Andi Fauzan Portfolio - 2022

Andi Fauzan Sesario

22 March 1994

Jl. Jamblang Kavling 7 Petukangan Utara, Jakarta Selatan, 12260

andifauzansesario @gmail.com +62 812 8425 3054 raresticker.tumblr .com

Beside of my potential and abilities, the purpose of art for me is to embrace and compassionate people into a playground with full of stories and tales.

In Graphic Design, they always had a context to tell, and I; The Storyteller will narrate them into a well-organized story.

In all out of art context, there are many stuff that interests me so much and enchanched more of my passion for doing design.

Adobe Photoshop (Advanced)

Aug - Oct 2015

This and That Design

Jul - Aug 2017

Junior Art Director Celsius Creative Communications

Nov - Dec 2018

Freelance Graphic Designer VMLY&R

Oct 2017 - Jun 2018 Dec 2018 - Dec 2021 Mar 2022 - Dec 2022

Grabfood Content Ops Grab

Adobe Illustrator (Advanced)

Adobe Indesign (Intermediate)

Adobe Premiere (Beginner)

Microsoft Excel (Intermediate)

Firstmedia is an Internet and TV Cable services that available throughout Indonesia.

The Big Idea for this project is “Consistent to Constantly Developing”; which i used for the concept of the logotype itself.

The flow motion on the logotype represents a constant grow for the company; which is a slow one but sure.

I am using blue as the primary logotype colour because it represents kindness and embrace consumer with their constant grow.

Two extended brand logotype.

The red one (left) is for internet services, and the purple (right) one is for monthly magazine.

cancan

Menu, Brochure, & Business

The original brand namestyle for Cancan is Cane Cane; a Roti Canai Curry Restaurant.

I used a warm hot colours for the logogram, since the canai itself served with a spicy curry.

Brochure, Business Card

cancan

canai polos sm kari polos kari ayam kari sapi kari kambing

12 20 24 24

menú

15 23 27 27 canai krispi sm 12 20 24 24

kari polos kari ayam kari sapi kari kambing canai boom sm kari polos kari ayam kari sapi kari kambing

15 23 27 27

23 30 32 32

26 33 35 35 canai telur sm 15 24 27 27

kari polos kari ayam kari sapi kari kambing canai telur keju sm kari polos kari ayam kari sapi kari kambing

18 27 30 30

20 27 30 30

22 20 32 3

beverages coca cola fanta sprite aqua es teh manis es teh tawar teh manis panas teh tawar panas kopi panas es kopi yeos soya bean yeos cincau pocari sweat you c orange you c lemon kratingdaeng milo pulpy orange es jeruk

7 7 7 6 6 4 5 3 6 8 8 8 9 9 9 8 12 12 14

Netflix is a modern concept for videos and movies rental throughout America, Europe, and Australia.

There are thousands of movies which user can stream through internet and other devices for a few dollars.

The main idea for this advertising project is to embrace Netflix services through indonesian cultures.

I choose a general approach through Indonesian Culture; which is ‘Makan Bareng’.

‘Makan Bareng’ is a common cultural sense among Indonesians, we gather along, talk, and eat with friends or families.

I used a Pop Cultural (Movie) references to visualizes the table structure and item as an iconic object in some of popular movies.

Ovale Facial Lotion is a facial wash product which the market is mainly for women.

The message on this advertisement is how easy and quick to use Ovale. With just only one gentle rub, we gain three beauty charms.

I choose the fairytales references (Little Mermaid, Snow White, and Cinderella) for these series of advertisement approaches.

Mainly because it’s how easy to make a wish and their wish is rightfully granted on those fairytales.

The purpose of this project is intended to raise an awareness against procrastination habit in academic scope.

Procrastination has been commonly known cause for problematic students to had an excuses for postponing their tasks and priorities, which could leads a few to lethal academic consequences and risks.

Thesis, book references, internet articles, and interviews with experienced psychologist are used as a key research method and content in the making of this project.

Hence, the conclusion of this project is to gain the awareness—as well as to be a guide and supportive media for problematic students on dealing with procrastination.

Social Media as the campaign medium

Event and Advertising Poster

The context for this project was a contest for Citra Pariwara 2016 with the assignment that based on BEKRAF vision of Indonesia’s creative economy ecosystem.

At the moment BEKRAF is in the process of building an ecosystem to help propel these artisans to the world, however, the numbers of small medium artisans are so huge that in order to sell

them to the world they need to build an overarching reputation that defines what Indonesia’s artisanal culture stands for.

They realized that Indonesia doesn’t have a clear, let alone a consistent, reputation when it comes to our artisans.

Hence, i was tasked to find a creative articulation that will define Indonesia’s artisanal

culture, encompassing all the subsectors; and the method to bring this reputation with the world.

Then, i came up with a main idea of Innovative to defines Indonesia’s artisanal culture. Encompassing all the 16 sub-sectors in the creative industry.

There are many of small medium artisans in Indonesia get a fresh-unusual idea from some product, and reconstructed it to be made better and/or unique for the market.

The Main Idea of this Print ads were concieved by the idea of

Blueprints.

Blueprint is a reproduction of technical drawing; which mostly used to construct a complex invention.

There’s a bit of hyperbolic figure of speech in this print ads; Which applies a message that

Indonesian products that were made based of innovation, are soon to be a great invention in the world.

As for the method, we bring this reputation up through online; make an articles and newsletter about this topic. Use social media as a Buzzer.

Golds Gym is a chain of international co-ed fitness centers. Each gym offers a variety of cardio and strength training equipment as well as group exercise programs. This campaign was purposely made for build new activity & image to increase brand awareness, especially in digital & onground activity channel. We made a social media

based contest to gain a market awareness and #GoforGolds as the main tagline.

The medium for this campaign was a tvc, microsite, website redesign, and social media posts.

Microsite Golds Gym

Redesign Website Golds Gym

Social Media Golds Gym

Instagram Post Fair & Lovely

The main idea for this advertisement project is how to put negative message on a product, and turn in into a positive outcome.

I do a research on the internet, and people strike and bash Crocs for its hideous looks.

In my personal opinion; yes Crocs is a weird shoes for a guys above the age of 10, yet it was a durable and comfortable shoes.

This concludes the idea for this advertisement; i use The Ugly Duckling as a references, and twist it into a positive alternate tales of it.

Gebyar Pramuka event poster which i redesigns it into Wim Crouwel typographic style poster.

Gebyar Pramuka event poster which i redesigns it into Massimo Vignelli typographic style poster.

A Magazine Layouting Project.

The theme of this magazine is an urban living methods and embracing social lifes as a human.

This project was done by the 3rd semester.

This project was briefed by Team Beswan Djarum as a client. At each year Djarum Beswan issued yearbook as an appreciation to Indonesian Students that excels in educations.

The content inside the book contains information about the university and some photos of students that eligible for scholarships from Djarum Beswan. The design concept of this time may be expressive and all out, but still contains the values of Indonesia.

Djarum Beswan allow us to used a more expressive design, yet still has the essence of Indonesia.

After brainstorming, there are some concepts selected to be an alternative design for the client. The selected concepts such as themed Landmark Indonesia and Modern Classics.

The content of the books were covering the outer cover, cover in, foreword, table of contents, divider, student photos, and the back cover.

By design, the book will have a die-cut pieces on the cover; but until now the idea has not been implemented because there are several pending revisions to the project in advance until next year.

An Art Theory Newsletter Project.

This project was done by the 4th Semester.