Creative Portfolio

CREATIVE CREATIVE PORTFOLIO PORTFOLIO

Azkiah Sekar Andini | Universitas Indonesia's Advertising Graduate

GET TO KNOW ME! GET TO KNOW ME!

Hello! My name is Andini, a curious, creative, and enthusiastic advertising graduate who loves to learn new things Good interpersonal communication skills make me adaptive in all situations. I still have a lot to learn, but I'm always open to challenges!

Education

SDN Klender 04 Pagi

2006-2012

SMPN 109 Jakarta

2012-2015

SMAN 61 Jakarta

2015-2018

Universitas Indonesia

2018-Present

Skills

Adobe Photoshop

Social Media

Copywriting

HubSpot Email Marketing

KOL Management

Ms. Office

Project Management

Content Planning

Experiences

Product Marketing Intern Gojek | Sep 2022 - Feb 2023

Project Manager Mengkadji | Feb - Jun 2022

Junior Digital Planner

dentsu X | Feb - May 2022

Social Media Intern

detikcom | Jun - Oct 2021

Media Staff

BEM FISIP UI | Feb 2019 - Jan 2020

PIC of Media Partnership

Pekan Komunikasi UI | Oct 2020 - Apr 2021

Deputy Head of Public Relations

Liga FISIP UI | Nov 2019 - Jul 2020

TABLE OF CONTENTS TABLE OF CONTENTS

SOCIAL MEDIA SOCIAL MEDIA

@bemfisipui

As an admin of BEM FISIP UI 2019's Instagram, I created a lot of content and designed posters that will be published, such as big days, event information, and others.

Period of time: Feb 2019 - Jan 2020

@detikfinanceofficial

detikFinance is part of detikcom which contains news and online articles about economics and finance. As a Social Media Intern, I managed to increase @detikfinanceofficial's followers from 103,285 followers to 114,099 followers. I used Photoshop and Canva to create compelling visualizations that regularly had engagement in excess of 436 likes and 31 comments. I also worked closely with the graphic design team to make a creative brief for more complex visualizations.

Period of time: Jun-Oct 2021

Visual Story: Gaji YouTuber

Visual Story: Pamer Saldo

Has 2.085 reach!

400 accounts answered the poll

20 accounts answered the QnA

Visual Story: Tata Kota Terburuk

@detikinet

detikInet is part of detikcom which contains news and online articles about technology. For @detikinet, I managed to increase followers from 48.481 followers to 52.050 followers.

Period of time: Jun - Oct 2021

COLLABORATION COLLABORATION PROJECT PROJECT

Consists of 42 pages!

Buku Sakti Anak FISIP 2019

Buku Sakti is a guidebook for new FISIP UI students that contains student information, important contacts, activities, institutions, communities, food at Taman Korea, playlists, and much more. I worked on the Book Sakti with one of the media staff of BEM FISIP UI 2019. This book has been seen by 1.020 FISIP UI students.

For more, you can read Buku Sakti at:

bit.ly/BukuSaktiAnakFISIP2019

COPYWRITING COPYWRITING

Difa Bike: Mobilitas Tanpa Batas

Difa Bike is a transportation facilities for the disabled in Yogyakarta. For this campus assignment, the objective is to raise awareness about Difa Bike and persuade people with disabilities to use Difa Bike to explore the city of Yogyakarta.

Garnier Skin Naturals Lotion: Hilangkan Stres

Visual Headline

Indirect Headline with Body Copy

Garnier, which has been present with aromatherapy, can relieve stress and take good care of the skin. For this campus assignment, the objective is that Garnier Skin Naturals Lotion can reconcile the mind so that women look more beautiful. The message must be delivered with direct, indirect, and visual headline.

Direct Headline

IINFOGRAPHIC NFOGRAPHIC

Cyberbullying

For the Convergence and Practical Media course assignment, I had to create an infographic with the theme of cyberbullying, which is rife in the midst of media digitalization. There are still many people who are not aware of the impact of cyberbullying. If there are friends or relatives who experience it, some are still confused about what to do, so they choose to remain silent.

Objective: Reducing the dangers of cyberbullying through must-do tips, especially by close friends. 2019

Online Shopping in Pandemic

For design course assignment, I was required to make an infographic about the COVID-19 pandemic. Because online shopping is a very common thing, there are pros and cons about online shopping safety, especially when social restrictions are imposed.

Objective: To tell the audiences how to online shopping safely during the pandemic.

—2020

Indonesian Spices

This infographic was created to be included in the Indonesian spice visualization competition held by the Ministry of Education and Culture. This infographic tells that behind the distinctive taste of Indonesian cuisine, there are spices and natural ingredients in it. However, spices are not just about spices that give taste, but also contain many benefits for human health.

Objective: To tell the audiences about the benefits of Indonesian spices for health.

2020

IDENTITY & PACKAGING IDENTITY & PACKAGINGDESIGN DESIGN

LipLop's Logo

For a Design and Advertising Practice course assignment, I created a logo for a lip balm brand for teenage girls. Before finalizing the logo, I made 10 alternative logo designs with 3 different brand names, namely LipLop, Balme, and Levre.

LipLop's Labeling & Packaging

After finalizing the brand name and logo, I made a design for the packaging label which was then placed on the packaging mock-up.

BRAND CAMPAIGN BRAND CAMPAIGN

LipLop's Marketing Campaign: #NeverStopWithLipLop

For design course assignment, I created a marketing campaign called #NeverStopWithLipLop that aims to convey the message that dry lips shouldn't stop girls from starting the day with enthusiasm and confidence. This campaign message will be applied through ATL, BTL, TTL, and in-store media.

SASA Father's Day Campaign

Campaign Brief: Building a brand story dedicated to all fathers in Indonesia

Big Idea: Racik Cinta Autentik

Tone & Manner: Modern & young, slice-of-life, emotional

These visuals are the early stages of the campaign. The objective is to introduce different ways of expressing love to Dad using a five love languages approach which is divided into 5 billboards and 5 different posts. Billboards and Instagram posts are also a reminder that Father's Day is coming soon.

Instagram Post

Delsy's Launch Campaign

Campaign Brief: Introduce Delsy as milk that contains the right nutrients and suitable for children s needs with a safe formula

Big Idea: Empat Manfaat untuk Si Hebat

Tone & Manner: Optimistic, concise, understanding, affectionate, bright

I made the visuals for videotron content which contains four benefits from Delsy that consist of body growth, smooth digestion, immunity, and brain intelligence.

MERCHANDISE MERCHANDISE

FISIPRESIASI's Merchandise