Night Club Branding // Sketchbook

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GRAPHICS: PROJECT

FFD

621 SKETCHBOOK

BY

ANASTASSIA

IGNASOVA

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RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA

INTRODUCTION

Music events have proven a favorite hobby for millions of individuals, as more people than ever before are attending these events each year.

So what makes these events so special? Is it the artists, the performances, or the location? In fact, studies show that most individuals cherish the overall experience of the festival rather than focusing on aspects such as a specific performer or musical act. To attendees, it is about the collective of artists they see, the new people they meet, the anticipation prior to the event and much more.

Music events provide a place where individuals can escape their everyday responsibilities and worries and enjoy an atmosphere that is free of judgement. These events give a sense of community where like-minded people can join together and share a passion for music and good vibes.

Due to the concept, the RAW SPACE nightclub is primarily a relationship between music, people, and freedom.

The main idea of this nightclub is to give to people to create their atmosphere for a night that will never repeat.

As the desire to attend music events increases, there comes a need to provide similar experiences.

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RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA PRIMARY RESEARCH TARGET AUDIENCE SECONDARY

RESEARCH

The interest “Techno” has 115,086,510 audiences on Facebook.

JOB TITLE

From the job title of the audience, we can analyze that the people interested in “Techno” who work on Administrative Services have the largest audience account for 21.7%. Besides this, people work on Arts, Entertainment, Sports and Media and Sales also have many audience. [https://adtargeting.io/facebook-ad-targeting/techno]

Among these audiences, men accounted for 65.4%, women accounted for 34.6%. The major age of Techno audiences is 25-34, and they accounted for 35.85%.

“Techno” Facebook ads audience analysis report: AGE

The majority of people interested in “Techno” between 25-34, and they accounted for 35.85%. And other age groups like 18-24 accounted for 29.17%. The people interested in “Techno” between 35-44 accounted for 18.83%.

GENDER

Women accounted for 34.6% and men accounted for 65.4%.

RELATIONSHIP STATUS

The majority of people interested in “Techno” are in a relationship of Single and they take a large proportion for about 45.1%.

EDUCATIONS

The majority of people have a College degree.

INTERESTS

Not only are those that attend electronic music festivals and events interested in electronic music but they are most likely also interested in fashion, art, technology, travel, sports and recreation and the outdoors, food, alcohol, and of course sex.

Many electronic music festivals are also art festivals and some are technology events as well. There are few that attend these events or festivals that don’t dress up and show off the latest fashions and many come from all over the world. Many also exercise quite often, eat healthy, and are very concerned about their appearance. They also might ride bicycles, surf, skateboard, and scuba dive. Many are also sexually promiscuous as well. [https://www.6amgroup.com/tag/demographics-of-electronic-music/]

Rave culture attracts people globally because of the welcoming community and sense of belonging, as other subcultures do for their members. Many are drawn by the usually non-judgmental nature of raves andfestivals. Ravers feel free to express themselves and escape their every day realities, and are not discriminated for their race, gender or sexual orientation. After all, house music’s roots are firmly in the gay community. Due to the international popularity of rave culture, ravers from all over the world attend these events knowing other ravers will accept their cultural identities.

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The main RAVE PHILOSOPHY is one of GOOD VIBES and ACCEPTANCE, outlined as PLUR (Peace, Love, Unity, Respect). Unlike other musical subcultures, violence is not common and ravers are generally nice to each other. People at raves often give each other things, are friendly and accepting, and are understanding about accidents like spilling a drink or bumping in to someone. Some ravers report that they try to take this philosophy of good vibes and apply it to the world outside raves (Wilson 2006).

VISION “To bring like-minded people together around music while positively impacting society,” MISSION “To create unique event scapes, music lineups, and workshops that benefit those attending while fostering a community of forward-thinking individuals.”

RAW LOGOSPACE RAW SPACE RAW SPACE RAW SPACE RA The name should be short, simple, attractive, memorable and have a meaning behind it.

Most people who visit techno clubs represent themselves as individuals who know why they are on the dancefloor.

It’s all about the vibe. The music. The people. And it’s never the same; it is always different. Combining all those things makes the raw space for an upcoming event become something else.

And this is how I ended up with this name for the club.

The RAW SPACE nightclub will allow everyone to create and feel different vibes and experience just by themselves name.

A logo can be described as the face of a brand. Quite often, it’s the first thing that a potential customer will notice about the brand. It is a point of recognition for clients.

A simple logo is best if it’s to reside on a variety of materials or be displayed on different media.

It has to meet a brand’s main idea, values and aesthetic.

the

RAW SPACE

RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA COLOUR PALETTE By rendering matching colours to the main two (green & black), I got an enormous variety of options for the other trends that the club could use for other venues.

I want colours I choose to work well together, so if there would be posters of different events next to each other, they still look good.

The background of any visuals mainly will be black, and any other colours are as an accent.

The final colours were chosen based on the club LEDs.

#DBFB21

#7768AE

#850000

#15F4EE

#C7C7C7

RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA COLOUR PALETTE

RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA TYPOGRAPHY TYPOGRAPHY GUIDELINE

A BIG AND IMPORTAND HEADLINE

MIN — MAX 12pt — 60pt

TYPEFACES

Centrion

Regular 60pt

01

Helvetica Neue

Medium Italic 30pt

02

MEDIUM UPPERCASED IN A SMALLER SIZE FOR PARAGRAPH TITLES OR HIGHLIGHTED INFORMATION

Helvetica Neue

Medium 12pt

03

Medium in a Sentence case for paragraphs and basic information.

Helvetica Neue

Medium 12pt

04

For details, short information and tags

OCR-A BT

Regular 12pt

05

This typography is also for something relevant.

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RAW SPACE SPACE RAW SPACE RAW SPACE RA the RAW SPACERAW WEBSITE SITE MAP MAIN PAGE

EVENTS

GALLERY

SHOP

ABOUT

MERCHANDISE

I added an animation to the main page to keep the visitors experience more interactive and make them to stay on this page longer.

https://anastassiaig2.wixsite.com/my-site

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ERS/TICKETS/MERCHANDISE

30-31/06 2021

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- LINES AS AN ACCENT AND VISUAL ELEMENT FOR POST-

TAKE YOURSELF TO THE GALAXY TAKE YOURSELF TO THE GALAXY

30/06 2021

TAKE YOURSELF TO THE GALAXY

31/06 2021

- DIFFERENT COLOURS FOR EACH EVENT - RECOGNISABLE TYPOGRAPHY - BLACK BACKGROUND

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31 Jul TICKET

23 STREET, R1 4RT, LONDON 0775635420 THEGALAXY@RAWSPACE.

PRICE: £40

31 Jul TICKET

PRICE: £40

TAKE YOURSELF TO THE GALAXY 30 - 31 Jul 2021

TAKE YOURSELF TO THE GALAXY 30 - 31 Jul 2021 23 STREET, R1 4RT, LONDON 0775635420 THEGALAXY@RAWSPACE.NET

RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE

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30 Jul TICKET

23 STREET, R1 4RT, LONDON 0775635420 THEGALAXY@RAWSPACE.NET

PRICE: £40

2 DAYS TICKET

PRICE: £70

TAKE YOURSELF TO THE GALAXY 30 - 31 Jul 2021

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THE CORE VISUALS OF BRAND’S IDENTITY ARE

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RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA TICKETS & WRISTBANDS

TAKE YOURSELF TO THE GALAXY 30 - 31 Jul 2021 23 STREET, R1 4RT, LONDON 0775635420 THEGALAXY@RAWSPACE.

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RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA MERCHANDISE

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- RAW SPACE - RAW SPACE - RAW SPACE - RA

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TAKE YOURSELF TO THE GALAXY

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

HALL 1 22.00 ANNJ DJ 23.00 LJHFG JHGK 00.00 KJHG K 02.00 LJFHLKJH HJK 04.00 BHDL KYFHL 06.00 PEGGY GOU HALL 2 22.00 ANNJ DJ 23.00 LJHFG JHGK 00.00 KJHG K 02.00 LJFHLKJH HJK 04.00 BHDL KYFHL 06.00 PEGGY GOU

23 STREET, R1 4RT, LONDON THE GALAXY@RAW SPACE.NET

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30-31 Jul 2021

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

LINE UP

30-31 Jul 2021

TAKE YOURSELF TO THE GALAXY

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

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06.00 PEGGY GOU

30-32 Jul 2021

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04.00 BHDL KYFHL

TAKE YOURSELF TO THE GALAXY

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02.00 LJFHLKJH HJK

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00.00 KJHG K

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23.00 LJHFG JHGK

30-31 Jul 2021

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23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

22.00 ANNJ DJ

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TAKE YOURSELF TO THE GALAXY

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30-31 Jul 2021

RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

RED PHASE

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

14 Aug 2021

LIGHT NIGHTS

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

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07 Aug 2021

07 Aug 2021

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LIGHT NIGHTS

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

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14 Aug 2021

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07 Aug 2021

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RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

RED RED PHASE PHASE LIGHT NIGHTS RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

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PHASE

RED

PHASE

RED

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07 Aug 2021

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RAW SPACE RAWSPACE SPACE RAW SPACE RAW SPACE RA THEME 4 // ELECTRIC Interesting, but absolutely doesn’t match the brand’s visual identity.

23 STREET, R1 4RT, LONDON 0775635420 THEGALAXY@RAWSPACE.NET

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7 Aug TICKET

PRICE: £40

ELECTRIC SPACE

7 August 2021

23 STREET, R1 4RT, LONDON 0775635420 THEGALAXY@RAWSPACE.NET

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ELECTRIC SPACE

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7 August 2021

RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW

7 Aug TICKET

PRICE: £40

ELECTRIC SPACE

RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW

RED PHASE

07 Aug 2021

RED PHASE

23 STREET, R1 4RT, LONDON THEGALAXY@RAWSPACE.NET

RAW SPACE - RAW SPACE - RAW SPACE - RAW SPACE - RAW

RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA ALL POSTERS

RAW SPACE RAW SPACE RAW SPACE RAW SPACE RA TILL AREA The till area will change visually depending on the event and its colour theme. In this way, visitors begin to experience the unique atmosphere of the event.

A led behind the logo sign.

Posters.

A led under the front desk.

PERSONAL LOGO & CARD BUSINESS PERSONAL LOGO & BUSINESS IDEAS

my portfolio: https://anastassiaig2.wixsite.com/my-site-1

CARD

IDEAS