Amy Kugler
3247 12th Ave W, Seattle, WA, 98119 T: 206-294-1528 E: amylizkugler@gmail.com Web: amylizkugler.com amykugler
amylizkugler
amylizkugler
A strategic communications professional dedicated to telling stories of a brand’s social impact and using digital tools to reach diverse audiences Areas of expertise: Social impact, technology, CSR, social media, public health, and education
Professional Experience
Public Relations and Digital Media Consultant - 2010 - present
Some current and former clients include: • Marguerite Casey Foundation - Provide strategic recommendations on paid and organic digital strategy, implement paid digital campaigns, and storytelling opportunities to highlight grantees and foundation’s work • Equal Voice Action - Build online audience and drive membership registrations for the advocacy organization through an integrated social media and paid digital approach • U.S. Department of Education - Designed and executed targeted media and digital campaign for the U.S. Presidential Scholars Program with an advisory committee appointed by various presidential administrations. Placed more than 100 stories in outlets such as CBS, USA Today, The Washington Post, and others. • National Center for Responsible Gaming - Developed marketing plans, message architecture, digital media strategy and media relations initiatives for annual conference • Global Gaming Women - Directed strategy on thought leadership opportunities for female casino executives to employ during industry-leading trade show
Group Manager - Weber Shandwick, Seattle, WA, 2014 - 2015 • •
• •
Led media relations and influencer marketing campaign to launch new top-level domain product (.NEWS) for Rightside Led account teams for the social impact practice, including strategic planning, message development and digital strategy Coordinated an integrated marketing effort for the Bill & Melinda Gates Foundation Visitor Center, including paid, earned, and digital media channels Directed global teams for media relations, monitoring initiatives, and new business opportunities
Communications and Outreach Director (2013 - 2014, Seattle, WA) and Manager (2011-2013, Washington, DC) National Center for Responsible Gaming (NCRG) • Led the NCRG’s Board of Directors through a strategic planning process, refining the organization’s • • • • •
communications strategy, messaging and branding Proactively pitched stories to media regarding the organization’s research program and resources Developed marketing campaigns for the NCRG’s targeted education initiatives; cultivated and leveraged partnerships with National Football League, Major League Baseball and NCAA senior executives Managed staff, various creative and public relations agencies, and an annual budget Launched the NCRG’s social media channels and increased engagement by 30 percent each year Developed key public and private partnerships with national mental health organizations and affiliated groups, including national sports leagues and membership associations for lawyers, judges and medical professionals
Communications Director - National Indian Education Association, Washington, DC, 2010 - 2011 • Led membership and advocacy communication initiatives for 10,000 members, organized an •
annual conference and increased media exposure through national and trade outlets Launched social media channels for the organization, helping to increase membership by 25 percent
Executive Assistant to the President - International Center for Journalists, Washington, DC, 2008 - 2010 • Orchestrated logistics and developed communications materials for ICFJ President and board members from national media and banking companies
Income Development Representative - American Cancer Society, Baton Rouge, LA, 2005 - 2006 • Raised $550,000 yearly and exceeded goals for three major fundraising events
Education • •
Master’s of Mass Communication, Public Relations - Louisiana State University, 2008 Bachelor’s of Science, Psychology - Kansas State University, 2004
Professional Highlights • • • • • • • • •
More than 10 years of demonstrating strategic communications, message development, media relations and campaign planning experience Ability to manage multiple high-priority tasks and creative teams across matrixed organizations Adept at partnership building and stakeholder management with senior executives and VIPs Highly dedicated to commitments, agile and flexible to daily demands Confident, engaged spokesperson for brands and causes Scholar on the latest social impact and digital media trends, marketing tactics and campaign analytics Ease in working and explaining communications goals and corporate culture with a variety of groups, from high-level leadership to the general public Motivated and efficient learner, quickly coming up to speed on industry background Skilled at communicating complex technical information for all audiences
Technical Skills • • • •
Design: proficient in Adobe Creative Suite, Final Cut and other podcasting and video editing software Social Media and Website Analytics: experienced with various platforms, including Radian6, Google Analytics Website: extensive knowledge of HTML5/CSS, having developed employee intranet structures Database: versed in various website content applications, customer relationship management and fundraising applications
Memberships and Volunteer Roles • • • •
Washington Women in Public Relations, Emerging Leaders Awards lead, 2010 - 2013 Indego Africa, Washington, D.C. Board of Directors, Media Relations lead, 2008 - 2013 Public Relations Society of America, 2008 - 2009 Association of Editors in Journalism and Mass Communication, 2007 - 2009