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RACING TO C O M P LY : H O W T H E N E W G D P R P R I VA C Y RULES AFFECT TRAINERS AND OTHER EQUINE PROFESSIONALS Peter Sacopulos
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The Great Privacy Policy Alert
As the summer of 2018 began, every company doing business on the internet appeared to have developed a new user privacy policy overnight. Servic ice provid iders, search engines, social media platforms, news sites, online retailers and others bombarded Americans wi with emails wit and pop-ups, urging users to revi view the new policies vie immediately and adjust their personal privacy settings accordingly. There is no off ffic ffi icial count of how many consumers dutifully clicked on links, doggedly read new rules, and deliberately updated their individ idual privacy preferences, or how many simply shrugged, ignored the alerts, and went on wit ith their online lives. Some who wondered what all the fuss was about may have thought the new privacy policies had something to do wi with recent headlines about corporate data breaches. wit Others may have associated them wi with the fallout of 2016’s wit US presidential election and UK Brexit referendum, aft fter fte which reports emerged of foreign meddling online and a
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