A digital marketing campagin by pulp strategy communications

PHILIPS #SPEEDSTYLE Creating Personal Styling and Grooming in a faster style

A campaign truly ‘Digital by Nature’

PHILIPS #SPEEDSTYLE

Covering Note’s After launching a lots of successful campaigns Philips were suppose to launch a campaign around the Valentine week. As the grooming and styling is at its peak in this era, Philips decide to do a campaign around the styling and grooming products.

This campaign is an introduction for faster ways of grooming and styling by the means of digital media. The campaign kindled the imagination of youth and witnessed 140,000+ social conversations.

PHILIPS #SPEEDSTYLE

What we have Philips, the pioneer in personal styling and grooming wanted to bring forth a faster way to style. The objective was to associate Philips styling products with convenience and speed in the minds of the youth, who’re always on-the-go.

PHILIPS #SPEEDSTYLE

Campaign Snap Shots 11 Day- Campaign Duration

90,000,000+ impressions 140,000+ social conversations registered #PhilipsSpeedStyle trended on Twitter ? achieved huge

digital traction

PHILIPS #SPEEDSTYLE

Challenges & Objectives

PHILIPS #SPEEDSTYLE

Challenges The main challenge for us to choose the platform where we get huge buzz of the youth who are open to talk about grooming and styling product.

Our next challenge is to identifying the common problem of youth which they were facing during their day to day life.

PHILIPS #SPEEDSTYLE

Objective Philips, the pioneer in personal styling and grooming wanted to bring forth a faster way to style. The objective was to associate Philips styling products with convenience and speed in the minds of the youth, who’re always on-the-go.

Engage Solve users problem in their daily styling needs and build trust by making them a part of the process.

Address the App Gap

Build interest and actively engage potential users.

Convince

PHILIPS #SPEEDSTYLE

associate Philips styling products with convenience and speed in the minds of the youth

The WOW Factor

Making the consumer a part of process, “Creating the buzz from the users via their conversation about the brand.

PHILIPS #SPEEDSTYLE

Bringing the idea to life

PHILIPS #SPEEDSTYLE

Activity The campaign was rolled out in 2 phases:

Phase I

Application creation android and Facebook, twitter for the participation od user

PhaseExtensive coverage II by media outlets

PHILIPS #SPEEDSTYLE

Facebook An application was made live to gathered conversation around the brand and Philips Man’s grooming accessories.

This was amplified using regular and paid updates on social channels.

PHILIPS #SPEEDSTYLE

Twitter Contests were created to engage the audience across Twitter and position Philips as their go-to solution for their daily styling needs. On Twitter, #PhilipsSpeedStyle, #SpeedStyle4Girls, #SpeedStyle4Boys and #SpeedStyle4Valentine was used for all sorts of communication. With initially idea to encourage the audience to participate in the SpeedStyle contest, conversations were driven around personal styling and the problems people face in their everyday styling.

PHILIPS #SPEEDSTYLE

Celebrity

Arjun Kapoor used his celeb power to run contest on twitter to collect ideas and promotion to amplify the buzz.

PHILIPS #SPEEDSTYLE

Results

PHILIPS #SPEEDSTYLE

Styling/Grooming Enthusiasts engaged like never before 90,000,000 impressions, 140,000 social conversations recorded

#PhilipsSpeedStyle trended, both nationally and globally The digital world got talking about Philips, and their Trimmer and Kerashine range shone through as the poster boys of quick and convenient daily personal styling.

High level of engagement across campaign site and social media

PHILIPS #SPEEDSTYLE

Thanks

PHILIPS #SPEEDSTYLE