Marketing Portfolio 2023 - Angelica Barasoain

ANGELICA BARASOAIN

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POR TFO LIO

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CREATIVE MARKETING 2023

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Original Painting by Jelena Milatovic as part of Victory Art's Exhibition

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Victory Art

Curriculum Vitae

Podcasts Gallery Curation and Copywriting Website and Merchandise Design

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Belkin BV Amsterdam Internal Training Documents Influencer Communication B2B Training Programs

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Academic

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Personal

Questomica Blackout Kitchen Bondi

3D Modelling Photography

TABLE OF CONTENTS

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About Me

ABOUT ME

Hello! My name is Angelica Barasoain, and I am a passionate and driven marketer. I am excited to share with you my creative marketing portfolio, which showcases my work from various internships, academic projects, personal endeavors, and hobbies. With experience working at an art gallery studio and a consumer electronics company, I have gained valuable insights into different marketing approaches and techniques. My aspiration is to become a successful marketer, and I hope this portfolio is a representation of my dedication and hard work towards achieving that goal. I hope you enjoy browsing through my portfolio and getting to know me and my work better.

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ANGELICA BARASOAIN CREATIVE BUSINESS PROFESSIONAL

CONTACT (+31) 061 - 6042 - 806 barasoainangelica@gmail.com

PROFILE As a hard-working and energetic creative business graduate, I have a deep passion for innovative marketing, creative media, and product design. I'm always seeking innovative ways to bring products and services to market. Furthermore, I use lateral thinking and visual communication skills to strengthen every project I work on. As a goal-oriented team player, I am eager to make valuable contributions to the creative business industry.

3D Projects Flexible, The Netherlands

SKILLS

WORK EXPERIENCE Curatorial Assistant 03/2022 - 07/2022

Victory Art Rotterdam Microsoft Office Suite Blender 3.0 Creative Cloud (Illustrator) Articulate 360 & Rise 360 Project management Strong communication skills Adaptability and flexibility

Search for new talents Create daily reports on art trends (style, medium, colors) Curate exhibition layouts and setup (Visegrad Exibition 2022 and Nowa Stacja VA Exhibition) Suggest and create designs for the maintenance of the website portfolio Create brochures and communicate with vendors and potential partners (art collectors and hotels) Help with practical operations, create new products with owned art media (mugs, socks and shirts) Curated VA's artwork NFT and assisted with Opensea (NFT Marketplace)

EDUCATION BA International Creative Business Inholland University of Applied Sciences 09/2018 - 08/2022 (The Hague)

Marketing Strategies Account Manager Export Studies Team Management Cross-Cultural Studies Value Creation & Management studies Thesis: Culture and events within the art gallery industry.

Marketing Operational Assistance 08/2020 - 01/2021

BELKIN B.V

Contributed to Marketing Team Assisted in building and developing content Conception, planning, coordination and execution of projects across channels (EMEA) Generating weekly reports on social media engagement. Using analytics tools to measure the effectiveness of campaigns Develop sales training for warehouses and employees Make 'Sample Order Forms' Create a Coverage Tracker (Nordic, Iberia, Italy, Benelux, CEE, and Russia) Kept track of B2B news and posted highlights within the internal web

PROJECTS CERTIFICATION PRINCE2® Foundation Certificate in Project Management (2023)

LANGUAGES English Thai Spanish

Creative Director

TV Researcher

Creative Manager

Questomatica (Amsterdam)

TV Show - Blackout Kitchen (The Hague)

Bondi (The Hague)

11/2019 - 01/2020

02/2021 - 07/2021

09/2021 - 03/2022

Produced a brand awareness video. Role: Assisted with research and analysis. Prepare shot lists and directed on shooting days.

Designed and produced a brand new competition show.

Role: Find location, casting, assisted with camera shots, blocking and script.

Analyse and solve existing problems for Bondi with creative thinking and ideation.

Role: Prepare experiments and A/B test with new target group, produced visual IOS prototypes.

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VICTORY ART Victory Art is an art curation company based in Rotterdam. As a member of the team, I had the opportunity to work on a range of projects that allowed me to flex my creative muscles and hone my skills. From curating exhibitions to copywriting, website design, and creating merchandise, I was involved in all aspects of the business.

MERCHANDISE PRODUCTION UX/UI DESIGN BROCHURE PRODUCTION

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BROCHURE DESIGN & MOCK UP

'The City Art Gallery' Brochure: Front & Back Pages

'The City Art Gallery' Brochure: Opened

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MERCHANDISE DESIGN & MOCK UP Totebag Mockup Design and Creation

Water Bottle Mockup Design and Creation

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PODCASTS AND SEMINARS

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EXHIBITION CURATION/CREATION As part of the marketing team I also assisted in the organization and creating of the Lidia Lesiecka exhibition in Warsaw This was certainly a new learning experience for me but was enjoyable nonetheless!

BEFORE

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AFTER!

B2B CATALOG PRODUCTION

Curated catalogs to showcase paintings that would fit the customers desired rooms and space.

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BELKIN Belkin is a technology company based in Amsterdam. As a member of the marketing team, I had the satisfaction of contributing to the day-to-day operations. This opportunity pushed me to gain knowledge on product launches and gain internal insights on how a large-scale company operates. My role involved building relationships with influencers, producing B2B training courses, and updating stakeholders on Belkin and Linksys's brand image.

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INTERNAL DOCUMENTATION INFLUENCER OUTREACH TRAINING COURSE DESIGN

INTERNAL DOCUMENT FOR NEW EMPLOYEES

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TRAINING COURSE DEVELOPMENT I developed training courses for businesses to improve their knowledge of Belkin products, which were then translated into ten languages, including German, French, Dutch, Spanish, Italian, Swedish, Finnish, Danish, Norwegian, and Arabic. Additionally, I produced 60 training courses tailored specifically for warehouse employees.

Training Course Design & Flowchart

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Preview on Articulate360 training website

INFLUENCER OUTREACH & CONSULTING As a member of the marketing team, I oversee the influencer outreach program by identifying key influencers who have an established rapport with our brand. When introducing new products, we provide them with a complimentary sample to review. To streamline the process, I utilize Skynet to generate customized product labels for each influencer. After they receive the product, they share their feedback on social media, which I then monitor and incorporate into weekly highlights for stakeholders.

1.2K

@ontecnologia 6.8K

724

@quentincougriot 18.9K

1.1K

@rafaelvivillo 71.4K

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ACADEMIC WORK During my time at Inholland, I gained invaluable insights while working with clients from various regions in the Netherlands. It was a fulfilling experience to create diverse forms of value for these clients. Additionally, I am grateful for the opportunity to have worked on real-life projects and collaborated with reputable companies as part of my studies.

QUESTOMATICA BONDI BLACKOUT KITCHEN

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ACADEMIC PROJECTS

QUESTOMATICA

Creative Director: Angelica Barasoain Producer: Alessandro Wempe Production Manager: Mandy Mulder Production Coordinator: Bella Villanueva Camera Man & Editor: Danny Klein Schiphorst

In 2019, Questomatica wished to attract more Dutch locals to their escape room. The goal of the marketing video was to increase and spread the awareness and to connect the company with the public on an emotional level. This was achieved by focusing on real customers having real experiences. The only issue during this project was the argument with the client on the music, the solution was to find a corporate music that was calm and friendly.

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ACADEMIC PROJECTS

BONDI

After analyzing Bondi for a few months, I noticed that they were facing stability issues in their business and needed loyal customers, especially since there is fierce competition in The Hague. My field research revealed that many commuters preferred Swapfiets over Bondi due to convenience. At Bondi, it's a matter of chance whether a bike is available on any given day. If not, commuters have to find another way to get to work. The solution I came up with was tailoring a monthly and weekly subscription models that allow members to own the bike, just like the competitors but with competitive pricing.

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ACADEMIC PROJECTS

BLACKOUT KITCHEN TV SHOW

Director: Pieter Boots Project Manager: Vicente Mari TV Researcher: Angelica Barasoain & Bente Stoffles Camera Man & Editor: Ruan Moleman

As a TV researcher, my responsibility was to find various locations for filming at no cost. Our team was able to secure the casting through the owner of the location, and I provided support with the shot list, scene blocking, and directing during the day of the shoot. I have learned so much from this project and I am proud of what our team achieved despite the lack of budget.

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PERSONAL PROJECTS As a hobby, I love 3D modeling and photography. I enjoy experimenting with different techniques and learning new skills to make my creations come alive. These hobbies have helped me to develop a keen eye for detail, think outside the box, and problem-solve in innovative ways.

3D MODELLING AND DESIGN PHOTOGRAPHY

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3D MODELLING

'OFF-LIMITS'

FUEL

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3D MODELLING

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PHOTOGRAPHY

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THANK YOU!