3.3 Color Palette
Style Guide
Color
48
Light pastel colors will be used for the color palette to represent the clarity and unique qualities in the products. The term organic would leave one to believe that the colors are all just natural with light colored browns and possibly light greens. The purpose of adding on other pastels is to show that even though the brand boasts organic materials, the products can still evoke a sense of beauty and softness to the consumer.
R - 239 G - 117 B - 157
C-1 M - 68 Y - 12 K-0
R - 164 C - 34 G - 226 M - 0 B - 203 Y - 26 K-0
R - 239 G - 181 B - 196
C-3 M - 34 Y-9 K-0
R - 223 G - 178 B - 226
R - 235 C - 9 G - 247 M - 0 B - 163 Y - 44 K-0
C - 12 M - 33 Y-0 K-0