Amy Kugler
3247 12th Ave W, Seattle, WA, 98119 T: 225.910.2804 E: amylizkugler@gmail.com Web: amylizkugler.com amykugler amylizkugler
amylizkugler
A strategic communications professional dedicated to telling complex, technical stories and using digital tools to reach diverse audiences. Areas of expertise: Public health, social impact, global development, and education.
Education Master’s of Mass Communication, Public Relations - Louisiana State University, 2008 Bachelor’s of Science, Psychology - Kansas State University, 2004
Professional Experience
Communications and Outreach Director - National Center for Responsible Gaming (NCRG), Seattle, Wash., 2013 - present • Direct the NCRG’s Board of Directors through a six-month strategic planning process, refining the organization’s mission and vision • Restructure communications strategy, messaging and branding to unify and enhance the voice of the organization, targeted for various stakeholders • Proactively pitch stories to media regarding the organization’s research program and resources • Develop marketing campaigns for the NCRG’s targeted education initiatives; cultivate partnerships and seek out new opportunities • Report to NCRG Board of Directors and Scientific Advisory Board on yearly plans and activities • Manage staff, various creative and public relations agencies, and an annual budget Communications and Outreach Manager - NCRG. Washington, D.C., 2011 - 2013 • Launched the NCRG’s social media channels and increased engagement by 30% each year • Created research-based education program on addiction tailored for clinicians around the nation • Developed key public and private partnerships with national mental health organizations and affiliated groups, including national sports leagues and membership associations for lawyers, judges, and medical professionals • Managed creative teams to redesign the NCRG’s website and publications Public Relations and Digital Media Consultant - U.S. Department of Education, Washington, D.C., 2010 - 2011 • Designed and executed targeted campaign for the U.S. Presidential Scholars Program with an advisory committee appointed by various presidential administrations • Placed more than 100 stories in outlets such as CBS, USA Today, The Washington Post, and others Communications Director - National Indian Education Association, Washington, D.C., 2010 - 2011 • Led membership and advocacy communication initiatives for 10,000 members, organized an annual conference and increased media exposure through national and trade outlets • Launched social media channels for the organization, helping to increase membership by 25% Executive Assistant to the President - International Center for Journalists, Washington, D.C., 2008 - 2010 • Orchestrated logistics and developed communications materials for ICFJ President and board members from national media and banking companies • Created and implemented a new revenue fundraiser and program for photojournalists in developing countries through partnerships, raising $50,000 each year Income Development Representative - American Cancer Society, Baton Rouge, La., 2004 - 2006 • Raised $550,000 yearly and exceeded goals for three major fundraising events • Designed and implemented crisis communications plan during Hurricane Katrina
Professional Highlights • • • • • • • • •
More than 10 years of demonstrating strategic communications and campaign planning experience Ability to manage multiple high-priority tasks and creative teams across matrixed organizations Highly dedicated to commitments, agile and flexible to daily demands Engaging storyteller for brands and causes Scholar on the latest digital media trends, marketing tactics and campaign analytics Ease in working and explaining communications goals and corporate culture with a variety of groups, from high-level leadership to the public Adept at building mutually beneficial partnerships with key internal and external stakeholders Motivated and efficient learner, quickly coming up to speed on industry background Skilled at communicating complex technical information for all audiences
Technical Skills • • • •
Design: proficient in Adobe Creative Suite, Final Cut and other podcasting and video editing software Social Media and Website Analytics: experienced with various platforms, including Radian6, Google Analytics Website: extensive knowledge of HTML5/CSS, having developed employee intranet structures Database: versed in various website content applications, customer relationship management and fundraising applications
Memberships • • • •
Washington Women in Public Relations, 2010 - 2013 Indego Africa, Washington, D.C. Board of Directors, Media Relations lead, 2008 - 2013 Public Relations Society of America, 2008 - 2009 Association of Editors in Journalism and Mass Communication, 2007 - 2009