Toy Fair 2011 disney Disney will be expanding a number of its major brands with new licensees and licensing programs for 2011. For the Cars brand, with the upcoming theatrical release of Cars 2, Disney will continue to expand the property’s extensive licensing program with more than 300 new toy products from a variety of licensees. Mattel will anchor the line with die-cast cars, playsets, and more. LEGO will market construction sets in both its core system and the DUPLO system. Spin Master will handle R/C and Air Hogs products. Ridemakerz will introduce a system of customized toy vehicles. With Jack Sparrow returning to the big screen in Pirates of the Caribbean: On Stranger Tides, Disney will be working with Jakks Pacific for new figure and playset lines. CDI and Disguise will both introduce new lines of roleplay and costumes, while LEGO will produce new construction kits. Mattel will offer true-to-film dolls.
hasbro Hasbro will be expanding its line of Strawberry Shortcake products with new dolls and playsets. The Strawberry Shortcake Twirling Flower Fashions playset lets children place their Strawberry Shortcake doll onto the playset’s rotating base. When they spin the doll, a light sprinkle of water sprays onto the skirt, revealing new patterns until the skirt dries completely. Hasbro will also release the new Strawberry Shortcake and Blueberry Muffin Deluxe Dolls, with party dresses and hair and fashion accessories. The company will also release a line of Core Fashion Dolls for all the Strawberry Shortcake characters, featuring beachwear, dresses, and accessories. Hasbro will also be adding a number of new sets to the Play-Doh line, including Flip ’N Serve Breakfast, Fairy Tales, and Cookie Monster’s Letter Lunch.
TwenTieTh CenTury Fox Consumer ProduCTs Twentieth Century Fox Consumer Products will be expanding and establishing licensing programs for a number of new and popular brands in 2011. For Glee, Hasbro and Screenlife will be producing games while Rubies will produce costumes. Family Guy will have a series of collectible figures from Kid Robot. FunKo will be producing a line of toys based on Diary of a Wimpy Kid in time for the release of Diary of a Wimpy Kid 2: Rodrick Rules. Sideshow Collectibles will expand its collectible line for James Cameron’s Avatar. Fox has also established a strong licensing program for the upcoming movie Rio. Toys “R” Us has been named the premiere retail partner for toys and ToyQuest is the global toy partner. THQ will be producing video games, HarperCollins will handle storybooks, and JEM Sportswear and Awake will handle boys and girls apparel.
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ROYALTIE$ FEBRUARY 2011