7IS #1 - A creative approach on Iaşi

A CREATIVE APPROACH ON IAŞI NOVEMBER 2012

01 IAŞI NUMBER ONE ALINA IOANA PETREA 02 GĂSIT SI RECICLAT MARCU RĂZVAN OLIVIU 03 POT CE NU POT ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC 04 AFARA PE STRAZI MIHAI GEORGE EUGEN 05 RELIGIA SI IASUL COTOVANU ANDREI 06 TRAMVAIUL GROAZEI ANDREI BOGHITĂ 07 AGLOMERAT TIB ROIBU 08 A DOUA CASA AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA 09 LUMI PARALELE RĂŢOI STELIAN 10 PRINTRE RÂNDURI RENATA BULIGA 11 TRADIŢII TRECUT ŞI PREZENT NAGY RALUCA & VLADIMIR DUMBRAVA 12 CULORI PENTRU ORAȘ DĀMĀTĀR ELIZA BERNADETA 13 POSTEAZA BROSCAUTANU DANIEL SEBASTIAN 14 VINO SA VEZI CE ESTE MUZICA DIACONU ANDREI-ALIN 15 GHID PENTRU STUDENTI TARASI VICTOR 16 NOU/VECHI DUMITRAŞ CĂTĂLINA 17 CA UN EXPERT FEDIUC IULIAN 18 TRĂIND ÎNTR-O LUME A BETOANELOR BOROȘ IOANA ADELINA, SCRIPNIC RAISA 19 SECOND HAND EVIDENT BORDEANU ALINA

01 IAŞI, NUMĂRUL UNU IAŞI, NUMBER ONE

02

Iaşi poate fi descris cu uşurinţă ca fiind oraşul începuturilor. Multe momente importante din istoria României au avut loc în acest oraş. Primul teatru naţional, primul monument, prima grădină botanică sau Sinagoga Mare sunt câteva din numeroasele exemple ce pot fi enumerate.

Aceste informaţii trebuie prezentate cetăţenilor din acest oraş cât şi studenţilor din alte ţări, într-o manieră interesantă care să-i provoace să caute mai departe mai multe informaţii.

Posterele sunt realizate într-un mod simplu, cu detalii strict necesare pentru identificarea ulterioară a monumentului sau a clădirii.

ALINA IOANA PETREA

Iaşi can be easly described as the city of the beginnings. The first national theatre, first monument, botanical garden or synagogue are some of the few examples that can be enumerated.

These historycal facts need to be presented to the citizens of Iaşi and also to the important number of foreign students in a way that can make them wonder and research further for more information.

The posters are made in a simple manner with only a few details that are necessary for recognising a certain element from the building or monument that is presented.

03

IAŞI, NUMBER ONE

02 GĂSIT SI RECICLAT FOUND AND RECYCLED

04

MARCU RĂZVAN OLIVIU

05 04

FOUND AND RECYCLED

03 POT CE NU POT I CAN WHAT I CAN’T

06

La baza acestui concept sta ideea ca fiecare om este liber si poate face ceea ce doreste.

De multe ori, nu ne urmam visele, fie pentru ca ni se pare prea greau, fie ca nu avem bani, fie ca nu avem curaj, sau ca ne e frica, sau pur si simplu pentru ca nu ave increderea necesara, iar asta genereaza sentimente de frustrare, sau nervi. Am creat acest concept pentru a le reaminti oamenilor ca au potential. Ideea e simpla: Am creat un joc, sub forma unor stickere.

ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC

Ideea e simpla: Am creat un joc, sub forma unor stickere.

Persoana e indemnata sa noteze pe verso intr-un mod cat mai sincer ce nu poate sa faca, apoi sa razuiasca in jurul negatiei, descoperind simbolul pozitiv, sub forma unei fete zambitoare.

Intr-un final, negatia se transforma intr-un mesaj afirmativ, care iti sugereaza ca poti sa reaalizezi ceea ce crezi ca nu poti realiza.

07

POT CE NU POT

03

08

Dupa cum spune si ultimul punct din instructiuni, stickerele pot fi lipite oriunde, prin oras, acasa, pe diferite obiecte. In acest fel se creaza o repetitie vizuala a fenomenului in oras, care are rolul de a starni curiozitatea neparticipantilor, convertindu-se intr-un final in trafic web.

ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC

09

Ideea poate fi transmisa si pe suporturile de pahare in cluburi, baruri, cafenele sau ceainarii cu acelasi nivel de interactivitate ca si in cazul stickerelor, acestea putand fi luate acasa si refolosite. In acest fel, cu fiecare utilizare, persoana isi reaminteste ca poate.

POT CE NU POT

03

Site-ul urmareste acelasi concept ca si sticker-ul. Utilizatorul completeaza campul liber, si mesajul se schimba odata cu apasarea butonului “trimite�. In fundal se pot distinge fraze negative, ale altor utilizatori, care, de asemenea se vor transforma in mesaje pozitive.

Odata cu transformarea mesajului , utililazatorul primeste si un citat incurajator, in functie de tipul problemei sale. De asemea, el are optiunea de a distribui adresa site-ului pe retelele de socializare, de a downloada un wallpaper cu mesajul sau, sau o aplicatie de tip widget. O alta optiune a paginii web este cumpararea de materiale promotionale personalizate, pentru a-i fi reamintit si incurajat sa realizeze aceste lucruri.

10

ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC

Conceptul poate fi aplicat la scara globala, putand fi tradus in orice limba. Ca o concluzie, am creat mai mult decat un concept urban, ci un fenomen aplicabil la scara internationala.

11

POT CE NU POT

04 AFARA PE STRAZI OUT ON THE STREETS Sunt sau nu sunt ... pe aceeasi strada Am I or am I not ... on the same street

12

Tinta proiectului meu este regandirea semnelor stradale si conceperea acestora ca si surse de informare spatiala si cat si culturala.

The target of my project is to redesign the street signs, making them a source of cultural and spatial information.

MIHAI GEORGE EUGEN

13 04

OUT ON THE STREETS

05 RELIGIA SI IASUL RELIGION AND IASI

14

COTOVANU ANDREI

15

RELIGION AND IASI

06 TRAMVAIUL GROAZEI THE TRAM OF HORRORS BOYCOTT CAMPĂAIGN AGAINST THE TRAM COMPANY INCLUDES POSTERS AND STICKERS

16

ANDREI BOGHITĂ

17

TRAMVAIUL GROAZEI

07 AGLOMERAT CROWDED

03 18 Altough throughout the years, the city administration has had several attempts to deal with this problem, the last decade has left the citizens of Iasi with the sun in their eyes and poop on their shoes, clothes, cars and windows.

69%

What some may call an ecological environment, makes itself present as a thriving social component.

Being favourite candidates for the second most

23% 5% 3% HUMANS VS CROWS intelligent animal of the planet, the crows slowly transform themselves into the dark miths that represent, filling the city's sky at sunrise and sundown.

The influence of crows on the society is rapidly increasing as the need for food is proportional to the number of birds.Beside the city and its urban areas, crops and rural fields are also being affected by the omnivore corvines, that have no food preferences. Altough there are simple and practical solutions for this problem, the city continues to be flooded without any human intervention.

TIB ROIBU

19

Giving all that, we have learned to accept not the ignorance of city's administratives, but what nature brings with its evolution.

An awareness campaign takes birth as an ironic response to the awkardness of the situation.

A positive attitude regarding the subject, finds the normal citizen trapped between the problem “old as earth” and an unexpected reaction.

The temporal solution might just be a laugh at the social inadaptation on “rough conditions”. Different print materials and clothes accesories will bring the problem forth with a small amount of hope for change.

And since resistance is futile, we have learned to adapt and deal with it.

CROWDED

08 A DOUA CASA SECOND HOME

20

Bookstores

Teaspots

“A room without books is like a body without a soul.” - Cicero

“If man has no tea in him, he is incapable of understanding truth and beauty.” - Japanese proverb

Carturesti

Avant-Garde

Librarium

Sage Cafe

Junimea

Acaju

AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA

Antiqueshop “Pupils, students, postgraduates and even some researchers have permanent source of information in this slightly dusty place.” - Grumazascu

Anticariat “Dumitru I. Grumazescu”

Talk Music Tea Books Drinks Movies Games Antiques Pictures Cats

A DOUA CASA

21

08

hear

the books

22

touch the colors

increase the vibe AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA

smell

the competition

taste the music

see

23

the diversity

YOU

A DOUA CASA

08

24

AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA

25

A DOUA CASA

09 LUMI PARALELE PARALLEL WORLDS

PARALLEL WORLDS

26

Rฤ ลขOI STELIAN

27

LUMI PARALELE

10 PRINTRE RÂNDURI BETWEEN THE LINES

28

RENATA BULIGA

04

PRINTRE RÂNDURI

11 TRADIลขII TRECUT ล I PREZENT TRADITIONS PAST AND PRESENT

30

NAGY RALUCA & VLADIMIR DUMBRAVA

TRADIลขII TRECUT ล I PREZENT

11

NAGY RALUCA & VLADIMIR DUMBRAVA

33

TRADITII TRECUT SI PREZENT

12 CULORI PENTRU ORAȘ COLORS FOR CITY

34

DĀMĀTĀR ELIZA BERNADETA

35

A campaign ment to bring more color in the city. Since one person cannot change the way the city looks, colored glasses can change persons perspective and the color of the city.

CULORI PENTRU ORAČ˜

13 POSTEAZA POST IT

36

BROSCAUTANU DANIEL SEBASTIAN

37

POSTEAZA

14 VINO SA VEZI CE ESTE MUZICA COME AND SEE WHAT IS MUSIC

38

DIACONU ANDREI-ALIN

39

VINO SA VEZI CE ESTE MUZICA

15 GHID PENTRU STUDENTII FIRST TIME IASI GUIDE FOR STUDENTS

40

TARASI VICTOR

BROCHURE(FRONT)

04 41

POSTER(BACK)

GHID/POSTER PENTRU STUDENTI

16 NOU/VECHI NEW/OLD

42

DUMITRAŞ CĂTĂLINA

04 43

NOU/VECHI

17 CA UN EXPERT LIKE AN EXPERT

FEDIUC IULIAN

45

CA UN EXPERT

18 TRĂIND ÎNTR-O LUME A BETOANELOR LIVING IN A CONCRETE WORLD

Maria: “ All this crowded streets. Poor Roy... soon he won’t have a normal behavior. I’m worried!”

46

The stressed one:

“ Crazy kids! They make so much noise... and this place is so small.I wish I have an area to relax and be free!”

Vasile: “Rex is acting weird. Maybe playing with a frisbee will fresh him up. Unfortunately Idon’t know such a place”

The angry one:

“All this problems... I wish someone will fix them!”

BOROȘ IOANA ADELINA / SCRIPNIC RAISA

Fanel: “ Whereshould I go out with Max? This routine makes him crazy!”

The sad one:

“ My owner works all the time.

Iwish I have a place to socialize with others!”

Mihai: “ I want to be Billys own trainer!”

Dorel: “ Lola teases me! If I only know a place tolet her free and play with other dogs...It would be awesome!”

The lonely one:

“ No frisbee, no games, no fresh air... Iwish I have themall!”

TRĂIND ÎNTR-O LUME A BETOANELOR

The bored one:

“ Hmmm.. same rutine every day, I wish I have a place to enjoy every moment!”

47

18

48

BOROȘ IOANA ADELINA / SCRIPNIC RAISA

49

TRĂIND ÎNTR-O LUME A BETOANELOR

19 SECOND HAND, EVIDENT SECOND HAND, OF COURSE

50

BORDEANU ALINA

51

SECOND HAND, EVIDENT

This publication is the outcome of a one week workshop conducted by andrews:degen, a graphic design studio based in Amsterdam.

Students from the graphic design department of the university ‘George Enescu’, in Iași, Romania, explored their city from different angles. Iași is one of the largest cities and a municipality in Romania.

Located in the Moldavia region, Iași has traditionally been one of the leading centres of romanian social, cultural, academic and artistic life. Iași itself has a population of 263,410 (the fourth most populous romanian city) and accommodates over 75,000 students.

The topics are based on social issues, personal stories and visual communication in the city of Iași. Students developed interventions, campaigns and more poetic visual statements. Design thinking as a method for research, exploration and social problem solving in a densed urban environment.

This project was made possible thanks to the support of the Deutsches Kulturzentrumin Iași and the Universitatea de Arte ‘George Enescu’ Iaşi.