ANGELA KING s2620368 3603QCA Major Studio Project Final Folio
CONTENTS 04 Part One
Product Development
08 Part Two
Build a Brand
17 Part Three
Cause-related Marketing
Product Development
04
Concept:
A mishmash of designs on a range of ‘print on demand’ products.
-mishmash
(mĭsh’măsh’, -mäsh’) n. A collection or mixture of unrelated things;
Concept
05
Throw Pillows
06
Products
Mugs
Products
07
Build a Brand
08
Logo
09
10
Stationery
Stationery
11
www.mishmashcollections.weebly.com
11
Online Presence
Online Presence
12
www.instagram.com/mishmashcollections
www.facebook.com/mishmashcollections
13
Social Media
Packaging
14
15
Packaging
Concept Store
16
Cause-Related Marketing
17
Cause-related Marketing Partner
18
Goals of the Marketing Relationship
Mishmash Collections aims to help the National Breast Cancer Foundation raise much needed awareness and funds for breast cancer research. This will be done by: • Running a nationwide campaign called ‘Decorate for Research’ where the public are encouraged to hold ‘clothes swap’ parties. Mishmash Collections hopes to organise 100 parties in the month of July and raise at least $5,000.00 ($50.00 per party) of donations. • Producing a range of ‘Pink Products’ including women’s tights, mugs sets, throw pillows and limited edition greeting cards. Mishmash Collections hope to raise approximately $10,000.00. • The designs on Greeting Cards will be fully donated by Mishmash Collections, local suppliers will fully donate the printing and paper. This will result in a 100% donation to NBCF. • The sale of any of the Pink Products will result in a 100% donation of profits to NBCF.
Profit (price less cost) QTY Cards ($5.00) $5.00 250 Cards ($10.00) $10.00 250 Women's Tights $10.95 150 Throw Pillows $24.95 150 Mug Sets (2) $9.95 150 Decorate for Research Parties $50.00 100 Estimated Total Raised •
A number of elements will be used to direct traffic to the website and inform the public about the parties. These include posters in shops and shopping malls, print advertising in magazines and newspapers, flyers, social media and web banner advertising.
19
TOTAL $1,250.00 $2,500.00 $1,642.50 $3,742.50 $1,492.50 $5,000.00 $15,627.50
Goals
Press Release
20
Product Examples
21
Pink Products
Poster Campaign
22
23
Print Campaign
DECORATE FOR RESEARCH
y t r a P Join the
www.mishmashcollections.com
NATIONAL CLOTHES SWAP
Mishmash Collections are campaigning to raise money and awareness for Breast Cancer research by coordinating a National Clothes Swap. Please help us and register your party by visiting www.mishmashcollections.com
JULY
2015
NATIONAL CLOTHES SWAP www.mishmashcollections.com JULY 2015
Web Banners
24
25
Social Media Campaign - Instagram
Social Media Campaign - Facebook
26
27
Website Campaign
Website Campaign
28
Thank you!