How to Choose a Web Design Company in 2021
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As the world moves increasingly online, you may have decided that now is the right time to redesign and update your website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?
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Start with some reconnaissance work. Perform online searches to find web design companies in your area (e.g. Louisville Web Design agency) and ask professional peers for references. Start making a list of websites you like, whether they are in your industry or not, and find out who built each of your favorite sites.
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Step 2: ▸
Visit the prospective agencies' own websites. The site a web design agency builds for its own company is a good indication of its design style, capabilities, and technological expertise
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Check out some of the websites they’ve built. Many web design firms will have a portfolio section on their website so you can easily see some examples of their work. Are the websites they've developed professional-looking and easy to use? Do their featured clients seem comparable to you in terms of size? Do the sites seem similar in scope? Do the sites have functionality you'll require for your own site?
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Call them to talk about your project and set up a meeting. Pay attention to how they handle the call—are they accessible and friendly? Do they ask questions about your company and the details of the project, or do they immediately launch into a hard sell? 3
Step 3:
Questions to ask a prospective web design partner, and the answers you should be looking for.
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Have you built any other websites for companies in my industry? What their answer will tell you: Working with a web design company that has experience in your field can be a benefit, and seeing other sites they’ve built for others in your industry can give you a good idea what to expect from your own project, but there’s also something to be said for going with a company that is new to your industry, so all the competitive research they do is fresh, and they won’t be influenced by previous projects.
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Step 3:
Questions to ask a prospective web design partner, and the answers you should be looking for.
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How does user experience factor into your web design approach? What their answer will tell you: A strong web design agency will know that user experience is at the heart of every successful website, and will assure you that they are firm proponents of user-centered design. Ask about their specific approach, including what methods or tactics they use to make sure they are putting user experience at the center of their design.
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Step 3:
Questions to ask a prospective web design partner, and the answers you should be looking for.
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What happens if we want to make changes or updates to the website after the project is complete? What their answer will tell you: A full-service web design agency should include a basic training session for your team to explain how things work and show how to make changes and updates. Have a list of things you think you’ll need to update fairly frequently (events, forms, page content, etc.) and ask which of these things will be editable in the content management system.
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