Why do urgent care service providers need to reconsider their Digital Marketing tactics today?
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The $14.5 billion Urgent Care Industry is growing at 5.8% annually in US. The main reasons attributing to this growth are aging US population, increase in insured people, lack of access to primary care and an increase in the demand of accountable care. Even though the urgent care industry is growing but it also implies that competition is high and agencies which understand how they work are a handful. Urgent Care facilities don’t operate like healthcare specialties primarily because patients don’t need to take require appointments. They simply search for the nearest urgent care clinic or facility. It implies that you need a solid digital marketing strategy. I’d say that not only do you need a solid strategy but also one that is in perfect sync with the changing digital trends. We keep hearing the buzzwords innovation and technology every now and then but my friend, the time has come, when these are no longer buzzwords but something which we need to adopt in the way we market the urgent care practice. Getting new patients, more sales, long-term growth and high Return on Investment (ROI) – well the expectations from the digital marketing unit of Urgent Care Industry seem to be mounting (like other