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ANDRÉ HARRIS, JR. San Francisco Est. 2007

3020 Market St., San Francisco CA USA 94114 • 1.559.790.2786 • andre@Andreharrisjr.com • www.andreharrisjr.com


live it. own it. be it. love it.


Market Street Originals OBJECTIVE: To create a brand of hyper-exclusive and made in-house products through packaging design, signage, and an overall localized visual identity.

After doing initial research around the Market Street store, the logo was created to pay homage to the most memorable piece of interior dĂŠcor in the store. Looking at other package designs, there was a desire to

incorporate isolated product images to give the customer a preview of the product. Expanding the product line to exclusive features and supporting signage made Market Street Originals a stand-alone brand.


Market Street

Market Street

dead sea

Market Street

lavender

rose

contains: dead sea salt, jojoba oil. PLU: 30842

contains: dead sea salt, organic lavender, jojoba oil. PLU: 30842

contains: dead sea salt, organic rose, jojoba oil. PLU: 30842

Market Street

Market Street

HORSERADISH logo

HONEYCOMB raw local honey from

Steve’s Bees

Orinda, Ca.

LABEL DESIGNS

What’s Inside:

3 cups all-purpose flour 1 teaspoon baking powder 1 teaspoon baking soda 1/8 teaspoon salt 1 1/2 cups white sugar

What You Need:

1 cup butter, softened 2 eggs 1 teaspoon vanilla extract 1/2 teaspoon lemon extract

Directions:

Empty the contents of the jar into a large bowl. Cut in 1 cup of softened butter until the mixture is crumbly. In a separate bowl, beat 2 eggs, 1 teaspoon vanilla and 1/2 teaspoon of lemon extract until light and fluffy. Pour into the dry ingredients and mix until well blended. Cover bowl and chill for 1 hour. Preheat oven to 350 degrees F (175 degrees C). On a lightly floured surface, roll the dough out to 1/4 inch in thickness. Cut into desired shapes with cookie cutters. Place cookies 1 1/2 inches apart onto cookie sheets. Bake for 10 to 12 minutes in the preheated oven, until edges begin to brown. You can decorate them with sugar before baking of frost after baking. Makes 2 dozen.

Market Street

SUGAR COOKIE MIX

Yields about 2 dozen cookies.

Ingredients

all-purpose flour, baking powder, baking soda, salt, white sugar.

a sweet treat ! in a sweet jar

WHAT’S A MARKET STREET ORIGINAL? It’s a very special small batch product line filled with recipes created by our own Team Members. Get them while you can! These delicious creations are available only here at Whole Foods Market™ on Market St.

PACKED ON: No

OF

Market Street WHAT’S A MARKET STREET ORIGINAL? What’s Inside:

• Cumin • Paprika • Garlic • Onion • Chili Powder • Kosher Salt • Cayenne Pepper • Black Pepper • White Pepper • Dark Brown Sugar

RUB ME TENDER

It’s a very special small batch product line filled with recipes created by our own Team Members. Get them while you can! These delicious creations are available only here at Whole Foods Market™ on Market St.

PACKED ON:

the perfect mix to spice up your dish!

OF

2001 MARKET ST. SF • CA 94114 415•626•1430

PLU 30805 2001 MARKET ST. SF • CA 94114 415•626•1430

Directions:

What You Need:

1• 2(14.5oz) diced tomatoes (14 1/2can ounce) cans organic ½fire-roasted cup of water tomatoes liquid smoke •1 1tsp. teaspoon Liquid (optional) Smoke (optional)

Rinse beans beans and and place place in in large large Dutch Dutch oven oven or or stock stock pot Rinse with cold water; Drain beaOs and return pot. Pour 4 cups soak waterovernight. over beans; cover and let to theovernight. pot. CoverDrain by 3-inches withreturn fresh cold water, soak beans and to stock pot.and simmer for 1water, hour,cover, 45 minutes, or until tender. Add 6 cups and bring to a boil over high heat. While the beans are cooking, place tomatoes, spice packet in and a saucepan heat. Reduceand heatwater to low simmer over 1 to 1medium 1/2 hours or Bringbeans to a simmer, reduce heatAdd to low and cook for 30 until are almost tender. tomatoes, minutes. Reserve seasoning mix andsauce. liquid smoke. Stirring occasionally, cover and simmer 30 minutes. When beans areand ready; drain, to butsimmer reserveabout two cup Uncover beans continue 1 of the cooking liquid. Return beans 2 cups liquid to the hour longer or until beans areand tender andofsoup pot and stir in the sauce. Simmer on low for 30 minutes. thickens. Serve warm. Serve hot. Yields about 10 cups soup. Yields about 10 cups soup. For add a ham the beans when cooking cooking. Also, add For aa carnivorous carnivorous version, version of this soup;hock add to a ham hock when 2 strips of cut up bacon to saucepan and brown before adding tomatoes, spice packet and water.

Ingredients Dried Bean Mix: Kidney, Cannellini, Green and Yellow Split Peas, Red Azuki ents redi Ing beans and Red Lentils. Seasoning Mix: Organic Vegetable Bouillon, Organic

PLU 30807

Organic Minced DryOrganic Garlic and Onion, Organic DryBlack Mustard, Organic Paprika, Dry Minced Onion, Dried Parsley, Organic Pepper, Organic Organic Chili Powder, Chipotle Powder, Organic Black Garlic Powder, OrganicOrganic Celery Seed, Organic Brown Sugar, Sea Pepper, Salt, Organic Organic Chipotle Cane Sugar, and Sea Salt. Ground Pepper

Packaging designs

Market Street Originals

No

What’s Inside:

Dry PinkBean Beans • Dried Mix Spice PacketMix • Seasoning

Market Street

HARVEST BEAN SOUP

savor the flavor ofjar! the season...in a

WHAT’S A MARKET STREET ORIGINAL? It’s a very special small batch product line filled with recipes created by our own Team Members. Get them while you can! These delicious creations are available only here at Whole Foods Market™ on Market St.

PACKED ON: No

OF

2001 MARKET ST. SF • CA 94114 415•626•1430

PLU 30809


Market Street

Market Street

SPICE RUBS

FOCCACIA MORSI

Assorted Varieties

Assorted Varieties

Made with 100% California grown Community Grains

of course you've had whole grains before, but this is different. -Los Angeles Times amazing whole wheat flour. -New York Times

$

399

SPICE RUBS Assorted Varieties

EA

HORSERADISH Market Street

EXCHANGE Purchase a mason jar of OJ, bring your empty jar back every time you shop, and a Produce Team Member will exchange it for a fresh one!

EA 8oz.

Market Street

Avaiable After 2pm

MASON JAR O.J.

5

$

Market Street

5

$

HONEYCOMB EA 8oz.

Steve’s Bees • Orinda, Ca

pairs well with goat cheese & pears! Freshly grated horseradish in a cream sauce with fresh herbs. Goes great with beef, seafood, potatoes and roasted vegetables.

in-situ photos MARKETING COLLATERAL & PRICE AND ITEM SIGNAGE

Market Street Originals


Chinese New Year 2013 Toolkit OBJECTIVE: To create a visual identity for the NorCal region celebrating Chinese New Year within the guidelines of the war propaganda inspired Winter 2013 toolkit.

An abundance of research went into this venture, focusing on the history of Chinese New Year, cultural color meanings of the holiday, and the ways the Chinese culture celebrated particular cultural values. With

the Winter 2013 toolkit as a backing, a graphic novel inspired toolkit emerged that was dynamic, exciting, and most importantly paid homage to a traditional holiday using a modern aesthetic.


blade Series

Toolkit

poster series

Chinese/english translation shouter series

Chinese New Year 2013 Toolkit


Ocean Avenue’s 1st Birthday Toolkit OBJECTIVE: To create a memorable visual identity celebrating the first anniversary of Whole Foods Market Ocean that reflected the fun and whimsy of California beach boardwalks.

It was very important to have this anniversary toolkit reflect a lighthearted and memorable mood. A color palette reminiscent of both cotton candy and the California sunset began to tell the story. A logo in

the style of boardwalk ride signs gave the identity a face. Lastly, combining carnival-themed graphic assets and typographic layouts helped bring full-circle whimsy to Ocean’s first birthday.


invitation

Toolkit

Demo map

raffle 1up

Vendor Placard in-situ

chalk in-situ

Ocean Avenue’s 1st Birthday Toolkit


Potrero Hill 4th Birthday Toolkit OBJECTIVE: To give a visual identity to Whole Foods Market Potrero Hill’s carnival-themed 4th Birthday Party.

Researching the history of the Potrero Hill neighborhood and honing in on its importance to the nearby port-driven commerce led to a boardwalk start. Expanding upon the carnival aesthetic led to going

towards a big tent circus theme. A vintage mood helped celebrate the history of Potrero Hill while giving a specific feel that stayed true to the big tent theme.


1up flyer BOH tM T-shirt Contest poster

Wholesome Bakery

Toolkit

demo map

vendor placard

Potrero Hill 4th Birthday Toolkit


San Francisco Pride 2012 Toolkit OBJECTIVE: To create a toolkit that would adequately represent Whole Foods Market in the biggest LGBT Pride celebration in the world.

A common sector of in the LGBT lifestyle that has been consistent throughout its history is the importance of nightlife, which became the central focus of the “Fresh Beets� campaign. Iconography of different

music playing devices were paired with different fruits and vegetables. Lastly, a beet fashioned into a disco ball and adorned with rainbow leaves became the central symbol of a very memorable campaign.


Pride 2012 TOOLKIT

P R I D E 2 0 12

FONTS

Baro Black ABCDEFGHIJKLMNOPQRSTUVWXYZ Used for headlines/ display WFM Scala Sans used for body copy, pricing, etc.

abcdefghijklmnopqrstuvwxyz 1234567890

COLOR PALETTE

SHOW YOUR PRIDE! Sunday, June 24th - SF Pride Parade

BACKGROUND TEXTURE

Meet us at WFM SOMA around 9am • exact time TBA

Décor Shouter

GRAPHIC ELEMENTS

SAN FRANCISCO PRIDE PARADE TM POLICY: As part of our Core Values, community is

For purposes of this event, any TM who is

TMs will need to request the day off from

an important aspect. We always

choosing to march in this event, even

their store in an already established

encourage TMs to get involved in their

though sponsored by WFM, will be

process, to ensure they will have the day

communities regardless of WFM’s

considered volunteering on their own

off for volunteering. As with all OBR’s it is

partnership with community

time. It is the TMs choice to participate in

based on business and team needs.

organizations. The San Francisco Pride

this event that is open for all customers

Parade is an amazing opportunity for

and non-customers in CA. Your

TMs and customers to get involved in

participation in this event will have no

their community.

bearing on your work performance with WFM.

TMs who choose to march behind the Whole Foods Market float should meet us at the SOMA store at 9am. For questions, e-mail Nick.Heustis@wholefoods.com

LOGO

BOH Team Member call-to-volunteer

DESIGN EXAMPLES

P R I D E 2 0 12

Grab one of our stylish limited edition Pride 2012 bags, and show everyone your fresh beets!

SHOW YOUR PRIDE! Sunday, June 24th - SF Pride Parade Meet us at WFM SOMA around 9am • exact time TBA

SAN FRANCISCO PRIDE PARADE TM POLICY: As part of our Core Values, community is

For purposes of this event, any TM who is

TMs will need to request the day off from

an important aspect. We always

choosing to march in this event, even

their store in an already established

encourage TMs to get involved in their

though sponsored by WFM, will be

process, to ensure they will have the day

communities regardless of WFM’s

considered volunteering on their own

off for volunteering. As with all OBR’s it is

partnership with community

time. It is the TMs choice to participate in

based on business and team needs.

organizations. The San Francisco Pride

this event that is open for all customers

Parade is an amazing opportunity for

and non-customers in CA. Your

TMs and customers to get involved in

participation in this event will have no

their community.

bearing on your work performance with WFM.

2

$ 49 ea

TMs who choose to march behind the Whole Foods Market float should meet us at the SOMA store at 9am. For questions, e-mail Nick.Heustis@wholefoods.com

toolkit

TEAM MEMBER T-SHIRT

limited edition reusable bag + promo Signage

San Francisco Pride 2012 Toolkit Grab one of our stylish limited edition Pride 2012 bags, and show everyone your fresh beets!

2

$ 49 ea


The Last Five Years OBJECTIVE: To create advertisements for The Poor Man’s Players production of The Last Five Years, a musical about the failed marriage of two people told in chronological and reverse chronological order.

Using the works of Helen Frankenthaler as a required inspiration, a poster series and show program were created after the director was left unhappy with another designer’s attempt. The sky at different times of

day was used as the over arching symbol of the chronological aspect of the play. The show program was fashioned as a wedding invitation with und to further tie in the story line.


show program (front)

show program (back) Poster/Postcard

The Last Five Years


Sea Trek rebrand

Sea Trek European Edition

Sharks!

snuba

Sea Trek

Snuba International OBJECTIVE: To create various graphic tee designs for an international aquatic tourist attraction and experience.

Over time a few different graphic tee designs needed to be made to help promote the different facets of Snuba International. The goal of each tee was to communicate the experience associated with each

facet while staying within a hip and modern aesthetic similar to the ski/skate/snow industry. Tees eventually began distribution and retail across the world, most recently in Cancun and Europe.


Whole foods market

Yogaglo for wisdom 2.0

Jasper’s corner tap and kitchen

Chalk Designs


Poor man’s players (http://www.poormansplayers.com)

cl1c productions (Http://www.cl1c.com)

Web Designs

navion financial advisors (concept design)

peartree events (defunct)

norcal customer service share point (ncrco-sandbox/frontendhub)

Norcal Marketing Sharepoint (ncrco-sandbox/marketing)


Kacey and Janet Engagement Shoot

shock and question by elise richieri

ryan and sara payne wedding

Kacey and janet wedding

Market Street Originals


the

Resourceful Theatre Knows No Bounds.

The Poor Man’s Players TR I BA L G AT H E R I N G 2014

norcal tribal bazaar - potrero hill

potrero hill

Norcal Tribal gathering “world fair”

J.U.N.G.L.E. by six flags discovery kingdom

of the week

potrero hill rotisserie of the week Team member appreciation week 2013 (proposed)

Logo Designs

arbel bedak

Portfolio of André Harris, Jr.  

Revised Feb.2014

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