SaaS Marketing: 5 Strategies That Will Give You Result SaaS marketing is a new age marketing where intangible services of software services are promoted and sold. SaaS that stands for Software as a Service is a process by which any business hires a professional application that lets users to connect and use cloud-based applications via the internet. 75% of cloud workflows will be provided as SaaS by 2021. This statistic shows the growing popularity of the SaaS business model. SaaS provides regular updates and adds timely functionality to its service. Since SaaS marketing is an intangible product, the offered services have to be continuously monitored & improved as per the feedback received from existing and potential customers so that you can thrive in business and expand your customer base. The Ultimate Guide To Saas Marketing Strategies
If you are someone who is looking to study SaaS marketing, you must understand some basic differences between the marketing of a normal product and a service that is intangible.
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