How to choose an appealing title, description and category for your ebook

HOW TO CHOOSE AN APPEALING TITLE, DESCRIPTION AND CATEGORY FOR YOUR EBOOK

Whether or not your ebook will sell in large part comes down to the title, the description and the category.



A stellar TITLE will move thousands of copies

A

great DESCRIPTION should make your eyes pop out with excitement.

 The

CATEGORY is critical because it helps you connect your ebook with the right audience

Here’s how to come up with a stellar title, a great description and a category that facilitates sales.

COMING UP WITH A GREAT TITLE  It

is the most important sentence in your entire ebook.  When writing your title, think of it as a process.  Start writing titles as soon as you begin your ebook.  Don’t commit to a title until the very end.  Write them down as they come to you.

 Try

to involve other people in the title choosing process.

 Treat

coming up with a title as a long-term brainstorming process.

 Look

through stores like the Kindle ebook store.

GETTING THE DESCRIPTION RIGHT  The

description writing process should start early on.  Start to collect a swipe file.  Come up with a few different ways to approach the description.  Ask your friends which one is the most compelling.  Focus on the first sentence.

 Try

to get testimonials and/or editorial reviews.  Reference your  swipe file often.  Never steal words, but don’t be afraid to steal ideas.  Copy what made other ebooks successful.

PICKING THE RIGHT CATEGORY  Pick

the category that gives the highest chance of ranking  Your category needs to be relevant to what your  ebook is about  Choose the one that gives you the highest chances of breaking the top charts.  Take a look at the other ebooks in the categories you’re considering.

 Slow

categories work only if you have an extremely strong marketing engine.

 See

what your competitors are doing and do the same.

Get these three things right, add in a stellar front cover and a strong marketing plan and you’ll be off to the races. http://amyharrop.com/