Download PDF The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations

Download PDF The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today for android

Description : This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional8217 s manual for creating that specific type of mindset and building the necessary skills to meet today8217 s communications challenges, which

include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and midlevel PR practitioners interested in learning new skills they can use to gain a creative edge over their competition.