Watsons Period & Prestige brochure

City, Country and Coastal Specialists

offering a different perspective

Unlocking Desirability Opening Up Your Home’s Attractive Qualities

Watsons Period & Prestige service helps potential buyers discover the real reasons why they should be interested in your property.

Let your memory wander back to that first time you caught a glimpse of your home. Picture the moment, as you took a step inside – it was more than any feature of the building or the mere location that made you feel you had found the property for you.

There was an instant attachment created in this moment from the atmosphere and sense of belonging that flowed through the rooms and hallways. You simply knew you had arrived in the right place.

Developing a Home

And over your years of living, relaxing and connecting with the space, you slowly made it your own. A reflection of your dreams and ambition as your life evolved through some of your most important milestones. Patiently you shaped your home around the way you have lived, placing your identity into the feeling and features of the building.

Capturing the true value of your property is more than simply putting a figure on your home. It is understanding the character and personality developed during your relationship with the building. Attraction lies in these emotive and intangible factors that create real lasting desirability.

A True Portrait

Period & Prestige was created to recognise the finer aspects of Norfolk’s premium and unique properties. By appreciating the quality and context of each individual building, we effectively profile it in a manner that demands the right kind of interest and attention.

A focus on the essential aspects of your property allows our property specialists to effectively communicate its most attractive features to our potential buyers.

And this is where Period and Prestige goes beyond the service of the competition.

We don’t simply price your house.

We value your property.

I am absolutely delighted at the experience of using Period & Prestige to sell my home. The team were extremely helpful and their local property knowledge was invaluable, helping me to find a buyer within three weeks of going on the market, negotiating a very good price and keeping me informed every step of the way.

Mrs G, Norwich

Our Chosen Method of Introduction Locating the appropriate buyer for your property in East Anglia remains a service that is closely linked to our estate agency offices.

When families and investors are considering a high value purchase, a personal service is more than expected – it is demanded.

Period & Prestige operates a number of offices in the Norfolk area. We have found that there is no substitute for providing potential buyers with the opportunity to connect with an agent to discuss our available properties.

A Respect for Tradition

The property business has risen to embrace the internet. It has now become a vital part of the sales process, introducing your property to a host of potential buyers in the comfort of their own homes.

However, for specialist properties such as those profiled by Period & Prestige, the traditional sales office still retains its importance. We know that our key agency locations are essential to attract the right kind of buyers.

Understanding Your Buyer’s Aspirations

When potential customers enter our traditional agency offices, we carefully meet, assess and qualify each individual.

Asking more than standard questions of budget and function, our service focuses on gaining an appreciation of every buyer’s personal identity and values.

Connecting People with Property

Our property specialists are able to understand the true nature of your property’s ambience, meaning they are ideally situated to match it with our buyer’s hope and dreams.

With over 90% of our purchasers opting to buy a residence outside of their original specification, this is one of the key elements to achieving a successful sale.

A Capital Involvement

To service London’s increasing interest in desirable and unique property, we have an established office operating in the West End on Park Lane, through our membership of The Guild of Professional Estate Agents.

Featuring impressive displays and knowledgeable staff, conversant in all available properties, there is no better way for you to engage with this emergent market.

Only properties with the required character and quality are considered for the Period & Prestige service, defining this as a standard of excellence for Watsons.

Our experience of selling our house with Period & Prestige was excellent. They were very professional, nothing was too much trouble and we felt their support all through the transaction. They lifted the stress from our shoulders and we really appreciated their care and commitment. We would truly recommend them 100%.

Mrs J, North Walsham

connecting people with property

A Personalised and Thorough Service You need a strong relationship with your agent to sell your property for the right price in your chosen timeframes.

Develop a partnership with Period & Prestige to assist you in effectively profiling your house to potential buyers.

Watsons is one of East Anglia’s most experienced estate agencies, with over 125 years successfully serving the Norfolk and Suffolk property markets. This history and legacy has given us an unrivalled knowledge in the movement and behaviour of buyers in this area, allowing us to shape our service around this audience.

Working with Our Best

From our prominently located office at 1 Bank Plain, Norwich, we offer unique homes for sale throughout Norfolk and Suffolk. Watsons offer all the traditional advantages of using an established firm, with unrivalled local market knowledge and genuine personal service, combined with the marketing resources of a high-profile Period & Prestige brand.

Key to the Period & Prestige brand is our network of supporting offices and property specialists enabling us to register a higher quantity of quality buyers on a local level whilst also sourcing national enquiries for exclusive homes in this locality.

Nick Eley, a partner in the business and head of residential sales and lettings, has 40 years’ experience in property sales in the region and working with his dedicated team of valuers and negotiators, he comments:

“Working with you, we will explain how to develop interest in your home and how best to display its individual characteristics, building desire in our customers and putting forward its real value. It is this personalised service that is key to the success of the Period and Prestige brand, providing you with dedicated support and a tailored service, in selling and purchasing property and distinctive homes.”

I would highly recommend Period & Prestige.

I found your staff to be helpful and professional at all times.

You understood and took on board my circumstances, which was very important to me.

Mr P, Cromer

Your Journey to Completion At the heart of the Period & Prestige service is a careful and meticulous process.

This ensures that your property is displayed in the best manner to engage potential buyers.

To help gain a fast sale of your property, a trusted method of success is employed.

This has been developed over Watsons years’ of operation, with an attention to detail at each stage that is key to producing Period & Prestige’s high standards of service.

Understanding the profile of your property – an initial inspection is conducted to gain a full appreciation of all the factors that lend a vital desirability to your property.

Reviewing market conditions – research into the current market and a comparison with similar properties is essential to forming an initial opinion on potential pricing.

Creating an effective valuation – by connecting with your property, Watsons can better appreciate its true qualities and thus produce an accurate market valuation.

Managing the details – to improve the saleability of your property, simple changes may be suggested to streamline its profile, allowing its important features to stand out without impairment.

Presentation and promotion – through our various marketing channels and sales offices, interest is generated in your property, which is converted into prospective appointments with our agents.

Assisting the viewing process – if you are unsure of how to best engage with potential customers, one of Period & Prestige’s team will help create the right impression.

Negotiating the final agreement – once interest has been established, Nick Eley and his team of property specialists will personally manage the negotiation process, assuring you of achieving the maximum possible return on your property.

Creating Visibility and Attention Developing interest in our considerable portfolio is one of the cornerstones of the Period & Prestige service.

Using a bespoke selection of marketing strategies, a presentation package is constructed to display your property to potential buyers.

Gaining attention for your property is an essential step towards the final sale. The Period & Prestige service utilises a number of effective techniques to create a marketing profile including the following:

Working with standard services – as you would expect, Period & Prestige advertises on websites like On The Market and Rightmove, which are now considered foundations of the property industry.

Highlighted listing – a featured blog on the Period & Prestige website creates a descriptive narrative of your property, placing an emphasis on its individual features in a manner unavailable elsewhere on the net.

Capturing your property’s features – we utilise high-grade photographic services including professional lighting and retouching techniques, ensuring that the full character of your property is displayed in both print and online media.

Exciting visual representation – you have access to a number of media types including highresolution photography and video, which can be used to deliver important information regarding your property in an exciting format.

Stand out on the street – our unique and highly decorative boards will instantly catch the eye of street traffic, notifying them to the availability of your property.

Feature in local media – we have connections with channels such as the property pages of the Eastern Daily Press and Mustard TV that are available for particularly intriguing locations.

To manage all the enquiries, Period & Prestige employ a team of property specialists who are kept continually up-to-date with our current portfolio.

This enables them to properly develop interest and communicate the value of your property.

Potential customers’ details are retained using our software system. This allows us to contact them with information regarding new properties on our books that could be suitable for their needs.

This is key to matching the right property with buyers and essential to the success of the Period & Prestige service.

bringing out the best

Finalising Your Arrangements Once you and your buyer have agreed the sale of your property, our advisors remain available to ensure that the overall process comes to a satisfactory completion.

As part of the Period & Prestige service, we can recommend suitable agencies to help complete your sale – including financial and legal specialists with whom we have long standing relationships.

One of the main requests we receive from potential buyers is assistance in finding an appropriate mortgage. To help in this matter we are able to recommend financial advisors who will work closely with you to find the most preferential arrangements available.

Your Next Step

To find out more about our Period & Prestige service please call our Period & Prestige team on 01603 226555. We will arrange an appointment at a time of your convenience where we will answer any questions you may have.

The Period & Prestige Team Norwich 01603 226555 Aylsham Loddon 01263 733881 01508 520082 Cromer 01263 515120 Holt 01263 711021

North Walsham 01692 404658 Sheringham 01263 823201

enquiries@periodandprestige.co.uk periodandprestige.co.uk regulated by RICS