‘The alchemy of the analogue is more unpredictable, and therefore more alluring.’ What is communicated by the quote? •
analogue work is more admirable
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more time and labour put into analogue work through the process which makes it more appealing, interesting and exciting
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nostalgic
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more mystical and unknown
What is my focus? •
CRAFT as the analogue
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The differences between analogue and digital
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What is it that does in fact make the ‘analogue’ more ‘alluring’? WHY DO WE VALUE CRAFT?