ANGELA KING s2620368 3603QCA Major Studio Project Assessment Item Four Cause-Related Marketing
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Goals of the Marketing Relationship
Mishmash Collections aims to help the National Breast Cancer Foundation raise much needed awareness and funds for breast cancer research. This will be done by: • Running a nationwide campaign called ‘Decorate for Research’ where the public are encouraged to hold ‘clothes swap’ parties. Mishmash Collections hopes to organise 100 parties in the month of July and raise at least $5,000.00 ($50.00 per party) of donations. • Producing a range of ‘Pink Products’ including women’s tights, mugs sets, throw pillows and limited edition greeting cards. Mishmash Collections hope to raise approximately $10,000.00. • The designs on Greeting Cards will be fully donated by Mishmash Collections, local suppliers will fully donate the printing and paper. This will result in a 100% donation to NBCF. • The sale of any of the Pink Products will result in a 100% donation of profits to NBCF.
Profit (price less cost) QTY Cards ($5.00) $5.00 250 Cards ($10.00) $10.00 250 Women's Tights $10.95 150 Throw Pillows $24.95 150 Mug Sets (2) $9.95 150 Decorate for Research Parties $50.00 100 Estimated Total Raised •
TOTAL $1,250.00 $2,500.00 $1,642.50 $3,742.50 $1,492.50 $5,000.00 $15,627.50
A number of elements will be used to direct traffic to the website and inform the public about the parties. These include posters in shops and shopping malls, print advertising in magazines and newspapers, flyers, social media and web banner advertising.
PRESS RELEASE
PINK PRODUCTS
Limited Edition Greeting Cards, Women’s Tights, Mug Sets and Throw Pillows
Product Examples
POSTERS
Shops and Shopping Centres
PRINT Magazines
PRINT Newspapers
WEB BANNERS
eg: Google Adwords
DECORATE FOR RESEARCH
y t r a P e Join th
www.mishmashcollections.com
NATIONAL CLOTHES SWAP
Mishmash Collections are campaigning to raise money and awareness for Breast Cancer research by coordinating a National Clothes Swap. Please help us and register your party by visiting www.mishmashcollections.com
NATIONAL CLOTHES SWAP www.mishmashcollections.com JULY 2015
JULY
2015
SOCIAL MEDIA Instagram Posts
SOCIAL MEDIA Facebook Cover Banner
Website
www.mishmashcollections.weebly.com
Thank you!