How can you master mobile-first indexing and push your mobile website to the top of mobile search results? The Ericson Mobility Report reveals that mobile data traffic is set to increase to nearly 107 exabytes every month. As per the report, each mobile subscriber around the globe will stream full HD videos for 10 hours. It is also estimated that by 2023, 20% of mobile traffic will be steamed with the help of 5G networks, which is more than 1.5 times more traffic than the traffic of 4G, 3G and 2G put together. The report clearly implies one thing – Gear up for the mobile search war before it gets you. Competition will be high and things will get tougher for mobile websites as far as search engine rankings are concerned. You need to prepare well for mobile-first indexing.
Mobile-first indexing ranks the mobile sites that are prepared for the revolution higher than the ones that are not. SEO changed forever after November 2016, the day mobilefirst indexing was introduced. Google chief executive Eric Schmidt bounced the idea of mobile first during the Mobile World Congress in February 2016. "We understand that the new rule is mobile first," Schmidt said. "Mobile first in everything. Mobile first in terms of applications. Most first in terms of the way people use things. And it means ‌ that we have a role now to inform, to educate through all these devices."