This is an agency brief by Open, in collaboration with Mind, the mental health charity.
The aim of the brief is to raise awareness among Gen Z about mental health and encourage them to proactively start conversations about their mental well-being with others.
This journal promotes mental health by providing a fun and freeing space for expressing and venting emotions/ thoughts through creative prompts. Incorporating art therapy, crafting and journaling elements. This allows users to project their feelings onto the page, as well as deal with mental health on their own terms.
