Anecdote Candles Custom Lookbook

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Anecdote Candles Corporate Gifting Guide

Custom & Gifting

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Anecdote Candles Corporate Gifting Guide

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Thank You for Your Interest in Creating a Custom Candle! We are thrilled you want to make your own custom candle. This catalogue is a short overview about who we are, what we do, and how you can transform your brand with a scent and a story.


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Get Ready to Spark Something New.


Anecdote Candles Corporate Gifting Guide

At Anecdote, we’re making fragrance a conversation piece. Inspired by personal recollections and cultural trends, each candle is designed to remind us of stories worth sharing. Our packaging is modern and playful, but we take quality seriously. All candles are hand-poured using

As Seen In

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natural ingredients with no additives, dyes, or preservatives. Our coconutsoy wax blend, cotton core wicks, and premium phthalate-free fragrance oils create a clean burn and powerful scent throw. We invite you to share our stories and create your own!


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Get to Know Us.

We are... 1. An accidental business.

We were founded in 2019. Anecdote began as a side project when our founder was getting migraines from the candles in her apartment. After a lot of tinkering and one tradeshow, the brand was picked up by Nordstrom, Macy’s, Anthropologie, and other national accounts that same year.

2. Female-owned and operated.

We are a fully bootstrapped operation that has grown more than 10x since its inception. Our small team is here to help you make all your candle dreams come true!

3. Based in Brooklyn, NY.

All of our candles are designed, produced, and ultimately shipped out of our 10,000 square-foot facility in the heart of Sunset Park in Brooklyn, New York.


And our candles are...

Hand-Poured

Coconut-Soy Wax Blend

Cotton Core Wicks

PhthlalateFree Fragrance

No Additives or Preservatives

Cruelty-Free


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We think every occasion is candle-worthy! Here are just a few ways you can elevate your brand with a custom product.


Anecdote Candles Corporate Gifting Guide

1. Customer Appreciation

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Express gratitude to your customers or attract new ones, while showcasing your brand on your customers’ coffee tables! This may be good for: Realtors, Sports Teams, Professional Services

New Home / Smells like 3 coats of paint and a 30-year mortgage. 2. Event Activation

Let your customers bring back memories from key branding moments or events. This may be good for: New Product Launches, Record Releases, Opening Days, Corporate Retreats

GAME DAY / SMELLS LIKE dug outs and double plays. 3. Celebration

Celebrate big moments like promotions, work anniversaries, or award ceremonies, and make sure that memory lasts! This may be good for: Startups who want to stay top of mind.

WORK-A-VERSARY / smells like Work Friends and calls that won’t end.


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Section


Anecdote Candles Corporate Gifting Guide

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Let’s Get Started!

Design a candle in 5 easy steps. 1. Pick a Vessel

3. Select the scent 2. Write the story

5. Pick your color

4. Customize it


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Step 1: Pick a Vessel.

3.4 Oz Travel Tins 20 - 25 hour burn time $14 retail price (bulk pricing available) Perfect for curated gift boxes or events with out-of-town guests


7.8 Oz Glass Jars 40- 50 hour burn time $26 retail price (bulk pricing available)

Boxed Gold Tumblers 50- 60 hour burn time $34 retail (bulk pricing available)

The perfect statement piece for any room. Additional customization options on the back label.

Perfect for elevated gifting experiences. Each candle comes wrapped in a plain gift box with a gold monogram logo.

Choose from one of three sizes and styles for all your gifting needs..


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Step 2: Write the Story. It’s more than a name, it’s an anecdote. The next step is your chance to express your brand. A. Name it!

A maximum of fifteen characters including spaces.


B. Write the anecdote! A maximum of 40 characters, including spaces and excluding the words ’smells like’. Even when developing our own in-house products, we always start with the story before designing the scent. We think that is the best way to make your anecdote memorable. Tips for Writing a Candle-worthy Anecdote: 1. Try to pair two intangible things - e.g, “your brand and marketing plan”. This is your chance to showcase your brand! 2. Avoid using any references to fragrances here. It will be confusing when we add the fragrance description in the next step. 3. If you do have a fragrance in mind, think about how that may tie into your anecdote. For example, “spicy banter” and “fresh gossip,” have similar sentiments - but translate to very different fragrances.


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Step 3: Select the Scent. Once we write the story, it’s time to translate it into a scent. You can select from six of our core scents that span a range of fragrance families. We encourage you to think about how the fragrance connects back to your anecdote, and we’re happy to offer some assistance! When selecting a fragrance, think about the purpose of your candle and how the fragrance ties back to the copy. We included some pointers to help you get started.

FRAGRANCE: AMBER & VANILLA Scent Description

Warm, luminous, sophisticated and unisex Copy Considerations

Good for sophisticated moments, complexity, or bright starts. Fragrance Description: Amber & Vanilla

Warm and complex, this fragrance’s rich woody base is topped with lively floral and citrus notes. Hints of lavender, jasmine, and orange add contour to this candle’s inherent simplicity.

FRAGRANCE: OAKMOSS & CITRON Scent Description

Crisp, fresh, and renewing Copy Considerations

Good for fresh escapes, seasonal themes, or light and refreshing topics. Fragrance Description: Oakmoss & Citron

Fresh, dewy, and zesty, this is the ultimate unisex scent that will leave you feeling grounded. Top notes of lemon and bergamot float above oakmoss, geranium, white cedar, and amber.


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FRAGRANCE: PEONY & SUEDE Scent Description

Fresh, delicate, and uplifting Copy Considerations

Good for spring time, bridal celebrations, outdoor references, or sophisticated evenings. Fragrance Description: Peony & Suede

This fragrance is the essence of elegance. Crisp notes of red apple, jasmine, peony, and rose float above a soothing suede base.

FRAGRANCE: CITRUS & BERGAMOT Scent Description

Bright, welcoming, invigorating Copy Considerations

Good for celebrations, hosting, or moments of gratitude. Fragrance Description: Citrus & Bergamot

This candle leads with a sparkling citrus aroma of blood orange, bergamot, and grapefruit. Fresh green notes round out the scent to create a balanced yet invigorating fragrance.

FRAGRANCE: COFFEE & CEDARWOOD Scent Description

Calm, inviting, and warming Copy Considerations

Good for new beginnings, warming sentiments, or home references. Fragrance Description: Coffee & Cedarwood

Warm and sophisticated, this is the candle to burn when you want to escape from it all. Orange blossom floats above a rich heart of coffee and jasmine, grounded by the warmth of vanilla, patchouli, and cedarwood.

FRAGRANCE: SPRUCE & CYPRESS (HOLIDAY) Scent Description

Fresh, festive, lively Copy Considerations

Good for holiday wishes, festive moments, or invigorating outdoor activities. Fragrance Description: Spruce & Cypress

Cinnamon, spearmint, and cypress float above a rich spruce and cedar base. A touch of citrus rounds out the scent profile to capture the essence of this winter pastime.


Transform your brand with a scent and a story.

When selecting a fragrance, think about the purpose of your candle and how the fragrance ties back to the copy. It’s less about the actual fragrance notes and more about the feelings it emotes. Our team is also happy to share some suggestions based on your anecdote!


Anecdote Candles Corporate Gifting Guide

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Step 4: Customize it.

1: Wordmark

2: Personalized Note

Include your name in the Anecdote typeface or add your logo wordmark. Just send us the file and we’ll take it from there. The fragrance notes will be printed on the back of the panel as default. Alternatively, you can include a personalized note. Three sentences max please!


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Showcase your brand even more with two customization options.


Anecdote Candles Corporate Gifting Guide

1. Wordmark Option 1a: Wordmark in Anecdote typeface

Left Panel

Right Panel

Option 1

Your brand name in the Anecdote typeface.

Option 1b: Logo

Left Panel

Right Panel

Option 2

Your logo. Just send us an SVG and please make sure it is horizontally formatted.

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2. Personalized Note Option 2a: Fragrance Notes

Left Panel

Warm and complex, this fragrance’s rich woody base is topped with lively floral and citrus notes. Hints of lavender, jasmine, and orange add contour to this candle’s inherent simplicity.

Right Panel

A. Fragrance Notes

The default option is to use the fragrance copy featured in the Fragrance Library.

Option 2b: Personalized note

Left Panel

Here you can include a personalized note. Thank your customers for their continued business, celebrate your employees’ hard work, or share inspiring information about your brand or event.

Right Panel

B. A Personalized Note

Write a personalized note tailored to your customers.


Anecdote Candles Corporate Gifting Guide

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1. Name 2. Anecdote 3. Scent 4. Logo

Make your brand Unforgettable.


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5. Personalized Note


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Step 5: Pick your Colors.

Standard

Bold - Cream on Blue

Light - Coral on Cream

Choose from one of our three color options or send us your brand colors to personalize your candle even more.

*See all the color options on the next page.


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Color Option 1: Standard

Text in black on our standard cream background

Color Option 2: Bold

Text in cream on bold and daring colors to add a touch of playfulness.

Color Option 3: Light

Text in your favorite color on our standard cream background


Anecdote Candles Corporate Gifting Guide

Make a Bold Statement.

B-CC Cream on Coral

B-CO Cream on Orange

B-CG Cream on Goldenrod

B-CJ Cream on Jade

B-CT Cream on Teal

B-CB Cream on Blue

B-CN Cream on Navy

B-CP Cream on Purple

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Or Drop a Subtle Hint.

L-CC Coral on Cream

L-CC Orange on Cream

L-GC Goldenrond on Cream

L-JC Jade on Cream

L-TC Teal on Cream

L-BC Blue on Cream

L-NC Navy on Cream

L-PC Purple on Cream


Once your brief is submitted and your artwork is approved, it will generally take about two weeks for your candle to be created and another week for shipping. This timeline is illustrative just to give you an idea of the sequencing of events and typical time to complete. Orders over 1,000 units may take more time to complete during busy season.




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Additional Info: General Timeline

Custom candles ready to ship in just ten days. WEEK ONE

WEEK TWO

WEEK THREE

Candle brief completed and copy approved Label printing

Production

Order ready for shipping

Transit Time (up to five business days)

Delivered


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Anecdote Candles Corporate Gifting Guide

Ready to Get Started? Email us at custom@ anecdotecandles.com.

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