Portfolio Verona - Andrei Lazar

UNIVERSITA NAZIONALE DI ARTI ”GEORGE ENESCU”, IAȘI

ERASMUS ACCADEMIA DI BELLE ARTI DI VERONA

ANDREI LAZĂR

Andrei Laz ăr grap hic design e r andre.iart.1994 @gmail.com

poster

poste r co nce rto d i m u sica fo l k , 2 0 1 5

poster

Poste r m o st ra d i p it t u ra “ S otto �, 2 0 17

poster

ϭϬ͗ϬϬ ͳϭϴ͗ϬϬ ϮϮͳϮϵ D / h sK ͕ EZ͘ Ϯϵ ^ >c͕ KZW ϯ

Prop o st a d i p o ste r „F IE DES IG N " “Fe sti va l Na z i o n a le d e ll’ Ed u c a z io n e ", Ed i z i o n e 20 1 6

poster cuore inima de copil

Prop o st a d i poste r Mo st ra “ C u o re � di Ed m o nd o d e Am icis, 2 016

poster

Propo st a d i poste r Mo st ra “ C u o re � di Ed m o nd o d e Am icis, 2 016

poster

poste r fi l m “Fi ght C l u b ”

logo design per abbigliamento

acqua di fonte

panetteria con dolci fatti in casa

centro statistiche elettronici e meccanici

conďŹ guratore 3D per gioelli

produttore pluriball

packaging

L' etichetta de ll' acqua mine ra le Naturale Hexaton ic

et ichetta bevand a energetica Forbidium

album cover

C over Album di m u sica Sia - Th is is Ac ti n g

business card

biglietto da vis it a per or todontis t a

business card

proposta bigliet to da visita specia liz z a z io ne D esign Iasi

brochure significance The role and the m porary museu of the contem grew, causing transformed and city’s the of n ico it to become an n ial representatio culture, a mater individual of collective and s ce that reflect memory, a pla e apparatus of the city itself. Th h designed in suc the museum is tiates the . that it potenge ways ” ints rpr “fin ’s . the city fundamental reading of t. Likewise, arding wit.hin its contex assumptions reg a as iety lf soc itse the ts of the city presen the character d ically overturne elements and y of Suc osihtor abs rep have been rad tract model develop sequence of the onate withs the t res thaelv tem as a direct con es in both env sys thesms m, ments ical log hno the museuiron tec of – the mu ideaseum industrial and and a x ore the city comple sing theref pas –enc and om lea revolution. These d to e invest efin tive red iga lec to tion col ed s nag (premeditated processes ma or inv ofnta thery) into comprehen ers,workingsolu und erlainn yer of the deep grounded engagi tial ng spa the ual viewer ivid m –e like the in an seurcis muexe sions of our ind g of (re) tics disthe cov eries the city, servin the aes and and ect exp asp lora perceptions of tion. In the conce. text of tional spa titu ins the the city of , routes, streetsity, as this expressions of s to spatial , squares, theInago ardeve regra, quintessential n whto taints, distric a cer ally ole autnom asatic erssee e a collecytion refare cam st be it ong , ely am of sicalit Progressiv idekin phy ntitdy-c ofrea ting elele r” erstand the city rde me“bo nts , but gib tan a possible to und the y thin alsogs, to er fulfi tion oth l the rela in role ate lly reg s ion that segof metaphorica ind icalim torsitat and or de pas er frameworks this sag oth On ew . of ays ure res los ctu enc stru thro ofce. an act spa in ugh Furmo ial thestrm longing to ter ma ore , the ir or domains be indum at the icaptio tiven, and ass directing its lls,es nce – that are purwa pos seum has human experie can mu be the see el, n re lev as corres ctg of o a mo pon spe din pro a to ring transferred ont cer offe tain traject ory traitsctic ion of the city. ndininan keywords: pra foues ambiguous not the enc ulating museu apsm’s environ ceptions of the as weAllset asnt. metaphor, al body,me Our modified con plan of tion tituion act as ins ve s ser is trig city otheer ger , inonc ed ent contemporary you placem space, g mu eratin tific the us to think metaphorical cerent ble seu ena t m hab tha s itat indicator city,and you are subjectedes designate collection of themselv to of the city as a following Cities on, an itinerary scripti ctly determined museum, –um of you r lic, physical circ metaphors dire owanrat her cho and ice e physicality, bo or tracter orasym nce in tim erie curator exp ma edialby r er ou by figure,wh oreth city m, eve the seu n borders, by mu role a the the m erently, frostructural ral space and by aspect a butofdiff the lite spacepro ncese localisation, ds, generating nou itse lf. The der to harplo plays in our min variabitles is em na me s. ion eno itat ph y ct lim tra detici networks, par sive pant concluthe ground for abs in a wande andring r, in most of sor rimwh eteere museum e city’s pets, to take place. the act ofparadigm, Th lls loo wa king bosum witahin und es permanence, is notpre certaincas es, typ e of of the city strategy ralitiv ehite ctu – inq uis The metaphor arc trajectory, thisgaz e, namely, a to many forms and inquiring––as st in the nife ma tou rist translates into ses gaze. in Thegaze, e study the participancea cas the t – but is t is bu es , exp t ofdciti ouose variations to lay rn the de inte individual gaze, by mo rch d angeable eleme pondering and acquire this context is jected tonts – venturing sub heterotopia as city into ich can the the Some seuof metaphor of m wh or ation. mu into the spe city,cul statement translates nible discerilar todis a sim museum. This e the t individualise includ tha , rural, p shi tion rela d associatio an wit appeals to the h and pancy of nurb cre considering a space, specifi cally toand – the city parnat ticuure is created when lar te cre en ele con twe me be nts, such as sha s, work ere nature begin connecting net ends whpe, aking. validated by thedimension, form , colour, sur strictly the two and is face,spe ractions, but scale, etc. This process inte of ses ces fun pro ctions . overlooked wherever the considered space . more so, by the is the city or the st in the museum and . factors that exi ser ves as means of inv ce est iga metaphorical spa ting , notions. interpreting, decoding and between the two becoming fam iliarised.

Our

Dana Iuliana Hreapcă

Opu sco l o p u b b l icit a rio p e r Mo st ra “Th e m eta ph o r of th e c i ty a s m use um ”

The museum dep icts a real space, cut within the framework of the existent social space, where norms are altered but not entirely transfig ured, it is some sort of ‘other pla ce’ – a heterotopia, nam ely a physical, but at the sam e time a menta l space that correla tes itself with subjective percep tion, but also with well-defin ed spatial-temp oral units. In this context, an arra y of social conven tions and patterns are rep resented, or sometimes, inversed – giving ground for rearticulating subjectivity.

From this it is pos sible to draw the conclusion that cities, and museums, in par ticular, are comparable wit h ‘temporal heterotopies’ – instantiating a cohabitation of different styles, cultures, identities and experiences, etc As a congregat . ion of distinct metaphors, this projectexhibition relies on the aspect of expanding upo n diverse interpretations of this exercise, leading to a coa gulation of individual narrati ves in the context of the city and transferring the m into the gallery environment. It defines as an act of appropriating space, the city in particular, makin g references to typologies, urb an def connections, dem orming, ystification and most of all, to concealed substance. This doesn’t claim to be a hermeneu tical operation, but purely an exe rcise of projecting an ind ividual gaze upon the city, tran sforming it into a mixed, joint experience , creating ultima tely a practice that traces the almost curatorial itinera ry of the artist – citizen of the city.

stamps

collez io ne d i fra nco b o l l i “Cetățe n i i Mări i ”

bookmark

s e g nali b r i co n d i ve r s i m e ss ag g i

s e g na l i bri c h e s ed u rre

bookmark „Întunecând întunericul am deschis porțile luminii.”

N. Stănescu

Disassembled in Yellow House Model No.: LEAR01

by Andrei Lazăr

„Dacă timpul ar fi avut frunze, ce toamnă!.”

N. Stănescu

Disassembled in Yellow House Model No.: LEAR01

by Andrei Lazăr

„Întunecând întunericul am deschis porțile luminii.”

N. Stănescu

Disassembled in Yellow House Model No.: LEAR01

by Andrei Lazăr

segnalibri ill u s t rat i i n s t i l e d i p i t to re V in ce nt Va n G o g h

bank note

b o n co n ot a co n l e s c ul t ure d i C o n s t a nt in B ra n c us i

type art Mostra Permanente di Arte , “Librex” Universita Nazionale di Arti “George Enescu” Iasi, Palas Mall, Atrium , 2016 Illustrazione disegnata solo con caratteri alfanumerici

3

illustration

expos

Mostra FIE DESIGN

1

Mostra FIE DESIGN Tramvaiul Educaţiei

2

Mostra FIE DESIGN

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Mostra FIE DESIGN Tramvaiul EducaĹŁiei

2

expos FIE DESIGN Mostra di Departamento di Design, UAGE Iaşi, Festival Nazionale dell’Educazione, 22 mai 2016

1

FIE DESIGN - Tramvaiul Educaţiei Mostra di Departamento di Design, 22 Mai 2016.

(Educazione in Tram)

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expos Mostra permanente di arte “Librex” Universita Nazionale di Arti “George Enescu” Iasi, Palas Mall, Atrium, 2016

3

Omul, Bradul si Designul, Mostra di design, Universita Nazionale di Arti “George Enescu” Iasi, 2016

4

book light

segnolibri in forma di abete con luce modalitĂ di funzionamento: il segnalibro funziona quando il libro e aperto; quano si chiudi, la luce si spegne.

1

2

book light

Omul, Bradul si Designul, Mostra di design, Universita Nazionale di Arti “George Enescu�

Iasi, 2016

4