5 areas for a perfect strategy for SEO in universities and schools Each new fiscal year requires universities and school to set up a refreshed marketing plan. SEO is a critical aspect of this plan, and in case it’s not, you must. You can’t afford to not have search engine ranking when most of the people are searching on desktops, some other devices or mobiles. If you’ve done SEO once, you think that’s enough. SEO isn’t one time. If you think optimizing your website, following best practices once and getting your website to generate leads happens only once, time for a reality check. You have algorithms that are constantly changing and getting smarter. Let’s see. What do you expect your SEO strategy to do for your website? • •
Your students can find you online You can make more conversions
There are several aspects to SEO other than just finding the right keywords. You need to address onpage content, meta tags, sitemaps, page speed, URLs, redirects and mobile-friendliness. You need to focus on these aspects and more. The priority on what you need to focus on might change as per the changing algorithms. You or your digital marketing partner may need to keep track of the latest development to see if you need to focus on something new other than what is already taken into account.
https://image.freepik.com/free-vector/university-student-cap-mortar-board-and-diploma_3446-334.jpg SEO tactics for Schools and Universities must be revisited so that you can prioritize the things that will work as per the current SEO trend. You need to find a SEO expert to perform a SEO Audit for you. List down the areas that are the current SEO gaps in your website and SEO strategy. Some of the gaps might