Kenzo - Poppy in Paris

EVENT AND PRINT FOR A COLLECTION

review of literature

Kenzo was launched in 1970 by Kenzo Takada. The brand’s identity was described as “West meets East”, a reflection of the designer’s own personality – a Japanese living in Paris. With fun prints, ethnic vibe, textures and flowers; the collections were from the beginning a blur from Asian influences and Parisian culture. The brand started with women wear and collections for men were introduced 13 years later. In 1988, the first Kenzo fragrance was launched, becoming a huge success - until today, perfumes are very associated with the brand. Kenzo Takada opened his first boutique in 1970, Jungle Gap. In 1971, his designs were featured in American Vogue, described as the next development in the Paris boutique scene. (Back_to_the_Origins_An_analysis_on_the_r.pdf )

Phase 1

INTRODUCTION Indepth Research and Article Writing Do an intensive Research on a Fashion Product / Designer / Brand; the research must include the clear objectives, Research Methodology and ROL.

Kenzo is a fashion brand renowned for its bold prints and luxurious designs, which combine Asian influences with traditional European silhouettes and techniques.

Quickly rising to prominence within the industry, the brand exude a true air of youthful yet opulent prestige, reinterpreting contemporary codes to celebrate cultural diversity whilst continuing to pursue a borderless approach to their work.

KENZO

BRIEF INTRODUCTION

What makes the brand unique in the high fashion world is that by looking at the designs you can there's no such thing as conventions when it comes f0 fashion, For Kenzo Takada it's all about being experimental with his imagination by being creative with his designs while making them wearable.

KENZO TAKADA

In everything he made—clothes, spectacles inspired by his trademark round lenses, home furnishings, parfumerie—Takada's love of fine art remained close at hand.

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Born in 1940 in Himeji, Japan. He developed his fashion interest at a young age by reading his sister's magazine.

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He transferred to Tokyo's Bunka Fashion College where he was one of the first male students to be accepted, to pursue a degree in fashion.

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He opened the boutique called Jungle Jap in 1970, located in an old

clothing store at the Gallerie Vivvienne, where he also held his first fashion show •

His smock trent dresses. Oversized dungarees, enlarged armholes, unique shoulder shapes and store gained a lot of attention and were featured in American Vogue in 1971.

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Kenzo was the one who introduced abstract and loose clothes and made them fashionable. He abandoned accessories that

emphasized the shape of the body – it was revolutionary during the period of elegant glamor.

ABOUT THE CREATOR

HISTORY

OF

KENZO

The Journey from Jungle Jap to Kenzo

1983 1970

1975

1971

1993

2011

1988

2021

2019

2003-2008

Brand Values reflecting

Dna of kenzo The brand initially started with the aim of going beyond the border of high fashion and letting loose to a fantasy world.

A blur between asia and europe

The brand’s identity was best described as “West meets East” a reflection of the designer’s own personality a Japanese living in Paris.

The wide array of colours and scents, and memories of people helped” him to create the collections that incorporated elements of ethnic and tribal, said Takada. He got much of his inspiration from all

of the travelling he has done in his lifetime.

Everyday is a fashion show Takada’s ultimate goal was to design a collection that women could wear “when they use public transportation alone.”

Loose-fitted but dynamic, Takada made clothes that were both wearable and beautiful

boldness, elegance with a burst of colours and hint of nature Spontaneous, authentic, free-spirited and cheeky they are genuine panthers willingly tamed by the Kenzo universe - today just as they were yesterday

kenzo is considered the master of mixing prints and colors, which is one of his strong points. "So I certainly use bright colors, natural motifs, flower prints in my collections. I also use a mixture of colors that have some ethnic inspiration"-Kenzo Takada.

Exploration and experimentation Revolutionized the industry by frequently using cotton, a fabric rarely used in high fashion except for summer items, and by using primitive colours Kenzo was the one who introduced abstract and loose clothes and made them fashionable. He

abandoned accessories that emphasized the shape of the body – it was revolutionary during the period of elegant glamor.

UNIQUE SELLING PROPOSITIONS Superior craftsmanship with sensible prices

Fashion Beyond the Conventions

Kenzo's unique selling point is that it's a French luxury

The witty over-the-top runway shows, colourful knitwear,

house known for its craftsmanship they put in their bright

and global outlook made Kenzo stand out amongst the

urban style clothing, full of colours and prints - and

more serious Parisian fashion hierarchy. I don’t like

fragrance line - these are all Kenzo's actual products. It

perfection, coordination. Don’t like chic people. I like

may be priced a little higher than high street brands, but

relaxed clothes. That’s why under a chic coat I put on a

the quality is worth the price.

clown’s overalls.” Said Takada.

ICONIC TIGER SYMBOL

UNIQUE PRODU CTS

KENZO FRAGRANCES

KENZO SKINCARE

KENZO X BRITNEY SPEARS

KENZO X inglot cosmetics

KENZO X HNM

ICONIC CAMPAIGNS

KENZO X VANS

THE FUTURE OF KENZO

Continuing a long and respected Legacy of heritage and creativity

Without a doubt, he’ll be linking up with major names in the music industry

Nigo is renowned for his signature motifs, and there’s bound to be an abundance at Kenzo

Nigo and Kenzo Takada have a lot in common.

HOW CAN NIGO BRING CHANGE FOR KENZO? After running a successful streetwear empire, he’s certain to bring in the power of hypebeast culture

Expect high-profile fashion and artist collabs With numerous collaborations already under his belt — he founded Billionaire Boys Club and Icecream with Pharrell Williams, and has worked with Comme des Garçons,

Supreme and Virgil Abloh at Louis Vuitton — Nigo is sure to pull out the big guns for his new appointment.

Phase - 2

PRINT DESIGN Indepth Research and Article Writing

Referring to the above-mentioned exercise as a pivot & source of information, create the following for a promotional campaign

CONCEPT NOTE AND POSTERS

PRINT AD AND BILLBOARDS

Phase - 3

EVENT

Indepth Research and Article Writing Referring to the above-mentioned exercise as a pivot & source of information, create the following for a promotional campaign for an event and invitaions

Event for Kenzo

POP UP SHOW

Bridging pop ups and fashion shows, creating a journey out of this limited edition collection

EVENT DESCRIPTION

CONCEPT POP UP SHOW OF

EVENT STRUCTURE

SAVORY – MAIN COURSE

MENU AND DECOR

Perfect for a brunch, open-faced smoked salmon

sandwiches are easy to make and loaded with flavor. Made with cream cheese, lemon and dill.

DESERT

BEVERAGES

Mini tarts made of a shortbread crust and lemon custard sweetened with honey, then topped

with edible flowers.

Botanical ingredients are becoming increasingly popular with cocktails, resulting in a

feminine twist. This can be seen Raindrop cake is a dessert made of water and agar that is supposed to resemble a raindrop.

with organic lavender bitters, bourbon elderflower cocktails and hibiscus campari cocktails.

BUDGET

AUDIENCE • • • • •

GUESTS

REACH .

MODE OF COMMUNICATION • • •

Galerie vivienne

The Eiffel tower

LOCATIONS

Each location has its own significance.

Canal saint martin

Invitations for the event

Electronic The electronic invitations will be in the form of e-mailers which contains a conventional invite along with a video..

PHYSICAL INVITES

PRE EVENT STRUCTURE

MID EVENT STRUCTURE 3pm – 3:30pm

3:30 pm

3:30pm – 4:00pm

4:00pm – 4:05 pm

4:05pm – 4:15pm

4:25pm – 4:40 pm

4:30 pm – 5:00pm

5:00pm – 5:05pm

Post EVENT STRUCTURE

For more than half a century now, the Kenzo brand has been proclaiming borderless fashion that celebrates nature and cultural diversity. From its origins until now, the Kenzo brand became a symbol of revolutionary and eclectic aesthetics, which has been breaking rules and providing an authentic look that everyone adored and praised.

CONCLUSION

Takeda built his fashion empire relatively fast despite the fact that he initially had low-chances for success, given his origins and anonymity within the scene. In the following text, we will help you discover more about the origins of the Kenzo brand, its history, and the demanding course of thriving for success in the already established Paris fashion scene.

Nevertheless, Kenzo’s brand history is an enchanting story about a fashion empire built on the aspiration to serve a good cause, which is a good lesson to future generations concerning the different and unique approaches as the right method for leaving a mark in history.