Cyrus Marketing

G L O B A L B R A N D I N G A N D C O M M U N I C AT I O N S S T R AT E G Y CHRISTOPHER DAABOUL

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CHRISTOPHER@ESPERCONSULTING.COM

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ESPER CONSULTING LLC.

Cyrus watches is an avant-garde watch brand focused on creating a unique brand identity, boosting awareness and growing sales on a global level. Esper Consulting LLC provides branding and marketing solutions for boutique luxury brands to achieve their goals. Esper will work with Cyrus on its specific branding, marketing and content needs to achieve branding objectives.

Our marketing consulting and content creation agency provides our clients with a story to tell through bold creative content distributed on a 360 degree platform.

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

1

Build a brand identity by creating a story that touches on: - history - inspiration - product - company philosophy and direction

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

2

Communicate this brand identity across all platforms (i.e. digital, social, channel, events, print, partnerships, etc.)

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

3

Report on and analyze the most effective strategies through a return on investment tracking analysis.

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

ASKING THE QUESTIONS What is Cyrus? What is the brand’s inspiration?

Where does the name come from? How can we create an emotional connection for the buyer?

Who is the buyer?

These are some of the many questions we will ask to root out a deeper story that will become the brand identity with a relatable message.

The current Cyrus story is vague and lacks the fire and vivacity to resonate with customers. It requires further thought and evaluation as well as additional bold creative content to communicate.

The initial strategy period will require a back and forth with the owners, directors and watchmakers to determine the best path and story to craft.

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

From the unique story, we will create the brand identity and content as we aim to fulfill the following objectives: CREATE AND ESTABLISH A DISTINCT BRAND IDENTITY

ESTABLISH AN ADVERTISING STRATEGY

•Craft the story •Create a campaign that aligns with the core identity and story of Cyrus •Align all elements of communication with the core branding of Cyrus (i.e. fonts, appearances, presentations, catalogues, etc.)

•Create an advertising campaign •Social media •Paid ads •Influencer boosting •Digital advertorials •Print advertising and platform strategy

CREATE AND EXECUTE A DIGITAL STRATEGY •Manage and update content •Optimize SEO/SEM •Establish a flawless touch point experience for the customer •Capture potential customer’s information •Report the necessary data and use it effectively to engage, re-engage, and close the customer Email Campaigns •Create email campaigns in parallel to new releases, events, and news surround Cyrus Watches Social Media Strategy •Optimize the branding and marketing distribution tools that increase brand presence and brand visibility directly with potential clients •Manage all forms of social media effectively for a brand •Instagram •Facebook •YouTube

EVENT STRATEGY (Limited to US Only)

•Cross marketing opportunities and collaborations •Who can be marketing partners based on mutual clientele and branding overlap •Organizing trade shows •Collector events/gatherings

SALES AND DIRECT COMMUNICATION STRATEGY •Create protocol for how the brand is communicated at the sales level across wholesale and retail fronts

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

WHAT WORKS AND WHAT DOESN’T: THE ROI PLATFORM Establish a tracking structure/platform Report on all traceable data Analyze the most successful channels with the greatest potential for return on investment and for the growth of Cyrus watches

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

With over 30 years of experience in the luxury watch and jewelry sector, hospitality environment and brand marketing, Esper Consulting understands the intricate relationship between a brand and it’s loyal customer. We believe in service at its highest level and in creating a story that is communicated with highly visual and effective content across all platforms.

Our team is present in North America and Switzerland, with media partners in Dubai and Singapore. Our social media reach exceeds two hundred thousand dedicated watch enthusiasts and collectors across the globe. Esper Consulting also maintains a database of over one thousand Ultra High Net Worth individuals with interest in ultra luxury timepieces, jewelry and automobiles.

TRACK RECORD RESULTING IN GROWTH DRIVEN FROM SOCIAL MEDIA AND COLLABORATIONS ALONE *Based on EsperLuxe and media partners independent social media accounts ONLY Sales Growth: Angelus Timepieces- $0- $500k first two years in North America Sales Growth: Emmanuel Bouchet Timepieces – $0- $600k first two years in North America.

Account and follower growth: Beyer Chronometrie and Beyer Vintage Performance: Instagram @beyerchronometrie 1. 1’483 Followers 9’211 Followers = Growth 621,10 % 2. Reach weekly: 35’000 Unique views 3. Impressions weekly: 84’000 views 4. Profile visits: 1’200

Instagram @beyervintage 1. 3’463 followers since 3. February 2. Reach weekly: approx. 25’000 Unique views 3. Impressions weekly: approx. 40’000 views 4. Profil visits: approx. 800

The information in this document and any attachments contain proprietary and confidential information that is intended strictly for Cyrus Watches management and to be used only in communication with Cyrus Watches management.

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CHRISTOPHER DAABOUL

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CHRISTOPHER@ESPERCONSULTING.COM

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ESPER CONSULTING LLC.