NativePath Brand Style Guide Created By Daedalus Creative Marketing

BRAND STYLE GUIDE

© 2019 NATIVEPATH, ALL RIGHT RESERVED.

TABLE OF CONTENT 01. CORE BRAND IDENTITY OUR COMPANY’S VISION, MISSION AND VALUES

07. NATIVEPATH BRAND POSITIONING OUR MARKET NICHE AND UNIQUE VALUE PROPOSITION

12. VISUAL GUIDELINES FONTS, COLOR PALETTES AND ONLINE ASSETS

02. NATIVEPATH VERBAL GUIDELINES CUSTOMER AVATARS AND WHAT IS IMPORTANT TO THEM

08. BRANDED TAGLINES & PROMOTIONAL PHRASES FROM NATIVEPATH MESSAGING ARCHITECTURE AND VOICE & TONE

CORE BRAND IDENTITY OUR COMPANY’S BELIEFS AND IDENTITY, SPECIFICALLY: VISION

VALUES

WE ARE BUILDING A THRIVING COMMUNITY EMPOWERED WITH TOOLS & RESOURCES TO FIND THEIR PERSONAL PATH TO HEALTH.

MISSION OUR MISSION IS TO RESTORE HUMAN HEALTH AND VITALITY BY REDISCOVERING THE NATIVE WAY TO EAT, MOVE AND LIVE.

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Ancestral Wisdom Meets Cutting Edge Science

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Individualized Whole Body Health How We Eat, Move and Live

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Excellence Delivering Outstanding Programs & Products

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Integrity We Do What We Say We’re Going to Do.

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Kaizen “Constant and Never Ending Improvement.” An Organizational Philosophy That Focuses On Progress and Improvement. We Can Do 2% Better Every Day.

NativePath Verbal Guidelines

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HOW WE DESCRIBE OUR PRODUCTS AND SERVICES AS WELL AS HOW WE COMMUNICATE WITH OUR AUDIENCE, CUSTOMERS, AND EACH OTHER.

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OUR TARGET AUDIENCE: Customer Avatars WHO ARE OUR IDEAL CUSTOMERS & WHAT ARE THEIR PAIN POINTS?

UNIVERSAL PAIN POINTS: WEIGHT LOSS, ENERGY, PAIN

PAIN POINTS: Weight, heart health, wants to regain beauty (hair, nails, skin), overweight, low energy levels, menopause, drastic changes in metabolism, wants to be fit, want to provide healthy solutions for her partner (she makes purchase decisions for food, healthcare, ect), high healthcare/medication costs, onset of disease (cancer, heart, auto-immune disease), frustrated with traditional healthcare matrix, fear of ending up in a nursing home, fear being a burden to her family, prescribed too much medication, fear of losing independence, fear of missing out on the golden years, fear of devastating injury, fear of becoming sedentary.

She is in a life-stage where health issues are more prevalent. She may also be interested and concerned about health issues by an ailing partner. Heart disease is the number one killer of women over 50. The bad habits earlier in life -smoking, obesity, lack of exercise start to take their toll on cardiovascular health when women reach 50. She may lose her sense of “purpose” and life structure near retirement age which can also lead to poor health choices.

Several new screening are medically recommended: colorectal cancer screening (starting at age 50) and bone density screening (at age 65), and mammograms starting at age 40.

Over half of women over age 50 are at risk for osteoporosis.

Modern case study scenario: Our culture puts our elders in isolated nursing homes, pumping them with pills, and feeding them with poor nutrition. The “ golden years” aren’t turning out to be so “golden.” The average human is living their last years wearing diapers, laying in bed, sedentary and dependent on caregivers.

OUR PROGRAMS AND PRODUCTS : Appeal to a more optimistic outcome where she is able to walk, move, breathe, see, hear, and remain active. The ideal situation is to expire when it’s your time to go (i.e. one day you go to sleep and you just don’t wake up. You keep dreaming ) This is essentially the idyllic death for our Native Ancestors.

CONSUMES DIGITAL MEDIA : Primarily from Facebook and is active on Pinterest.

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PAIN POINTS:

She is in a life-stage where she is taking care of her very active family, most likely with young children, and often balancing a career.

Years of neglecting self-care are starting to catch up to her. Her metabolism has slowed down considerably since her 20’s and she is feeling more conscious about her weight. She is concerned about aging and is either dealing with or has close friends that have battled cancer and other chronic disease.

Not enough time for self-care, making health and nutrition decisions for the family, selfconscious about aging, wants to get back into shape. She is much more aware of the benefits of clean eating, avoiding GMO’s and pesticides, processed foods, and is consciously concerned about the source of her food. Is aware of the benefits of heavily plant-based diet regimes like Whole 30, Paleo, and Mediterreanean Diet. She may also be a new mom, pregnant, or preparing for pregnancy. She is also very interested in the idea of indigestible beauty, mindful eating, and meditation.

PAIN POINTS: She has a strong desire to be fit (weightloss), wants partner to be healthy, want to be proactive in maintaining health and beauty, want less toxins and chemicals, is caring for a family and doesn’t have enough time for self-care. She is struggling with losing weight from pregnancy, anxiety and depression, feeling disconnected, concerned about gut health, onset of health issues (breast cancer, chronic disease, ect), and lacks energy.

CONSUMES DIGITAL MEDIA : Primarily on Instagram, Youtube, occasionally Facebook, and Snapchat.

CONSUMES DIGITAL MEDIA : On Facebook, Instagram, Pinterest.

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MARKET NICHE Men are at a high risk for chronic disease after age 30. Unhealthy habits like alcohol consumption, lack of exercise, smoking, and poor nutrition tend to plague men more than women. They are also less likely to seek medical attention for ailments and symptoms, putting them at higher risk for advanced disease. Men account for 35% of patients with a binge-eating disorder.

Personalized Health & Nutrition NativePath relates to our audience better than our competitors through an emphasis on nutritional individualization, whole body health, building communities for empowerment, providing support both from customer service and health coaching perspective. NativePath provides addedvalue content that focuses on attainable movement goals, the power of positive thinking, and clean-eating recipes

PAIN POINTS: Losing vitality, losing hair, testosterone levels dropping, struggle with confidence, metabolism has slowed, work-stress, low energy. Men over 40 are at risk for high cholesterol, stroke, heart disease, gut issues. Men over 50 are a high risk for Diabetes, high blood pressure, heart disease, osteoarthritis, hearing loss, vision problems, bladder problems, prostate cancer, osteoporosis.

BRAND PROMISE How we deliver on our brand promise: THRIVING COMMUNITY: 1.5+ million followers strong within our online communities EVIDENCE-BASED SUPPLEMENTS: Research-backed ingredients & third-party testing ensures unrivaled quality you can trust REAL CUSTOMER RESULTS: Hundreds of testimonials and verified 5-star reviews

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NATIVEPATH BRAND POSITIONING For the health seeker, NativePath is the premiere Personalized Health & Nutrition company that inspires, educates and equips individuals with tools and resources to restore natural vitality through ancestral wisdom & cutting edge science.

NativePath offers the highest quality whole food supplements on the market made in the USA, from natural, sustainable sources.

Each doctor-formulated supplement undergoes third-party testing in a GMP (Good Manufacturing Practices) certified facility to provide a premium customer experience.

Provide individualized nutritional lifestyle programs designed to radically transform the health and quality of life of participants.

Community, coaching, and content that drives whole body health.

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Branded Taglines and Promotional Phrases for NativePath 8

PROVEN NUTRITION PROGRAMS & WHOLE FOOD SUPPLEMENTS FOR VIBRANT HEALTH FIND YOUR PATH TO WHOLE BODY HEALTH ANCESTRAL WISDOM MEETS CUTTING EDGE SCIENCE THE FUTURE OF HEALTH STARTS IN THE PAST

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01. MESSAGING ARCHITECTURE Our flagship nutrition and lifestyle program that provides a proven & personalized whole body health reset.

NativeBody Reset IS NOT a book, a diet, nor does it focus on only nutrition. It is a whole body health system that addresses all aspects of lifestyle (eating, moving, living).

Support, accelerate and optimize the nutritional component of a Whole Body Health system.

They’re designed to address nutritional deficiencies that exist within modern diet.

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02. VOICE AND TONE GENUINE, UNDERSTANDING, INFORMATIVE, EDUCATIONAL, CREDIBLE, WARM, FRIENDLY (TONE, SHOULD ALWAYS EXUDE COMPASSION, INTEGRITY, AND CREDIBILITY)

BRAND-ALIGNED CONCEPTS AND KEYWORDS Whole Body Health, Self-care, mindful eating, whole food nutrition, ancestral wisdom, lifestyle reset.

EMPATHETIC Focus on understanding and solving problems, rather than hard selling.

CREDIBLE When appropriate, always backing up claims with research, data, resources, real customer testimonials.

TRUSTWORTHY Build trust by being transparent reliable, consistent with offers, pricing, customer service answers.

INTEGRITY Focus messaging on premium quality of products, high-level customer experience, and value of life-long results rather than costsavings and discounts.

EMPOWERMENT Customer is taking control of their own wellness. We just provide the tools and guidance.

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VISUAL GUIDELINES COLOR PALETTE HEX #6BC4EA PMS 2985C C: 52 M: 5 Y: 2 K: 0

HEX #48632D

HEX #5A391B PMS 161C C: 44 M: 68 Y: 91 K: 51

PMS 574C C: 71 M: 39 Y: 100 K: 30

HEX #A06AA6

HEX #F2CBD5

PMS 7440C C: 40 M: 67 Y: 4 K: 0

PMS 7442C C: 2 M: 23 Y: 6 K: 0

HEX #FADF4B

HEX #F5ECDB

PMS 106C C: 3 M: 8 Y: 82 K: 0

PMS P-7-9C C: 3 M: 5 Y: 13 K: 0

LOGOS:

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FONTS SENTINEL BLACK

ANTONIO BOLD

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ANTONIO LIGHT

UNIFORM

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TWILIGHT SCRIPT

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OSWALD REGULAR

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DIGITAL PRODUCTS

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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

PHOTOGRAPHY (MOOD BOARD FILE):

ONLINE ASSETS: NATIVEPATH.COM

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VIDEO ASSETS: YOUTUBE.COM/NATIVEPATH

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© 2019 NATIVEPATH, ALL RIGHT RESERVED.

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