The Aerial Power of Online Quizzes and Why Should You Embrace Them?

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The Aerial Power of Online Quizzes and Why Should You Embrace Them? There are plenty of ways to engage your audience online. Blogging, social media, and video are all effective tools in your Inbound Marketing toolbox. But have you considered quizzes? Quizzes are great fun and can be an excellent way to drive traffic, but not all quizzes are created equal. There is a certain art to building and distributing a quiz that must be perfected in order to maximize the effect of your efforts. A couple of weeks ago, I came through this SEO quiz published on Search Engine Land by Eric Enge. I’m a great fan of Eric Enge and Mark Traphagen’s SEO knowledge, and the contribution Stone Temple Consulting made in the industry. This specific quiz is very tough yet a fun. I scored 14 out of 20 questions correctly, and I think, it’s decent as one of Google’s employees could answer 17 questions. Can I get a job in Google’s Search Algorithmic department? Kidding J Do Quizzes improve kids learning? Azorlosa, J. W., and Teaching of Psychology journal admit it. Rum Tan from Smile Tutor says about it – “Learners can answer without feeling bad about having a wrong answer as can happen in a class. No other student knows.” But on another side where I continually try to get interactive marketing ideas, it made me think that how can someone leverage out different sort of quizzes on a website, blogs, and social media. Online quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience. I agree that Quizzes offer people the fun and interactive experience. For education purpose, it’s a great way as a learning tool for students which can enhance the tutorial course experience. For businesses, it can generate more engagement, capturing leads, and on-going support for their longlasting branding. HubSpot revealed out of a survey that for over 63% of participants, generating web traffic and an innumerable amount of leads was their companies’ top marketing challenge. Added to it, 40% of participants feel that they do not get enough ROI out of their marketing activities. Let’s dig a deeper into different content strategy statistics – blog assets and resources creation is the biggest priority for 53% of marketers, but only 22% of enterprises are satisfied with their conversion ratios. Aggregately, B2B companies allocate 28 percent of their entire marketing budget to content strategy, but the conversion results are far away from someone’s smugness. For every $92 spent on marketing efforts, it is only a dollar which gets converted in favor of businesses.


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The Aerial Power of Online Quizzes and Why Should You Embrace Them? by Angela M. Deisley - Issuu