2. Positioning 2.1 Business opportunity The business opportunities the present project brings forward are multiple, to name a few: Personal branding site aims at enhancing one’s visibility in order to get higher chances of being offered a job opportunity Potential employers are able to consult proprietor’s work 2.2 Problem statement: The problem of effective research of qualified employees affects almost all business owners. The impact of the problem is reflected in considerable effort and time for the human resources departments in order to find the best qualified person suited for the existing needs of the business. A successful solution would include the creation of personal branding sites which can include education, prior jobs, projects, interests, abilities and objectives. 2.3 Product position statement: For the proprietor, who is looking for employment opportunities, the Personal branding Website is an efficient tool that allows the proprietor to exhibit his work and CV as potential future projects to develop. Unlike job search engine type sites, our product allows full customization and control by the proprietor once the final product has been deployed. 3. Product overview 3.1 Product perspective: Personal Branding Website gives the proprietor the ability to post his CV and a portfolio. 3.2 Summary of capabilities: Proprietor’s point of view Ability to edit or remove content from the website
User’s point of view Ability to view the posted content