CITY CURRENT energy co.
CONTENTS 3 4
Our Mission Brand
5
Logo
6
Do’s Don’ts
7
Colors
8 9
Typography
10 11
Graphic Elements Letterhead Business Card 12 13 Promotion Inspiration 14 Competitors 15 1
OUR MISSION We know your business is constantly changing, just like the wind. What if your energy costs were steady? Steady at a low rate? That’d be one less thing on your mind to worry about for your business. City Current will help you sketch out your energy plan from start to finish. Sort of like a “personal energy blueprint”. We curate all the best energy options in your area to provide you with the most enviornmentally friendly energy sources for your business. Here at City Current Energy Company, we are dedicated to transforming urban enviornments with eco-friendly energy options.
CITY CURRENT energy co.
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BRAND Friendly & Approachable Design. We work closely with other energy companies, because deciding whether a Darrieus Wind Turbine or a Savonius Wind Turbine is right for your company can be confusing! To sum it up, we speak “wind turbine talk� and like to keep our dialogue as clear as possible. We take complex information and turn it into something everyone can understand. A consistent design element for our company is perfect circles and asymmetric curves. We stick to a limited color palette to keep our look fresh, clean, and profressional.
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LOGO
CITY CURRENT energy co.
Current City Energy Co.’s logo represents the power of substantial wind energy meeting the urban landscape. It uses wide curves for the windmill icon, in contrast to the linear forms of the buildings behind it.
“City Current” is always presented in capital letters and in Bellrose Lite, while “energy co.” is presented in a lowercase Futura PT Book type treatment. The type must be center aligned and under the image. The background color is slightly off to the right of the black stroked circle.
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DO’S Our logo must have at least the length of the wind turbine blade of protected area surrounding each edge.
CITY CURRENT energy co.
Keep the minimum logo size to .75 inches. CITY CURRENT energy co.
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DON’TS EN.T R R U TY C c o
energy co.
CIe n e r g y
CITY CURRENT
DO NOT
DO NOT
DO NOT
alter the proportions.
rotate the logo.
use unapproved colors. Refer to Page 8.
CITY CURRENT
energy co.
TEXT BOX TEXT BOX TEXT BOX
CITY CURRENT
CITY CURRENT
DO NOT
DO NOT
place less than a wind turbine blade length away from another element.
place over any images, patterns, or text.
energy co.
energy co.
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COLOR Current City’s iconic blue is refered to as “Current Turquoise.” The color used in patterns is “Pattern Blue.” They both translate easily between applications.
CURRENT TURQUOISE
RGB: 75, 192, 175 CMYK: 65, 0, 39, 0 Hex: #4BC0AF PANTONE P 130-5 U
PATTERN BLUE
RGB: 131, 206,196 CMYK: 47, 0, 28, 0 Hex: #83CEC4 PANTONE GREEN P 0921 U
Use this black and white version of the logo for small size applications or other special print requirements. CITY CURRENT energy co.
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TYPOGRAPHY Our typography is essential to our brand. Bellerose Lite 1.0 is our display font and is used for headings only. It showcases perfect circles and angled accents. Futura PF Book should be used for all other copy. It is legible, yet still keeps the round forms like our display font. No serif fonts should be used to represent City Current.
Bellerose Lite: 1.0 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@$%& Futura PT Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@$%& Futura PT Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@$%&
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GRAPHIC ELEMENTS
Pattern Blue on Current Turquoise
Business card Skyline
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White on Current Turquoise
Logo Skyline
Current Turquoise on Black
City Current Wind Turbine
LETTERHEAD FORMAT 8.5 x 11 inches FONT Futura PT Book FONT SIZE 12 pt
2 in
7 in
1.5 in
6.5 in
1in 2 in
CITY CURRENT energy co.
Dear Mrs. Doe,
Right alligned
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Jane Doe Chief Executive Officer 312.555.5427 jane@citycurrent.com
Left alligned
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BUSINESS CARDS
FORMAT 2 x 3 inches NAME TITLE PHONE EMAIL WEBSITE
Futura PT Heavy, 15 pt Futura PT Heavy, 9 pt Futura PT Book, 11 pt Futura PT Book, 11pt Futura PT Book Oblique, 11 pt, Current Turquoise
FRONT
BACK
.5 in
www.ci tycu rren t.co m
Jane Doe C hi ef Execut i ve Offi cer
312 . 5 5 5 . 5427 ja ne @ c it y c u r re nt . c om www. c it y c ur re n t . c o m
CITY CURRENT energy co.
.5 in
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PROMOTION Pictured are promotion examples following proper Current City branding guides.
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INSPIRATION
Bellerose Light:1.0 SFUI DISPLAY ULTRALIGHT
CAVIAR DREAMS
FOGTWONO5 CASH CURRENCY
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COMPETITORS vestas.com · manufacturer, seller, installer, and servicer of wind turbines · serious tone · built production facilities in more than 12 countries · design uses a lot of photography
ugei.com · data driven · customizable turbines · professional, yet friendly tone · brand colors lime green and greys · design uses a mix of photography and flat design
ecohomeimprovement.com · focused on style · enviornmentally friendly home improvements · welcoming, friendly tone · brand uses earth tones: greens, browns · flat design
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