BRAND BOOK DREAN

Page 1


Concept

OUR VISION IS TO ATTRACT A DEVOTED FOLLOWING OF INDIVIDUALS, WHILE FOSTERING A VIBRANT COMMUNITY OF SELF-EXPRESSION.

OUR MISSION IS TO CULTIVATE AN INCLUSIVE COMMUNITY WHERE INDIVIDUALS CAN GENUINELY EXPRESS THEIR UNIQUE IDENTITIES AND CONNECT WITH LIKE-MINDED INDIVIDUALS THROUGH OUR BRAND.

Values

COMMUNITY: NURTURING A SENSE OF BELONGING AND UNITY, WE EMPOWER INDIVIDUALS TO FREELY EXPRESS THEMSELVES AND BUILD CONNECTIONS THROUGH OUR BRAND.

PASSION: DRIVEN BY A LOVE FOR FASHION AND ART, WE INFUSE OUR BRAND WITH CONTAGIOUS PASSION AND DEDICATION TO EXCELLENCE IN ALL ASPECTS.

AUTHENTICITY: WE EMBRACE THE ESSENCE OF STREETWEAR CULTURE WHILE INFUSING IT WITH OUR DISTINCTIVE ARTISTIC MIND.

COMMUNITY

SELF-EXPRESSION

GIRLHOOD

AUTHENTICITY

PASSION

TRANSPARENCY

FRIENDLY

CONFIDENCE

FREEDOM

EXPLORING

Logo

Logo

Color

Color

#1d1d1b #9d9d9c #9c1b15

Typography

Typography

Aa Bb Cc Dd

Ee Ff Gg Hh Ii

Jj Kk Ll Mm Nn

Oo Pp Qq Rr

Ss Tt Uu Vv

Ww Xx Yy Zz

INTER FAMILY

Geometry

Label

Social Media Platforms

People

18-35 y/o

Millenial or Gen Z

18-35 y/o

Millenial or Gen Z

Video editorials

Backstage Blog

Video trends Process

User Generated Content

Advertising Blogging SEO

Cons

Skipped ads

Lack of ad control

Competition

18-35 y/o

Millenial or Gen Z

News Updates Journal

18-35 y/o

Millenial or Gen Z

Video Trends

Photo editorials

Product posts

Viral content

Influencer adv Niche marketing

Engagement

Short-attention span

Saturation

Viral trend Surveys Word-of-mouth

Spam

Character limit

Advertising Scarcity marketing

Relationship building

Algorithm

Ad features

Social Media Platforms

Social Media Platforms

Social Media Platforms

Social Media Platforms

@dreanspace

We believe in the art of self-expression Milano, IT www.dreanspace.com

DREANSPACE - 01 EDITORIAL

Conveys the essence of identity and self-expression through out our life long garments created with passion and love.

DREAN @dreanspace 1h @dreanspace

We are excited to announce our newest limited collection out now in our website.

www.dreanspace.com

Inspired by the woman essence

www.dreanspcae.com

DREAN @dreanspace 1h @dreanspace

DREAN @dreanspace 1h

Our forum is open for everyone. We want you to feel listened and loved by our community. Feel free to share your art, thoughts and experiences for others to see.

www.community.dreanspace.com

Start of the creation of the rst capsule collection First social media posts with snippets of the collection

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