4 Social Media Marketing Trends That An Agency Must Implement In 2021

4 Social Media Marketing Trends That An Agency Must Implement In 2021

Introduction With the rise of social media comes the increase in marketing being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the social media bandwagon — and rightly so.

Never has it been easier to spot, find and sell to our target audiences through social media. With infinite resources at our fingertips, we have the power to instantly chat to only about anyone we like (whether or not they respond is a completely different story).

Now, a minimum of a whopping 91% of companies are marketing on social media. With that being said, the social media landscape is evolving faster than ever, and so as to stay up so far, we must remember the newest trends.

We as a Louisville Marketing Agency use the latest trends and help all type of agencies, companies and brand to grow.

Here are 4 social media marketing trends to incorporate in 2021.

Stories over feed posts.

In a recent move, LinkedIn jumped on the story bandwagon. Why? Because more and more people are opting to view stories rather than scroll the newsfeed.

Stories are more exciting, partially because they're only up temporarily, and partially because they provide more of a glimpse into people’s everyday lives.

The element of scarcity, combined with humans being natural sticky beaks, gives stories the last word power to make a more personal bond. Have you ever followed a specific entrepreneur or influencer on social media for a protracted period than seen them in real life? To me, it felt like I actually already knew them.

Opting towards spending more time and energy on stories is a great way to build unbreakable bonds with your audience.

Here are 4 social media marketing trends to incorporate in 2021.

Short-form storytelling I’m an enormous believer that our attention spans as a collective are becoming shorter and shorter — than are companies like Microsoft. Many people simply don’t have the time or patience to observe a five- to 10-minute video without scrolling further down their feed. Becoming skilled in condensing your content right down to 90 seconds or less may be a good way to retain your audience’s attention, keeping them interested enough to not scroll past. This is an enormous reason why Instagram reels and Tik Toks are so powerful — they’re short, entertaining, and sometimes an example of visual, short-form storytelling.

Here are 4 social media marketing trends to incorporate in 2021.

Artificial intelligence (AI) ad-tracking We all know that technology is evolving at an astounding rate. What was creamof-the-crop a few years ago is now old news. With the overwhelming majority of companies pocket money on ads, tons of your time and energy has been poured into their optimization to make sure you'll outperform your competitors, without making a battle of who has the most important ad-spend budget. This where AItracking shines.

With the power to read data thousands of times faster than humans, AI-tracking can take your ad optimization to an entirely new level. According to Australian digital marketing agency Yakk Digital, clients' return-on-ad-spend has increased by a whopping 25 percent since implementing AI-tracking for his or her ads. By optimizing your ads using AI, you'll significantly reduce your cost per lead and ultimately, make extra money.

Here are 4 social media marketing trends to incorporate in 2021.

Connection and community If the pandemic has taught us anything, it’s that we humans crave connection quite we ever thought. Staying connected with our community is important, and most great brands and marketers know the simplest way to build a brand is to make a community behind it.

Human beings crave significance, which significance often comes from being a neighborhood of online communities. This can be available in the shape of joining the live stream of somebody they admire or being during a Facebook group of like-minded individuals, but connection and community go hand-in-hand, so keep that at the forefront of your mind and marketing strategy.

Social media has certainly passed the test of your time and is here to remain. In order to leverage it to your greatest ability, continue with all the newest trends, incorporate them in your strategy and most significantly, be consistent.

Thanks!

You can find us at: https:// bit.ly/3tPteDV

7