Royaltie$, October 2012

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M CO ING O SO N!

Awesome new musical comedy for Cartoon Network Andrea Brent Vice President, Consumer Products US Email: andrea.brent@fremantlemedia.com Tel: 818-748-1387

brought to you by

www.fmekids.com Produced by Fresh TV for Teletoon Š2012 Grojband Productions (Season 1) Inc. All Rights Reserved.

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Vol. 7, No. 5, October 2012

Motor Vehicle Licensing 2013 Toy Preview Infant & Preschool Licensing Brand Licensing Europe


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OCTOBER 2012 Vol. 7, No. 5

Features

16 MOTOR VEHICLES: FROM DETROIT STEEL TO VIRTUAL VEHICLES by Chris Adams

18 STRATEGIES SHIFT FOR INFANT & PRESCHOOL LICENSING by Jennifer Lynch

20 PRODUCT PRESENTATION: INFANT & PRESCHOOL by Jennifer Lynch

22 2013 TOY PREVIEW by Jennifer Lynch

26 PRODUCT PRESENTATION:

BRAND LICENSING EUROPE by Nancy Lombardi

Departments 6

Observations & Opinions

12

Real Deal

8

14 32 34

The TICKER

Royaltie$ Marketplace: Grand Central Terminal Calendar of Events Endcap

ON THIS PAGE FROM THE TOP: ONE INDUSTRIES DESIGNED A LINE OF HONDA-LICENSED APPAREL. NELVANA, A CORUS ENTERTAINMENT COMPANY, WILL BE ON HAND AT BRAND LICENSING EUROPE TO DISCUSS ITS LATEST PROPERTY BABAR AND THE ADVENTURES OF BADOU. MIYIM PRODUCES AN ALL-ORGANIC LINE OF DISNEY BABY PRODUCTS. WARNER BROS. CONSUMER PRODUCTS ANNOUNCED NEW LICENSEES FOR THE HOBBIT TRILOGY. THE WISH FACTORY HAS CREATED 1D DIORAMAS. FIESTA TOY CREATED A LINE OF CHICA PLUSH FROM SPROUT’S THE SUNNY SIDE UP SHOW. PAPYRUS WILL PRODUCE MUGS IN CELEBRATION OF THE GRAND CENTRAL TERMINAL CENTENNIAL. ON THE COVER: HONDA-LICENSED T-SHIRT FROM ONE INDUSTRIES; CARBON MOTORS POLICE CAR LICENSED BY PERPETUAL LICENSING; MOTOR TREND-LICENSED PRODUCT ASSORTMENT FROM INTERLINK MEDIA COVER BY JENNIFER LYNCH


F

OCTOBER 2012 • VOL. 7, NO. 5

PUBLISHER ANDY KRINNER ANDY@ANBMEDIA.COM

Classic Properties Continue to Offer Comfort in Down Economy

all is a busy time here at aNb Media. Since the summer we have been sorting

through vast amounts of toys, infant products, and other assorted kids’ items all for review on our website TimetoPlayMag.com—the No. 1 resource for all

things play. Time to Play has become the go-to source for consumers searching for information on products best suited for their kids.

On September 28 we held our fifth annual Time to Play Holiday Showcase, which

is a media expo in New York City where the latest and greatest toys are presented to all facets of the media—from traditional media to new media.

Here we announced The Most Wanted List, which is a list of toys

that the Time to Play editorial team has determined will be the hottest and most difficult to find this holiday season.

We also announced the nominees for the People’s Play

Awards, which is voted on by consumers who visit TimetoPlayMag.com during the holiday season. Many of the toys nominated by Andy Krinner

are licensed products. There are some enduring brands mixed in with newcomers. Some of the brands featured include Sesame

Street, Mickey Mouse, Dora the Explorer, Thomas & Friends, Spider-Man, Chuggington, Avengers, NASCAR, and Teenage Mutant Ninja Turtles.

But I think the most noteworthy nominees are Doc McStuffins and Boo—The

World’s Cutest Dog. It shows that new licenses can work despite the glass-is-half-empty predictions about licensing. The winners of the People’s Play Awards will be announced in early December on TimetoPlayMag.com.

ASSOCIATE PUBLISHER BOB GLASER BOB@ANBMEDIA.COM ADVERTISING MANAGER DONNA MOORE DONNA@ANBMEDIA.COM CONTROLLER MARY GROGAN MARY@ANBMEDIA.COM EDITOR IN CHIEF JIM SILVER JIM@ANBMEDIA.COM EDITORIAL DIRECTOR NANCY LOMBARDI NANCY@ANBMEDIA.COM CONTRIBUTING EDITOR CHRIS ADAMS CHRISA@ANBMEDIA.COM EDITOR AT LARGE CHRISTOPHER BYRNE CHRISB@ANBMEDIA.COM EDITOR LAURIE LEAHEY LAURIE@ANBMEDIA.COM ASSISTANT EDITOR JENNIFER LYNCH JENNIFER@ANBMEDIA.COM WEB MASTER ERIK KIECKHAFER ERIK@ANBMEDIA.COM WEB CONTENT MANAGER BRENDAN SANABRIA BRENDAN@ANBMEDIA.COM PUBLIC RELATIONS REPRESENTATIVE JOSSLYNNE WELCH LITZKY PUBLIC RELATIONS, 320 SINATRA DR., HOBOKEN, N.J. 07030 (201) 222–9118 EXT. 13 • JWELCH@LITZKYPR.COM

There will be little rest for team aNb in the coming months. The process of tracking

INTERESTED IN A SUBSCRIPTION? CONTACT SUBSCRIPTIONS@ANBMEDIA.COM

Now the first quarter products are arriving daily for review on TimetoPlayMag.com.

229 WEST 28TH STREET, SUITE 401, NEW YORK, NY 10001 PHONE: (646) 763–8710 • FAX: (646) 763–8727

trends for next year has already begun. Like the rest of the industry, we will be in Dallas and on the West Coast for 2013 toy previews. Trips to Hong Kong are right around the corner.

One trend I expect to continue into next year is toy brands expanding into other cate-

gories. Toy properties such as LEGO, Barbie, Monster High, Hot Wheels, Little Tikes,

Lalaloopsy, and My Little Pony are hot with consumers and that makes licensees and re-

tailers comfortable. With the economy continuing on its uncertain path, brands put shop-

pers at ease, which hopefully makes them more likely to spend their hard-earned money.

ANB

MEDIA, INC.

ROYALTIE$ is published five times per year by aNb Media. Copyright 2012 aNb Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in the U.S.A. ROYALTIE$ is a registered trademark of aNb Media. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of ROYALTIE$ management.

www.aNbMedia.com

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A RECAP

OF I NDUSTRY

HEADLINES

• For More News, Visit www.aNbMedia.com

• Sign up to Receive FREE Weekly News Alerts

ALBIE HECHT TO CREATE ORIGINAL ENTERTAINMENT CONTENT

FOR

MINICLIP

Miniclip.com entered into an exclusive agreement with Albie Hecht, CEO of digital entertainment studio Worldwide Biggies, to bring Miniclip’s top gaming properties to TV and the web. Hecht, who was responsible for the development and launch of Nickelodeon’s SpongeBob SquarePants, Kids Choice Awards, and Dora the Explorer, will evaluate some of Miniclip’s most popular games, including Gravity Guy, Hambo (pictured left), Sketch Star, Canyon Defense, Monster Island, Extreme Skater, iStunt, Minipets, and 8 Ball Pool. These properties will fuel the initial development deal aimed at creating fully immersive entertainment experiences that will appeal to Miniclip’s young audience. The partnership with Worldwide Biggies is part of a long-term global brand extension campaign that will leverage Miniclip’s wellHambo established online brand with consumers in a variety of ways and build it at retail and beyond. Miniclip also unveiled a new site design, which includes new features such as the ability to play Miniclip’s mobile titles online.

BARNEYS NEW YORK AND DISNEY ANNOUNCE ELECTRIC HOLIDAY CAMPAIGN

Barneys New York and The Walt Disney Company will collaborate on the 2012 holiday campaign at Barneys New York retail venues called Electric Holiday. Electric Holiday is a multi-platform initiative that will merge the magic of Disney with the legendary Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music, and fashion. Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the campaign in which an exclusive moving art short created by Disney artists will be showcased. Disney has also created a modern, 3-D electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. Barneys New York will offer a range of exclusive, limited-edition holiday gift items, which will be available at Chelsea Passage on the ninth floor in Barneys’ Madison Avenue flagship location, at select Barneys New York locations nationwide, and Barneys.com. The product assortment includes Disney’s collectible Vinylmation figures designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ears designed by Rag & Bone and L’Wren Scott, and smaller items such as holiday ornaments, edible sweets, toys for children, and more. Original and exclusive Electric Holiday artwork will be featured on special Barneys shopping bags available with all in-store and Barneys.com purchases during the holiday season.

SABAN, MARVISTA PARTNER

FOR JULIUS JR. TV

SERIES

Saban Brands has introduced the new animated preschool series Julius Jr. and named MarVista Entertainment the international television distributor for the 2-D animated series. Saban Brands and Brain Power Studio are currently in production on 26 half-hour episodes of Julius Jr., which will star characters based on the Paul Frank brand. MarVista will debut the series to international television buyers at this month’s MIP Junior market. Saban Brands will support Julius Jr. with a global consumer products campaign, which is currently in development.

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A RECAP

OF I NDUSTRY

HEADLINES

• For More News, Visit www.aNbMedia.com

• Sign up to Receive FREE Weekly News Alerts

JIBJAB CREATORS LAUNCH STORYBOTS

Brothers Evan and Gregg Spiridellis, co-creators of the web brand JibJab, announced the launch of its latest digital venture—StoryBots, a multi-platform entertainment property for kids and parents. The StoryBots are brightly colored, infinitely curious little creatures who live in the world beneath our screens (iPhones, iPads, computers, televisions). Their mission is to make learning fun for kids, and life easier for parents, by offering personalized eBooks, videos, activity sheets, and more. StoryBots Starring You StoryBooks is a free iPad app that enables parents to create personalized, animated eBooks that include their child’s name and face in the stories. The app comes with one free book. Parents can sign up to receive a new book every month for $3.99, and buy additional titles for $1.99 each. There are currently 18 books available with themes ranging from giant pizza and circus escapades to trucks and princesses. StoryBots Starring You Band is a free video series on the web that allows parents to insert their kids directly into music videos and jam out alongside the StoryBots. Together, the child and the StoryBots sing and dance to a series of updated classic children’s songs. There are four free videos available now with a new video scheduled for release each month.

WARNER BROS. SIGNS LICENSEES

FOR THE

HOBBIT TRILOGY

Warner Bros. Consumer Products EMEA (WBCP) announced several licensing and merchandising programs for the upcoming The Hobbit: An Unexpected Journey. LEGO revealed pieces of its LEGO The Hobbit: An Unexpected Journey range of build-and-play construction sets. Vivid Group, along with co-master toy partner The Bridge Direct, will launch a comprehensive range of collectibles including mini collectible figures, basic action figures, adventure packs, beast packs, playsets, and highly detailed collector figures. Fans can also re-enact Bilbo Baggins and friends’ daring adventures with the roleplay product line from The Bridge Direct, including Sting Sword, Dwarven Battle Axe, and Deluxe Sting Sword, which features a blue glow just like in the upcoming film. A wider product range will be introduced to support the two remaining films in the trilogy, The Hobbit: The Desolation of Smaug and The Hobbit: There and Back Again. Also supporting the film is Ravensburger with the creation of 2-D and 3-D puzzles and card games as well as Rubie’s Costume Co., which has created a costume line inspired by the The Hobbit Trilogy and The Lord of the Rings Trilogy. HarperCollinsPublishers will launch the official tiein books to The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug, and The Hobbit: There and Back Again. Global licensee Eaglemoss will release figurine and chess partwork collections.

LAWLESS SIGNS DEAL WITH CHEER CHANNEL

Lawless Entertainment has been appointed as the worldwide representative for Cheer Channel, Inc., (CCI) for all publishing, licensing, merchandising, and program sales of existing content including Secret Diary of an American Cheerleader, a Cheer Channel original webseries. Additionally, Lawless will develop, secure financing, and aid in the production of future drama and reality projects for film and television. Cheer Channel, Inc., is the online destination for the athletes and fans of the spirit industry reaching audiences through streaming content on the web as well as via Cheer Channel TV on the Dish Satellite Network and the FilmOn broadcast network.

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MISS AMERICA AND CATALINA

Catalina, a division of New York-based In Mocean Group and the original sponsor of the Miss America competition in the 1940s, will be the official swimwear sponsor of the 2013 Miss America Competition. Catalina brings its iconic retro-inspired style to the 2013 Miss America competition with the first-ever, custom-designed Miss America by Catalina collection that will be featured on all 53 contestants during the lifestyle and fitness competition. The Miss America by Catalina collection will also be made available for purchase exclusively at select Walmart locations and Walmart.com in January 2013 to coincide with the competition, airing on Saturday, January 12, 2013, on ABC. The key styles in the Miss America by Catalina collection for Walmart will feature a wide range of silhouettes, including tankinis and one-pieces. The silhouettes are based on the same updated retro and modern styles to be featured in the competition.

FIFTY SHADES SIGNS ITS FIRST NORTH AMERICAN LICENSEES

The best-selling book franchise Fifty Shades of Grey has signed its first three licensees for North America. Freeze Clothing, a division of Central Mills, will design a line of licensed men’s and women’s T-shirts, fashion knit tops, and hooded sweatshirts in the U.S. and Canada. Hyp secured the rights to manufacture and market a Fifty Shades-branded hosiery line, including stockings, garter sets, printed tights, and more, to be sold throughout the U.S. and Canada. And Briefly Stated, a division of Li & Fung USA, has been granted the rights to produce Fifty Shades-branded women’s daywear, loungewear, and sleepwear (including sets, pajamas, sleep shirts, sleep pants, robes, and underwear) for U.S. and Canadian markets. The deals were brokered on behalf of Fifty Shades by its North American licensing agent CopCorp Licensing.

THE COCA-COLA COMPANY SIGNS NEW LICENSEES

Launching this fall, Coca-Cola Worldwide Licensing has curated an assortment of new and iconic licensing products that highlight the brand’s iconic glassware design and the Coca-Cola ritual known as “The Perfect Serve.” Coca-Cola licensee Libbey is debuting a range of new glassware beginning this fall including the “Curve” glass, featuring sleek curves and graphic treatment of the Coca-Cola logo vertically across the glass. Coca-Cola has also signed partnerships with a wide range of outdoor entertaining licensees, including Igloo (a custom Coca-Cola version of its Playmate cooler to mark Igloo’s 65th anniversary), Tervis (three sizes of plastic tumblers with optional on-the-go lids), Tablecraft (updated flat-pocket bottle opener and vintage-inspired Coca-Cola Soda Shop straw dispenser), Thirstystone (coasters available in cork, ceramic, and stone), Arc (Coca-Cola glass modeled after the classic Coca-Cola can), and Playtex (square and rectangular serving trays available in matte or gloss finish) as well as Tinbox, which has refreshed and expanded its decorative Coca-Cola tin offerings.

NEW LICENSEES ON BOARD FOR BOO—THE WORLD’S CUTEST DOG

Knockout Licensing announced six new licensees for Boo—The World’s Cutest Dog, the adorable Facebook sensation with more than 5.1 million fans. Licensees include Calendar Holdings (1,000-piece puzzles and playing cards), FouFou Dog (luggage tags, key chains, and My Pet Blankie rollup plush pet blankets and other small accessories), Innovative Designs (school supplies and stationery), License 2 Play (disposable cameras), Mighty Fine (Boo-branded girls fashion tops, T-shirts, and fleece/French terry apparel), and UK-based Paladone Products, Ltd. (Boo-branded novelty items such as mugs, magnets, pin badges, shopping totes, pencil cases and toppers, coin purses, umbrellas, passport covers, and more.)

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PAUL FRANK AND LOUNGEFLY

Saban Brands unveiled its latest collaboration with premier contemporary accessories company Loungefly. The collections will feature Paul Frank’s iconic monkey, Julius, and will include a range of bags, backpacks, wallets, coin purses, lunch boxes, jewelry, and key caps. The collection will be presented in classic Paul Frank designs with vibrant pops of color. The line will be available spring 2013.

ANNE KLEIN AND MARCHON EYEWEAR

The Jones Group, Inc., entered an exclusive, worldwide licensing agreement with Altair, a division of Marchon Eyewear, Inc., for the creation, production, marketing, and global distribution of ophthalmic eyewear and sunglasses under the Anne Klein brand. Under the new agreement, the Anne Klein ophthalmic eyewear and sunglass collections will be marketed and sold globally in upscale optical chains and specialty retailers and by individual eye care professionals, beginning in spring 2013. Anne Klein ophthalmic eyewear and sunglass collections are currently produced and marketed under a worldwide license agreement with Luxottica Group S.P.A., which will expire on December 31.

STRIKER ENTERTAINMENT AND MEDIA RIGHTS CAPITAL

Striker Entertainment has partnered with Media Rights Capital for a line of Ted products, based on the recently released Seth MacFarlane film. The cornerstone product will be, of course, a teddy bear, although this is a teddy bear with a twist. Commonwealth Toys has designed four different-sized talking plush bears that spout foul-mouthed phrases. MacFarlane collaborated closely with licensees and Striker for the Ted product range, which also includes customizable mugs, cell phone covers, aprons, and T-shirts from CafePress; headwear and accessories from Concept One; apparel from Ripple Junction; and bobble heads and Pop! figures from Funko. Most of the Ted merchandise will roll out this month, timed with the DVD release. For distribution, Striker plans to focus on teen- and young-adult skewing retailers such as Hot Topic and Urban Outfitters.

ADDITIONAL LICENSEES FOR STAR TREK

CPLG, licensing representative for CBS Consumer Products, has signed Danilo, iG Accessories, Pyramid, and Zeon for Star Trek. Under the new agreements, Danilo will produce greeting cards and calendars; iG Accessories will develop mobile phone and video game accessories; Pyramid will produce wall art; and Zeon will produce a range of products including watches, clocks, torches, and tinned mints. The next Star Trek film is slated for release in May 2013.

POP IDOL NICKI MINAJ AND ELIZABETH ARDEN

Pop singer Nicki Minaj has launched her first fragrance line, Pink Friday, in partnership with Elizabeth Arden. The fragrance debuted in department stores, including Macy’s, Dillard’s, Nordstrom, Belk, Bon-Ton, and Boscov’s, nationwide last month. Pink Friday is Minaj’s first and signature scent. It seeks to capture her personality and effervescence through complementary playful and sultry notes of fruits, vanilla, and musks. The unique bottle design is modeled after Minaj, featuring gilded facial features with pink lips and her trademark pink hair. The deluxe size bottle features an original Nicki Minaj nameplate necklace. The bottle and packaging was designed by Lance McGregor and Mariko Iizuka of Paul Meyers and Friends. The line includes 1.7- and 3.4-ounce fragrances, 6.8-ounce body lotion, and five-ounce hair mist.

ROYALTIE$ OCTOBER 2012

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MTA’S GRAND CENTRAL TERMINAL BY JENNIFER LYNCH

• The New York Transit Museum will curate five exhibitions throughout 2013 in celebration of the Centennial of Grand Central Terminal.

G

rand Central Terminal (GCT) has solidified its place as an historical landmark in New York City. But its history has hardly been a simple one. Midnight, February 1, 1913, marked the first time the now iconic terminal opened its doors to the public, paving the way for development along Vanderbilt Avenue and Park Avenue from 1913 through the 1920s. And this prosperity only added to the terminal’s success at the time. In 1947, 65 million people were using GCT to travel America’s railway system. But with the age of the automobile in the 1950s, revenues for the station began to drop and talks of demolishing the station entirely were in the backdrop. When the Landmarks Preservation Commission designated GCT a landmark in 1967 its safety became ensured but developers continued their efforts the following year, seeking to demolish key features of the station such as its facade and Main Concourse. This led to a decade of litigation in which GCT ultimately prevailed but was left falling apart due to a lack of maintenance. Repair and restoration eventually came in the form of Metro-North, which, after taking over operations for the terminal in 1983, laid the groundwork for the $425 million master plan for restoration. This plan was then adopted by the Metropolitan Transit Authority (MTA) and took effect in 1996 and concluded in 1998. One hundred years later, the MTA and the Metro-North Railroad are now teaming up to celebrate GCT’s centennial anniversary in 2013 with new licensees on board for the celebration. New Yorkbased winery Grand Harvest, for example, has licensed the logo for wine-related products, including crystal wine glasses with the logo etched on the glass, marble coasters with Grand Central imagery, and canvas wine tote bags featuring the logo. Centennial editions of the annual Holiday

Train Show and the Holiday Fair at Grand Central will also help to jump start the celebration this November and December.

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Fast Facts

ROYALTIE$ OCTOBER 2012

• 750,000 people pass through Grand Central Terminal daily and more than 1 million people pass through during the holidays.

• The first Grand Central in 1869, created by Cornelius Vanderbilt after he purchased property between 42nd and 48th Streets and Lexington and Madison Avenue, was demolished in 1902 to make way for the Grand Central Terminal that we know today. • The Grand Central Terminal subway station is the busiest stop in the New York City subway system.


Lionel

The Ball Watch Company

The Ball Watch Company produced an exclusive, limited-edition timepiece, the Engineer Master II Collection. The timepiece is housed in a 44mm stainless steel case and features an automatic caliber Ball 651 movement. It is available on a stainless steel bracelet or calf leather strap with a pin buckle. In place of Greenwich Mean Time (GMT), the watch features “Grand Central Time” (GCT). The dial of the watch displays the traditional Grand Central Terminal logo and Ball logo. The watch’s case back features an etching of the iconic clock in the Terminal’s main concourse. Packaging for the watch will include the Centennial logo.

Pomegranate

Pomegranate created a new Grand Central Terminal book of postcards. It features 28 color and black-and-white reproductions bound in a postcard collection. The over-sized postcards are 6.5 inches by 4.75 inches.

In honor of the 100th anniversary of GCT, Lionel is offering the ready-to-run Grand Central Express with official anniversary markings. Now available, the Grand Central Express comes complete with a diesel locomotive, two coach cars, observation car, track, and transformer. The locomotive features forward, neutral, and reverse operation; RailSounds RTR sound system with diesel revving; a horn, bell; user-activated crew dialog scenarios, and operating headlights. Each car in the set is individually boxed.

Rebecca Schiffman Jewelry

Rebecca Schiffman Jewelry will create a jewelry line to celebrate Grand Central Terminal’s Centennial. Schiffman sought inspiration from the terminal’s less celebrated corners for the line of sterling silver jewelry. Highlights from the line include a ring inspired by floral ornamentation bordering an inconspicuous air vent and a bangle bracelet carved after a plant motif on the ticket booth windows of the Main Concourse. Schiffman created the collection using the “lost wax” process, in which each model is carved by hand in wax and cast in reclaimed sterling silver.

Declan Microfiber

Declan Microfiber captures the vision of Grand Central Terminal (GCT) in the Grand Central Centennial Cloth, a commemorative microfiber cloth ideal for cleaning touch-screen devices, eyewear, and cameras. This cloth features a unique image of the terminal as it fades from the original architectural blueprints for the station to a present day image.

Papyrus

Papyrus will celebrate the GCT Centennial with an assortment of stylish products showcasing the station’s distinct heritage and features. Products will include boxed note cards (black and white main concourse and vintage main concourse and front view), counter cards (black and white main concourse and information booth and vintage main concourse and vintage front view), holiday boxed cards (Vanderbilt ceiling and black and white front view), journal sets (vintage sets and black and white photography sets), centennial tote bags, centennial mugs, and centennial tumblers.

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C

Motor Vehicles: From Detroit Steel to Virtual Vehicles

BY

CHRIS ADAMS

ars and car culture are as ingrained in the American experience as enthusiast magazines, has actively transformed itself into a content creator apple pie and baseball. The classic steel machines churned out in for all forms of media to meet the demand for content. Detroit’s heyday are recurring daydreams to generations of men. “The most important part of our business now is content licensing,” This affinity has been the force for many an aspirational licensing deal. says Holly Arnesen, vice-president brand development, Source However, in 2012, people’s viewpoints on the auto industry aren’t as sin- Interlink Media. “We license both editorial and video content to severgle-minded as in times past. Sure, there are still licensing deals inked based al partners, including YouTube/Google, Ebay Motors, Hulu, 5min, and on the aspirational aspects of unforgettable vehicles, but the motor vehicle The New York Times Syndicate.” licensing space isn’t just for daydreaming anymore. Events in the past five Over the past few years, the internet has changed how people shop for years have had an effect on how people view car brands. The government cars. Car consumers still harbor brand loyalties, but they can be influenced bailouts of GM and Chrysler took a litby the wealth of information online. tle bit of luster off of those classic “Most consumers are doing extenbrands, while the BP oil spill added sive online research before they even focus to the environmental effects of a set foot on a dealer’s lot,” says petroleum-based car culture. Arnesen. “Consumers are clearly As a result of these events, as impacted by the information they well as many other factors, licensing find online before they purchase.” in the motor vehicle space today is Cornerstone Cars often very limited and laser-aimed at As with any area of licensing, a specific consumer. For instance, Perpetual Licensing is rolling out the Carbon Motors police vehicle virtually, building a well-rounded licensing proIMC has had success with a strategic in video games, before the cars hit the streets. gram around a car brand or a specific Valvoline licensing program focusing on the wiper blade category. It has a two-pronged target: do-it-for-me car model relies on certain cornerstone product categories. The launch of the consumers at Valvoline-branded Instant Oil Change locations as well as Carbon Motors licensing program by Perpetual Licensing is a good example do-it-yourselfers looking to buy peripheral products for their cars that of this. Carbon Motors has designed a new model of police car that is designed from the ground up for that type of use. Traditionally, cop cars were they can install themselves. The Valvoline brand has a long heritage with do-it-yourself aficiona- built by purchasing a car such as the Ford Crown Vic and adding on tens of thousands of dollars worth of aftermarket products. Carbon Motors has dos, and it has a distinction from many other oil brands. “Valvoline is different from its competitors because it isn’t a whole oil- designed a vehicle set for police use right out of the gate. “We have been working on the core categories for motor vehicles— product brand, like Shell and BP, which have their own storefronts to sell their products,” says Todd Donaldson, vice-president at IMC. “This is an video games, die-cast, and R/C,” says David Milch, president of advantage because other oil brands can suffer when they have an oil spill Perpetual Licensing. “At this point, the licensing is about building awareness and excitement for the vehicle.” and things of that nature, but that can’t happen to Valvoline.” The Carbon Motors police vehicle will never have the cache of a clasCar Content sic piece of Detroit steel, but times, too, have changed. There is still a While car-related products, aspirational items, and promotional goods thriving aspiration-based car culture and corresponding licensing prohave traditionally comprised a healthy share of the motor vehicle licensing grams, but the role of cars, vehicle brands, and licensed motor vehicle category, the biggest area for growth is in the content arena. Source products has evolved. Today’s environment calls for targeted, specific Interlink Media, publisher of a wide range of high-profile automotive licensing deals tailored to suit each brand in the space.

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Motor Vehicle Licensing Licensing in the motor vehicle space has evolved from something that focused almost solely on the classic pieces of Detroit steel from yesteryear into a broad landscape full of smaller, strategic deals for brands that include more scope than just Detroit’s big three. Below is a sampling of the latest motor vehicle licensing news across a range of brands.

Source Interlink Media

Over the past few years, Source Interlink Media has transformed itself from a publisher of printed material to a content provider of all forms of media. Its stable of many automotive enthusiast brands includes Motor Trend and Hot Rod. The company licenses both editorial content and video content to partners including YouTube/Google, Ebay Motors, Hulu, 5min, and The New York Times Syndicate.

IMC Licensing

IMC Licensing has a longstanding, strategic agreement with Valvoline focusing on the wiper blade space. The blades are sold in Sears, Kmart, and Valvoline Instant Oil Change locations, among others.

Beanstalk

Beanstalk is looking to grow the licensing program for American Honda Automotive and Powersports divisions. Current apparel licensees include Joe Rocket, JH Design, and One Industries, which manufactures the T-shirt shown on the right.

Global Icons

Global Icons announced several new deals for Ford. It has signed a deal with Autocar, which will produce Mustang-branded headphones that will retail globally. It has also signed on Vandor for gift/novelty items with vintage appeal, such as mugs, glassware, clocks, throws, signs, and more.

Perpetual Licensing

Perpetual Licensing is managing the licensing for the Carbon Motors police car, which is designed as such from the ground up. Perpetual has been focusing on the core categories of video games, die-cast, and R/C. It has signed two deals with EA for Need for Speed and will announce two additional video game deals for the vehicle soon.

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W

Strategies Shift for Infant & Preschool Licensing BY JENNIFER LYNCH

hen it comes to licensing in the infant and preschool categories, it’s no secret that both are well saturated with properties and competition is fierce. So for licensors, whether well-established or just entering the marketplace, it’s all about the strategy. “Retailers are being risk averse and everyone has cut down their space in terms of supporting preschool programs across a lot of categories,” says Melissa Segal, senior vice-president, global consumer products, The Jim Henson Company. “When you look at the top 10 preschool shows, a lot of them don’t even have any merchandising programs.” Part of that can be contributed to the fact that success of these properties onscreen does not always translate to success at retail. Sid the Science Kid, for example, is one of The Jim Henson Company’s most successful preschool programs and takes home more awards for PBS than any of Henson’s other programs. However, play patterns for the property are not as obvious as a property targeting the same age group, such as Dinosaur Train, and thus deemed too risky.

A Digital Strategy

But this is where the digital side of the business can create new opportunities for infant and preschool brands. “Everyone is trying to figure out the best digital strategy right now and how best to leverage their brand with that technology as well as through social media,” says Larry Balaban, a creator of Baby Genius and CCO at Genius Brands International. “In the past, Baby Genius and a lot of other brands in these categories would have to fight to be recognized. We may have had two slots at retail whereas a big brand such as Disney had 42 slots. You couldn’t make a real impact with that kind of impression.” But, now, in the mobile and digital world, if consumers are made aware of a company, they can see the product, sample the content, and make more educated purchasing decisions. In other words, the online environment is leveling the playing field. Direct-to-consumer sales websites such as Amazon and Groupon are being used more often as a means to reach these consumers. This year, Genius Brands expanded its product offering through Groupon to include Little Genius product, an extension of its flagship Baby Genius line. The company first offered Baby Genius DVDs and CDs through Groupon in 2011, and since then has generated about 30 million brand impressions. This not only let Genius Brands target moms more directly but also offer those moms a deal on a brand they either already had an affinity for or could experience for the first time at a reduced price point. (The company also recent-

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ly launched a new line of toys with Tollytots, a division of Jakks Pacific.) The online environment can also be a low-risk way for licensors to gauge the public’s interest before launching a full-fledged licensing program. This is especially true for properties looking to break into new territories or simply the marketplace, particularly in a crowded category such as preschool. Sprout, the 24-hour preschool network, did exactly that last holiday when it introduced product for Chica, the chicken puppet and cohost of Sprout’s The Sunny Side Up Show, into the marketplace. “The demand for Chica was made aware to us through our social channels,” says Jim Multari, vice-president of marketing for Sprout. “We would get hundreds of comments on Facebook and other outlets about where parents could buy Chica plush. There were even some ambitious moms out there creating their own Chica to satisfy their little ones. So when we stepped back and looked at what was happening, we asked ourselves, ‘What can we do to satisfy this demand?’” Sprout’s toy licensee Fiesta has now launched a full line of Chica plush into the marketplace and Sprout is assessing opportunities for other properties such as The Good Night Show. But Multari adds that any long-term product strategy needs to be grounded in an approach that hits on all the consumer contact points. “Our world is very mom-driven,” he says. “We know that moms are digital, but they are still in the real world. They’re still going to the mall and big-box stores.” This is again where having the right partners can make or break a property in any category.

Chica on The Sunny Side Up Show


For Entertainment One foray of licensed characters, which has cer(eOne), introducing Peppa Pig, a tainly been dominated by baby brands such preschool property that had as Disney and Carter’s,” says Maura already found success in the UK, Regan, senior vice-president and general to the North American market— manager of global consumer products, where sometimes these propSesame Workshop. And when those characerties can get lost in translaters are tied to a message that will aid a tion—choosing the right child in some way, the potential to win over partners was critical. “Space is moms—the chief purchaser—with product already hard to come by in the becomes even greater. Sesame works closepreschool category so one of the ly with licensees to align its licensing Shown above is the grand opening of the first Disney Baby store. efforts with the educational lessons its ways you can ensure retail space is Shown on the left is Peppa Pig plush from Fisher-Price. by partnering with premiere comcharacters promote on-air. “It’s really about panies in your core categories,” connecting the child to the experience they says Joan Grasso, vice-president of licensing, Last year Fisher-Price began re-strategizing to see with their favorite characters,” Regan says. North America, eOne. This fall, eOne teamed up leverage the brand’s image beyond the toy and “And how that comes alive through apps, books, with Fisher-Price and Toys “R” Us to offer a first- baby categories. “Over the past year especially, toys, and more is sort of the magic of Sesame to-market exclusive toy line for the property. we really dove into the mom conversation and Street and at the core of what we do.” Sesame gathered insight from Gen Y parents in particu- Workshop recently entered a deal with WilliamsRetail Repositions for Baby lar,” says Melissa Kustell, vice-president of mar- Sonoma for a line of recipes, aprons, and cooking As the scramble to gain footing in these cate- keting, baby toys, Fisher-Price. “Conversations, and baking products, which encourage parents to gories continues among most preschool brands, research, observations, and interactions have bake with their little ones. Likewise, Henson’s big players are also revamping their strategies to informed our brand refresh and helped modernize preschool property Pajanimals is more mom-tarcarve out even bigger stakes in the space and put Fisher-Price’s positioning, our new ‘Joy of geted because of the bedtime routine tied into the more focus on the infant space. Last month, Learning’ campaign, and our approach that cele- show. “We are coming up with product that realDisney began to roll out its Disney Baby stores brates the discoveries in early childhood.” By ly ties into sleep solutions for parents and kids, as in the U.S., with the first store’s launch in investing in its retailer partnerships both in-store well as toys,” says Henson’s Segal. “It creates an Glendale, Calif., at The Americana at Brand. and online, Kustell says the brand has positioned opportunity at retail because it is filling a need With this move, Disney hopes to position itself itself in a way that highlights its strengths in inno- that parents have.” Segal also says that because to create a one-stop shop for all of mom’s baby vation that can extend beyond the toy aisle. Pajanimals skews younger, it allows Henson to needs across a variety of products. Products include the SpaceSaver Highchair, Rock focus more on the infant aisle and build a stateBabies “R” Us, while already maintaining a & Play Sleeper, and the Fast Finder Diaper Bag. ment there at retail. retail presence for moms, has taken a similar By delivering mom, and ultimately baby, approach by expanding its licensed product Tying Education to Product these types of solutions through product, licenWhile retailers may be limiting retail space in sors will not only find the most success, both assortment with a new infant feeding and accessories line under the BRU banner as well the category, character-licensed goods in infant online and in stores, but continue to build upon as new BRU-branded bedding and room décor, and preschool have a better chance for success. their character IPs to engage, educate, and create “In terms of infant, we are seeing more of a relationships that can grow. food, formula, snacks, and more.

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INFANT & PRESCHOOL LICENSING

BY JENNIFER LYNCH

Infant and preschool brands are hardly few and far between, so selecting the right partners and mapping out a strategy is essential for success in these categories. Below is a sampling of some of the newest licensed product in the preschool and infant categories.

ENTERTAINMENT ONE

Fisher-Price, master toy licensee for Peppa Pig, debuted a new line of toys that launched exclusively at Toys “R” Us this fall. Among them was Peek ‘n Surprise Playhouse, which opens up to reveal four floors of play space, including a bedroom, living room, kitchen, and bathroom. It comes with more than 15 play pieces, including two articulated figures (Peppa and her brother George). Play pieces include hidden surprises such as a washing machine that flips to reveal clean clothes, a fridge that opens up to reveal food, a bathtub that flips to reveal bubbles, and more. All pieces store inside the playhouse.

SESAME WORKSHOP

BABY GENIUS

MeeGenius, the digital home for children’s books, has partnered with Sesame Workshop to bring six Sesame Street e-book titles to the web, iOS, and Android platforms. Sesame Street titles debuted every Wednesday last month including Celebrate School: First Day, Count to 10, Elmo and Abby’s Wacky Weather Day, Get Ready for School: Colors, It’s Check-up Time, Elmo and The ABCs of Cookies. Each title features lively audio narration and text highlighting. An exclusive set of fun questions and activities at the end of each story extends the learning beyond the book and helps build reading comprehension skills. Each e-book can be downloaded to the user’s MeeGenius library.

Genius Brands International, Inc., developer and marketer of the Baby Genius line, signed a licensing agreement with Sunscape Eyewear for a line of Baby Genius-branded eyewear. The two-year agreement grants Sunscape rights to manufacture and distribute Baby Genius-themed eyewear for boys and girls ages 0–4 worldwide. The eyewear will feature the Baby Genius characters, such as Tempo the Tiger. Product categories include sunglasses, eyewear, and eyewear accessories such as croakies (sunglass straps) and cases. The initial line of product will debut in time for this holiday season and will target mass retailers including Walmart, Toys “R” Us, Babies “R” Us, and Target.

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THE JIM HENSON COMPANY

The Jim Henson Company has extended its licensing agreement with TOMY International, naming the company as the global master toy licensee for its Pajanimals brand. Under the terms of the multi-year agreement, TOMY will develop an assortment of toys and juvenile products for the global marketplace. Replicating the company’s U.S. product line, among the TOMY Pajanimals products and merchandise being developed for international retail are nine-inch and 15-inch plush toys based on each of the series’ four main characters (pictured), nighttime projectors, monitors, nightlights, and a Snuggle Up Story Mat. TOMY will debut the first Pajanimals products in the U.S. this month. The same product line will also debut this fall in Australia. The broader line will roll out in both the U.S. and in Europe, Latin America, Australia, and Canada next year.

ZINKIA

SPROUT

Random House, Pocoyo’s publishing partner for North America, began launching a series of new books based on the animated preschool series including storybooks, leveled reader books, coloring and activity books, board/novelty books, and e-books (based on the published books in the previously mentioned formats) in English. Additional titles are expected to roll out in spring 2013.

Sprout is preparing for the debut of The Chica Show in November with a collection of merchandise featuring the series’ beloved chicken puppet Chica, who first appeared as the co-host of Sprout’s The Sunny Side Up Show. Six- and 13-inch Chica plush are now available from licensee Fiesta Toys. Additional Chica products, including plush backpacks, are expected to launch early next year.

DISNEY CONSUMER PRODUCTS

Licensee Miyim is adding to its all-organic line of Disney Baby products this year with two new items. The Winnie the Pooh Musical Pull Toy, pictured left, is a soft plush toy that plays “Twinkle, Twinkle Little Star” when baby pulls Pooh down. The Winnie the Pooh Bowling set is a soft plush five-piece set for baby that includes four plush pins featuring Winnie the Pooh characters and a soft cotton “Hunny Pot” bowling ball.

BABIES “R” US

Babies “R” Us has introduced a complete line of baby gear in its Rhapsody collection, including a stroller, car seat, high chair, and play yard. Produced in partnership with Baby Trend, the line features sophisticated red and gray tones in complementary patterns and prints. The outdoor items sport a geometric pattern and the indoor items feature a safari print with giraffes, elephants, and lions.

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2013 Toy Preview

COMPILED BY JENNIFER LYNCH

From October 2–4, toy manufacturers and retailers will converge in Dallas for the Toy Industry Association’s annual Fall Toy Preview. A precursor to February’s Toy Fair, this show gives attendees a look at the hottest toys for 2013. The following pages give a sampling of the toys that will be showcased at the Dallas Market Center. Royaltie$ also offers a sneak peek at items that will be unveiled during mid-October’s unofficial “Toy Fair” in Los Angeles.

Basic Fun

Basic Fun is expanding with more key chains, electronic games, and heritage toys in 2013. The key chain assortment will see new introductions across various brands, including Spider-Man, Power Rangers, and Hello Kitty as well as continuing with Moshi Monsters by offering a new series 4 across three SKUs. Basic Fun is offering more electronic games, including Bop It! XT Handheld. The pocket-size version of the game features all six of Bop It! XT’s commands: pull it, bop it, twist it, flick it, spin it, and shake it. New Mini Electronic Board Games will feature Monopoly, Candy Land, and Trouble. These electronic take-along games combine real board games with electronics for kids 3 and up. Simon, the classic electronic memory game, is being reintroduced with a sleek new look and features. Simon challenges one or two players to memorize the lights and sound sequences. Basic Fun will add more recognizable favorites to its Fisher-Price Classics line, including Puffalumps. Originally launched in 1986, Puffalumps became a best-selling toy line in the 1980s and 1990s. The new Puffalumps give parents Monopoly Mini the opportunity to buy the toys that they loved as kids. These cuddly, soft animals will be available in both 16-inch and Electronic Board Game 10-inch sizes. The Fisher-Price Play Desk lets parents and children play together using letters, numbers, and stencil cards as well as chalk and eraser. Everything stores inside the desk. Fisher-Price and Basic Fun have expanded their licensing relationship, through which Basic Fun will develop and market the iconic View-Master brand as part of its Fisher-Price Classic Toys line. Beginning in 2013, Basic Fun will re-imagine and reintroduce the Fisher-Price View-Master, giving it a fresh look as well as adding new licenses. Enhancements will include vivid new graphics that enhance the 3-D viewer’s iconic design, including total front surface coverage for licenses; and a new internal design that provides a 50 percent brighter and larger image with a smoother operation. The Reel Package is also being enhanced for 2013 with a focus on 3-D adventures. The interactive storytelling aspect is highlighted with 21 images that tell a story with each “page.”

Pressman Toy

For 2013, Pressman Toy will introduce a line of games and puzzles based on The Trash Pack collectible characters from Moose Toys. Garbage can spaces can help players win in the Trash Pack Dash for Trash Game of collecting and racing. It is for two to four players ages 5 and up. The Trash Pack Who is it? Game is a guessing game featuring kids’ favorite Trashies such as Rotten Apple, Sludge Slug, Junkosaur, and more. It is for two players ages 6 and up. In the Trash Pack Flip and Filth Game, players land Trashies into the pail for the highest score. It is for two to four players ages 5 and up. The new Trash Pack puzzle line will include Trash Pack 100-piece Puzzles in a box and Trash Pack 100-piece puzzle assortments in Garbage Can Tins.

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Rubie’s Costume Co.

Rubie’s will produce costumes based on the video game Skylanders Spyro’s Adventure. The Spyro costume includes a jumpsuit with attached shoe covers, wings, and mask. The Trigger Happy and Gill Grunt costumes include a jumpsuit and mask. For The Muppets, Rubie’s will produce a Miss Piggy Ez-On Romper that includes a romper with attached tutu and headpiece. The Gonzo Ez-On Romper includes a romper with attached cape and headpiece. The Animal Ez-On Romper includes a romper with attached jacket and headpiece. The Hello Kitty Blue Dress costume includes a dress and headpiece with bow. Skylanders

Spin Master

Gill Grunt costume

Spin Master’s Storage Wars game is based on the A&E TV series Storage Wars. This auction game lets players bid on four abandoned storage lockers. You can see some of the contents, but most is hidden. Players must decide if they should bid on what they can see or try to win the unseen treasure. Play along as your favorite Storage Wars bidder. The game is for ages 8 and up. The new Nano Speed Riderz are the smallest and fastest Nano Speed motorcycles. Just pull them back and let them fly. The 4 in 1 NASCAR Twisted Fury Track Set features four configurations for racing, looping, spiraling, and crashing to the victory lane. It comes with one Nano NASCAR car. All Nano Speed items are for ages 6 and up.

Jakks Pacific

Jakks Pacific brings the animated sci-fi/action adventure series Slugterra, to life with the new Slugterra toy line. The new line includes figures, transforming accessories, and roleplay items that allow boys to recreate their favorite scenes from the TV show. The line is expected to launch in North America beginning spring 2013, targeting kids ages 6–11. Based on the upcoming film Smurfs 2, Jakks will launch a new lineup of collectible figures, plush, fashion dolls, and playsets. Jakks will also introduce a new platform called Smurfs Micro World, a line of highly detailed one-inch figures and playsets with connecting platforms that allow kids to expand and bring the Smurfs village to life. Girls can also play with Smurfette in an all-new way with collectible figures, playsets, and a fashion doll with mix-and-match accessories. Jakks’ Monsuno toy line continues to grow in 2013 with the addition of more than 100 collectible transforming monster figures. The toy line, which brings the excitement of the Monsuno boys action/adventure series to life, will offer all-new action-oriented gameplay integrated with season two of the animated series, Combat Chaos. New performance accessories, wild cores, combat sets, and more will also be released in 2013. In 2013, Winx Club fairies are introduced to their newest power, Harmonix. Jakks will bring this power to life with a new line of dolls and roleplay items inspired by the animated series. Jakks will also introduce new fashion and music-themed playsets and roleplay items. CDI, a division of Jakks, will continue to build its Black & Decker offerings in 2013 with the introduction of My First Project, a new line that offers parent and child the opportunity to build a working toy vehicle or craft. CDI will also roll out new dress-up and roleplay for entertainment properties including Iron Man 3, Man of Steel, and Thor 2.

From Moose Mountain, a division of Jakks, comes the Teenage Mutant Ninja Turtles Totally Turtles Tabletop Pinball Game, which features electronic lights, sound effects, and LCD scoring. Launch the ball into action and watch it ricochet off the bumpers and obstacles. The goal is to rack up as many points as possible on the LCD scoreboard. Play alone or against friends to see who will get the highest score. Disney’s Jake and the Never Land Pirates Pirate Ship lets kids join the crew of Never Land Pirates as they get ready to set sail. The inflatable pirate ship features a masthead, cannon, and ship’s wheel that turns. ROYALTIE$ OCTOBER 2012

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2013 Toy Preview

Thinkway Toys

Thinkway Toys has developed a line of large-scale R/C vehicles and figures in addition to roleplay items based on the anticipated live-action movie Man of Steel, the newest movie featuring DC Comics legendary superhero Superman, set to hit theaters June 2013. The toy line will launch next summer. As the master global toy licensee for Despicable Me 2, Thinkway has developed a collection of electronic and non-electronic toys based on the movie’s characters and many Minions. Toys will be timed to the film’s launch next summer. The new direct-to-DVD Disney Planes is releasing fall 2013 and will introduce a whole new lineup of Disney characters based on different models of planes. Thinkway has developed a lineup of electronic, R/C, and flying toys based on the characters in the new film. The line will be timed to the film’s release next fall. Disney and Marvel will launch a new animated television series, Avengers Assemble, in 2013 featuring the characters from the movie as well as new characters from the popular comic book series. Thinkway will offer toys to coincide with the new series, due in stores next fall.

Dragon-i Toys

Dragon-i Toys is bringing new play to its Moshi Monsters line with messenger balls that kids can record their own messages into to share with friends. There are four Moshi Monster balls: Black Jack, Ned, Pirate Pong, and Mustachio. The Moshi Monster will repeat the message in a fun, high-pitched voice.

Cardinal Industries

Jazwares

Cardinal Industries is expanding its partnership with Mattel under a new deal that grants Cardinal the right to produce some of Mattel’s classic games such as Toss Across, Tip-It, and Rebound. Some games will be co-branded with licenses to introduce the games to a new generation. Co-branded Uno games are also currently available at specialty retailers. Barbie, Monster High, and Hot Wheels games and puzzles are among the licenses being applied. Cardinal will also work with Hasbro to bring brands such as Mr. Potato Head and Play-Doh into new categories. The Play-Doh brand will be applied to an interactive puzzles line. Cardinal will relaunch the Big Ben Puzzle line in a new artists series featuring new and noteworthy artists. Cardinal has also acquired Puzz 3D, a line of three-dimensional puzzles known for their detailed replication of renowned icons. A Disney version and a Star Wars version will be the first offerings in the line under Cardinal.

This past year, Jazwares, Inc., announced the development of six new plush, figure, and electronics lines featuring licenses such as Lalaloopsy, 1D, Plants vs. Zombies, Fruit Ninja, Regular Show, and Scribblenauts. In addition to expanding these lines in 2013, Jazwares will release its Yo Gabba Gabba! toy line based on the preschool series. The line will include three-inch figures, a boombox playset, plush, pull-back vehicles, and a microphone. The entire assortment is set to hit store shelves in spring 2013.

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Goldie International

Goldie International’s Mario Kart Die-cast Collection features five characters from the world of Mario Kart racing. Series One characters include Mario, Yoshi, Luigi, Donkey Kong, and Toad. The die-cast vehicles come in 1/64th scale and are sold as either single packs or in a five-pack collection. They are for ages 7 and up. The company’s Mini Super Mario Collectible Figure Assortment Series 3 consists of six classic standing characters from Super Mario ranging from 1.75 inches to three inches tall. Series 3 characters include Fire Mario, Yoshi, Peach, Donkey Kong, Toad, and Dixie Kong. They are for ages 7 and up. Mario Kart Die-cast Collection The Super Mario Small Collector Plush assortment consists of five classic plush Super Mario characters: Mario, Luigi, Yoshi, Koopa Troopa, and Toad. Characters, ranging in size from eight to 10 inches, are detailed in their classic attire. They are for ages 7 and up. There is also a collection of Super Mario Large Collector’s Plush featuring a 12-inch Mario, 12-inch Luigi, and 11.5-inch Yoshi. They are for ages 7 and up. Kids can control a real Mario Kart with the Radio Control Yoshi or Radio Control Mario. The karts include a 1/24th scale Mario or Yoshi with a controller. Rechargeable batteries are included in the kart. Three AA batteries are also required but not included. Hook up the controller to the kart to charge it. The radio control karts are also available in a two-pack with Mario and Yoshi. They are for ages 8 and up. For a larger kart experience, Goldie is producing a 1/8th scale Radio Control Mario and Radio Control Yoshi in corresponding karts with controllers. Each kart comes with a 9.6 volt battery charger and a 9 volt battery for the controller. They are for ages 8 and up.

Ravensburger

Ravensburger’s introductory collection of Tinga Tinga Tales puzzles includes three puzzles for preschoolers that feature vivid artwork to bring to life the scenery and sights from the African-inspired TV series. The assortment includes Tinga Tinga Tales: Sing-Along, a 24-piece floor puzzle featuring the show’s animal cast engaged in a song; Tinga Tinga Tales: Funny Monkey, a 35-piece puzzle of the animal cast smiling; and Tinga Tinga Tales: Go Lion Go!, a 60-piece puzzle with the lion character on the run in the forefront. The Moshi Monsters 54-piece 3D Puzzle Ball Collection includes four new designs of characters Poppet, Katzuma, Diavio, and Luvli. The puzzles are for ages 8 and up. For younger Moshi Monsters fans, ages 6 and up, there is a 72-piece 3D Puzzle Ball with the cast of smiling monsters. Inspired by The Hobbit: An Unexpected Journey is a 270-piece 3D Puzzle Ball with curved, precision-cut plastic pieces that puzzlers can build from the exterior image, the numbers located on the inside of each piece, or both. A display stand is included. It is for ages 10 and up.

Fashion Angels Enterprises

Fashion Angels Enterprises will add new products to each of its licensed lines with more theme-specific sketch portfolios, stickerzine selections, and activity kits. Specific emphasis for Fashion Angels in 2013 will be expanding its cornerstone Project Runway line, a license that Fashion Angels has held since 2008, with even more advanced style and design kits that increase the suggested age range through teen years. Another concentration will be the addition of more products to Fashion Angels’ product line for Monster High and for Lalaloopsy.

Just Play

Just Play will launch an entire range of basic and feature plush, key chains, and more based on Activision’s Skylanders, the best-selling kids’ video game. The line will include the new fighting action, sound, and light Skylanders Power Slam Tree Rex. ROYALTIE$ OCTOBER 2012

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Brand Licensing Europe BY

NANCY LOMBARDI

Brand Licensing Europe (BLE) will get underway October 16–18 at The Olympia Grand Hall in London. The trade show will bring together all facets of the licensing industry for this increasingly important trade show. Featuring all types of offerings from classic brands and new hot properties to movies, television, and web-based characters, the show offers a broad overview of what’s happening in the global marketplace. The next few pages display a sampling of what attendees can expect to see.

Space Enterprises will be presenting The Hive, which is an animated series produced by Monumental Productions, Lupus Films, and DQ Entertainment that follows the fortunes of the happy, friendly, and extremely cute Bee family, who lives together in Honeybee Hive. Global success has seen the show picked up by ITV in the UK and ABC in Australia. The Walt Disney Company EMEA broadcasts the show in more than 150 countries. Licensees for the property now include Avanquest, which recently launched games for iPad and iPhone. Mookie Toys released plush and has also been signed as master toy licensee. LeapFrog features The Hive content on its LeapPad and Leapster game consoles. Other partners include EMI Publishing, Moonpig, Blues Clothing, Jupiter Toys, and Aykroyds TDP.

Space Enterprises

Saban Brands’ focus at this year’s Brand Licensing Europe are its key properties Power Rangers Megaforce and Paul Frank. 2013 marks the 20th anniversary of the Power Rangers brand. To mark the milestone, Saban will launch the latest installment, Power Rangers Megaforce. It is scheduled to air in early 2013 on Nickelodeon in the U.S., along with the launch of a new global consumer products program, featuring unique content and merchandise to commemorate the 20th anniversary. The Power Rangers international consumer products’ program is represented by global licensing agents who manage a growing roster of licensees. Currently there are more than 150 worldwide partners across all major categories. New international licensees for Power Rangers include: Xbox 360 (Power Ranger avatars, worldwide), Fremantle (home entertainment, UK), Morphsuits (full-body costumes for adults, Europe, Australia/New Zealand, Middle East), Roadshow (DVDs, Australia), IMC Toys (games, Europe, Middle East), Parragon (coloring/activity/stickers, expanded territory to Mexico), Panini (magazines, France, UK, Ireland), and many others. Paul Frank, led by the iconic monkey Julius (shown), delivers cross-demographic appeal, from infant to adult. The Paul Frank brand is represented by a roster of global licensing agents who manage more than 150 licensees worldwide. New international licensees for Paul Frank include Pan Am (travel-inspired bags and special-edition linings, U.S. and worldwide Paul Frank retail stores), Play Imaginative (vinyl figures, worldwide), TV Mania (master apparel partner for teens/adults, UK, France, Germany, Austria), TWC (watches, France, Belgium, Luxemburg, Germany, Austria, Italy, Spain, Portugal, Turkey, Greece, Czech Republic, Poland, Ukraine, Middle East, UAE, Yemen), Sky Brands (bedding/home accessories, Denmark, Norway, Sweden, Finland), Falabella (women’s pajamas and slippers, Colombia), Nytron (footwear, Brazil), Aroma Drive (children’s gardening tools, Australia/New Zealand), Gio Ou (footwear, Taiwan), Protap (footwear, China, Hong Kong), and many more. There are 50 Paul Frank dedicated retail stores worldwide with more than 100 Paul Frank retail stores expected to open by Q4 2013.

Saban Brands

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Planeta Junior is showcasing the latest news related to Vicky the Viking 3D, which is due to premiere at the end of 2013, and Maya the Bee 3D, which will soon be shown in Italy and Spain, and which already has more than 150 licensees worldwide. Both series are part of a global project that is seeking to give Europe’s best-loved TV classics (Maya the Bee, Vicky the Viking, and Heidi) a fresh look for a new generation. Planeta Junior will also be promoting The House of Anubis. The series was just shown in Italy and Planeta Junior also holds the broadcasting rights for Spain and Portugal. This is in addition to new properties such as Zou, with licensing rights for Spain, Portugal, Italy, Central Europe, and Greece, and Mr Men and Little Miss, whose licensing program Planeta Junior represents for Greece and Central Europe. Brand Licensing Europe will also be used as a platform for showing the latest in the licensing programs for some of the best-known classic properties in Planeta Junior’s portfolio: Sesame Street in Spain, Hello Kitty in Greece, Poppy Cat in France, and Noddy in Italy.

Planeta Junior

Vicky the Viking

Turner CN Enterprises (TCNE) returns to Brand Licensing Europe with its full portfolio of studio-owned brands and third-party properties. Leading the slate is the boys’ action brand Ben 10 with a new series, Ben 10 Omniverse, featuring new aliens and new challenges. LazyTown now airs twice daily on Cartoonito alongside Turner’s lineup of preschool content and brands across EMEA to 136 million households in 112 territories. Brands to watch out for include TCNE’s comedy-focused properties, The Amazing World of Gumball and Adventure Time.

Turner CN Enterprises

Classic Media will be at BLE with Where’s Wally?, Postman Pat, Mr. Peabody & Sherman, Noddy, Casper the Friendly Ghost, and Masters of the Universe. Where’s Wally? (known as Where’s Waldo? in the U.S.) is now celebrating its 25th anniversary around the globe. In honor of this milestone, Classic Media is launching “25 Ways to Show Your Stripes,” a global celebration featuring new products and partnerships with industry leaders across fashion, music, and sports. Postman Pat is gearing up for its biggest year yet in 2013 with the first theatrical film and new TV series. This year there are 35 licensees, a new live tour rolling out across the UK, and new products at retail. Mr. Peabody & Sherman is coming to life on the big screen in 2013 from DreamWorks Animation. Consumer products launch partners are expected to be announced at BLE. Additionally, Classic Media will highlight the recently acquired Noddy, a top-five brand in France (where it is known as Oui-Oui); the world’s friendliest ghost, Casper, which is set to launch fashion apparel across Europe and the U.S.; and iconic boy’s action brand Masters of the Universe, which is celebrating its 30th anniversary this fall.

Classic Media

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Brand Licensing Europe With more than 3,700 active licensees, Warner Bros. Consumer Products (WBCP) continues to offer an extensive portfolio of entertainment properties. WBCP arrives at Brand Licensing Europe with news about its tentpole films such as Man of Steel (June 2013) and The Hobbit: An Unexpected Journey (December 2012). The Hobbit: An Unexpected Journey is the first film of the trilogy based on J.R.R. Tolkien’s The Hobbit. In support of the film, WBCP is working with Vivid Group, The Bridge Direct, LEGO, HarperCollins, Eaglemoss, Ravensburger, and Rubie’s Costume Co., in addition to many other global partners. Also, WBCP introduces licensing opportunities based on the new animated television series Young Justice: Invasion; Beware The Batman, an all-new CGI-animated series; and the all-new character-driven, comedy-action series, Teen Titans Go! Classic properties such as Scooby-Doo, Looney Tunes, and Tom and Jerry will also be featured at this year’s show.

Warner Bros. Consumer Products

a scene from The Hobbit: An Unexpected Journey

Entertainment One Family (eOne Family) will be showcasing its popular children’s properties at Brand Licensing Europe. Headlining the slate is preschool favorite Peppa Pig, which eOne is launching around the globe. This year will see the launch of merchandise in the U.S., Australia, Spain, Italy, and Greece, and the licensor is working to meet potential partners that can increase the brand’s footprint in international territories. Ben and Holly’s Little Kingdom continues to grow in popularity with preschool audiences. New episodes are airing in the UK this year and the brand will launch its first live stage show and app in addition to a high-profile charity partnership with Jeans for Genes Day. This year eOne will present licensing opportunities for its new property Justin and the Knights of Valour. The original animated feature is scheduled for theatrical release in August 2013.

Entertainment One Family

Peppa Pig

Twentieth Century Fox Consumer Products EMEA (FCP) is bringing an extensive lineup of film and television brands to Brand Licensing Europe. FCP has extended the Ice Age brand experience into live entertainment with the debut of Ice Age: The 4-D Experience, the world’s first fully immersive Ice Age attraction, and the launch of the arena spectacular, Ice Age Live! A Mammoth Adventure. Other film properties for FCP include Epic and Rio 2 from Blue Sky Studios and Steven Spielberg’s Robopocalypse. FCP will celebrate The Simpsons historic television run with an all-out blitz for the show’s 25th anniversary. Family Guy will be the focus of new retail and promotional partnerships. Sons of Anarchy will continue to grow, and plans for New Girl are just getting started. FCP’s expansion in the interactive a scene from space includes new online and console games for Ice Age, Family Ice Age: Guy, and Aliens, plus the launch of its global e-commerce business. Continental Drift

Twentieth Century Fox Consumer Products EMEA

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The Rocket Licensing portfolio will focus on The Very Hungry Caterpillar, Annoying Orange, Princess Pearl, Olly The Little White Van, and many others. The Joester Loria Group, global master licensing agent for The World of Eric Carle, has appointed Rocket to build on the UK success of The World of Eric Carle with an initial focus on The Very Hungry Caterpillar. Annoying Orange is the most watched series on YouTube. It is also popular on Facebook, Twitter, and annoyingorange.com. A series on Cartoon Network starting airing earlier this year in the U.S. Rocket represents the property in the UK and Ireland, and is expected to make some major announcements soon. Emma Thomson’s new creation Princess Pearl has entered a major new phase with the launch of five new books and the arrival in Marks & Spencer of a girls’ sleepwear line. The excitement about the tales of Princess Pearl—an ordinary little girl who discovers a new identity in a secret and magical world under the sea—has been building ever since the appearance of the Princess Pearl range of Woodmansterne greeting cards, note cards, and gift wrap in 2011. Expansion of the sleepwear range and additional categories are planned for Princess Pearl, such as home furnishing, stationery, toys, and gifts. Olly, a little white van with a huge personality, has been making a strong showing with preschool viewers of CiTV since it debuted last year. The animated series from Ideas at Work is voiced by the popular UK children’s television host Justin Fletcher. A toy line from Hornby and the first DVD from Abbey Home Media make their debut at retail in time for the holidays. The licensing program is expected to expand quickly in 2013.

Rocket Licensing

ZeptoLab has appointed agents for its app game Cut the Rope in the key European markets of Spain, Portugal, Germany, and the Benelux countries. The agents are Enjoy for Spain and Portugal, Active Merchandising for Germany, and License Connection for Benelux. These three companies will work in their respective markets with ITV Studios Global Entertainment (ITVS GE), ZeptoLab’s licensing agent across all countries in the European Union, in developing a brand strategy that reflects the global popularity of Cut the Rope and is also designed specifically for the local markets these agencies represent. Cut the Rope and its star, the candy-eating monster Om Nom, have become a global phenomenon. This year’s first phase of the licensing campaign will target the game’s core fans, ranging in age from 8–24, and will focus on apparel. The next phase, covering gifting, publishing, and mobile and game accessories, will begin in early 2013. There is also a growing fan base among much younger players, for whom the franchise will expand into many other categories in the second phase of the licensing campaign. A comprehensive marketing and public relations campaign is also planned across digital, visual, and print media.

ZeptoLab

Babar and the Adventures of Badou is a CG-animated series featuring King Babar’s grandson, Badou, who is an aspirational, yet relatable character for preschoolers. The series reinforces the importance of family, respect, and leadership. The latest EMEA licensing news includes the signing of agents ITV in the UK and Rio Licensing Badou in Russia. There are new licensees in France, which includes School Pack (back to school), Papo (PVC figurines), Riethmüller (party goods), and Worlds Apart (bedroom accessories). In Portugal, Booksmile (publishing) and Artimbal (back to school) have been signed. In Germany, Hutter Trade (board games) and Nelson (publishing) have been signed and in Russia, Vita-Alisa has been named as master toy licensee. Beyblade Metal Fury continues with an additional 52 episodes of the TV series from Nelvana and d-rights, Inc. Beywheelz is a new chapter in the franchise, with 13 half-hour episodes showcasing the new Beywheelz toys. Hasbro is the master toy partner for the property and Nelvana has secured more than 220 international licensing partners. Season four is in production and the brand is supported with online content. The latest EMEA licensing news for Beyblade includes new licensees in France such as MC&CO (confectionary), Panini (sticker albums), Gründ (novels), and School Pack (back to school), as well as promotions with Yoplait, Quick, and Casino. In the Nordics, Egmont has been signed for a magazine. Panini has been signed for a magazine in Poland. In Germany, Unilever-Signal has been signed for toothpaste and toothbrushes, and Undercover was signed for back to school. In the Netherlands, 4Retail has been signed for a food promotion.

Nelvana

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Brand Licensing Europe Sony Pictures Entertainment (SPE) will generate awareness and extend branding potential of individual films, film franchises, and television series at this year’s show. A selection of films for which it seeks partners includes After Earth, The Smurfs 2, The Mortal Instruments: City of Bones, Cloudy 2: Revenge of the Leftovers, and Ghostbusters. After Earth is set 1,000 years after cataclysmic events forced humanity’s flight from Earth. Nova Prime has become mankind’s new home. Legendary soldier Cypher Raige returns to his estranged family, ready to be a father to his 13-year-old son, Kitai. While traveling to a nearby planet, an asteroid storm damages Cypher and Kitai’s ship, and they crash-land on an inhospitable Earth. As his father lies dying in the cockpit, Kitai must trek across the hostile terrain in order to recover their rescue beacon. After Earth is expected to open in the U.S. June 7, 2013, with an international release spanning June–August 2013. In Smurfs 2, the evil wizard Gargamel creates a group of mischievous Smurf-like creatures called the Naughties to harness the all-powerful, magical Smurf-essence. Naturally, things don’t go as planned for Gargamel and that’s when the global adventure begins. Smurfs 2 is expected to release in the U.S. July 31, 2013, with an international release date of August–September 2013. Cloudy 2: Revenge of the Leftovers is expected to release in the U.S. February 7, 2014, with an international release date of February–April 2014. In addition, SPE has a licensing program targeting the Ghostbusters’ core fan base that is generating a lot of buzz. The program continues to add partners who recognize the strength and longevity of the global brand.

Sony Pictures Entertainment

a scene from Turbo

DreamWorks Animation joins Brand Licensing Europe with a robust slate of CG-animated feature film properties available for licensing, retail, and promotional partnerships. The Croods, with a global release date of spring 2013, has signed Fisher-Price as the master toy partner. The Croods tells the story of the world’s first family road trip. When their cave is destroyed, the Crood family is forced to embark on an epic adventure into a prehistoric world in search of a new home. The Croods learn to conquer their fears and discover that what it takes to survive is each other. The Croods stars Nicolas Cage, Ryan Reynolds, Emma Stone, Catherine Keener, Clark Duke, and Cloris Leachman. Turbo is expected to be released July 19, 2013, in the U.S. and fall 2013 internationally. Mattel has been signed as the master toy partner. Turbo is a snail that dreams of racing in the Indianapolis 500 just like his hero, five-time champ Guy Gagne. His obsession with speed has made him an oddity in the snail community and a constant embarrassment to his older brother, Chet. Turbo is the ultimate underdog who refuses to let his limitations get in the way of his dreams. Turbo stars Ryan Reynolds, Paul Giamatti, Michael Peña, Luis Guzmán, Bill Hader, Richard Jenkins, Ken Jeong, Michelle Rodriguez, Maya Rudolph, Ben Schwartz, Kurtwood Smith, Snoop Dogg, and Samuel L. Jackson. How to Train Your Dragon 2 has an expected release date of June 20, 2014, in the U.S. and is expected to be released internationally in 2014. How to Train Your Dragon 2, the sequel to the 2010 original film, is also based on the book series by Cressida Cowell. The sequel again stars Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, Christopher Mintz-Plasse, TJ Miller, and Kristen Wiig.

DreamWorks Animation

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See what’s on the agenda for February

February • New York Int’l Toy Fair coverage • Pet Licensing • MAGIC coverage * Distribution:

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9/20/2012 11:06:17 AM


NOVEMBER 11–13

12–16 14–18 27–28

PLMA Private Label Show

plma.com

Rosemont Convention Center

Chicago

Dubai Int’l Character & Licensing Fair

character.ae

Dubai Int’l Convention & Exhibition Centre

Dubai, UAE

IAAPA Attractions Expo

Chicago Toy & Game Fair

iaapa.org

chitag.com

Navy Pier

Chicago

Dubai World Game Expo

3–7

International Halloween Show

hiaonline.org

Halloween Tower

New York City

7–10

Hong Kong Toys & Games Fair

hktoyfair.com

Hong Kong Convention & Exhibition Centre

Hong Kong

showproco.com

Las Vegas Convention Center

JANUARY 8–11

International CES

19–22

Halloween & Party Expo

15–18 17–19 22–24 26–30

30–2/4

SHOT Show

Sports Licensing and Tailgate Show The Toy Fair NYIGF

10–13 20–22

MARCH 2–5

5–7

10–13 25–28

APRIL 8–11

15–17

shotshow.org

halloweenpartyexpo.com toyfair.co.uk nyigf.com

Spielwarenmesse International Toy Fair

toyfair.de

Kidscreen Summit

summit.kidscreen.com

FEBRUARY 5–8

cesweb.org

American International Toy Fair Global Pet Expo

International Home & Housewares Show

Playworld Middle East

Dubai Int’l Convention & Exhibition Centre

Orlando

27–28

DECEMBER

gameexpo.ae

Orange County Convention Center

Las Vegas Convention Center

Las Vegas

George R. Brown Convention Center

Houston

Sands Expo & Convention Center Olympia Grand Hall

Jacob Javits Convention Center Nuremberg Exhibition Center

Nuremberg, Germany

housewares.org

McCormick Place

Chicago

playworldme.com

Orange County Convention Center

Dubai Int’l Convention & Exhibition Centre

mipworld.com

Palais des Festivals

OCTOBER 2012

New York City

Jacob Javits Convention Center

MIPTV

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London

toyassociation.org

globalpetexpo.org

South Point Hotel

ROYALTIE$

Las Vegas

New York City

toyfestwest.com

London Book Fair

Las Vegas

Hilton New York

ToyFest West

Bologna Children’s Book Fair

Dubai, UAE

bookfair.bolognafiere.it

londonbookfair.co.uk

Bologna Fair Centre

Earls Court

New York City Orlando

Dubai, UAE

Las Vegas

Bologna, Italy Cannes, France

London


.com

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P OSTED

BELOW IS A SAMPLING OF WHAT

source: boxofficemojo.com

A MERICAN

BY

NANCY LOMBARDI

CONSUMERS ARE INTERESTED IN THIS MONTH .

source: Amazon.com

Top Grossing Domestic Movies for 2012 as of September 18, 2012

Top Free Apps for Kids on September 18, 2012

1. Marvel’s The Avengers

$622 million

1. iStoryBooks by iMarvel

4. The Amazing Spider-Man

$261 million

2. The Dark Knight Rises 3. The Hunger Games 5. Brave 6. Ted

7. Madagascar 3: Europe’s Most Wanted 8. Dr. Seuss’ The Lorax 9. MIB 3

10. Ice Age: Continental Drift

$441 million $408 million $233 million $217 million $215 million $214 million $179 million $157 million

2. Kids Ultimate Finger Painting by Rene W. Feuerlein 3. VeggieTales Spotisode Collection by Weeblets, LLC

4. Animal Puzzle for Toddlers and Preschoolers by Pixel Envision

5. Trains, Planes, & Sea Vehicles—Puzzle for Toddlers by Pixel Envision 6. Picasso—Kids Paint Magic! by DPs World 7. Dress Up! Makeover by SGN

8. Coloring Pages for Kids by yuris

9. Read and Play: Stories, Puzzles, and Coloring Books by Maribou, Inc.

10. Cars, Trucks, & Community Vehicles—Puzzle for Kids by Pixel Envision source: Amazon.com

Top Paid Apps for Kids on September 18, 2012

source: Amazon.com

Bestselling Children’s Books on Amazon.com September 18, 2012

1. Dora ABCs Vol. 2: Rhyming Words 2. I Just Forgot—Little Critter

1. The Mark of Athena (The Heroes of Olympus, Book 3) by Rick Riordan 3. How Children Succeed: Grit, Curiosity, and the Hidden

(Kindle Tablet Edition) by Nickelodeon by Oceanhouse Media, Inc.

3. All by Myself—Little Critter

by Oceanhouse Media, Inc.

4. Just Me and My Mom—Little Critter by Oceanhouse Media, Inc. 5. ClickySticky Trains by Merge Mobile

6. Monkey MathSchool Sunshine by THUP Games, LLC

7. Wubbzy’s Pirate Treasure by 657323 New Brunswick, Inc.

8. My PlayHome by Shimon Young

9. Animal Games for Kids: Puzzles—A Puzzle Game for Toddlers, Preschoolers, and Young Children

(Kindle Tablet Edition) by Scott Adelman

10. How to Draw Animals for Kids by P&D Express

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2. The Third Wheel (Diary of a Wimpy Kid, Book 7) by Jeff Kinney Power of Character by Paul Tough

4. The Mark of Athena (The Heroes of Olympus, Book 3) Kindle Edition by Rick Riordan

5. Seconds Away: A Mickey Bolitar Novel Kindle Edition by Harlan Coben

6. Three Little Kittens Kindle Edition by Paul Galdone

7. How Children Succeed: Grit, Curiosity, and the Hidden Power of Character Kindle Edition by Paul Tough

8. Lincoln’s Last Days: The Shocking Assassination That Changed

America Forever by Bill O’Reilly and Dwight Jon Zimmerman

9. The Fault in Our Stars Kindle Edition by John Green 10. Fate Succumbs: Timber Wolves (Volume 3) Kindle Edition by Tammy Blackwell


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