Fundraising Myths

11/21/2019

Fundraising Myths - Andrew Leigh - Medium

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Fundraising Myths Andrew Leigh Oct 23 ¡ 2 min read

Fundraising has become a standard practice among philanthropy organizations as they target to obtain funds to cater for their charity projects. Unfortunately, dozens of myths have erupted and are being perpetrated across the web regarding the entire concept of fundraising and the actual process surrounding fundraising events. Some of these myths are so potent that they threaten to dissuade well-wishers from contributing to charity.

Here are some of the prominent fundraising myths and the actual truth behind them.

The more the solicitation, the higher the chances of donations

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11/21/2019

Fundraising Myths - Andrew Leigh - Medium

Charity organizations thrive by requesting donations from well-wishers. There has been a misconception on the relationship between soliciting for funds and well-wishers making donations. Many people falsely believe that the more the solicitation, the higher the chances of receiving donations. On the contrary, philanthropies that make numerous direct appeals for funds from well-wishers threatened to achieve the reverse effect of dissuading donors from giving. Sending multiple messages to request for funds is highly likely to cause them to withdraw their support as they consider such messages a nuisance.

Donors are only willing to offer cash donations There is a common persistent belief that donors are only willing to offer financial support to charity causes. The fact that financial contributions are the most prominent forms of donations made today does not mean that there are no other opportunities for giving. As a matter of fact, donors are encouraged to make additional types of contributions, such as donating their skills, time, food, and clothing.

No need for investing in charity campaigns Since charity organizations target raising as many funds as possible for their charity projects, some people have been made to believe that there is no need for investing in charity campaigns as they are costly. On the contrary, investing in making the charity campaigns as effective and comprehensive as possible is an incentive that can be used to rally for more support from other well-wishers.

Some investments can be targeted at making charity campaigns more appealing. For example, selling a vehicle in a raffle program may seem a far-fetched idea as the money that was used to purchase the vehicle should have been used to fund the charity program. Actually, investing in such a raffle program is a great idea that can attract far more contributions while making the charity program more famous.

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