Chariton Hotel

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COMPANY PROFILE

w w w. c h a r i t o n h o t e l . c o m

CONTENT CHARITON HOTEL SDN BHD COMPANY OVERVIEW COMPANY VISION & MISSION COMPANY CORE VALUES OPERATIONAL METHODOLOGY MERITS, COMPETITIVE EDGE & POSITIONING BUSINESS BUDGET HOTEL OUR EXCELLENT TEAM CORPORATE SOCIAL RESPONSIBILITIES

CHARITON HOTEL SDN BHD Established in 2008 and formerly known as Ecotel Hotel, Chariton Hotel provides supreme standards of hospitality services for local tourist business travelers. With innovative and modern atmosphere, Chariton Hotel provides 4-stars living experience to our guests with 2-stars price. It is always our endeavors to enhance the coziness for travelers with warm service crews, comfortable room with quality bed and working desk, complimentary facilities, strategic locations, and a membership loyalty program to reward frequent travelers.

COMPANY OVERVIEW

Almost ten years of excellency in the hotel industry, the management’s key concern to travelers is their security and comfort during the hotel stay in Chariton. Other than the comprehensive facilities such as high speed Wi-Fi and F&B services, our well trained and warm personality front desk receptionists and housekeeping crews is definitely one of our key assets to stand strong in this industry among our competitors.

Started with our first hotel in Butterworth, Chariton Hotel is also operating in Ipoh City Centre and Alma, Bukit Mertajam. Chariton Hotel is simple to duplicate with our comprehensive Standard Operating Procedures, Corporate Identity, Employees Training Modules and Unique Structural Interior Design.

COMPANY COMPANY

& &

VISION VISION MISSION MISSION OUR OURVISION VISION We We commit commit to to be be the the most most preferred preferred business business budget budget hotel hotel chain chain in Malaysia, in Malaysia, providing providing supreme supreme standard standard of hospitality of hospitality services services as an as accommodation an accommodation partner partner for for business business travelers. travelers.

OUR OURMISSION MISSION

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Satisfy Satisfy our our guests guests by by exceeding exceeding theirtheir expectation expectation andand needs, needs, withwith business business requirement requirement facilities, facilities, affordable affordable price price andand comfortable comfortable staying staying experience. experience.

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Maintain Maintain strong strong alliance alliance andand partnership partnership withwith our our strategic strategic partners, partners, licensees, licensees, suppliers suppliers andand contractors. contractors.

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Ensure Ensureaccountability accountabilityandandpractice practice transparency transparency towards towards our our shareholders shareholders andand investors. investors.

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WellWell trained trained andand warm warm personality personality manpower manpower withwith excellent excellent teamwork. teamwork.

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Fulfill Fulfill our our social social responsibilities responsibilities andand incorporate incorporate the the element element of protecting of protecting our our environment environment intointo our our system. system.

COMPANY COMPANY COMMITMENT COMMITMENT Charitonese Charitonese COMMIT COMMIT to uphold to uphold supreme supreme standard standard of service of service to our to our hotel hotel guests. guests.

OurOur world world classclass hospitality hospitality skillsskills andand warm warm personality personality endeavor endeavor to to achieve achieve optimum optimum customer customer satisfaction. satisfaction.

HONEST HONEST Charitonese Charitonese is HONEST, is HONEST, trustworthy trustworthy andand reliable. reliable.

We We could could be be entrusted entrusted for for you you andand youryour assets’ assets’ security security andand safety. safety.

We We aim aim to develop to develop sustainable sustainable partnership partnership growth growth withwith loyalloyal customers. customers.

ACCOUNTABLE ACCOUNTABLE Charitonese Charitonese are are ACCOUNTABLE ACCOUNTABLE for for our our guests’ guests’ comfort comfort during during theirtheir stay.stay.

We We engage engage prompt prompt andand responsive responsive service service to their to their convenience. convenience.

We We taketake initiative initiative to approach to approach the the guests guests withwith friendly friendly andand caring caring manner manner to ensure to ensure theirtheir comfort comfort during during staystay withwith us. us.

RESPECT RESPECT Charitonese Charitonese treattreat others others as we as we wantwant to be to be treated. treated.

We We RESPECT RESPECT the values the values of our of our partners, partners, suppliers, suppliers, guests, guests, andand teammates teammates to create to create longlong termterm harmonious harmonious working working relationship. relationship.

CORE CORE VALUES VALUES INNOVATIVE INNOVATIVE Charitonese Charitonese are are encouraged encouraged to to be be INNOVATIVE INNOVATIVE to stay to stay competitive competitive in the in the crowded crowded marketplace. marketplace.

We We are are boldbold to to challenge challenge the the industry industry norms norms andand to to address address an an unmet unmet need need of business of business travelers. travelers.

TEAMWORK TEAMWORK TEAMWORK TEAMWORKis isthe thecorecore motivation motivation for Charitonese. for Charitonese.

We We believe believe thatthat individual individual goals goals are are secondary secondary to team to team goals. goals.

OBJECTIVE OBJECTIVE Charitonese Charitonese are OBJECTIVE. are OBJECTIVE. We We are open-minded are open-minded to receive to receive constructive constructive ideas ideas andand suggestions suggestions to to improve improve our our service service andand facilities facilities to our to our beloved beloved guests. guests.

NOBLE NOBLE Charitonese Charitonese are are NOBLE NOBLE environmentalist. environmentalist.

We We commit commit andand responsible responsible to any to any possible possible green green measurement measurement for environmental for environmental sustainability. sustainability.

OPERATIONAL

METHODOLOGY

CUSTOMERS SEGMENTATION

STRATEGIC PARTNERSHIP

Budget hotels are a recent and blooming trade in Malaysia. Due to economy downturn, many travelers with different types of travelling purposes keep their budget for accommodation in control. Chariton Hotel aims to provide value added to local tourists and business travelers a safe and comfortable yet affordable hotel stays when they are away from home.

Our target guests are mainly business travelers who poses own transport, and traveling frequently about every month to the Northern region of Peninsular Malaysia.

To provide even more convenience service for our target customers, we engage service partners such as cafĂŠ, hair saloon, vending machines, bakery and others into Chariton Hotels. At the same time providing the needs for our guests, these service partners also gain their customers at the nearby neighborhoods, and most importantly, generate passive rental income for Chariton Hotels.

Our hotel facilities are tailored to suit their requirement such as working table and comfortable bed. To attract this group of customers, we portray our branding as professional, affordable, comfortable, reliable, safe, and located at strategic and convenience location.

These target group is fighting against time for business. They are looking for convenience online, phone booking, prefer easy and efficient checking in service. Our efficient and prompt responding crews are always stand by to serve them.

MERITS, COMPETITIVE EDGE & POSITIONING BUSINESS BUDGET HOTEL Chariton Hotel is the Budget Hotel in the Northern region that restructured and rebrand with “business appearance�, and still remain the affordable price.

FUTURE PROSPECTS & DEVELOPMENT POTENTIAL Started with our first hotel in Butterworth, Chariton Hotel is also operating in Ipoh City Centre and Alma, Bukit Mertajam. Chariton Hotel is simple to duplicate with our comprehensive Standard Operating Procedures, Corporate Identity, Employees Training Modules and Unique Structural Interior Design.

Chariton Hotel is looking for strategic partnership with property owners who is interested to generate passive income with their existing vacant properties. Our branding and licensing team shall work with you, to turn your idle property to a cash cow.

COMPETITIVE EDGE Chariton Hotel’s competitive edge are strengthened with the following self-developed intellectual properties : a) Comprehensive Corporate Identity System. b) User friendly www.charitonhotel.com for room reservations, subscription of newsletters, licensee login module, etc. c) Trademark registered with MyIPO. d) Standard Operating Procedures: • Telephone Booking Inquiry • Online Booking Inquiry • Sales Technique • Chariton Property Management System • Customer Relationship Management • House keeping • Administrative • Payroll • Book keeping e) In house Human Resources Training Modules • Housekeeping • Front office • Supervisor • Maintenance f) Effective Operation Management

BUSINESS BUSINESS BUDGET BUDGET HOTEL HOTEL OUR OURBASIC BASIC&&UNIQUE UNIQUESET SETUP UP CHARITON CHARITON HOTEL HOTEL ROOM ROOM TYPES TYPES

CHARITON CHARITON HOTEL HOTEL UNIQUE UNIQUE FACILITIES FACILITIES

• • • • • •

• IS• ME IS ME Hair Hair Saloon Saloon – Chariton – Chariton Butterworth Butterworth • Business • Business work work place place at hotel at hotel lobby lobby – Chariton – Chariton Ipoh Ipoh • Soft • Soft drinks drinks andand coffee coffee vending vending machine machine – Chariton – Chariton Ipoh Ipoh • Meeting • Meeting room room with with facility facility – Chariton – Chariton Alma Alma • Brava • Brava Café Café – Chariton – Chariton Alma Alma • Nostalgia • Nostalgia Bakery Bakery – Chariton – Chariton Alma Alma

Standard • Standard Single Single Room Room Standard • Standard Queen Queen Room Room Standard • Standard Twins Twins Room Room Standard • Standard King King Room Room Deluxe • Deluxe Triple Triple Room Room Super • Super Deluxe Deluxe Room Room

CHARITON CHARITON HOTEL HOTEL BASIC BASIC FACILITIES FACILITIES

OUR OUR PRIME PRIME OFFER OFFER

• • • • • • • • •

• Online • Online booking booking andand e-payment e-payment • Exclusive • Exclusive offer offer for for Membership Membership Loyalty Loyalty Program Program • Membership • Membership Merchandise Merchandise Redemption Redemption Program Program • Social • Social Media Media exposure exposure through through WeChat WeChat andand Facebook Facebook • GST • GST absorbed absorbed • Free • Free parking parking

Comfort • Comfort work work desk desk Strong • Strong WI-FI WI-FI accessibility accessibility Safety • Safety boxbox High • High Speed Speed USB USB Charging Charging Hub Hub Newspapers • Newspapers in three in three languages languages Premium • Premium King King Koil Koil bed bed 10 • 10 TV TV Channels Channels Coffee • Coffee & tea & tea making making facilities facilities Complimentary • Complimentary drinking drinking water water

Emphasize Emphasize Core Core Values: Values: C.H.A.R.I.T.O.N. C.H.A.R.I.T.O.N.

Charismatic Charismatic physical physical evidence, evidence, e.g. e.g. aroma, aroma, softsoft music music at lobby. at lobby.

Consistent Consistent Social Social Media Media Management Management ( Facebook, ( Facebook, WeWe Chat Chat ). ).

CUSTOMER CUSTOMER RELATIONSHIP RELATIONSHIP Chariton Chariton committed committed to to thethe following following measures measures to to enhance enhance Customer Customer Relationship Relationship Management: Management:

Enable Enable Customer Customer Online Online Feedback Feedback Form Form at at check-out check-out email. email.

LOYALTY LOYALTY PROGRAM PROGRAM

Launched Launched Chariton Chariton Membership Membership Loyalty Loyalty Program.

Program.

Engage Engage hotel hotel guests guests advocate advocate by by requesting requesting Customer Customer Feedback Feedback Form.

Form.

Launched Launched Chariton Chariton Social Social Responsibility Responsibility Programs.

Programs.

Chariton Chariton Hotel Hotel launched launched Membership Membership Loyalty Loyalty Program Program to to add add value value to to ourour loyal loyal customers customers who who areare frequent frequent travelers travelers who who look look forfor even even more more affordable affordable price price forfor their their hotel hotel stay. stay.

This This loyalty loyalty program program is meant is meant to to retain retain more more customers customers and and boost boost profitability profitability when when they they become become members. members.

PHYSICAL PHYSICAL EVIDENCE EVIDENCE

CORE CORE VALUE VALUE

Chariton Chariton Social Social Responsibility Responsibility

CSR CSR

CHARITON CHARITON CUSTOMER CUSTOMER RELATIONSHIP RELATIONSHIP CHANNEL CHANNEL

CUSTOMER CUSTOMER RELATIONSHIP RELATIONSHIP MANAGEMENT MANAGEMENT

ONLINE ONLINE

OFFLINE OFFLINE

DIGITAL DIGITAL MARKETING MARKETING

LOYALTY LOYALTY PROGRAM PROGRAM

SOCIAL SOCIAL MEDIA MEDIA

MOBILE MOBILE E-NEWLETTER E-NEWLETTER MARKETING MARKETING

Website Website www.charitonhotel.com www.charitonhotel.com

Travel Travel Agent Agent

Online Online Travel Travel Agent Agent

SALES SALES&& MARKETING MARKETING EFFORT EFFORT There Therearearecurrently currentlysix six(6) (6)sales sales channels channels youyou could could reach reach Chariton: Chariton:

Walk Walk In In

Phone Phone Booking Booking

Corporate Corporate Clients Clients

OUR EXCELLENT TEAM CHIEF EXECUTIVE OFFICER Andy Lau, the founder of Chariton Hotel Sdn Bhd, is a visionary and passionate entrepreneur who makes the impossible become possible with his innovation and persistency. He is the key strategist and leader for his team.

He brings positive mind thinking and active citizen working life style to nurture the company culture. Through his entrepreneurial leadership and stewardship, strategic vision, guidance, wisdom as well as his vast experience in hotel industry, he transformed the previous Ecotel Hotel (a budget hotel) and rebranded it to Chariton Hotel, a business budget hotel. From local looking into nationwide, Andy aims to position Chariton Hotel to be the most preferred business budget hotel chain in Malaysia, providing supreme standard of hospitality services as a partner for tourist and business travelers.

Andy graduated as a Bachelor of Business Marketing of Coventry University of United Kingdom, possess almost 10 years of experience in the hotel industry. His forte includes interior design, building construction, renovation and project management.

ORGANIZATION CHART Mr Andy Lau is supported by his Key Management Personnel as shown

DIRECTOR SAW KOK PENG

DIRECTOR LAU ENG LEONG

DIRECTOR LIM SOU LEONG

Advisor for Account, Finance, and Liability Management

Business and Marketing Development

Socialing & Business Networking

ACCOUNT & FINANCE

ADMIN & HR

CHRIS LOH KEAN PIN

CHUA MEI YUEN

BRANDING AND DIGITAL MARKETING TAY LIANG CHENG

SECRETARY

AUDIT & TAXATION

TAXERVIS MANAGEMENT SDN BHD

JS ONG & CO

CHARITON HOTEL BUTTERWORTH

CHARITON HOTEL IPOH

CHARITON HOTEL ALMA

CHUA MEI YUEN

TAN WAN ER

EMILY LIM

FRONT OFFICE

FRONT OFFICE

FRONT OFFICE

WAN NURAFIDAH NURSHAMIRA

MUHD SYAFIQ MOHAMAD IZWAN NUR LIYANA

SITI MADIHAH FATIHATUN NAIYIROH NUR SHAFINI

HOUSEKEEPING

HOUSEKEEPING

SWEET MD SHAFIKUL ISLAM

SUMON

HOUSEKEEPING THANAM MD JAHIN HASSAN NAZIM HOSSAIN

Board of Director

Management

Outsource

Supervisor

Operation

CORPORATE CORPORATE SOCIAL SOCIALRESPONSIBILITIES RESPONSIBILITIES Sustainability Sustainability isn’t isn’t justjust important important for for people people andand thethe planet, planet, butbut also also is vital is vital for for business business success. success.

Chariton Charitonincorporates incorporatesCorporate CorporateSocial SocialResponsibilities Responsibilitiesin in3 3major majorforms: forms:Philanthropy, Philanthropy, Environment Environment andand Ethical Ethical Labour Labour Practices.

Practices.

Chariton Chariton launched launched ourour very very own own Chariton Chariton Social Social Responsibilities Responsibilities (CSR) (CSR) in in 2015 2015 with with thethe following following programs: programs:

PHILANTHROPY PHILANTHROPY CSR CSR 1.0 1.0 – LOVE – LOVE ISIS ININ THE THE AIR AIR

(COLLABORATION (COLLABORATION WITH WITH JCIJCI BUTTERWORTH BUTTERWORTH CITY) CITY) A philanthropy A philanthropy program program to provide to provide educational educational supplies supplies to under to under privileged privileged students students around around Seberang Seberang Perai Perai area area in the in the Penang Penang State.

State.

ThisThis is aisprogram a program endorsed endorsed by by thethe state state government government andand been been awarded awarded thethe Best Best Local Local Corporate Corporate Social Social Responsibility Responsibility Program Program in the in the 2014 2014 JCIJCI World World Congress.

Congress.

Other Other than than donating donating to to adopt adopt students, students, Chariton Chariton Hotel Hotel alsoalso collects collects donation donation from from thethe public public andand ourour guests guests by by putting putting a donation a donation boxbox in all in our all our hotel hotel lobbies. lobbies.

ENVIRONMENT ENVIRONMENT CSR CSR 2.0 2.0 – CHARITON – CHARITON HOTEL HOTEL ENERGY ENERGY SAVING SAVING PROGRAM PROGRAM Chariton Chariton Hotel Hotel Butterworth Butterworth fully fully utilizes utilizes its its roofroof to install to install solar solar energy energy panel panel to serve to serve TNB TNB Fit Fit Project.

Project.

There There is an is an energy energy saving saving unitunit in every in every room room thatthat is only is only readable readable with with Chariton Chariton Hotels Hotels room room card. card.

It isItmade is made of Fire of Fire Proof Proof Material Material andand generate generate steady steady electricity electricity output. output.

ThisThis measure measure enforces enforces compulsory compulsory electricity electricity conservation. conservation.

Solar Solar water water heater heater systems systems areare installed installed in Chariton in Chariton Hotel Hotel Alma Alma andand Chariton Chariton Hotel Hotel Ipoh, Ipoh, to to utilise utilise sunsun light light to generate to generate hothot water water system system to the to the hotel hotel guests. guests.

CSR 3.0 – CHARITON RESPONSIBLE CONSUMPTION AND CSR 3.0 – CHARITON RESPONSIBLE CONSUMPTION AND PRODUCTION PROGRAM PRODUCTION PROGRAM To reduce To reduce thethe usage usage of detergent of detergent for for laundry, laundry, Chariton Chariton Hotel Hotel encourages encourages thethe guests guests to reuse to reuse their their towel. towel.

Change Change of towel of towel onlyonly upon upon requested. requested.

Chariton Chariton Hotel Hotel alsoalso encourages encourages save save thethe usage usage of water of water withwith creative creative signage signage in every in every washroom. washroom.

In In addition, addition, we we alsoalso putput up up signage signage of non-smoking of non-smoking to promote to promote awareness awareness for for clean clean air. air.

Save Save electricity electricity signage signage is published is published on on hotel hotel rooms, rooms, front front office, office, lift lift lobby lobby area, area, hotel hotel office office andand alsoalso switches switches control control area, area, to encourage to encourage minimize minimize usage usage of electricity of electricity to promote to promote responsible responsible consumption consumption of energy. of energy.

CORPORATE SOCIAL RESPONSIBILITIES ETHICAL LABOR PRACTICES By treating employees fairly and ethically and respect the employees’ right. Chariton commitment and priorities to our employees are:

Empowerment and Performance Management Chariton Hotel recognizes and rewards employees who consistently excel in their positions, demonstrate integrity, teamwork, strong committed to its mission and core values. We believe that the recognition and reward shall: • increase employee morale • stimulate employee loyalty • increase productivity & efficiency • eliminate employee turnover

Health, Safety and Well-being Staff welfare system is implemented equally focusing on balanced and equal treatment to promote safety and harmonious work place to promote well-being. We organize staff birthday month party, annual staff reward party, tidy and presentable formal uniforms, etc.

Training and Development Employees are sent for multiple streams of training according to their individual development needs. New employees will receive in-house on the job training by the seniors using the Chariton Training Module and Standard Operating Procedures. Orientation will be provided for all new recruits to give them an overall understanding of the Chariton company culture, and turn them into Charitonese who walk the core value of Chariton Hotel.

Consulting and Communicating with Employees Chariton Hotel ensures effective communication at all levels of organisation. Monthly Staff Meeting and Open-Door Policy are implemented to facilitate 360 degrees’ communication channel. The Management welcome ideas and suggestions from every team member despite their position, age or race.

Diversity and Equal Opportunities Chariton Hotel believes that implementing equal opportunities for employees’ career may have a direct impact on the entire organization by improving morale, career satisfaction, motivation, productivity, and responsiveness in meeting departmental and organizational objectives.

Chariton Hotel develops a career development path for employees with an ongoing mechanism to enhance their skills and knowledge that can lead to mastery of their current jobs, promotions and transfers to new or different positions.

OUR HOTELS CHARITON HOTEL BUTTERWORTH 1, Lorong Jermal Indah, Taman Jermal Indah, 12300 Butterworth, Penang, Malaysia.

Tel: +604 -324 8899 Fax: +604 -310 7588 CHARITON HOTEL IPOH B-G-28, Jalan Dr Nazrin Shah, Times Square Ipoh, 30250 Ipoh, Perak, Malaysia.

Tel: +605-249 7777 Fax: +605-249 7778 CHARITON HOTEL ALMA 31, Lorong Seri Impian 2, Taman Seri Impian, 14000 Bukit Mertajam, Penang, Malaysia.

Tel: +604-548 5333 Fax: +604-548 0321

OUR CORPORATE OFFICE 31, Lorong Seri Impian 2, Taman Seri Impian, 14000 Bukit Mertajam, Penang, Malaysia.

Tel: +604-548 5333 Fax: +604-548 0321 Email: info@charitonhotel.com Website: www.charitonhotel.com