Market Street Originals OBJECTIVE: To create a brand of hyper-exclusive and made in-house products through packaging design, signage, and an overall localized visual identity.
After doing initial research around the Market Street store, the logo was created to pay homage to the most memorable piece of interior dĂŠcor in the store. Looking at other package designs, there was a desire to
incorporate isolated product images to give the customer a preview of the product. Expanding the product line to exclusive features and supporting signage made Market Street Originals a stand-alone brand.