Zuii Organic Projectbook
1.1 C 1.2 M 1.3 C 1.4 B 1.5 S 1.6 T 1.7 (
3.1 L 3.2 T 3.3 C 3.4 P 3.5 T 3.6 V
Table of Contents
0 Brand Research
Company Overview ..... 6-9 Market Research ..... 10-11 Conclusion ..... 12-13 Brand Attrubutes ..... 14-15 SWOT ..... 16-17 Target Audience ..... 18-19 (CPB) ..... 20-21
0 Style Guide
Logo Standards ..... 42-45 Typography ..... 46-47 Color Palette ..... 48-49 Photography ..... 50-51 Texture ..... 52 Voice & Tone ..... 53
2.0 Creative Concepts
2.1 Design Research ..... 24 2.2 Toolbox ..... 25 2.3 Mood Boards ..... 26-27 2.4 Infographic ..... 28-29 2.5 Logo Concepts ..... 30-31 2.6 Magazine Ads ..... 32 2.7 Poster ..... 33 2.8 Website ..... 34 2.9 Twitter ..... 35 2.10 Mobile App / QR Codes ..... 36-37 2.11 HDFaces “Go To Meetings” ..... 38 2.12 Facebook ..... 39
4.1 Magazine / Billboards .... 56-57 5.1 Research Sources .... 68 4.2 Website..... 58 5.2 Image Sources .... 69-71 4.3 Twitter ...... 59 4.4 Mobile App / QR Codes ..... 60 4.5 HDFaces “Go To Meetings” ..... 61 4.6 Facebook ..... 62 4.7 Packing /Promotional Items ..... 63-65
Zuii Organic â€œ The best thing is to look natural, but it takes makeup to look naturalâ€?
- Calvin Kelin
1.0 Brand Research 1.1 Company Overview ..... 6-9 1.2 Market Research ..... 10-11 1.3 Conclusion ..... 12-13 1.4 Brand Attrubutes ..... 14-15 1.5 SWOT ..... 16-17 1.6 Target Audience ..... 18-19 1.7 Campagin Project Breif (CPB) ..... 20-21
1.1 Company Overview
The problem with recreating the Zuii brand is that the company has virtually no presence Background
Zuii Organic Cosmetics is an Australian owned cosmetic company that was originated in 2008. The cosmetic line took nearly six years of research and development to implement while all the manufacturing is done in Australia (Certified Organic…, n.d.). The industry that the company is in is in the name,“cosmetics”. The company was developed based on certified organic flower petals, essential oils, plant extracts, vitamins and minerals (Certified Organic…, n.d.). The industry itself is a very prosperous one in that nearly 90% of women wear some sort of makeup on a daily basis. The difference in Zuii products is that the brand boasts a totally organic make up as opposed to other cosmetic lines that do not. Zuii mission is to offer a great product which embodies the essences of nature to their customers , while building relationship with them and delivering great customer service. A description of the company taken from the website goes as follows: We as a comConclusion pany are inspired by our vision of love, nature, and organics. We are proud that we have created a company not driven by greed but powered by compassion and enthusiasm. Everything we do is in the interest of fostering well-being in the world. Our ecological sourcing of Australian grown certified organic ingredients to our one-of-a-kind manufacturing processes and international standards right through to our commitment to a “cruelty free” policy; absolutely NO animals are tested in any part of our cosmetic production processes.
in the US markets. Originating in Australia, the company has a large competition base that includes various well known brands that consumers will be reluctant to leave.
1.1 Company Overview
Three issues that Zuii Organic face is: very little advertisment in the U.S. market, notsold in stores only online, and slow market for organic cosmetics.
Brand Analysis Zuii Organics is an organic cosmetic company based out of Australia. The brand separates itself from other companies by emphasizing the use of flower extracts to make their products. The companyâ€™s strategy is to make a splash in the international markets competing with the likes of other well known brands of cosmetics such as MAC, Sephora and bareMinerals.
The problem with recreating the Zuii brand is that the company has virtually no presence in the US markets. Originating in Australia, the company has a large competition base that includes various well known brands that consumers will be reluctant to leave.A direct competitor is a company that offers the same primary services to the same customer base. An indirect competitor is a company that offers the same or similar services as part of a wider service offering, or that offers a good or service that can serve as a viable substitute (What is..., n.d.).
1.2 Market Research
Most women don’t equate the term “green” with beauty especially when it comes to their cosmetics. If a consumer was to hear about a cosmetic line that is 100% organic using only flower extracts in their products and has the ability to keep them just as beautiful as the other, more toxic and well known brands, they probably wouldn’t believe it. The cosmetic world is in need of an environmentally friendly product of that nature, and Zuii Organics is just that company. The issue with the company is that it was born in Australia and doesn’t have much exposure in other international markets. In light of this problem, a total re-branding of the company including a new logo, website, and a U.S. based advertising push is needed. The problem with recreating the Zuii brand is that the company has virtually no presence in the US markets. Originating in Australia, the company has a pretty large competition base that includes various well known brands that consumers will be reluctant to leave. Not to mention that organic cosmetics is a very hard sell due to the perception that the products will not produce the same outcome as other well known brands. That’s normally the knock on anything organic.
1.2 Key Findings
Zuii Organics is the first cosmetic line to advertise the use of products made from 100% certified organic materials. In a world that is slowly becoming more and more involved in the culture of being environmentally friendly, the company has a chance to become a big time player in the cosmetics industry. We have begun to see the emergence of similar natural brands such as Bare Essentials, Pur Reflections, Aubrey Organics, etc... that all have a claim of being the firsts to manufacture products using natural materials. With this surprising, it is inevitable that there will be a new wave of customers wanting to try out the products to see if it is worth their time and money. This is why the Zuii campaign needs to be revamped and redesigned to show not only the organic side, but the beauty and vibrance the company portrays.
To sell and convince the clients to spend their money on Zuii Organics will take creativity, cleverness, and confidence. Itâ€™s imperative that the needs and wants of the clients during the initial and final sit down meetings are adhered to as closely as possible. Keeping them informed in each step of the process, getting their feedback and incorporating what will work within the campaign will ultimately gain the trust of the clients. The campaign pitch will begin by describing the re-branding companyâ€™s credentials and how it will meet the intended requirements. By stating the objectives for the campaign, it will then be easy to explain how to measure the results against the objectives. Secondly a presentation of the creative proposals for the campaign by showing press advertisement proposals in a mocked-up newspaper or magazine to demonstrate impact, while also including a test video of a television or cinema commercial, rather than presenting the proposal on a two-dimensional storyboard will be completed. Presenting a media proposals for the campaign will explain and demonstrate to the client how cost-effective strategies can be used to reach their target audience. Lastly, the proposed budget for the campaign will be discussed. The proposed budget will list the campaign schedule which will layout setting out key dates for detailed creative proposals, client approvals and publication. In closing, the importance of restating the key measurements for the campaign which will state why the proposal will help the client meet its marketing objectives will be presented.
Brand Research 13
1.3 Brand Positioning
Brand Positioning Zuii organics is in a lane of its own since it is the only cosmetics company that has a certified organic cosmetic range.
“We as a company are inspired by our vision of love, nature, and organics. We are proud that we have created a Company not driven by greed but powered by compassion and enthusiasm. Everything we do is in the interest of fostering well-being in the world. Our ecological sourcing of Australian grown certified organic ingredients to our one-of-a-kind manufacturing processes and international standard right through to our commitment to a “cruelty free” policy; absolutely NO animals are tested in any part of our cosmetic production processes.”
Zuii mission is to offer a great product which embodies the essences of nature to their customers , while building relationship with them and delivering great customer service.
1.3 Key Tents
Features and Benfits Healthy Skin
Through the use of organic flowers.
Uses flower extracts instead of toxic chemicals.
Cosmetics will not endanger the environment.
1.4 SWOT Analysis
SWOT Analysis Objective: To analyze the current state of Zuii Organic Cosmetics in order to create a new business strategy. Findings will guide brand development and determine the marketing areas for the U.S.
Opportunities • Room for Expansion • Increase and demand • Investment in organic cosmetics • Healthy Skin • Environmentally friendly • Maximize use of technology.
Strengths • Organic Cosmetics • Environmental friendly • Healthy Skin • Minimal Competition • All Natural • Growth Potential • Respect for Clients
1.4 SWOT Action Plan:
• Limited access to U.S. market • Name not very well known • Not using all of the advantages of social media. • Lack of Management • Poor perception of company brand.
Create a multimedia campaign, which will include web, print, and other tactics, that will inform and educate the consumer, to raise awareness of the company and build brand equality.
Threats • High Prices • Not much press • Minimal Advertising • Competition with similar or cheaper prices. • Not living up to mission statement.
1.5 Target Audience
The target market is wo men ages 18-35.
Wo men wh o know that their skin is imp ortant and they w ill get the bes t pr o ducts possible fo r their skin.
oklyn, o r B m o fr Shelley rk. â€? New Yo keup on a m g in t "Put of a no d in k is e to now on't hav ld I r. ie brain hich co w t u o b r think a ich colo h w r o h or blus y choicM . c t e lipstick, ple and im s e r a es now color I y n a t a h I know t r makeu o y m o fr " choose ht color. ig r e h t e up will b Organic ii u Z s k n Tha
Iâ€™m a Z
Name: Mildred Coleman Age: 33 Location: Charleston, South Carolina Gende: Female Education: College (Masters) Income: 44,000 Ethnicity: African American Family: Married Social Life: Hanging with Girlfriends Social Media: Twitter, Facebook Cultural: Book lover, Music lover, Shoe and Purse Addict. Political: Democratic Personal Values: Live everyday to the fullest. Clubs/Tribes: Church Choir, Girl Scout Learder Faith: Baptist
Zuii Girl! Target Persona
Name: Kerry Lynn Forbes Age: 21 Location: Los Angeles California Gender: Female Education: College Income: Allowance Occupation: Student Ethnicity: Caucasion Family: Single Social Life: Going to Concerts, Shopping Social Media: Twitter, Facebook, and Instagram Cultural: Music and Art Political: Republican Personal Values: Beauty is not just a word, it is a way of life! Clubs/Tribes: Sorority Member Faith: None
Wo men of all cultures.
Yo ung Adults, Mo dels, Celebrities, and Fashion Forward Indivi duals.
Bonnie fro m Atlanta, Georgia. "Thank you for caring about our skin and o ur health...wit h all the wonder ful 100% certifi ed organic in gredients in your produ cts. I have been very impressed with every prod uct I have purchased from your company. Thanks Zuii Organic
1.6 Creative Brief
To re-brand Zuii Organic cosmetics by expanding the brand into the American as well as international markets by combining creative marketing ideas with an exciting and vibrant new look for the company.
Unique Selling Position
Zuii Organics states its claim as being the only â€œcertified organic cosmetic companyâ€?. This makes the brand unique in a market of cosmetics made from chemicals.
Sustainable Competitive Advantage
Zuii Organics provides consumers with the option to choose a healthier cosmetic line for their skin, emphasizing the use of flower extracts in their products.
The goal of the Zuii campaign is to create an innovative and exciting new look for the company to propel it into the spotlight to rival all other bigger name cosmetic brands. The campaign will focus on the expansion of the company into the international markets.
1.6 Call to Action
New Brand Logo New Website Design Commercials and Television Spots Magazine Articles Trade-show Booths
Organically Original Beautiful, Organic, and Healthy
The campaign for this company will emphasize the use of healthy cosmetics as opposed to chemical cosmetics. Customers will have the satisfaction of choosing the healthier brand while not compromising quality.
Zuii Organic “ The best Color in the world, is the one that looks good on you.” - Coco Chanel
2.0 Creative Concepts 2.1Design Research ..... 24 2.2 Toolbox ..... 25 2.3 Mood Boards ..... 26-27 2.4 Infographic ..... 28-29 2.5 Logo Concepts ..... 30-31 2.6 Magazine Ads ..... 32 2.7 Poster ..... 33 2.8 Website ..... 34 2.9 Twitter ..... 35 2.10 Mobile App / QR Codes ..... 36-37 2.11 HDFaces “Go To Meetings” ..... 38 2.12 Facebook ..... 39
2.1 Design Research
The creative process for the Zuii Organic campaign was to develop a sound solution that meets identified needs of the target audience. To do this multimedia application and presentation had to be designed that include the used type, color palettes, photo images, drawings, mood boards and storyboards. These criteria helped to establish the foundational creative direction of the project campaign.
Sub-Headline: Century Gothic
Zuii Organics is an organic Body Copy: Century Gothic cosmetic company based out of Australia. The brand separates itself from other companies by emphasizing the use of flower extracts to make their products. Organically Orginial Zuii Organic
Headline: Chalkduster Sub-Headline: Chalkduster
Zuii Organics is an organ- Body Copy: Chalkduster ic cosmetic company based out of Australia. The brand separates itself from other companies by emphasizing the use of flower extracts to make their products.
The Zuii Organic design research led to the development of the graphic toolbox. To generate,communicate, and implement the look and feel of the Zuii Organic brand certain criteria had to be implemented, influenced the desired elements which coved typography,images and colors. Headline: Century Gothic Organically Orginial
Mood Board 1
(Vibrant / Classic) Key Tenets: Contemporary, Kaleidoscopic, Bold, Energetic, and Unique
Mood Board 2
(Ravishing / Seduct
Key Tenets: Gorgeo Bewitching, and Se
ous, Alluring, Lush, eductive.
Mood Board 3
(Natural / Organic)
Key Tenets: Ageless, Flawless, Elemental, Cellular, and Fresh 27
A picture is worth a thousand words, and with the visual representation of information where complex information needs to be explained quickly and clearly, Infographics are they to help and explain the process and flow of text based information.
Creative Concepts 29
2.5 Logo Concepts
Zuii Organic old logo design was created as a logo type that wasnâ€™t too engaging to its viewers. The revised logo is a logo mark and logo type that adds more definition to what the company represents, which is using flower extracts to create their cosmetic product line of makeups.
Headline and Taglines Zuii Organic
Beautiful, Organic, and Healthy
2.5 Final Logo Design Refine Sketches
Black and White
2.6 Magazine Ad (Print)
Magazine Ad Sketchs
The Zuii Organic campaign will utilize print media by placing various ads within various magazines that target the fashion/cosmetic audience. Each Ad will emphasize a different aspect of the company, which will educate and engage more consumers in what the company has to offer. In almost every magazine, especially fashion magazines, there is an ad for a cosmetics company. One advantage of magazines, especially monthlies, is that they have a much longer shelf life than newspapers; they are often browsed through for months after publication (Magazine Advertising, n.d.).
The Zuii Organic campaign will utilize billboard designs placing them within various department stores, bus stops, and on city blocks for advertisement purposes. An advantage of placing advertisements on billboards will be the ability to present the new campaign designs visually to a mass amount of people.
2.8 Website (Electronic Media)
I want to redesign Zuii Organics brand by first redesigning their logo mark and their logotype which will be used on the companyâ€™s website and products that will be sold on-line and in stores. With the popularity ofÂ the Internet, it is imperative that a company looking to expand and make noise within various markets have a website in order to promote itself.Â To do this a new fresh visually appealing look is needed. First impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions.
Twitter (Social Media)
Twitter would be used to heighten awareness of the Zuii brand. Even though the platform only allows the use of 140 characters, there are still many important uses. Twitter will be used to help Zuii Organic provide a great platform to connect with the right people that will fit their business needs. Another interesting aspect of utilizing Twitter for Zuii Organic is that this application can forward your Twitter updates directly to Facebook as status updates. Twitter provides a great platform to connect with the right people to fit your business needs.Â In addition, this is great way for existing customers to provide feedback (Browder, 2011).
2.10 Mobile/Tablet App and QR Codes(Electronic Media)
Mobile/Tablet App Sketch
To be current with the smart-phone/ tablet crowd, an interactive App will be created on the android and apple store platforms that will keep the cosmetic customers interested in the company. The app will not only update customers on all Zuii products and information but will allow the user to take a picture of themselves, upload it to the program, and be able to add different types of Zuii make-up products to their face so they can get an idea of what the products look like before they decide to purchase them.
) QR Code Sketch
QR codes will be used also so that once they are scanned; the consumer will be able to get special coupons to be used on Zuii Organic products.
2.11 HDFaces “Go To Meetings” (Video)
HDFaces “Go To Meetings” Sketch
HD-Faces add an entirely new dimension to webinars and web-based meetings. I would use HD-Faces for Zuii Organic to have high-definition video conferencing, screen sharing, makeup application classes, and audio conferencing. Utilizing these features on HD-Faces can help my campaign for Zuii Organic by: Sales demos: Have face-to-face interactions with remote customers and prospects. Demonstrate your product or service in real time. Follow-up meetings: Eliminate miscommunication in project meetings or updates with live interaction. Collaboration: Build stronger business relationships and connect with colleagues, customers and prospects – regardless of distance.
Facebook (Social Media) 2.12 Facebook Sketch
The importance of creating a Facebook page for Zuii is that various ads can be made and advertised within different locations reaching different demographics. Aside from just basic advertising ads, the page would have company updates, weekly company coupons, and possible Zuii event advertising that will hopefully create a buzz for the company. With a business page on Facebook, you can effectively monitor the activity of customers, clients, and colleagues easily and efficiently (Vandergang, 2012).
Zuii Organic â€œ Beauty, to me, is about being comfortable in your own skin. That or a kiss-ass red lip stick.â€? - Gwyneth Paltrow
3.0 Style Guide 3.1 Logo Standards ..... 42-45 3.2 Typography ..... 46-47 3.3 Color Palette ..... 48-49 3.4 Photography ..... 50-51 3.5 Texture ..... 52 3.6 Voice & Tone ..... 53
3.1 Logo LogoStandards Standards
The logo design for Zuii Organic uses both a brand-mark and a logotype. The thought process behind the design was to create something that not only represented the brand and what it stood for, but to also be catchy and genuine at the same time. The logo contains “optical art” in the design as the inside boarders of the flower petals are actually silhouettes of a woman’s face. By creating this, the consumer or viewer will have to think about the deeper meaning of the brand while also feeling excited about what the company offers. Essentially, the tag line from the original company design was: “Wear flowers on your face.” This logo works as the opposite of that slogan as the new design has faces within the flowers. The logo has been created in the stacked form since that is the most common form to place a logotype . Either way it is placed, the initial excitement remains the same.
3.1 Two Color Logo and Tagline
Logo Color Versions
Black and White Logo and Tagline
R - 240 G - 130 B - 117
C-1 M - 70 Y - 43 K-0
R - 236 G-0 B - 140
The Primary logo is made up of two colors, pink and peach.
C-0 M - 100 Y-0 K-0
Proper Usages of Logo The Zuii logo is a refined statement for how the company defines itself and its products. The logo consists of a flower with six identical petals all with an outline in the center featuring a silhouette of a womanâ€™s face. The purpose of the logo design is to shed light on the idea of women wearing flower extracts on their faces.
Improper Usages of Logo The design for the Zuii Organic logo illustrates the beauty and clarity behind the companyâ€™s products. Any alterations of the logo is prohibited except by what is defined in this style guide.
Do Not stretch or scale logo disproportionately
Do Not stretch scale logo components
Mininum Clear Space
The area that surrounds the logo is as important as the logo itself. The minimum area of 2 "x", known as â€œclear space,â€? provides breathing room to the logo and eliminates visual clutter (text, graphic elements or other logos) that can compete with logo legibility â€“ thereby diminishing the effectiveness of the logo. When working in predefined or restricted space like billboards and signage, a minimum area of 1 "x" can be applied. Deviation from these clear space requirements requires prior approval.
3.2 Typography Typeface Selection
Century Gothic Bold
Century Gothic Italic
Century Gothic Bold Italic
Both headlines and taglines should have large fonts, bigger than the body copy, in order for the viewer to recognize the difference between the two.
The fonts should always be smaller than the headlines but should still be readable and easy for the reader to understand.
The font size should be larger than the body copy.
3.3 Color Palette
Light pastel colors will be used for the color palette to represent the clarity and unique qualities in the products. The term organic would leave one to believe that the colors are all just natural with light colored browns and possibly light greens. The purpose of adding on other pastels is to show that even though the brand boasts organic materials, the products can still evoke a sense of beauty and softness to the consumer.
R - 239 G - 117 B - 157
C-1 M - 68 Y - 12 K-0
R - 164 C - 34 G - 226 M - 0 B - 203 Y - 26 K-0
R - 239 G - 181 B - 196
C-3 M - 34 Y-9 K-0
R - 223 G - 178 B - 226
R - 235 C - 9 G - 247 M - 0 B - 163 Y - 44 K-0
C - 12 M - 33 Y-0 K-0
C-0 M-0 Y-0 K-0
R - 255 G - 255 B - 253
The color palette for Zuii Organic is influenced by the organic ingredients that are found within the companyâ€™s products. The dark pink represents softness and calmness, light pink represents tenderness, self-worth, caring, and acceptance, lavender evokes romanticism, creativity, clarity and is sensual, sea green expresses harmony and Freshness, bright green relaxes while white will evokes purity, simplicity, and youth.
These images were chosen because they represent the beauty that the Zuii products can relay. The products are 100% organic, yet they deliver the same type quality as the other well known cosmetic brands
Multicultural The Zuii cosmetic line stretches across multicultural boarders as the products look great on any skin tone or facial structure. With the new campaign targeting broader boundary lines, it doesn’t matter where you’re from or what your background is, whether you are a young college student hanging out with your friends on a Friday night, or an older business woman on the go, Zuii Organic products are for you!
Organic The difference in Zuii Organic products are that they are made from 100% certified organic materials. Not many other cosmetic brands can boast that point. If you’re a woman that wants to continue to be beautiful but without the toxic chemicals on your face, then Zuii Organic is the perfect choice for you!
Style Guide 51
3.5 Textures and Patterns Textures
The textures chosen are all self explanatory for an organic company. Since the Zuii brand uses all 100% organic materials in their products, the textures represent that fact.
Patterns These patterns were chosen to compliment the nature of the Zuii brand. Each example for the pattern choice resembles the design most companies use for their powdered make up products.
Voice and Tone 3.6
These five words represent the Zuii Organic brand in a way that will drive the brand forward to where they need to be in order to be the successful certified organic cosmetic company they were meant to be. In this day in age, the push for becoming â€œgreenâ€? is not only a phrase, but a way of life. With Zuii Organic, users can not only feel secure knowing that they are using 100% organic products on their skin, but also keeping the environment clean at the same time. The vibrant colors and the genuine beauty portrayed by the cosmetics will add a refreshing and new feel to the market.
The Key tenets of the brand are: Contemporary, Kaleidoscopic, Bold, Energetic, and Unique.
The Voice should alway be Organic, Pure, and Natural. The voice should never be Bland and Basic. 53
Zuii Organic “ I love the confidence that makeup give me” - Tyra Banks
4.0 Finial Design
4.1 Magazine Ad and Billboard Designs..... 56-57 4.2 Website ..... 58 4.3 Twitter ...... 59 4.4 Mobile App / QR Codes ..... 60 4.5 HDFaces â€œGo To Meetingsâ€? ..... 61 4.6 Facebook ..... 62 4.7 Packing /Promotional Items ..... 63-65
4.1 Magazine Ad and Billboard Designs (Print)
Final Magazine Ad Design
Final Billboard Design
No matter your skin type, choose Zuii Organic.
ginal Magazine ads and Billboards will be created to enhance the awareness of the company and its products. The visuals will be placed strategically to catch the eye of the target consumers.
Website (Electronic Media)
Final Website Design
With the popularity of the Internet, it is imperative that a company looking to expand and make noise within various markets have a website in order to promote itself. Zuii Organics fits that mold perfectly as it will revamp the look and feel of their website to become more well known in international markets.
Twitter (Social Media)
Final Twitter Design
Twitter provides a great platform to connect with the right people to fit your business needs.Â In addition, this is great way for existing customers to provide feedback (Browder, 2011). 59
4.4 Mobile App and QR Codes (Electronic Media)
Mobile/Tablet App and QR Codes Final Design
Apps for Zuii will be created to invite the user into the world of the Zuii brand. The apps will be interactive and fun as users will get the chance to see how the products look on an uploaded picture of themselves before they decide to purchase. The QR code app, when scanned, will give the user coupons to use on Zuii products as well as inform them on new products that will be produced in the future.
HDFaces”Go To Meetings”(Video) 4.5 HDFaces “Go To Meetings” Final Design
HDFaces will create a way for users to interact with real Zuii scientists and personnel involving company products and services. Users will be able to view videos on how to apply products correctly as well as learn how different products are made.
4.6 Facebook (Social Media)
Facebook Final Design
Facebook has given businesses and individuals alike an unmatched platform to advertise on. The great thing about the platform is that it has the ability to take something unrecognized and turn it into an international powerhouse. With a business page on Facebook, you can effectively monitor the activity of customers, clients, and colleagues easily and efficiently (Vandergang, 2012).Making a social media campaign work requires a certain je ne sais quoi (Sniderman, 2010). In my campaign, Facebook would be a major player in making Zuii Organics a household name by extending the awareness of the company to not only US markets, but internationally as well.
Packaging/ Promotional items Final Design
Zuii Organic promotional makeup bag
The promotional make up bags will accompany the purchase of Zuii Organic products. It is a way to tell consumers â€œthank youâ€? for choosing Zuii Organics for their cosmetic needs. 63
4.7 Packaging/Promotional Items
Zuii Organic Promotional T-shirts
Iâ€™m a Zuii G
Iâ€™m a Zuii Girl
Zuii Organic ic
Utilizing promotional t-shirts for the Zuii Organic brand will be one way that will help get the company noticed. Every time a person puts on a Zuii Organic t-shirt they will become a walking billboard for the company. When the consumers see the t-shirt bearing the logo design they will be reminded about the products the brand offers, and they can also tell other people who inquire about the t-shirt design about the company and its products.
4.7 Zuii Organic Packaging
The packaging for Zuii Organic will be simple yet intruiging as the logo will be large and vibrant in order to emphasize the boldness of the brand. 65
5.1 Research Sources ..... 68 5.2 Image Sources..... 69-71
5.1 Research Sources
Browder, Sylvia. (2011). Three Reasons why Twitter is Important for Business. Retrieved from: http://sylviabrowder.com/entrepreneurship/small-business entrepreneurship/3-reasons-why-twitter-is-important-for-business.html/. Magazine Advertising. (n.d.). Retrieved from: http://www.entrepreneur.com/encyclopedia/magazine-advertising#. Sniderman, Zachary. (2010). 5 Winning Social Media Campaigns to Learn From. Retrieved from: http:// mashable.com/2010/09/14/social-media-campaigns/. Long, Andrew. (2009). Magazines Reach Your Market with a Targeted Advertising Message. Retrieved from: http://ezinearticles.com/?Magazines-Reach-Your-Market-With-a-Targeted-Advertising-Message&id=2296744 Using Multiple QR Codes Campaigns For Better Results. (2013). Retrieved from: http://www.pb.com/smb/ qr-codes/marketing/best-practices/use-multiple-campaigns Vandergang, Adam. (2009). The Importance of Having a Facebook Page for Your Business. Retrieved from: http://www.marketingthis.com/social-media-marketing/the-importance of-having-a-facebookpage-for-your-business/. What is the differencebetween Direct and Indirect Competitors? (n.d.). Retrieved from: http://www.wisegeek.com/what-is-the-difference-between-direct-and-indirect-competitors.htm
Acebdo,Ebrian. (2013). 30 Sets of Free Cork Texture. Retrieved from: http://naldzgraphics.net/textures/ free-cork-texture/ AJA ESKANDAR. (n.d.). Retrieved from: http://www.ajaeskandar.com/post/24201249708
Beautiful young lady with lovely pink flower and daily makeup. (2011). Retrieved from: http://makeupjournal.net/gallery/nggallery/image/beautiful-yound-lady-with-lovely-pink-flower-and-daily-makeup/ Blue Eyes. (2011). Retrieved from: http://mayavebaziseyler.blogspot.com/2011/08/blue-eyes.html Bye Bye Blemish! (2010). Retrieved from: http://savvymagazine.blogspot.com/2010_11_01_archive.html CELIA Y. (n.d.) Retrieved from: http://www.beautylish.com/muartistrybycelia/photos
Beauty Makeup Foundation. (2013). Retrieved from: http://www.fashionbold.com/beauty-makeup-foundation-2013.html
Century Gothic Fonts. (n.d.). Retrieved from: http://www.akibatec.net/wabunfont/library/ohbun/winfont/winfont.html Chan Casey. (2012). This Is How Much Water It Takes To Make Jeans, Burgers, Pizza And Other Stuff. Retrieved from: http://www.gizmodo.com.au/2012/06/this-is-how-much-water-it-takes-to-make-jeansburgers-pizza-and-other-stuff/ Dixon Ticonderoga Pencils. (n.d.). Retrieved from: http://www.dickblick.com/products/dixon-ticonderoga-pencils/ Dropped your favourite eye-shadow? (2011). Retrieved from: http://articles.timesofindia.indiatimes. com/2011-09-29/beauty/30165571_1_shadow-container-eye
5.2 Image Sources Fashion Illustrated. (2012). Retrieved from: http://thelanestylehouse.wordpress.com/tag/sandra-suy/ Flowers in Winter. (n.d.) Retrieved from. http://plastikstars.deviantart.com/art/Flowers-in-Winter-338069061 Flower Oil, (n.d.). Retrieved from: http://makeup.lovetoknow.com/image/82084~Flower_oil.jpg
Flower Remedies. (2008). Retrieved from: http://www.indianetzone.com/18/flower_remedies.htm Herbal Oil Extracts. (2013). Retrieved from: http://www.oridel.com/pages/Herbal-Oil-Extracts.html Holmes Ashlee. (n.d.). The Best High Fashion Makeup. Retrieved from: http://ashleeholmes.buzznet. com/photos/thebesthighfashionma/?id=68269315 Homemade Exfoliation. (2012). Retrieved from: http://sustainableandfashionable.wordpress.com/tag/ green-beauty-tips/ How Oily Deposits and Buildup Harm Sewer Lines. (n.d.). Retrieved from: http://www.northsuburbschicagolandplumber.com/679698/2013/04/11/how-oily-deposits-and-buildup-harm-sewer-lines.html Karen. (2009). 21 Ways to Store your Makeup. Retrieved from: http://www.makeupandbeautyblog. com/beauty-tips/21-ways-to-store-your-makeup/ Layered Hairstyles For Black Women Layered Hairstyles For Older. (2013). Retrieved from: http://myhairstyles.biz/2013/05/short-haircuts-for-real-women/layered-hairstyles-for-black-women-layered-hairstylesfor-older/ Makeup masterclass: foundation and concealer. (2012). Retrieved from: http://www.allaboutyou.com/ fashion-and-beauty/tips/how-to-apply-foundation-tips-concealer
MARCEL CHRIST: POWDER. (2013). Retrieved from: http://incandescentart.wordpress.com/2013/01/21/ marcel-christ-powder/
5.2 Model Molecule. (n.d.). Retrieved from. http://wiki.psypets.net/Model_Molecule OC Beauty | 4 Easy Steps to Makeup Brush Care. (2013). Retrieved from: http://www.olivecocomag. com/oc-beauty-4-easy-steps-to-makeup-brush-care/ Photo Frame. (n.d.). Retrieved from: http://www.rgbstock.com/photo/myu5kha/Photo+Frame+2
Promises From the Powder Room â€“ Skin Deep â€“ NYTimes.com. (2012). Retrieved from: http://www.shalinisworld.com/promises-from-the-powder-room-skin-deep-nytimes-com/ Purple Makeup. (n.d.). Retrieved from: http://pinterest.com/pin/151574343679423656/ Red Lips wallpaper. (2012). Retrieved from: http://1ms.net/red-lips-309484.html Rhault, Julia. Breakout Time-Out. (2012). Retrieved from: http://boundlessbeautyblog.com/2012/10/ breakout-time-out/
Piscean. (2013). Make Up For Ever Releases Revolutionary Compact Powder Foundation: Pro Finish. Retrieved from: http://thesidetalk.wordpress.com/2013/03/22/make-up-for-ever-releases-revolutionary-compact-powder-foundation-pro-finish/
Sandra Suy Fashion Illustrations. (2011). Retrieved from: http://shu84.blogspot.com/2011/10/sandra-suy-fashion-illustrations.html Sandra Suy. (n.d.). Retrieved from: http://twitgoo.com/66f1ih Sticky Notes. (n.d.). Retrieved from: http://www.allyou.com/diet-fitness/diet/help-weightloss-00411000070894/page2.html Tamaki, Jillian. (2011). How-to. Retrieved from: http://blog.jilliantamaki.com/2011/01/ Tropical Flowers. (2013). Retrieved from. http://summerflowermasti.blogspot.com/2013/02/tropical-flowers.html