Reel Exposure
A Showcase of amateur Jamaican Short Films
By: Demetrious Robe
Reel Exposure Is Real Exposure! Event Proposal
By: Demetrious Robe
REEL EXPOSURE
Venue:
University of Technology, Jamaica
Amphitheatre
Screening Date: June 16, 2023
Time: 7 pm – 10 pm
Admission: $1500
Film Entry Fee: $1000
OVERVIEW
Reel Exposure will feature a diverse selection of short films with varied genres and themes, each lasting between 5-25 minutes. The event will take place at the Amphitheatre at the University of Technology, Jamaica, allowing the audience to fully immerse themselves in the cinematic experience, comfortably. The films will be followed by a Q&A session with the filmmakers and an opportunity for networking. The intention is for this be yearly if the pilot is successful.
SYNOPSIS
The event will showcase a selection of short films from emerging filmmakers. The films will cover a range of themes, including social issues, comedy, drama, and experimental pieces. The films will be carefully selected to ensure a diverse and engaging program, with a focus on showcasing innovative and thought-provoking works.
Stylistic Reference
TARGET AUDIENCE
The primary target audience for the event is teens 12-17 and young adults aged 18-35 who have an interest in filmmaking and storytelling.
The event will also be open to the general public (admission fee), reaching this target audience through social media, and targeted advertising, as well as through industry bodies such as the Jamaican Film and Television Association, and the UWI Film Project. There will also be industry professionals and other select invitees, such as those in government and the orange industry.
OBJECTIVES
The aim of Reel Exposure is to showcase a selection of independent short films by Jamaican filmmakers who are students, beginners, amateurs, and those who are just establishing themselves as filmmakers. It aims to provide a platform for these emerging filmmakers to exhibit their work and engage with viewers. The objectives of this event are to:
1. 2. 3. 4. 5.
Promote and support independent filmmaking in Jamaica
Create an opportunity for budding filmmakers to network and establish connections amongst themselves and industry professional
Provide a unique entertainment and cultural experience for the audience who may or may not be filmmakers
Generate interest and enthusiasm for the art of short films, especially in a market like Jamaica’s where films aren’t viewed as a traditional form of Jamaican entertainment
Raise awareness about social and cultural issues depicted in the films
ITEM UNIT UNIT COST COST ($) Venue Rental 1 10000 10000 Equipment Rental Package (Projector, screen, PA System} 1 10000 10000 Table Rental 3 1500 4500 Chair Rental 60 200 12000 Marketing & Promotion 1 8000 Catering & Refreshments 70 45000 Security 1 3500 3500 TOTAL 96, 300
BUDGET
RETURN ON INVESTMENTS
The expected return on investment for the event is estimated at $34000. This includes admission and film entry fee, and excludes potential partnerships or sponsorships. This is done on a zero-budget basis with the assumption that sponsorship isn’t guaranteed. The expected number of attendees is a maximum of 70, with admission fee being $1500 for audience, and $1000 for film entry fee for filmmakers. There will be 10 selected entries.
A part from these tangible returns, it is expected that there will be intangible and long-term returns that can further generate revenue to fund other film projects, or even to offer grants to independent filmmakers. This is through attracting investors, partners and sponsors.
MILESTONES
3 MONTHS PRIOR
Send out sponsorship letters and invitations to industry professionals and stakeholders
Launch promotional campaign, including social media advertising and online listings
2 MONTHS PRIOR
1 MONTH PRIOR
Confirm venue, equipment rental, and filmmaker selection
Finalize filmmaker agreements and create program schedule
Finalize catering arrangements and confirm all logistical details
Prepare logistics and confirm with all logistical stakeholders details of delivery and set up for the following day
DAY BEFORE
Finalize filmmaker agreements and create program schedule DAY OF EVENT
1 DAY1 WEEK POST
Post mortem and evaluation.
CONCLUSION
Reel Exposure will be Jamaica’s most anticipated event for budding filmmakers, giving them a chance to shine and showcase their work. It’s not new, but it’s novel to Jamaica. This is what will offer value to the marketing of amateurs, helping them to develop confidence around their art, and for them to receive real exposure that they deserve.
