FIT NEWS
Mercedes-Benz of Collierville Provides Fitness Center for Employees The recently opened Mercedes-Benz of Collierville at 4651 S. Houston Levee Road is owned and operated by Trudy HigginbothamMoody of Jackson, MS, in partnership with her father, Dennis Higginbotham, of New Smyrna Beach, FL. It is the third Mercedes-Benz dealership in the Higginbotham’s family of dealerships, following award-winning Mercedes-Benz showrooms in Jackson, MS, and Myrtle Beach, SC, both of which are multiple-year winners of the Top Performer Award for consistently outperforming competitive luxury brands in their markets and Mercedes-Benz USA’s prestigious “Best of the Best” award. This award is only given to the top 30 dealers in the country who have achieved the highest levels of customer satisfaction, market penetration, and performance. The new dealership in Collierville is a state-ofthe-art Autohaus-designed facility with 27 service bays, a 16,000-square-foot showroom with a comfortable client lounge area, a gift shop, a children’s playroom, a finance center
with a leasing department, an accounting office, a full-service automated carwash, and a fitness center. “The fitness center has been extremely well-received,” said HigginbothamMoody. “The focus on fitness enhances everyone’s overall wellbeing and attitude. We have experienced an overwhelming positive response from our employees who encourage each other to get in shape. I would not build another dealership without a workout facility”. The dealership showcases a large selection of every new vehicle Mercedes-Benz offers, including AMG performance vehicles, Sprinter commercial and luxury vans, and the smart car, as well as the largest inventory of Mercedes-Benz Certified pre-owned inventory in the greater Memphis area. Mercedes-Benz of Collierville also boasts an extensive selection of top-quality trade-ins in all price ranges, and will keep a fleet of current-year Mercedes-Benz loaner vehicles on hand for clients. For more information visit MBCollierville.com.
New Fitness Concept Comes to Memphis Three native Memphians have partnered with Iron Tribe Fitness to open their first Memphis location in the Laurelwood Shopping Center. The new location opened on September 15, and is the 60th franchise from the company based out of Birmingham, Alabama. Iron Tribe specializes in competitive group training designed for immediate results. The workout participants race against each other to finish a wide variety of exercises, pushing themselves and each other to higher levels of fitness.
HEALTH+FITNESS | October 2014
David Irvine, John Irvine, and John Touliatos are the owners of the new East Memphis location, and members are excited about the possibilities Iron Tribe Fitness has for the Memphis community.
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“I wasn’t aware of how out of shape I was until I participated in my first Iron Tribe class,” new member, Doug Morris, said. “My legs felt like pasta noodles, and I wanted to quit. People I had met minutes before encouraged me to keep going, which gave me the strength to finish,” Morris added. “Not only do I feel like I am training my body, but I am training my mind as well. I know that if I can make it through these classes mentally, then I can get through the challenges of life.” Iron Tribe Fitness Memphis is located at 454 Perkins Ext., Memphis, TN 38117. Information about Iron Tribe East Memphis can be found at IronTribeFitness.com, or at Facebook.com/IronTribeMemphis. For more information contact John Irvine at (901) 590-2095.
Trudy Higginbotham-Moody is the owner of Mercedes-Benz of Collierville