SEO has changed - the new truth about SEO that you need to know now SEO has evolved over the years, and today so much has changed that many like to believe that SEO is dead or will be dead in the years to come. It is easier for people to share information today but unfortunately it has also become easy to share misconceptions. According to a recent survey that was conducted by SEJ on Twitter, there are many myths surrounding SEO. For example, people believe that if they buy more Google Ads, their rankings will be better, there is also a myth that social media performance has an impact on the rankings.
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With all the commotion around the subject and given my passion for the subject, I decided to take the reins in my own hands and bring to you the new truth about SEO.
The trend then
The trend now
The trend, earlier, was to target specific keywords. These keywords were diligently researched and finalized on the basis of high search volume. The content was also written for the search engines with a lot of emphasis on using those specific keywords. Keyword density also mattered a lot. All the efforts were directed to stuff the content with as many keywords and key phrases. Even the format of content was limited to text only.
The trend now is to target a wider range of keywords. The focus is now on intent and data analysis.
There was no focus on the variety of formats used to write content. The efforts were also directed towards stuffing the title tags with keywords at the cost of compromising the readability of the phrases.
The audience wants a variety of formats for their content now. They wish to see videos, memes, infographics, podcasts, white papers and images.
Over a period of time, the users got smarter. They want to read engaging content that is useful for them and not the search engines. Content should not be overly stuffed with keywords any longer. If so is the case, it is flagged as junk content.