Portfolio (2016 - 2020) of Angela Muliana

BY

ANGELA

MULIANA

Portfolio 2016-2020

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This portfolio will help you get to know me. About who I am, my work experience, education experience, organizational & committee experience, skills, and what my works are like.

The order of the works display in this portfolio is arranged from the newest to the oldest.

Åñgëlå Mülïåñå GRAPHIC

DESIGNER

My full name is Angela Monica Muliana but you can simply call me Angie. I was borned on 27 April 1998 in Manado, North Sulawesi and now I’m 22 years old. I’m a graduate of Visual Communication Design Study Program at Institut Teknologi Harapan Bangsa (ITHB) - Bandung.

To this time, I have freelance work experience in the Graphic Design field, in charge of clarifying client's vision of the brand, determining creative concept, designing visual identity and other marketing tools. I also have internship experience at CV Hubton Indonesia in the Brand Design field, in charge of analyzing product knowledge & competitor, study target audience, and planning conceptual design in different cases.

With excellence in executing data research & interpretation, creating creative concept, and designing visual identity supported by a detail-oriented, committed to result, and organized way of working, as well as the ability to use various Adobe software, I have successfully completed my study with the title cum laude and ready to use my experiences during freelancing and internship for professional work. I’m able to work effectively both as an individual and as part of a team. With a Growth Mindset that I have and uphold the value of integrity, I always learn and provide optimal solutions to answer business needs.

WORK EXPERIENCE

EDUCATION EXPERIENCE

Freelance Graphic Designer

Institut Teknologi Harapan Bangsa (ITHB)

Bandung, Indonesia April 2017 - Present

Bandung, Indonesia August 2020

Clarified the vision of the brands, researched data, created creative concepts, designed visual identity and other marketing tools.

Sarjana Desain Komunikasi Visual Concentration: Graphic Design, Branding, and Advertising Cum Laude, GPA: 3.89

Brand Design Intern

Certiplus Program

ITHB Career Resource Center, Bandung, Indonesia December 2019

CV Hubton Indonesia, Bandung, Indonesia November 2020 - January 2021 Researched data and assisted in planning creative concepts by working under the Design Strategist.

Completed a series of professional training in computer, communication, leadership, entrepreneurship and career planning skills.

Motion Graphic Design Intern ITHB, Bandung, Indonesia June 2020 - July 2020

Adobe Certified Associate

ITHB Career Resource Center, Bandung, Indonesia January 2019

Created intro and outro video for ITHB Industrial Engineering Departement online lecture materials.

Ambassador of Institut Teknologi Harapan Bangsa (2019)

ACA in Visual Communication using Adobe Photoshop CS6 URL: verify.certiport.com Credential Identification Code: wbm7q-Hano

ITHB, Bandung, Indonesia

Promoted ITHB to target consumers at several edufairs in order to become the first choice university for those who want to get undergraduate education.

ORGANIZATIONAL EXPERIENCE

SMA Katolik Rex Mundi Manado, Indonesia May 2016

COMMITTEE EXPERIENCE

Kawanua Harapan Bangsa (KHB)

KHB Social Service to Nursing Home

As a Chairman August 2018 - August 2019

Diakronik Art Exhibition

Official community of students from North Sulawesi Province and its surroundings at ITHB.

As a Chairman April 2020

As a Member of Fundraising Division February 2019

SKEMA

KHB Gathering & Farewell

Student association of Visual Communication Design Study Program at ITHB.

As a Chairman September 2018

As a Coordinator of External PR Division August 2018 - August 2019

PROFESSIONAL SKILLS

KHB Christmas Celebration As a Vice Chairman December 2017

SOFTWARE

ADDRESS & CONTACT Jl. Ciumbuleuit, Kec. Cidadap, Bandung, West Java 40141

• Data Research & Interpretation

• Adobe Illustrator

• Creative Conceptualization

• Adobe Photoshop

• Visual Identity Design

• Adobe Premiere

• Graphic Design

• Adobe After Effect

• Motion Graphic Design

• Adobe InDesign

• Illustration

• Adobe Lightroom

behance.net /angelamuliana

• Influential Leadership

• Adobe XD

instagram.com/angela.monicaa

+62-813-1231-0924 angelamuliana008@gmail.com linkedin.com/in/angelamuliana

Welnut

C A S H E W

VISUAL IDENTITY

WELNUT

&

P E A N U T

01

In this part, I made the brand name and designed the visual indetity for Welnut Cashew & Peanut. The image

of the brand that will be highlighted is this brand is not just selling ordinary cashews and peeled peanuts like

most competitors out there, but the exclusivity of presentation and taste of this product becomes its differentiation. So that a different experience will be felt by consumers when buying and consuming products from this brand compared to buying similar products from other brands. Its exclusive appearance will make consumers believe that Welnut products is from the best quality cashews and peanut so that they have the best taste. Its modern appearance will also make consumers feel that they are consuming trendy food when buying it. Meanwhile, the “women-friendly” appearance will increase the interest of women (target consumers) to buy this brand's product because it is considered according to their taste / self-image. The following keywords are used to describe this brand image: fine cashew & nut, modern-elegant, woman-friendly The design process that went through is created a mood board related to the image we want to highlight, did visual analysis from the mood board, designed the logo (start with sketching then digitizing it), and made the visual identity guidelines to serve as a guide in implementing brand’s visual identity in various media.

This design concept is applied to media such as packaging and instagram account content.

Welnut

Welnut

C A S H E W

&

P E A N U T

Primary Logo

Secondary Logo

L

N

E

W

W

T

W

U

Brand/Word Mark

Work Mark

Text Stamp

Alternative Word Mark

Brand Mark

1.5 cm

1.5 cm

Welnut

C A S H E W

&

1.5 cm

P E A N U T

1.5 cm

Logo Color Variations

Logo Margin

CARAMEL #db9254

C:13% R:219 M:48% G:146 Y:75% B:84 K:0%

SUNBEAM YELLOW #fde5af

C:1% M:9% Y:36% K:0%

R:253 G:229 B:175

MARSHMALLOW #fcf6e4

C:1% M:2% Y:11% K:0%

R:252 G:246 B:228

DARK CARAMEL #a46650

PINKY BEIGE #d4b5a5

LIGHT GREY #b4aaa1

C:29% R:162 M:63% G:102 Y:69% B:80 K:13%

C:17% R:212 M:28% G:181 Y:32% B:165 K:0%

C:31% R:180 M:29% G:170 Y:34% B:161 K:0%

Brand Colors

Packaging

Instagram Account Content

Welnut

C A S H E W

MOTION GRAPHIC

WHY ITHB

&

P E A N U T

02

In this part, I created motion graphic for ITHB (one of leading university in Bandung) for their promotion during

this pandemic. Through this video they want to convey that ITHB is the number 1 online lecture in Indonesia,

because its lecture program has been designed to adapt to this pandemic period which requires lecture activities to be carried out online. Even so, the quality of education that students get is still maximal because they are always provided up-to-date contents with international class. That is the reason why students must choose ITHB as a place to study during this pandemic. Therefore, through this video ITHB wants to be seen as a trusted and sophisticated campus for youth people.

The design process that went through is determined keywords for the video visual characteristics (to become ITHB image seen by viewers), created a mood board related to the image we want to highlight, did visual analysis from the mood board, made a storyboard (start with sketching then digitizing it), and animated it with After Effect and Adobe Premiere (combining the vectors that I designed with ITHB’s photo stocks that was given to me).

LINK FOR VIDEO : https://drive.google.com/drive/folders/1ZF2MsaD26E9NkfryhaiqhbFkczZ782Lw?usp=sharing

VISUAL IDENTITY

PEMPEKNYA NEONA

03

This is the visual identity for Pempeknya Neona. Pempeknya Neona is a new local brand from Klaten that sells Pempek (Palembang City typical food). In order to be able to compete with other brands that selling similar product, Pempeknya Neona as a new brand needs a visual identity that can reect its values.

The keywords used to describe this brand image are: natural, original, fresh, and healthy. The reason for choosing this keyword is because Pempek from Pempeknya Neona is made from natural ingredients that are still authentic, therefore the Pempek they serve is deďŹ nitely still natural and fresh so it's also healthy for consumption. The chosen logo model is a logo that has an image element of the product being sold (i.e.

Pempek).

The design process that went through is created a mood board related to the image we want to highlight, did visual analysis from the mood board, designed the logo (start with sketching then digitizing it), and made the visual identity guidelines to serve as a guide in implementing brand’s visual identity in various media.

Primary Logo

Secondary Logo

Word Mark

Brand Mark

Logo Margin

Logo Color Variations

LIGHT BEECH #dfb364

SOFT LEAF GREEN #80a54a

LIGHT GREY #d0d0c7

PENNY #6f4022

C:13% R:223 M:29% G:179 Y:71% B:100 K:0%

C:55% R:128 M:18% G:165 Y:92% B:74 K:2%

C:18% R:208 M:13% G:208 Y:20% B:199 K:0%

C:38% R:111 M:72% G:64 Y:91% B:34 K:41%

Brand Colors

PA L E Y E L LO W G R E E N #f0f1b4

C:7% M:0% Y:37% K:0%

R:240 G:241 B:180

TAW N Y #ac6728

C:26% R:172 M:63% G:103 Y:100% B:40 K:13%

VISUAL IDENTITY REDESIGN AND PROMOTION DESIGN

BASHOL Bashol is a fried shallots product (product from Indonesia) that sells wholesale in the city of Bandung and surrounding areas. At this time, Bashol wants to increase its market reach by making its retail product to be sold throughout Indonesia.

However, not many people know Bashol as a brand of fried shallots product with a certain brand image that distinguishes Bashol compared to other retail fried shallots products in the national market. This is due to the inconsistent application of Bashol's visual identity and has not been able to reect the excellence / differentiation of Bashol.

Therefore, Bashol retail product requires a good redesign of visual identity and design of promotion in order to become retail product that penetrate to the national market.

This is made by going through the stages of the creative process. It started with problem schema analysis, then collected data related to the product, conducted a study of the target audience, determined the design strategy that will be used, designed the solution, and made its application to the media which is the ďŹ nal work of this design. In this design, the target audience is the mothers and the product are positioned as a homemade fried shallots that are made with the best quality and taste, making this product become the best choice for family consumption at home ("family oriented" product). Therefore, the tagline used in this design is "A form of mother's love in her every dish" (translation into Indonesian : "Wujud kasih sayang ibu dalam setiap masakannya")

VISUAL IDENTITY

BASHOL

04

In this part, I designed a visual indetity for Bashol Fried Shallots. The image that I wanted to create is a family

oriented, home-cooked and hygienic product. The reason to accentuated the image is because it is adjusted to

the target audience's interest (the mothers as the target audience), who tend to like hygienic food products made from best quality natural ingredients, thus making the impression that the product is the best choice for family consumption at home.

The design process that went through is created a mood board related to the image I want to highlight, did visual analysis from the mood board, determined the type of typography that matches the results of the visual analysis, designed the logo (start with sketching then digitizing it), and made the illustrations (with photography techniques) that will be applied to various media.

The design concept is applied to media such as packaging, corporate stationery, signage, corporate vehicle, employee uniform, merchandise, booth, and outlet.

Logo

Logo Margin

Logo Variants (for Monochrome Version)

Used Tagline

Used Illustrations

C :10% R :229

C :23% R :184

C :0%

R :225

M:26% G :185

M:59%

G :115

M:0%

G :225

Y :73% B :98

Y :80%

B :69

Y :0%

B :225

K :0%

K :8%

#b87345

K :0%

#ffffff

#e5b962

Brand Colors

Primary Packaging for Original Flavor

Primary Packaging for Spicy Flavor

Shipping Packaging for Wholesale & Unit Purchases

Paper Bag

Business Card

Invoice

Stamp

Loyalty Card

Letter

Envelope

Map

Signage

Company Vehicle

Employee Uniform

Plastic Container (Merchandise)

Plate (Merchandise)

Small Bowl (Merchandise)

Small Recipe Book (Merchandise)

Booth

Outlet

PROMOTION

BASHOL SOCIAL MEDIA CONTENT

02

This is an continuation from the previous project. Bashol advertisements are made in the form of image and video. Image ads are made in 2 types, i.e. persuasion ad and reminder ad. Persuasion ad contains the tagline,

product descriptions, product photos, and illustrations used in this design with the aim of directly suggesting viewers to buy the product. While reminder ad contains facts about the beneďŹ ts that consumers can get by eating fried shallots but with Bashol logo on the image, its function as a brand reminder only.

Video ads are also made in 2 types, in the form of short story and cooking tutorials. The short story video ads made by referring to the tagline. While the cooking tutorial video ads made with the purpose to attract viewers (especially the mothers as the target audience) to see the entire ad, and it was made in 3 variants. In all video ads the logo, the product images, and the product usage are shown.

All of these ads can be posted on various social media accounts of Bashol (such as Facebook, YouTube, and Instagram) to increase brand awareness which is expected to increase Bashol sales.

LINK FOR VIDEO ADS : https://drive.google.com/drive/folders/12RoCRACJdfpO7iyMIfKM4Ew_jp70PNYO?usp=sharing

Image Ads

Persuasion Ad

Reminder Ad

Video Ads

Short Story Video Thumbnail

Cooking Tutorial Video Variant 1 Thumbnail

Cooking Tutorial Video Variant 2 Thumbnail

Cooking Tutorial Video Variant 3 Thumbnail

Video Ad (In The Form of Short Story)

Video Ad (In The Form of Cooking Tutorial) : Tutorial of How To Cook Gulai Ayam

Video Ad (In The Form of Cooking Tutorial) : Tutorial of How To Cook Tahu & Tempe Balado

Video Ad (In The Form of Cooking Tutorial) : Tutorial of How To Cook Nasi Uduk

Promotion Using Facebook Account & Facebook Ads

Promotion Using Instagram Account & Instagram Ads

Promotion Using Youtube Channel & Youtube Ad

MOTION GRAPHIC

ITHB INDUSTRIAL ENGINEERING DEPARTMENT INTRO VIDEO

03

Institut Teknologi Harapan Bangsa (ITHB) is one of top private university in Bandung. Due to the ongoing

COVID-19 pandemic where social distancing must be carried out, ITHB want to conduct 2 years online lecture program including for the Industrial Engineering Departement. Lecture materials will be delivered via video that uploaded on YouTube or other platforms. To make the presentation of the online lecture material more interesting, Industrial Engineering Department needs an intro video.

The intro video created in the form of motion graphic and it was made not only to display the name of the department and the logo of ITHB (as the university that houses it), but also to make a brief information about the excellence of this department which produces graduates who are ready to work in current industrial condition.

The process of making this video is: making synopsis and storyboard, illustrating the used icons, animating each icon, combining animated icons, sfx and backsound.

TEAM : Maya Mariani (Illustrating), Angela Muliana (Graphic Motion Effecting) LINK FOR VIDEO : https://drive.google.com/drive/folders/1fUEt_XMLWKJM_xb6mtKVWKpOU6_JdkQC?usp=sharing

CORPORATE IDENTITY

MY PLACE

My Place is one of famous exclusive boarding & guest houses in Manado City, also the first exclusive boarding & guest house in Manado City. In this project I designed a corporate identity for them. Starting from the logo and some company attributes such as business cards, key chains, employee pins, employee uniforms, and signage.

In this design the impression to be highlighted is, that My Place is a really comfy boarding & guest house because it is equipped with open air area that are filled with many plants, making the atmosphere of this place fresh, green and beautiful then make it has good air circulation. In addition, this is a tranquil place because the noise from outside does not enter inside. So customers who stay in this place will feel very homey. Therefore, the design departs from the company slogan set "make you feel at home".

For the logotype i used Decorate FF 4F font and for the slogan i used Opificio font, because these fonts have minimalist but exclusive impression (suitable with this place’s architecture & interior). Then for the colors I use fresh green and orange. The aim is to accentuate the impression of freshness (such as the condition of this place), but still has a warm and energetic impression (to symbolize customers feeling when staying at this place, feeling “warmth” because of being comfortable like stay at home and being energetic because they love to stay in this place).

Primary Logo

Secondary Logo

C : 6%

C : 50%

M : 78%

M : 5%

Y : 100%

Y : 93%

K : 0%

K : 0%

#e35d25

#8dbe4b

Corporate Color

Business card

Room Keychain

Employee Pin

Employee Uniform

Signage

Cara Mudah Menga tur Kehidupan dan Keuanganmu

UI/UX

Jenius App Jenius is a digital banking application developed by Bank BTPN. This application helps users carry out financial activities such as saving, transacting, or managing finances and allows customers to have a bank account.

All done from one place, from mobile, both based on Android and iOS. In February 2020 Jenius held a UI/UX competition which focused on improving the interface and flow of the application so that users use it more frequently in their daily lives, and this is the work that we made for the competition.

This UI/UX design uses design thinking method, where in using this method there are 6 steps that must be done i.e. empathize, define, ideate, prototype, test, and implementation.

TEAM : Angela Muliana, Valeriano Citra LINK FOR PROTOTYPE : https://valerianoreflycitra50464.invisionapp.com/public/share/5V10DXMYPG

SOCIAL CAMPAIGN

DIGITAL PARENTING The concept of this social campaign is implemented in the form of video and poster. This campaign appoints the theme of parenting by more specifically appointing about digital parenting as one of the phenomenas that related to the theme.

Digital parenting is a parenting patterns that are adapted to the habits of children using gadget or digital device. Broadly speaking, which is done in digital parenting is giving children clear boundaries about things the do's and don'ts when using a gadget or digital device. Looking at the definition of Digital Parenting, we can conclude that the Digital Parenting Phenomenon present as a solution to the addictive behavior of children towards gadgets in this age. Therefore, the design concept will appointing the right solution as a digital parenting effort in overcoming a child's addiction to gadget.

The idea was born from the results of in-depth research. Starting from determining the big topic (ie parenting), then determining what phenomenas that appear related to teh topic determining the issue by considering the opinion of a psychologist, conducting surveys of parents and children ( junior high school is the target) to identify problems, determining hypotheses, essence of the problem, focus of the problem, and then finally being able to determine the solution as stated as the core message of this .

The used tagline is “Waktunya ibu berbicara, gadget beristirahat”, because the message to be conveyed through this campaign is, as a mother we must be able to be actively communicate directly as parent as well as friend for children as an effort to prevent children merely looking for gadget to fulfill his/her socializing needs at home and eventually become addicted to gadget.

SOCIAL CAMPAIGN

DIGITAL PARENTING VIDEO This video show more to the causes of children's addiction to gadgets in order to educate parents to be able to take the right steps in doing digital parenting.

The story told about an 11-years-old girl who is addicted to gadget, which is caused by her mother’s parenting at home. It was told that at the first when she returned home from school, she always wanted to share her experiences with her mother at home. But every time she returned home and want to share it with her mother, her mother always refused to listen because she was busy with her gadget. Until finally one day, the girl no longer invited her mother to talk and just busy with her gadget. Her mother realized the change in her attitude.

Finally, her mother decides to approach her child and hug her, as a sign from now on she will give concern to her child. The relationship between the mother and her daughter back into harmony.

LINK FOR VIDEO : https://youtu.be/MEXAXnGrbWs

SOCIAL CAMPAIGN

DIGITAL PARENTING POSTER Seen from the 3 poster variants where each poster shows a mother and child who are doing activities together, like playing music together to fulfill children's hobbies, study together, and hang out together. Then above the child's head, there is a circle symbolizing the content of the child's mind, and within the circle there is a logo from the social media that is commonly used by junior high school-age children today (according to the survey results) where the social media logos are like disappeared slowly from the child's mind.

So through this poster, I want to describe that a mother has an important role in child growth and development including the communication and socializing pattern of the child. I want to illustrate how supposed a closeness of a mother and her child in communication. The children socializing pattern today especially for the upper middle class tends to be more individualistic. A child rarely associate with other child around his/her house so they lack of means to communicate with other children around him/her, better known are friends from school and communities. So to fulfill the needs of communicating / socializing at home, the child using gadgets, especially social media applications. Moreover for children who have very busy parents that do not have enough time to hang out with their children, it will be very possible the child to end up with an attitude of addiction to gadgets because they want to fill in the blanks friend's position in the home environment. This is where the role of parents is needed.

I emphasize it on the role of a mother because a mother who generally has stroger emotional closeness with her child. With good communication, a mother will be very influential in fulfillment child’s need to socialize and communicate. By doing this, it is expected that the role of social media which is accessed through gadgets will be reduced or distracted by healthier ways of communication.

CORPORATE IDENTITY

PRIVILARGE

Privilarge is an online-based villa network which consumers can order villas easily through the application and website. The difference between Privilarge compared to other villa rental platforms which is Privilarge is involved in villa management, so the villas which is under the name of Privilarge has a standardized service.

Meanwhile, online travel agents are only involved in villa marketing.

What is done in this project is brand naming, logo design, and the application of the logo on company attributes. The concept is to elevate the superiority of Privilarge which tends to has large place so that it becomes the right choice for customers to stay comfortly with family, friends, and colleagues. In addition to being rented out as an inn, Privilarge is also rented out as a gathering place for various events (such as birthday party, wedding party, or ofďŹ ce meeting). Therefore the name chosen is Privilarge, where privi is taken from the word 'privilege' which means to give special rights to customers, then large is taken from the word 'large' according to the condition of the place that we want to highlight through this branding. The seleted company color is bright orange which gives a warm and energetic impression which represents the feeling of the customers who stay at this place (because they can gather with family / closest people). There is also a light blue color which gives the meaning that the villas that we provide through our service have large area.

TEAM : Febe Gracela (Brand Naming), Angela Muliana (Logo and Company Attributes Design)

Logogram Philosophy

+ This is an image of stickmans that symbolizes a mother, child and father who are holding hands represents a family where this is to highlight the main target of our consumers. In addition, this also represents people from different age groups (seen from different heights) because our target consumer age range is very broad ranging from 17-60 years old.

= This outline shape represents the shape of houses but which has been simpliďŹ ed. This is adjusted to the type of service we are providing, those are villas.

Villas with certain standardization of services. The reason to use house illustration because villa usually has a similar form to the house.

Secondary Logo

Si mpl i f i ed

The result of combining the two previous objects

The merger result of the two previous objects that have been simpliďŹ ed

Corporate Color

C : 0% M : 73% Y : 98% K : 0% #f16a24

C : 51% M : 0% Y : 11% K : 0% #72cddf

ATTRIBUTES DESIGN FOR THE VILLAS

Amenities

Bedroom

Signage at The Villas

OFFICE

OfďŹ ce Signage

Receptionist

Meeting Room

Employee Work Space

Waiting Room / Lobby

ADVERTISEMENT DESIGN

NOURISH BEAUTY CARE ACNE GEL The advertised product is Nourish Acne gel which is a variant of acne medicine products from the Nourish Beauty Care Acne Series. Nourish Beauty Care itself is a product from PT. Pharos Indonesia or Pharos Group which is one of the pharmaceutical companies or business groups established in the year 1971 in Jakarta, Indonesia.

This concept is implemented on videos and posters, and it is made by going through the stages of the creative process. It starts with finding out deeply about the product (brand history, 7P, SWOT), then learn about the target audience (AIO, VALS, Indicator Study), determine the STP (segmenting, targeting, positioning), then determine the values to be appointed as a design concept (formulate the “What to Say” and tagline), looking for visual references, making visual studies, determine the right way to deliver it, until finally implementing it into a design work (start from sketch then digitize it).

The used tagline is “Obat Jerawat Anti PHP”, because in accordance with the positioning which is as a powerful acne medicine that can get rid of acne easily and quickly. But seeing the conditions now, there are so many products that promising its superiority but inversely proportional to its quality. Through this tagline we want to strengthen the message of this advertisement, that the promised superiority by Nourish Beauty care Acne Gel has differentiation, it is not just a false promise but it is approriate with the quality of the product. In delivering about "false promises", we used word "PHP", because this word is more familiar among Indonesian teenagers, considering the target consumer of these advertisement are young womens in Indonesia.

For more specific, the target audience is Indonesian young woman (teenagers) in the middle and upper economic class around 15-21 years old.

ADVERTISEMENT DESIGN

NOURISH BEAUTY CARE ACNE GEL VIDEO This video told about a woman who was panicked because of being chased by her ex who forced her to back together by giving sweet promises. Annoyed, the woman stopped and said while shouting to her ex that she already had a new one. Suddenly, a man came and the woman hold the man who was her new boyfriend (who looksgeeky but dressed neatly with a yellow shirt). The ex was shocked and questioned why she likes a man like this. The woman replied that for her better together with someone like this rather than with someone who like giving false promises (PHP). The ex surprised (because he feels caught) and the woman with her new boyfriend leave her ex. At the end of the video, Nourish Beauty Care logo and tagline appeared.

In this case, the geeky man symbolize Nourish Beauty Care Acne

TEAM : Script Writer : Angela Muliana Maya Mariani Valeriano Citra DoP : Angela Muliana

Sound Recordist: Valeriano Citra Property Provider : Angela Muliana Valeriano Citra Maya Mariani

Editor: Angela Muliana

Gel, the ex symbolize other acne medicine products, and the woman symbolize the consumers. The aim is to encourage consumers to not choose acne medicine product just because consumed by their false promises. But choose a product that is deďŹ nitely not giving a false promise (but it is in accordance with its quality).

LINK FOR VIDEO : https://youtu.be/erJLW0AEgn4

ADVERTISEMENT DESIGN

NOURISH BEAUTY CARE ACNE GEL POSTER There are 3 visual variants for the poster concept. The reason for using these animals as the object is because all of this three animals have spots on their body. In this case, the spots on their body are assumed as acne on human skin, because they almost have the same shape. But the difference with the acne on human skin which is the spots on these animals are permanently attached because of their genetic. But in the posters, we can see that the face and neck area of the animals skin / fur are smooth without spots.

Through this visual, I want to convey that Nourish Beauty Care Acne Gel is very effective. Even the spots that are attached to the animals skin can disappear. It means that even severe acne can disappear by using this product. This is related to the used tagline "Obat Jerawat Anti PHP", which is this acne medicine is not a low quality product and it has been proven effective, so this product will not disappoint the users and make users feel like they are consumed by false promises (PHP).

The headline in this posters used to strengthen the messages from the tagline. The words "Muka Mulus ?" which is made in the form of questions means that so far there have been so many acne drug advertisements that promise that the product is effective and will certainly make our faces become smooth and free of acne when using it, but many ads are only just lure that makes many people no longer believe the statement and be doubtful. The words "Muka Mulus ?" which is presented in the form of a question indicates the doubt of the customers. However, the doubt is answered in this ad by the words "Udah Pasti" which is means if you use Nourish Beauty Care Acne Gel there is no need to hesitate or be afraid of being "fooled" because it is definitely the users can get smooth skin which is free from acnes (because this product has a trusted quality). The words "Udah Pasti" is not a standard Indonesian, but rather a "slang" languange which is often spoken by teenagers these days. The reason for using a “slang” languange is because it is adjusted to the target audience of this ad, teenagers (15-25 years old girl).

ADVERTISEMENT DESIGN

NOURISH BEAUTY CARE POSTER (WITH VARIOUS TYPES OF VISUAL APPROACH) In designing the advertisement for Nourish Beauty Care Acne Gel, variations of visual approach were used as the concept which is implemented in poster. The visual approach used is puns (plesetan), culture, headline / typography, product shot, double meaning (makna ganda), logo, sensual, product visual, product function, figure as endorser, and humor. All ideas related to the tagline "Obat Jerawat Anti PHP".

• Puns (Plesetan) : Quip rival products that only looks great from the outside (advertisements and packaging), but have low quality content. Like in the poster that shows a large gift box but with a very small size gift inside.

• Culture : Appoint the culture of Indonesian teenagers nowadays (according to the target audience) which is what they say sometimes is not what they do, especially in the case of “OTW”.

• Headline/Tipography : Only use words in deleviring the message.

• Product Shot : Showing the photo of the product and its advantages.

• Double Meanings (Makna Ganda) : Visual of the poster can be perceived as 2 different meanings (applied to 3 poster variants in number 04).

• Logo : Display the logo of the product that looks like written down on the dewy glass. This is to show that using Nourish Beauty Care Acne Gel will make the skin becomes smooth like a glass surface.

• Sensual : Bring up a visual of sensual lips with the aim of creating a more eye-catching visual.

• Product Visual : By replacing the product visual with other visual that have similar function to the product.

• Product Functions : By showing the product function straightforwardly.

• Figure as Endorser : By using a public figure who is idolized by the target audience.

• Humor : Use humor to convey the message from the ad.

Puns (Plesetan)

Culture

Headline/Typography

Product Shot

Sensual

Logo

Humor

Figure as Endorser

Product Visual

Product Function

ADVERTISEMENT DESIGN

NOURISH BEAUTY CARE ACNE GEL AD ON 14 MEDIA To be applied to 14 advertising media, only 3 visual approaches have been made previously were choosen, i.e. those using the sensual, logo, and puns approach. The selected media are as follows :

• Billboard : Used to create brand awareness. Because the

• Ice skating glass (creative media) : Because it is one of the

large visual field of billboard and located in the center of the

most frequent places the target audience visit to refreshing.

crowd makes this ad become more exposed and seen by

• Poster : Because it is an effective advertising media.

many people.

• Adverts on Movie Shows: Because this is a quite effective

• TVC : Because TVC is still the most effective mass media,

advertising media.

even though so many social media have emerged.

• Mural : Because mural are usually created using a large field,

• Magazine : By choosing a suitable magazine to target

so that the ad will be exposed and seen by many people.

audience then it will make the ad become more effective.

• Event : Because it will involve many participants and it will be

• Youtube : Because YouTube is one of the most widely

an opportunity to promote the product.

watched online media by young people nowdays.

• Booth : Through the booth, sales of products can be done as

• Online Taxibike : Because online taxibike is one of the

well as promotional activities using several attributes.

most used transportation by target audience.

• Game : Because in this era there are many teenage girls who

• Cosmetic Shelf Mirror at Drugstore (creative media):

also love to play games.

Because it is one of the most frequent places the target

• Flag : to trigger the target audience in terms of increase

audience visit to buy cosmetics.

brand awareness to this product.

Location : In front of 23 Paskal Hypersquare

Magazine : Go Girl Sidelight : With barcode to link to its website

Cosmetic Shelf Mirror : Maybelline Drugstore : Watson at 23 Paskal Hypersquare

Loaction : Waiting Room at Roger’s Salon-Dago

Loaction : Siliwangi Street

Online taxibike : Grabbike

Location : Gardenice (Ice Skating at Paris Van Java) Media material : Sticker

Media Material : Sticker Sidelight : An interactive ad

Promotion Media : Instagram

Information and and photo collection media : Website

This promotional event plan will use the name "Me Againts Pimples" where the event is by providing a forum for women to share their stories or experiences in ďŹ ghting acne using Nourish Beauty Care Acne Gel during their puberty accompanied by uploading photos of their transformation as evidence.

The media that participants will use to share their stories is a website created by Nourish Beauty Care speciďŹ cally for this event, then participants must also share the story and the photos on Instagram. The participant with the best story will win a prize. The grand prize for the 1st winner is Nourish Beauty Care Acne Gel Brand Ambassador. I chose the website as the media of event implemantation because in today's world online media is the most effective media especially for target audience. They also have to share their stories and photos on Instagram using #meagaintspimples and tags to 3 friends. The goal is, so that the participants themselves can be a promotional tool to socialize the event quickly. The use of hashtag also makes this event have a chance to become trending. Then the reason I chose the grand prize was to become a Brand Ambassador, because this prize could attract the attention of target audience even stronger to become participant of this event. Because as we know, young people are usually interested in something that can elevate their existence.

Booth Location : Hero Supermarket at 23 Paskal Hypersquare

Attributes shared to target audience at the booth : Brochure, Key Chain, Pen, T-shirt

Game : PUBG (PlayerUnknown's Battlegrounds)

Location : Ciumbuleuit Street (near Parahyangan University)

LOGO, PACKAGING, ADVERTISEMENT, AND BRAND ACTIVATION DESIGN

MAMIKUK Mamikuk is a cookie snack product. In this design, the branding effort carried out on Mamikuk is by making its packaging and promotional media in the form of advertisement video in accordance with the positioning.

Mamikuk is positioned as a cookie snack product with a sensation and quality like home-made food. Making people who tasting these foods feels like tasting mom's home-made cookies so they can reminisce about the atmosphere of being home and treating the feeling of homesick to taste mom's home-made cookies. The target audience is teenagers to adults (15-25 years) who are wander away from home and sometimes longing to taste their mom’s home-made cookies.

The used tagline is "Feel the home taste in every bite". The purpose of using this tagline is to clarify the positioning of this product, which is in every bite of this cookies will remind consumers of home cooking (especially home-made cookies).

LOGO & PACKAGING DESIGN

MAMIKUK

This is Mamikuk's logo and packaging design, which in the designs use a lot of color elements and objects that reinforce the impression of "home-made cookie" after the positioning and tagline used.

This is made by going through the stages of the creative process. It starts with finding out deeply about the product (brand history, 7P, SWOT), then learn about the target audience (AIO, VALS, Indicator Study), determine the STP (segmenting, targeting, positioning), then determine the values to be appointed as a design concept (formulate the “What to Say” and tagline), looking for visual references, making visual studies, until finally implementing it into a design work (start from sketch then digitize it).

ADVERTISEMENT DESIGN

MAMIKUK VIDEO This video told about a college student called Livia who wandered to Bandung to study in a college. Because of being busy as a student, she had not returned to her hometown for a long time. It’s made her not contact her mother for a long time. Until one day, she decided to call her mother. But because her mother was busy cooking, a phone call from Livia not answered by her mother . The next day when back to her boarding home, she tasted a cookie snack product (Mamikuk) that she bought at a mini market last while. Suddenly at that moment she became reminded of her childhood in home when she tasted her mother's cookies. At that moment, her mother called her and ask how are you. Livia cried and said that she was miss home very much. The mother also turned out that way.

Story idea are made according to the tagline. This video was made by looking at the creative process. It starts with making a synopsis

TEAM : Script Writer: Angela Muliana Director : Angela Muliana Cameraman : Yoga Widiyanto Joshua Trusty Narrator : Angela Muliana

Editor : Angela Muliana Joshua Trusty Model: Livia Dewi & Mother Mrs. Yani & Niece Property Provider : Angela Muliana Maya Mariani Livia Dewi Yoga Widiyanto Joshua Trusty

(based on the results of the creative process in number 07), storyline, scenario, storyboarding, ďŹ shbone, then shooting and

LINK FOR VIDEO :

editing.

https://youtu.be/4SliDpA49KI

BRAND ACTIVATION

MAKAN MAMIKUK ALA GUE Event Selection : From the research it can be concluded that the target audience is a typical person who likes to try something new. Therefore, this brand activation of Mamikuk wants to create an event with a 'fun' atmosphere which can also be a medium for the target audience to channel their creative ideas. So the brand activation is a competition. Participants must use Instagram as a forum for collecting their 1 minute video. In the video, participants have to show their most unique eating style while eating Mamikuk. The used style is not restricted, can be as creative as possible as long as the video does not contain sensitive content.

Prize Selection : The prize of this event is 100 million rupiah cash. The reason for choosing itu as a prize, because this is a quite tempting offer for everyone especially for young people. Because people at this age usually is not yet earning, or if they already have, that’s not a large amount of income.

Terms and Conditions for Joining The Competition : 1. Participants must be 17-25 years old.

2. Follow @mamikuk.id with participant's instagram account.

3. Like this competition poster at @mamikuk.id then repost it with an interesting caption with an invitation to the others to take part in this competition by tags to 3 friends.

4. Post the video on Instagram accompanied by #mamikukguebanget on the caption.

5. Must display 2 packs of Mamikuk with a promo label of this event in the video.

6. The video with the most likes will be the winner.

PERIODE 19 NOVEMBER - 22 DESEMBER 2018

Event Logo

Untuk informasi kunjungi www.mamikuk.co.id

Promo Label on Snack Packaging

Website

Event Poster with 3 visual variants

Digital Promotional Media : Instagram

Digital Promotional Media : Facebook

Digital Promotional Media : Overlay ad on Youtube

Flag Chain

Wobbler

Tote Bag

Display Shelf

Key Chain & Pin

T-shirt

Mug

UI/UX

MIMOSA BOTANICALS Mimosa Botanicals is a brand from Castlemaine-Australia that sells Bath Soak products, and they are sold online. In this project I redesigned the website interface & ow by not changing its corporate identity at the website interface.

In making this UI / UX design, the steps taken are product study, determining user ow of new website design, conducting SWOT (strength, weakness, opportunity, threat) study of Mimosa Botanicals compared to rivals website, corporate identity study, target audience study, creating moodboard, making visual study , designing wireframe, mockup, and prototype.

LINK FOR PROTOTYPE : https://xd.adobe.com/view/21236519-6d08-4bb7-4da9-f400d2c2170d-5712/?fullscreen

CORPORATE IDENTITY

SNOWDOG FITNESS AND GYM On this project, I designed a corporate identity for Snowdog Fitness & Gym. The image that I want to create for this company is manly, tough, and exclusive. The reason for creating such an image is because the company’s target audience is the middle and upper economic class. So that the customers believe that this gym is trusted in terms of quality and anyone who be a customer of this gym will feel become more special compared to those who be a customer of another gym.

The attributes for this corporate identity design are created for administrative & operational needs of the company and also to be used as merchandise for customers.

The attributes for administartive & operational needs are logo, business card, envelope, letter and letterhead, employee ID card, company folder, invoice, stamp, signage, company vehicle, employee uniform. While for those to be used as merchendise are gym bag, key chain, pin, sticker, note book, watter bottle, and sport towel.

Logo

Business Card

Envelope

Letter

Employee ID Card

Company Folder

Invoice

Stamp

Company Vehicle

Employee Uniform & Gym Bag

Signage

Key Chain

Pin

Sticker

Note book

Water Bottle

Sport Towel

PHOTO DESIGN

JBL CLIP+ AD In this project, I designed a photo for JBL Clip + visual in poster with the tagline "Take Your Music Further".

What i mean with photo designing is do a photoshoot to the model and some objects that will be used as the visual and then do digital editing to the photos so that they are composed into a visual which is in accordance with the concept. In this photo I use the symbolization. I want to symbolize JBL Clip+ with musical instruments brought by the climber. So I want to explain to consumers through the visual of this poster that by using this JBL Clip+ we will feel like carrying musical instruments anywhere even when we want to travel and doing activities that in reality would be difďŹ cult to carry such these musical instruments, but with this JBL Clip+ it's possible. So for young people who want to still be able to enjoy music with an "authentic" or good sound, now can enjoy it anywhere with this JBL Clip+ because these music instruments are included in 1 JBL Clip+. Therefore, I chose this concept because I wanted to appoint the characteristics of JBL Clip, which is practically can be taken anywhere and even though it is small but it has original / clear / good sound, like hearing the music directly.

BROCHURE DESIGN

PFIZER : 3 RING PEDULI KOLESTROL

16

Pfizer is an international company in the health sector headquartered in New York City, United States which was founded in 1849. In this project, I redesigned the Pfizer 3 Ring Peduli Kolestrol brochure. This is a brochure about cholesterol and some tips as a way to prevent the disease caused by cholesterol.

The results of this brochure redesign went through several stages of the creative process. It starts with finding out about Pfizer itself and study the content of the brochure, then learn about the target audience, determine the values to be appointed as a design concept, looking for visual references, making visual study, until finally implementing it into a design work (start from sketch the layout then digitize it).

The lines, shapes, colors, and images used to accentuate a healthy image.

MAGAZINE COVER DESIGN

ECONOMIC & BUSINESS MAGAZINE

17

This is the design for the first edition cover of Garjita Magazine. Garjita is an economic and business maga-

zine. In addition to designing the magazine cover, I also designed the logo of Garjita and made the slogan.

The impression you want highlighted through the logo is not too formal, not rigid (more dynamic), but still convincing, and always provides contents that will help the readers to improve self especially in economic and business field (seen from the letter J made like a pointing up arrow). The reason is, because adapted to the characteristics of the target audience i.e. young people who like to develop themselves, especially in the field of business and economy. Whereas the slogan is “Inspirasi untuk Memulai Bisnis Anda”. The reason for using such a slogan is because it is in accordance with Garjita content, which has always been a source of inspiration for starting a business. And the reason for choosing Steve Jobs as the object of the magazine's visual cover design is, because Steve jobs are an inspiring world figure in terms of innovating in business.

The results of the design went through several stages of the creative process. It starts brainstorm about the product (Garjita), then learn about the target audience, determine the values to be appointed as a design concept, looking for visual references, making visual study, until finally implementing it into a design work (start from sketch the logo and cover layout then digitize it)

TYPOKINETIC, ANIMATION

BLUE SUEDE SHOES - ELVIS PRESLEY

18

This is a song lyric typokinetic of Blue Suede Shoes - Elvis Presley which is made in 1 minute 22 seconds.

This typokinetic begins to be made by determining the group of lyrics to be included in the video, then sketching the layout of each frame and dividing the lyrics to each frame, using Adobe Illustrator to digitize the concept (to make it easier at the next step), then animate it use Adobe After Effect (following the layout concept that was made before).

The lines, shapes, colors, and typography used are based on visual references collected which have rockabilly style, in accordance with the style trend of the 50s when this song was released and also in accordance with one of Elvis's genres i.e. rockabilly.

TEAM : Angela Muliana, Yoga Widiyanto LINK FOR VIDEO : https://youtu.be/SiwAR9Q_6TE

19 kampung khayalan

DIGITAL ILLUSTRATION (COMIC)

KAMPUNG KHAYALAN VOL.1

This comic told about that in one day the forest and river society of Kampung Khayalan were arguing about which group was the most suitable leader in the area. Many debates occur between groups that exist, especial-

ly between Fishman (the half fish man), Hawkguy (the half hawk man), and Bunny (the half rabbit man). Starting from debating who is the greatest and deserves to lead, being meddled with each other’s business, until finally discrediting each other with spreading untrue news and looking for each other scapegoats when facing problem.

The stages that are carried out in making this comic are, collecting character references, making my own char-

acters design (start with sketches then digitize them), making synopsis, making scenarios, making the sketch of

the comic in the form of panels, making the panels in digital version (as well as filling in narrations and character

PERTIKAIAN YANG TAK BERKESUDAHAN

dialogues that have already been made on the scenarios), make the comic cover, then print it.

The contents of this comic consist of 4 pages that each page has its each scenario which has different core problem with other pages, but still interconnected.

A COMIC BY

ANGELA MULIANA

kampung

khayalan PERTIKAIAN YANG TAK BERKESUDAHAN

MANUAL ILLUSTRATION

THOMAS ALVA EDISON

20

This is illustration of some parts of Thomas Alva Edison's life journey with his some inventions (during

1879-1931). There are 3 illustration that i made for this. The first picture illustrates Thomas who started

making incandescent lamp for human needs and finally succeeded in making the first incandescent bulb that could light for 40 hours. The second picture illustrates Thomas who had succeeded in making perfect incandescent lamps and for the first time Thomas installed his electric lights on a street and houses in a kilometer at New York. While the third picture illustrates when Thomas he also succeeded in creating other inventions such as film camera, phonograph, telegram, mimeograph, and kinetoscope.

The stage of making this illustration is to find out the life story of Thomas Alva Edison (during 1879-1931), summarize his life story into 3 big parts, look for reference pictures, then illustrate each of those 3 big parts (starting with sketches using pencil and then coloring them using pencil color and watercolor).

Thåñk ÿøü ! has taken time to look at my portfolio. I hope you enjoy it.

Please take a look to my Behance if you want to see for more details.