ANA SOUSA - Brand Profile

Page 11

the stylist

ANA SOUSA

looking to win over the female fashion market The fashion designer Ana Sousa stands out for her taste, the staff for its elegance and their irreverent attitude, values which run through all their collections.

A

na Sousa’s way to success is a daring adventure in national and international fashion and her collections are always a reflection of her personality. Rather than create a brand, the designer Ana Sousa has always tried to create a reference store to allow her clients to anticipate, in each collection, a genuine trend. In order to achieve the proposed objectives for each collection, the fashion designer always seeks out nationally and internationally well-reputed personalities as the inspiring muses behind her collections. Reflecting the ideal female, they are

women who breathe an urban spirit with the elegance and class intrinsic in their way of acting and looking at life, meeting the creative principle of all the ANA SOUSA collections – dressing the cosmopolitan woman for all everyday situations. Having started her career at the tender age of 16, starting off by making exclusive outfits– what was almost a twist of fate saw her work recognised in 1992 when the company Flor da Moda decided to launch a brand in her own name, thereby paying tribute to the work she had carried out up till then.

In the next few pages you will get to know the brand and the collection which is adapted to all the geographic destinations and to the most varied cultures and nationalities as well as some of the muses inspiring the ANA SOUSA collections.


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