768 400 Zoetis Australia Pty Ltd. ABN 94 156 476 425. Level 6, 5 Rider Boulevard, Rhodes NSW 2138. © 2016 Zoetis Inc. All rights reserved. ZL0423 02/16

PAge 46

Angus Bulletin — spring 2017

Following on from the launch of the new Angus Database Search tool, Angus Australia has been pleased to announce the release of a suite of Angus SELECT tools, designed to assist breeders more easily identify Angus genetics that are most aligned with their breeding goals and objectives. Designed and developed by the Angus Australia software development team, much thought and effort has gone into implementing new features to the targeted search tools to increase both their usability and functionality. The Angus SaleSELECT and Angus SemenSELECT tools share many features and functions in common, making it easy for users of one tool to quickly gain competence and feel at ease in the use of the other. Within these tools, users can: • nominate the sale or semen catalogue/s of interest • nominate sales being held in a particular region • search for animals using a comprehensive range of selection and sort criteria • customise the display of search results • print search results and individual animal reports in a print friendly format • access more comprehensive information on individual animals, such as: • Display of complete ownership history of an animal • Display of all EBVs published within Angus BREEDPLAN for an animal, including Structural Soundness EBVs • Display of percentile band information below each EBV of an animal • Display of progeny bred by herd for all sires and dams • Display of the number of progeny with performance in association with the EBVs for all sires and dams The same look and feel has been carried across in the development of Angus MemberSELECT. This tool has been carefully designed to make it easy for users to find and connect to Angus Australia members. Within this tool, users can: • nominate members located in a particular region • enter a comprehensive range of selection and sort criteria to identify members of interest • customise the way in which information is displayed • access more comprehensive information on individualmembers, such as: • Display of property location on an interactive map • Details of social media accounts • Details of number of calves registered in recent years • Description of the member’s enterprise

genetics with a modern and intuitive genetic selection tool that navigates them to the genetics that are most suited to their enterprise,’ said Andrew Byrne, Breed Development and Extension Manager at Angus Australia. ‘Registered users have the added functionality being able to tailor the display of information within all the Angus SELECT tools to their individual needs, while also having access to more comprehensive information about each animal or member’. An extensive range of extension material has been produced on the Angus SaleSELECT, SemenSELECT and MemberSELECT tools, as part of the modules that are available in the Angus Education Centre on the Angus Australia website. These modules will assist those people wishing to take their time to explore the full functionality of the tools in detail. Users can step their way through the modules, reading the text, viewing the videos, and copying the examples given to help gain confidence in using the tools to perform customized searches. Angus Australia President, Libby Creek, is a strong proponent of the new tools. ‘While I understand that change can be daunting and many producers might be comfortable using the old search engine, I would urge all members to explore these new tools,’ said Libby. ‘Take some time to look around at the added functionality. I’m sure that the benefits of using the new tool will repay the time spent in learning it.’ ‘The great thing about the online help is that it is available 24/7’ said Angus Australia Education Officer, Liz Roan. ‘Of course, if users need help in office hours, the Angus Australia staff are always happy and ready to take their call, and to assist them.’

Usage of the Angus SELECT tools has been steadily growing since their launch as more and more Angus breeders are accessing the tools and having a look around. While the tools are available to guest users without an account, registered users can access a greater range of features and functions. ‘Angus Australia has tried to incorporate as many new features as possible in order to provide users of Angus Angus Bulletin — Winter 2017

PAge 47

Breed Development


PAge 48

Angus Bulletin — spring 2017

Practical tips for managing AI or ET programs on farm Sophia Edwards, Technical Specialist Reproduction - Australia & New Zealand, Vetoquinol Australia Implementing AI or ET programs on farm can be a daunting experience for those breeders that have not run programs before. For those that have run programs before, most would agree that it can be an easy process. In this article we will provide some tips and tricks to ensure that running your AI or ET program is a smooth process.

The first step:

The first step is to consult your reproduction professional. We recommend that you do this well in advance of your program. In fact, a 12 month plan is often the best way to ensure that the program fits with your husbandry. When consulting your professional, be clear in communicating the objectives of your AI or ET program; they may be able to devise a program that will more closely suit your needs. If you are looking for a reproductive professional, a comprehensive directory can be found at www.repro360. (Resources > Directory).

Selection and preparation of females:

The choice of female group depends on what your main objective is for engaging in an AI or ET program. Maiden heifers are generally the group of choice, as not only do they represent the most recent genetics in your herd, there is no issue with managing the cow and calf unit. However, this group of females will generally yield a lower result in both AI and ET than lactating cows that are on at least their 2nd calf. If you are choosing to AI maiden heifers, ensure they are not pregnant before starting your program and are at an average weight of at least 330 kg (it is not advised to AI or ET heifers under 280 kg). Lactating cows will usually give the best result. Ensure they are at least 30 days calved before starting any synchronisation or superovulation treatments. First lactation heifers, can have variable results. Usually the body condition score and available nutrition will determine the result of this group of females. If you suspect that your cows are not cycling, discuss this with your reproduction professional. This may determine which hormones you use in your synchronisation protocol, and you may choose to temporary wean calves throughout the AI process. Nevertheless, there is no replacement for good nutrition in these types of females.

Importance of sticking to the program:

The importance of sticking to the program cannot be emphasised higher. After you have been given your plan from your reproduction professional, take the time to review the finer details. Familiarise yourself with the products you are using, the timing of treatment and the dose rates. Every level of inaccuracy you apply to implementing your program will potentially shave percentage points off your best possible result. For example, if the best result you can achieve is 65%, and you fail to administer the products at the correct time, you could shave 5% off the result. If you give the incorrect dose on one particular handling, you could shave a further 5% or more. Suddenly the best possible result could be 55% for your herd, simply due to lack of compliance.

Applying products and injecting technique:

Using best practice when applying products can ensure that you are achieving the best possible result. Short instructional videos can be viewed at au (Resources > How-To), demonstrating best practice of applying common treatments. A common mistake is often performed during injecting of cattle. A couple of tips to consider: The injections must be applied into the muscle. To do this, we recommend a minimum of 18G, 1 inch length needle. We advise against using the needles that are typically used for administering common vaccinations. To ensure that the 1 inch needles are not frequently bent throughout the process, a ‘slap-shot’ extension tube can improve the process. When using multi-injector guns, be mindful that air bubbles in the line do not alter the dose that is being administered. If you notice a ‘dribble’ of product after you remove the needle, make sure you pause for a short moment after injecting each female to ensure the correct dose has been administered.

Bull management

We all too often forget about the bulls during an AI or ET process. The management of this group of animals can ensure the best reproductive outcome at the end of the program. Most breeders choose to engage in one or two rounds of AI or ET, and then place ‘mop-up’ bulls out with the herd. The challenge for these bulls is that they are expected to service a group of females that will return to heat in a synchronous manner. To obtain the best reproductive result, we have to ensure that they are equipped to be the best performing athletes in your herd! It is highly advised that ‘mop-up’ bulls have passed a veterinary bull breeding soundness examination (VBBSE) that includes a sperm morphology analysis, prior to being used in the herd. Where possible, make sure bulls that have had working experience are used. Bulls that have had working experience have the ‘social know-how’ to navigate and service a group of females that are synchronously demonstrating heat. Usually 2 bulls per 100 females (of the entire mob) is recommended for ‘mop-up’ purposes after AI. If you are struggling for bull power, a mixture of experienced and inexperienced bulls may be used. We trust these tips and trick have been useful. If you have further questions or require more information please don’t hesitate to contact the Repro360 hotline on 1300 163 056 or ‘Ask an Expert’ 360australiaexpert@ Angus Bulletin — spring 2017

PAge 49

COPIC TELES LERS D rom HAN rting f sta


$ 86,68

T incl. GS

up to


PTO 3ilPabLle







$ 32,1 3 up to



incl. G 3



paddock feeders to get into


Coonamble Dubbo Inverell

Maclean Moree Warren Rutherford Taree

Wagga Wagga Albury/Wodonga Tamworth Condobolin Lake Cargellico


Beaudesert Dalby Goondiwindi



Tanunda Karoonda





Esperance Albany Gnowangerup

Call the Faresin Team on 1300 FARESIN or 0427 700 422 PAge 50

Angus Bulletin — spring 2017

around the Shows

Adelaide: All Breeds Supreme Female and Senior & Grand Champion Angus Female: PC Miss E99 Foreman J181, Pine Creek Angus Stud Pty Ltd

Brisbane: Grand champion female, Bowenfels Jedda, Glenrae Pastoral Co

Adelaide: Senior & Grand Champion Bull: PC 94S Legend L025 (AI), Pine Creek Angus Stud Pty Ltd

Brisbane: Grand champion Bull, Carabar Docklands L36, Darren Hegarty Visit Vetoquinol’s online resource to raise the outcomes of reproduction technology, techniques and education globally. Discover how we can help you multiply your outcomes. • • • • • •

Directory to easily find professionals in reproduction An expert responding to questions within 2 working days Documents, videos and information about reproduction Information about reproductive techniques Product information and more…

For more information please visit the website

VET085 Angus Autumn Bulletin Advert_FNL.indd 1

Angus Bulletin — spring 2017

13/3/17 5:40 pm

PAge 51








COOPERS® TRIFECTA® has been developed to allow livestock producers to utilise three best practice recommendations to fight drench resistance and DRENCH BETTER Ideal weaning drench for beef cattle Quarantine drench for newly purchased cattle ‘Tail-cutter’ drench following long-acting drench treatment

Toll Free 1800 885 576 1 Leathwick, D.M., Besier, R.B., (2014) The management of anthelmintic resistance in grazing ruminants in Australasia – Strategies and experiences. Veterinary Parasitology 204(1-2), pp 44-54. 2 Sutherland, I.A, Leathwick, D.M (2011) Anthelmintic resistance in nematode parasites of cattle: a global issue? Trends in Parasitology Vol. 27, No. 4. 3 Leathwick, D.M Miller, C.M (2013) Efficacy of oral, injectable and pour-on formulations of moxidectin against gastrointestinal nematodes in cattle in New Zealand. Veterinary Parasitology 191 293-300. ® Coopers is a registered trademark of Intervet Inc. Trifecta is a registered trademark of Intervet International B.V. Intervet Australia Pty Ltd. ABN: 79008467034.

PAge 52

Angus Bulletin — spring 2017

Elders have introduced annual supplier awards, with cattle producers sending Angus animals to the mid fed program recognised across the four key categories of growth, health, marbling and overall supplier of the year

Killara’s innovative feedback and benchmarking Shan Goodwin, The Land

Angus steers fed for 150 days, hormone growth replacement free, is now the largest of the five programs run at Elders’ Killara Feed west of Quirindi. It delivers more than 600 Angus steers per week. For that reason, Elders have introduced annual supplier awards, with cattle producers sending Angus animals to the mid fed program recognised across the four key categories of growth, health, marbling and overall supplier of the year. More than 120 producers attended the 2017 awards event, the second of its kind, which also included an information day to demonstrate new systems set to benefit suppliers. The results that feed into the awards are gathered through a new IT system which provides feedback and benchmarks more than 80,000 cattle annually. Killara Feedlot trading manager Andrew Talbot said the system was an important tool for management of the feedlot to best understand how cattle were performing and in particular whose cattle were providing the best results for the feedlot. “The new system tracks vendors, as well as individual animals and groups of cattle,” he said. The information gathered provides data on weight gain, feed conversion, health, market suitability, Meat Standards Australia (MSA), marbling and yield. “The new benchmarking system provides a point of difference against many other feedlots, with combined MSA and abattoir data,” Mr Talbot said. “Most producers appreciate feedback on their cattle and the new feedback and benchmarking system enables this, providing current and useful data the producer can use to better select genetics. “For backgrounders of cattle, the feedback system allows suppliers to track back cattle to point of breeding to see how different groups of cattle have performed.”

Paraway Pastoral’s, Burindi Station was awarded ‘Supplier of the year’ and won the marbling award at the 2017 Awards. Pictured are Elders' Killara Feedlot operations manager Tony Fitzgerald, Burindi manager Richard Puddicombe, sponsors Phillip and Patrick Warmoll, Jacks Creek, and Killara trading manager Andrew Talbot presenting the award for overall supplier of the year to Burindi

This mid fed Angus program, which was launched at Killara in 2012 from a small base, had grown into the largest programme, Mr Talbot said. “To run a data set for feedback and benchmarking, you get to see the performance gains made over the last few years,” he said. “The results of the cattle were outstanding with Angus steers regularly exiting the feedlot around 650 to 700kg after 150 days on feed. “The remarkable thing is most of the cattle are still only 20 months of age and under. That says a lot for the Angus breed and genetic improvements made in recent years.” This year, most of the supply was sourced straight from the paddock, with the assistance of the national Elders network. Supply from the paddock has lifted from 50 per cent ten years ago, to 96pc today. These cattle had arrived in large lines from many repeat vendors, according to Mr Talbot. “Relationships are everything - being able to secure the good lines of cattle, providing a competitive price that reflects how the cattle perform and identifying market signals and feedback to suppliers, we believe, are the pillars to a repeatable supplier base,” he said. This year’s awards were sponsored by Killara’s largest customer, Jack’s Creek, well-known throughout the beef industry for their accolades. Angus Bulletin — spring 2017

PAge 53

BBG’s Angus programs have struck a chord on home soil and in export markets

Consumers Growing Appetite for Angus Beef Liz Pearson, Commercial Supply Chain Manager

2015 saw the formation of the Bindaree Beef Group (BBG), a vertically integrated supply chain meat business consisting of a feedlot, Myola Feedlot, premier export listed processing plant, Bindaree Beef, distinguished meat sales and marketing business, Sanger Australia and destination retail store Australian Meat Emporium. The establishment of BBG was a natural alignment of these individual entities, the culmination benefitting the new organisation’s focus to supply, process, sell, market and share Australian beef with the world. Consumers are the core focus of the BBG business, instigating a shift from the traditional push model to the adoption of a consumer-insight led strategy. “Our programs are focused on discovering and understanding the needs and wants of the end consumer and seeking to deliver on these,” Sanger Australia CEO, James Campbell said. “It’s essentially taking the paddock to plate philosophy and turning it on its head,” Mr Campbell said. Part of this connection with consumers has been represented through the establishment and execution of BBG’s Angus programs. Whilst Angus has been a stalwart of the Australian beef industry for more than a century and a popular consumer facing beef brand in the US for some time, the real ascendancy for the breed’s awareness amongst the Australian end consumer is widely credited to the launch of McDonald’s Angus burger into the marketplace. Following from the subsequent rise in popularity for Angus beef in Australia, the inception of BBG’s branded programs three years ago saw the establishment of a dedicated brand, Cape Byron Angus. PAge 54

Angus Bulletin — spring 2017

Since this time, Cape Byron Angus has been awarded many accolades and has become a widely revered and recognised brand across high end retailers, restaurants, pubs and clubs. BBG’s Angus programs have become an integral part of group operations, striking a chord on home soil, with consistent demand from the wholesale and food service industries as well as building traction in export markets abroad. With expertise spanning most of the Australian beef supply chain, BBG’s backgrounding operations comprise of country across the New England region, North West and Central West NSW and Southern QLD totalling 92,000 acres. BBG purchases Angus weaners between 250 – 320kg, backgrounds on grass and forage crops before sending them to the feedlot. These cattle are then finished on grain at Myola Feedlot for either 70 or 100 days. BBG’s Angus programs represent an area of continued growth and success on the back of the Cape Byron Angus brand, combined with the supply of Angus trim for further processing to key partners including McDonald’s and Patties Foods. BBG’s Cape Byron Angus is renowned within the domestic food service and wholesale industries for its consistency and quality.

This brand was expanded last year to include a Cape Byron Angus beef burger wholesale product targeting restaurants, pubs and clubs across the eastern seaboard. The product is increasing in popularity and through recent additional pack size catering to smaller foodservice customers, the value-added burger range has seen order quantities double.

consumers who have a hearty appetite for our Angus beef product,” says Mr Simmonds. To find out more about Bindaree Beef Group’s Angus programs contact Livestock Manager, Andrew Simmonds 0431 503 267. The Cape Byron brand has expanded to include Angus burger patties targeted towards food service customers

BBG has also instigated an Angus brand into the Chinese, Japanese and South East Asian markets. With supply to Hong Kong and Taiwanese customers already established, BBG’s Angus product is now sent directly to retailers in shelf ready packaging. The inherent characteristics of Angus beef including its superior texture, flavour and marbling position it as a product that is fit for purpose in these international markets and allows for faster growth opportunities. The increasing demand for cattle to support these growth opportunities is reflected in the initial stages of the supply chain according to BBG’s Livestock Manager, Andrew Simmonds. “The Angus premium offered above the price grid to producers displays both a commitment and dedication to supporting the growth of our Angus programs,” Mr Simmonds says. “These programs are an integral part of our business and as such, it is important we incentivise our producers to continue to supply the right cattle, ultimately catering to

save the date Inverell



30TH NOVEMBER 2:30 - 4:30PM

Tullimba Research Feedlot Torryburn, NSW



Angus Bulletin — spring 2017

PAge 55

PAge 56

Angus Bulletin — spring 2017

around the beef weeks

Gilmandyke's visitors during The Land Southern Beef week included, Sean Kallady, Gipsland Victoria; Glenys Moore and Peter Barber, Parkes; Kristie and Gavin O'Brien, Gilmandkye Angus; Tom Campbell and Nick Fogarty; Bower and Livermore agents; and Jack Newham, Gilmandyke Angus (Credit: Fairfax Media)

Doug Tozer of Onslow Angus shows Chris Annetts, Elders Tumut, and Brian and Harold Shaw, "The Elms", Tumut, through his bulls during The Land Southern Beef Week (Credit: Fairfax Media)

Bindi and Roger Boshammer, Sandon Glenoch Angus, Chinchilla, and Ray White Dalby agent Brendan Gilliland during The Queensland Country Life’s Southern Beef Week (Credit: Fairfax Media)

Gus, Evie & Andrew White, Eastern Plains Angus, Guyra NSW with Angus Australia's Sam Hamilton and Mark Evered, during The Land Northern Beef Week

Angus Australia's Robyn Kelly and Kelso Looker, with Benjamin, Susie, Thomas and Richard Duddy, Killain Angus, Tamworth NSW, (centre), during The Land Northern Beef Week

Regular Queensland Country Life Southern Beef Week supporter Rhys Innes, Marcella Angus, Goomeri is flanked by two of his buyers Campbell Innes, Innooroolabar, Boompa and Margie Atkinson, Tipperary, Moffatdale on his open day (Credit: Fairfax Media)

Angus Bulletin — spring 2017

PAge 57

New elite genetics available this season Competitive AI programs and advice Ultrasound Pregnancy Testing Foetal aging Embryo Flush and Transfer Freeze branding Nutrition advice Ben 0408 674 511 Dale 0427 806 672 Jacqui 0429 795 468

HCH Genetics

and Nutrition

Baldridge Compass

Pick of the “Great Eight” full brothers who dominated the 2016 Baldridge Brothers Bull Sale in Nebraska. Outstanding Commando son. Smooth fronted, deep bodied usa18229488

200 Day Weight +57, Top 1% 400 Day Weight +101, Top 2% 600 Day Weight +125, Top 5% Eye Muscle Area +10.7, Top 1% Carcase Weight +75, Top 3% Retail Yield +1.7, Top 5%

HA Cowboy Up

EF Commando 1366

Baldridge Isabel Y69

Styles Upgrade J59

Calving ease Big growth bull with huge depth and exceptional carcase weight Rego with American Angus Ass 18286467

AAR Frontman

HA Outside 3008

KG Solution 0018 HA Ever Lady 1575

HA Blackcap Lady 1602

HA Program 7328 HA Blackcap Lady 5515

Calving ease with tremendous performance. Superb structure and docility carried through to female progeny. Rego with American Angus Ass 17614182 Birth Weight -1.3, Top 10% Weaning Weight +68, Top10% Yearling Weight +124, Top 4% Docility +30, Top 2% Carcase Weight +59, Top 4% $B Top 10%, $W Top 2%, $F Top 5%

Quaker Hill Mile High Exceptional phoenotype Calving Ease +10, Top 20% Weaning Weight +85, Top 1% Yearling Weight +147, Top 1% Carcase Weight +53, Top 10% Marbling +1, Top 10%

Apex Frontman 081

Kesslers Frontman R001 Apexette Pride 9067

AAR Blackbird 9044

BC Matrix 4132 AAR Blackbird 7026

Superior genomic profile Out of a flush sister to Rampage, by the genomic superstar Denver. Rego with American Angus Ass 18078212 EXAR Denver 2002B

EXAR Upshot 0562B EXAR Royal Lass 1067

Quaker Hill Blackcap 0A32

MCC Daybreak QHF Blackcap 6E2 Angus Bulletin — spring 2017

Riverbend Young Lucy

Baldridge IsabelT935

Weaning Weight +81, Top 1% Yearling Weight +146, Top 1% Carcase Weight +67, Top 1% Average Daily Gain +.40, Top 1% Eye Muscle Area +.65, Top 20% Calving Ease +8, Top 35%

PAge 58

EF Complement 8088

‘Karowara’ manager Peter Ker and partner, Amanda Findlay, with some of their Angus steers which will be sold through the saleyards

Market match at Naracoorte Catherine Miller, Stock Journal

Strong market demand and premium prices make Angus cattle the obvious choice for “Karowara” manager, Peter Ker. “You see it time and time again where representative lines of Angus are making 10 cents a kilogram to 15c/ kg more against other breeds, so that alone is a good reason,” he said. The quality of their herd is going ahead in “leaps and bounds” with top genetics helping them turn off heavier steers at a younger age. “Three years ago it took us until 2.5 years of age to get the cattle to 550kg, but now we have some getting there at 15 to 16 months of age,” Mr Ker said. “We can carry extra cows so we are actually making more money.” They also have more even lines to be marketed and quiet cattle that are easy to handle. “Karowara” comprises 2430 hectares across four properties in the Naracoorte and Langkoop districts. Beef cattle make up 30 per cent to 40pc of the business owned by an Adelaide-based family, with sheep 50pc and cropping and irrigation the remainder. The livestock operation comprises 740 Angus breeders, along with 5500 to 6000 Dohne ewes. The breeding herd is run at Langkoop, with calving split between autumn and spring. Mr Ker says this gives them the advantage off turning cattle off year-round. “Of course at the moment it doesn’t really matter when we sell with a 450kg animal worth $1600 or more, but in other years we have been able meet the peaks in the markets in July, August, September,” he said.

Two joinings also give them greater value from the bulls bought each year. The cattle are finished at “Woodlands” at Joanna – a property that includes 100 hectares of highly-productive lucerne under pivot irrigation. Each year about 300 steers, plus any dry heifers, are finished there, along with 4500 prime lambs, plus hay and silage cuts. Some years a portion of the steers are sold to feedlots at 450kg to 500kg, but Mr Ker says with the exceptional spring they will sell everything in the saleyards this year. Karowara’s cattle are consistently among the top prices at the Naracoorte Regional Livestock Exchange. “We send quality cattle in and get a quality price on the day, which is better than the (abattoir) grid,” he said.

NO AMERICAN GENETICS SARUM ANGUS CATTLE CO Greg & Pamela Webster Ph: 07 4630 9190 E: Angus Bulletin — spring 2017

PAge 59

Bob Jamieson with Michael, Louise and Ian MacCue from MacCue Trading with their winning pen of 6 Angus in the domestic category (Image Credit: Danni MaCue)

THEY’VE DONE IT AGAIN, ANGUS TAKES GLORY AT 2017 RAS BEEF CHALLENGE Live Assessment Judging Liz Pearson, Commercial Supply Chain Manager

The 2017 RAS Beef Challenge has seen purebred Angus steers and heifers take out 5 of a possible 6 placing in this year’s live assessment judging and over 50% of the placings in the Daily Weight Gain category. The annual field day and live assessment judging at the MacCue family’s Wilga Feedlot was held Monday 21st August with an excellent turnout of around 40 producers. The feedlot based challenge sees pens of 6 steers and/ or heifers entered in either the domestic category (70 days on feed) or the export category (100 days on feed). Entries are judged as pens and as individuals. With over 500 entries across the 2 categories, the largest the competition has ever been, the contest was tight and with a combination of pure bread and cross breed steers and heifers entered. It could have been anyone’s game, but it was the purebred Angus steers and heifers that caught the judges eye on the day. Purebred Angus animals took out 1st, 2nd and 3rd in the 70-day domestic category and 1st and 3rd in the 100-day export category, highlighted that the breed of choice that provides you the premium in the feedlot, is Angus. PAge 60

Angus Bulletin — spring 2017

Domestic Angus placings: 1

MacCue Trading



Rosie, Will & Lachie Mayne (Texas Angus)



MacCue Trading


Export Angus placings: 1

Dobikin Pastoral Co



Dobikin Pastoral Co


Domestic Daily Weight Gain Angus placings: 1

Texas Angus




Texas Angus




Rosie, Will & Lachie Mayne (Texas Angus)




MacCue Trading




Texas Angus




MacCue Trading



Export Daily Weight Gain Angus placings 1

Wambulla Farming




Isla Angus




Texas Angus




Wambulla Farming




Wambulla Farming




Rob Vickery from Dobikin Pastoral Co at Bellata NSW, has been competing in this competition right from the beginning, approximately 6-7 years and says there are many reasons he like this competition and keeps coming back year after year. Up until 10 years ago, Rob and his family were running a breeding operation. However with the quality country available to them, Rob decided that a trading and fattening operation was going to better utilise their country and their returns. Rob’s key market is fattening steers and heifers to feedlot specifications. “We trade all kinds of breeds in our operation, but are finding more and more that Angus cattle are doing the best job for us,” Rob says. “We are able to purchase quality Angus steers and heifers at prices pretty close to those of other British and Euro crossbred animals, but where we are coming out in front is the premiums we are receiving for our Angus animals at the other end when selling to the feedlot,”he said.

“This competition provides us with data from the feedlot right through to how our cattle have performed on the kill floor,” Rob said. “This allows us to benchmark our operation against others in the same market space, along with being able to benchmark against ourselves year on year and validate the lines and types of cattle that we are purchasing to put through our operation” says Rob. “We’re extremely happy with our placings this year and this certainly give us the opportunity to market our cattle to lot feeders looking for cattle that perform consistently”. Following the live assessment day, all the cattle were trucked and killed at Kilcoy Pastoral Co. Winners of the carcass judging categories will be announced at a celebration dinner in Tamworth on the 15th September 2017.

“The feedlot is our customer, and our customer wants Angus and they are prepared to pay a 20 – 30 c/kg premium to get it,” Rob says. Rob is constantly making sure that the cattle he’s purchasing to fatten are high quality and meet the demands of his customers and this he states is one of the reasons for his involvement in the RAS Beef Challenge. Ben and Wendy Mayne of Texas Angus with Angus Australia Commercial Supply Chain Manager, Liz Pearson

Rob Vickery from Dobikin Pastoral Co with Angus Bulletin — spring 2017 his winning PAge 61 pen of 6 Angus in the export category (Image Credit: Danni MaCue)



We’ve noticed some stunning Instagram accounts from Angus breeders and others across the beef supply chain that are capturing the essence of Angus life, so we would like to share them a little further to celebrate the diversity of the Angus breed across Australia. Don't forget to follow us on Instagram!

#AngusPremium #GrowAngus #IUseAngusBulls










PAge 62

Angus Bulletin — spring 2017

“ Angus are set apart by their doing ability. They are really quiet to handle, and easy to manage. In my opinion they are worth about 50c/kg more than any other color of cattle”

Everything easy with Angus Douglas Connor, The Land

After a career spanning 45 years in the superfine wool industry, Peter Healey, “Jaksblock”, Duramana, is reaping the benefits of a switch in focus to Angus steers.

Mr Healey used the store sales at Carcoar, Mudgee, Forbes and Goulburn to scout for the best quality young Angus steers.

Mr Healey now runs between 150 and 200 young Angus steers on his 42 hectare property, “Jaksblock”, and leased land nearby.

“I only take on the top quality Angus bred cattle,” he said.

It’s a big shift from Mr Healeys former 1817ha commercial wool operation, but according to Mr Healey, a positive one. “I was a part of the superfine wool industry for a long time but that wasn’t paying off so I made the move to cattle. Its been a lot more profitable, it is lots easier to run, everything is cool with Angus.” Mr Healey buys young steers at about 200kg, returning to the sale yards when the cattle reach about 600kg to sell on again. “I try to buy and sell on the same market,” he said. “I sell my 600kg steers and purchase some little ones and repeat the process. “Or straight to the abattoirs, whatever the best deal is at the time. “I try and double my money, from purchase to resale.” Mr Healey said this process can take up to 18 months, but ideally and weather permitting it was usually a 12month cycle. “On the home block at Duramana, I fertilise the property to the hilt so I can really finish them off properly.”

“I am happy to pay that little extra for the cattle with good stature because you’re making that back at the other end.” Mr Healey had been involved in the cattle industry for more than 35 years, and said there was simply no match for the Angus breeds marketability. “In the past I ran Poll Hereford cattle, but made the switch to Angus in the past 10 years,” he said. “Angus are set apart by their doing ability. “They are really quiet to handle, and easy to manage. In my opinion they are worth about 50c/kg more than any other color of cattle. “I love Angus cattle, I deal with them simply because they are so good to manage.” Mr Healey said he intended to continue building and developing his Angus operation, as soon as he could acquire some more land to lease, and weather permitting. “With a little rain we will be laughing, without it I’ll have to put up with what I’ve got,” he said. “Everybody will be in the same boat. No rain, no feed, no money!

Angus Bulletin — spring 2017

PAge 63

Ebonie Sadler-Small, Graphic Design & Marketing Officer

• Help you create more awareness for your business • Help you market the #AngusPremium

So what is marketing? Marketing is the process of guiding consumers to engage with your products instead of your competitors. It is everything that the consumer encounters when interacting with your business. This involves everything from advertising and editorials to customer service and even word of mouth interactions. Bearing this is mind it is important to be aware of all the channels your business is being seen through, including everything from an advertisement in the newspaper to your involvement in field days. As well as promoting your business, marketing can also be used to gain a greater insight into who your target audience is and how best to reach them.

What advantages does it have to the breeder? Marketing for the beef breeder adds value to their own product. When it comes down to it, nobody will be knocking the door down to buy your cattle if nobody knows who you are or what is so great about your business. It is up to you as the producer to let prospective buyers know why you are here and why they need you.

• Ask - ask for advice from people who are learning to or running a successful marketing campaign

Moving forward When you are starting the process of gathering information and moving forward to create an online presence it is important to consider three aspects: Searching, Socials and Emails. These three elements put potential buyers in three distinct levels of interaction with you. Searching: The search stage is where people are putting feelers out and are just having a look, they might like what they see on your website or social platforms but they aren’t ready to commit to your brand specifically yet. Socials: When people start engaging with you on social media, whether it be ‘likes’, ‘shares’ or even just following you, they are stating that they are interested in either you as a brand or the content you are sharing. They are now forming a familiar relationship with you and are more likely to put their trust in you and move to the next step. Emails: If people subscribe to your e-newsletter or similar where they are receiving tailored, consistent information, it shows that they are actively staying connected. By constantly building your network it provides new people with the opportunity to keep rising through the ranks from ‘that’s interesting’ to ‘wow, I love seeing these guys in my newsfeed each week’. One email subscription can outweigh 30 Facebook likes any day due to the simple fact that while ‘likes’ are variable and dependent on content quality, subscription engagement has to be earned and can prove to be a long term investment.

c h r a e S s G ing

So where do you start? Think about the following:

Limited ‘Sell’ - the majority of your content should be ‘social’ and not self promotional. Most companies go for a 70:30 or 80:20 ratio of non self-promotion to self promotion

PAge 64

Angus Bulletin — winter 2017



• Branding - what you put on your website should correspond to your socials and any other advertising. You want to create a brand recognisable as you


Content lvin


Content - yes you can share other peoples content and this does help people to establish what your brand is, but you will need to create or outsource the creation of captivating content to maintain a following



• Resources - are you going to create your content and maintain your digital presence or are you going to outsource?

aini n

ar amili ity gF

er eel

• Give yourself a set of goals; what do you want to achieve through this?

t g Co nnec


il s

• Show why Angus breeders should market their brand

• Open your eyes and ears - Never stop learning or observing


As a result we are going to run a series of articles and later videos, designed to help bring marketing into focus, and give you tips on how to boost your overall brand presence. The aim of which is to:

• Quality control - Quantity is not better than quality


Everybody talks about how as Angus Breeders, having a brand and marketing it are vital to create more awareness for your enterprise, and at Angus Australia we understand it can seem complex or overwhelming, both to the seasoned cattle producer and those that are new to the game.

Putting Out


practical marketing for the angus producer


What is a (#) hashtag?

Have you ever wondered what social media platform suits you the best? Below is a brief outline of the core ones that may help you decide.

It makes any word or set of words that is preceded with a # symbol into a searchable item. This may seem confusing at first but can prove helpful to organise your content or to help create a following for yourself. You just click on the hashtag and see what everyone else in the world is saying about the same thing. Twitter, Facebook, Google+, Instagram and Pinterest are all platforms that use the Hashtag system. You can use current hashtags or make your own.

Twitter: Gives you short bursts of information. It’s a great way to get sale stats and quick information like your ‘where and when’ for a sale out to a large audience of people. It promotes straight to the point information sharing and can be a powerful marketing tool if used well. Instagram: A platform designed to share photos and videos. It is a good way to share your business with the world without the content writing aspect of Facebook and Twitter.

To market the Angus brand we use the following hashtags: #AngusPremium #InstaAngus

#GrowAngus #AngusCattle

#Iuseangusbulls #AngusBulls

Facebook: A social network where users engage with each other and businesses. Facebook’s interactive chat component is great for businesses, as is the ability to share relevant news information easily with your following.

We encourage you to use these hashtags as well. It is important to know that even the smallest Angus breeder can make a difference in the brand reach for both themselves and for the breed as a whole.

Youtube: A video sharing site that you can create and upload your own content to, as well as viewing other peoples work. Youtube is great for uploading your video and then sharing through other social media channels.

If you have any questions or have content suggestions please contact Ebonie Sadler-Small on 0428 518 880 or email

THE 3 PILLARS OF GOOD CATTLE NUTRITION Beef cattle perform best when fed well. Managing their nutrition can be simplified – make sure they have a voracious appetite and enough feed to satisfy it. Grazing cattle often have either too much fibre or not enough. That is why drought is so debilitating – no feed ultimately means no income. The rumen and liver directly control appetite. Building a nutrition program to support these organs is a good way to ensure cattle are hungry as teenagers and eat within the limit of the paddock conditions. Three important supports to the rumen and liver are: energy, protein and minerals. All 3 need to be in the diet. Energy Cattle eat to an energy satiety. This limit is unlikely to be hit in the paddock. Too little dietary energy makes cattle lose weight. Fortunately cattle are able, with the help of rumen bugs, to convert grass into energy. As long as pasture fibre is digestible, no extra energy is required. When grass runs short, energy needs to be fed.

ammonia. The easiest and cheapest way to do this is with urea. A diet lacking in protein reduces intake and therefore performance.

Minerals Phosphorous deficiency limits production in Northern Australia. A lack of it reduces appetite leading to reduced fertility and liveweight gain. However, other important minerals are short at one time or another. Long-term a deficiency in any mineral limits production. A well-rounded nutrition program considers all 3 supporting pillars of cattle production. Traditional supplements use urea in the dry and phosphorous in the wet. These supplements aim to strengthen the 3 pillars. Performance Feeds works with beef producers to design affordable and practical supplement programs. If you want to strengthen to the 3 pillars of your herd’s nutrition your can call 1300 ANIPRO at any time.

Protein Rumen bugs need protein. When pasture protein is low, it must be supplemented. It does not matter what form it is, the bugs will convert it to the form they need; that is

Call 1300 ANIPRO

| Angus Bulletin — Winter 2017

PAge 65


Social media - Quick guide

SPECIALISING IN: Weekly & Private Cattle & Sheep Sales Qualified Auction Plus Assessors • Rural & Residential Sales







20 WILLOW ST, KILLARNEY QLD 4373 • PH: (07) 4664 1333 • FAX: (07) 4664 1322 •


angus australia staff directory Peter Parnell



Chief Executive Officer M: 0428 918 632 P: 02 6773 4605 E:

PAge 66

David Cameron

Joy Howe

Administration Manager - Accountant P: 02 6773 4624 E:

Accounts Officer P: 02 6773 4612 E:

Sue Webeck

Amanda Wolfe

Accounts Officer - Part time P: 02 6773 4606 E:

Administration Officer P: 02 6773 4600 E:

Angus Bulletin — spring 2017

angus australia staff directory

MARKETING, communications and youth

Human resources

Ron Bower - Part time Human Resource Manager P: 6773 4607 E:

Diana Wood

Robyn Brazier

Marketing & Communications Manager P: 02 6773 4601 M: 0411 242 001

Marketing Assistant - Part time P: 02 6773 4609 E:


Ebonie Sadler-Small Graphic Design & Marketing Officer M: 0428 518 880 E:

Christopher de Crespigny Information Systems Manager P: 02 6773 4619 E:

Michael Ainsworth Computer Programmer P: 02 6773 4610 E:

Strategic projects

commercial supply chain

Software development

Mark Evered Computer Programmer P: 02 6773 4610 E:

Liz Pearson

Kristy Saul

Commercial Supply Chain Manager P: 02 6773 4608 M: 0488 758 360 E:

Supply Chain Officer P: 02 6773 4627 M: 0427 888 084 E:

Christian Duff

Nick Butcher

Strategic Projects Manager P: 02 6773 4620 M: 0457 457 141 E:

Project Officer, ASBP M: 0427 701 236 E:

Angus Bulletin — spring 2017

PAge 67

Member services

breed development & extension

angus australia staff directory Andrew Byrne

Ashleigh Horne

Breed Development & Extension Manager P: 02 6773 4618 M: 0418 412 042 E:

Project Officer, Angus BREEDPLAN P: 02 6773 4603 E:

Liz Roan Education Officer P: 02 6773 4602 M: 0448 888 410 E:

Lee-Anne Turner

Nicky Carey

Member Services Manager P: 02 6773 4604 E: E:

Member Services Officer P: 02 6773 4616 E:

Ally Van Duijnhoven

Samantha Hamilton

Member Services Officer P: 02 6773 4611 E:

Member Services Officer P: 02 6773 4613 E:

Robyn Kelly

Candice Liddle - Part time

Member Services Officer P: 02 6773 4615 E:

Member Services Officer P: 02 6773 4621 E:

Kelso Looker

Lou Wood

Member Services Officer P: 02 6773 4614 E:

Member Services Officer - Part time P: 02 6773 4617 E:

Angus Australia Locked Bag 11, Armidale NSW 2350 P: 02 6773 4600—| F: 022017 6772 3095 | E: PAge 68 Angus Bulletin spring Website:

A Cowman’s Best Friend at Calving Time! Now available with digital scale!

Safe Release!


Fits ATV’s and UTV’s!

Designed for Processing Safety... ONE PERSON - Enables quick and safe calf catching! can now SAFELY and EASILY - Convenient, step in access of producer! - Holder secures calf for easy processing! process calves without concern - User-friendly inside release of calf to cow! of the protective mother cow! - Move calves easier with cow following! - Less cow stress, mother can see and smell calf! - Reduces danger while working new calves! Jim McGregor, WA - Quick Mount/Dismount on both ATV & UTVs!


r, CALL le a e D t s e r a e N r Fo

7 7 7 6 6 8 7 02-8 t Yours! Today to Ge

“I am using the Calf Catcher for calving and a few of our protective cows would have liked to be in with their calves but the Calf Catcher kept them at a respectful distance. It also seemed to suppress their anxiety because they were able to see that their calf was safe. We like to use it to safely move a cow/ calf pair to the yards or to another paddock. A very high-quality product, excellently designed and very efficient.”

Peter Larsen, NSW “The calf catcher has been a great addition to our farm for the calving season. It has enabled me to accurately weigh and tag our new born calves with ease without upsetting the dam and then we were then able to move the cow and calf to a new paddock. Definitely one of the best pieces of equipment we have purchased for our stud.”

2017 Angus Australia Spring Bulletin  

The Angus Bulletin is a quarterly publication